Nov 7, 2010, 7:26 PM EDT
University of Oregon
Nothing’s ordinary about Oregon’s new college basketball venue. Matthew Knight Arena is expensive (about $200 million),tricked out (the state-of-the-art scoreboard is unlike anything most NBA teams have) and idiosyncratic in its design.
I mean, did you see that floor?
The school unveiled Pat Kilkenny floor on Friday, which is unlike any other playing surface in college hoops. In an homage to the “Tall Firs” – the nickname of Oregon’s 1939 NCAA tournament title team – brown and tan trees rise from all sides, creating a forest view on the floor and outline the words “Deep in the Woods,” the Oregon “O” and the Matt Court logo. Of course, there’s a story behind it. From the Eugene Register-Guard:
But designers said it’s also meant to evoke Oregon’s fabled forests as well as the university’s reputation for innovation and irreverence, said Todd Van Horne, creative services director at Nike, who helped develop the design with Nike design vice president and UO alum Tinker Hatfield.
“It’s a nod to history, but done in this really iconic way,” Van Horne said. “It’s a lot of stories woven together.”
The floor’s designer, Tinker Hatfield, is a former Ducks track and field star and vice president of design and special projects for Nike. He designed many of the Air Jordan shoes.
The response thus far has been overly enthusiastic.
“It’s spectacular,” said former Oregon AD Pat Kilkenny, who the floor is named after. “They nailed it.”
“It’s iconic, it’s innovative, it’s unique. I think our fans will embrace it,” athletic director Rob Mullens told the Eugene Register-Guard.
Same went for Ducks fans, who seem to like the idea of Oregon making its mark on college athletics similar to how Boise State’s done with its “Smurf Turf” football field.
As for non-Ducks fans? I can’t speak for everyone, but it is bold, unique … and it works. I mean, if you’re gonna make your mark, don’t do the same thing everyone else has done. Do it with style – and increase your home court advantage.
Good luck to opponents unused to that floor.
(Thanks to Jeff Eisenberg)
- Former Cornell forward Shonn Miller headed to UConn for final season of eligibility 0
- Purdue center A.J. Hammons to return for senior season 0
- Five-star 7-footer Stephen Zimmerman commits to UNLV 4
- College basketball’s eight most important NBA Draft decisions 2
- Updated 2015-2016 College Basketball Way-Too Early Preseason Top 25 8
- 2015 College Basketball Updated Early Entry List 10
- Duke’s Tyus Jones becomes third Blue Devil to enter the NBA Draft 11
- Duke’s Tyus Jones becomes third Blue Devil to enter the NBA Draft (11)
- 2015 College Basketball Updated Early Entry List (10)
- Duke freshman Justise Winslow will enter 2015 NBA Draft (8)
- Updated 2015-2016 College Basketball Way-Too Early Preseason Top 25 (8)
- 6-foot-11 center Antonio Vrankovic commits to Duke (6)