Jun 6, 2011, 4:45 PM EST
The Mountain West is serious about being taken seriously.
So much so, it’s got a new logo, a new slogan and a new video featuring a voiceover from one of the guys who does all those Miller Lite commercials. (Or someone in the John Facenda vein.)
Hey, it’s all part of trying to play ball with the BCS conferences. You want to be taken seriously, you get yourself a new logo – complete with its own nickname, “The Rock” – and a tagline, “This is our time.”
So sit back, relax and soak in the seriousness.
It’s just too bad the conference didn’t seriously consider a new logo, slogan, etc. The logo’s hopelessly retro and the tagline’s cheesy. And the video? Yeah. Sorry about asking you to watch it.
But hey, the MWC brass are excited about everything.
“Our fans were right in noting that our evolving membership and geography reflect both ‘Mountain’ and ‘West’ equally,” Commissioner Craig Thompson said in a release. “The logo is bold, strong and balanced just like our league. We like the fact that it’s instantly recognizable to fans on either side of the playing field.”
“There’s never been a more exciting time to be a part of the Mountain West,” Gould noted. “The success our member institutions have enjoyed both athletically and academically and the positive new membership changes on the horizon means we’ve never been more united. We’re proud to state ‘This is our time’ because we believe our future is unquestionably bright.”
The conference kept it all under wraps for months, leading up to today’s unveiling. Gotta side with Jeremy Mauss – what was the fuss about?
You also can follow me on Twitter @MikeMillerNBC.
Mar 5, 2015, 1:22 AM EST
Neither the Panthers nor the Tigers did themselves any favors Wednesday night, with Pittsburgh’s home loss being the costlier of the two defeats.
Mar 4, 2015, 11:59 PM EST
All of Wednesday’s relevant bubble info can be found right here.
Joe O’Shea’s off-balance three-pointer forces overtime in Bryant’s double OT win over Sacred Heart (VIDEO)
Mar 4, 2015, 11:34 PM EST
Thanks to O’Shea the Bulldogs advanced to the NEC semifinals, where they’ll take on Robert Morris.
Mar 4, 2015, 11:22 PM EST
That didn’t take long.
Mar 4, 2015, 9:38 PM EST
Colson and Demetrius Jackson scored 11 second-half points apiece in Notre Dame’s win at Louisville.
Mar 4, 2015, 9:03 PM EST
D’Angelo Russell scored 28 to lead the Buckeyes, but none of his points were wilder than the two scored by Thompson on this play.
Mar 4, 2015, 5:59 PM EST
Kentucky head coach John Calipari is one of 15 coaches still in contention for this honor.
Mar 4, 2015, 5:13 PM EST
Kaminsky is one of five seniors on the list, and Gonzaga is the only program with two representatives.
Mar 4, 2015, 4:20 PM EST
With the higher seeds hosting in the first three rounds of the Postseason NIT, the four one-seeds could potentially not leave campus before the semifinals at Madison Square Garden.
Mar 4, 2015, 3:40 PM EST
The most recent title odds from Bovada.
Mar 4, 2015, 2:25 PM EST
There are a lot of big bubbles games tonight.
Mar 4, 2015, 1:26 PM EST
These are the small league favorites that can win a game in the NCAA tournament.
Mar 4, 2015, 11:51 AM EST
Hank Gathers died on the court during the WCC tournament.
Mar 4, 2015, 10:42 AM EST
Perry Ellis suffered a nasty looking knee injury last night.
Mar 4, 2015, 10:15 AM EST
I’ve never seen this happen before.
Mar 4, 2015, 9:41 AM EST
Justin Anderson has been out for more than three weeks after fracturing a finger.
Mar 4, 2015, 9:00 AM EST
Two strong teams enter the Valley Conference Tournament with numerous others trying to enter the frame.
Mar 4, 2015, 12:26 AM EST
Kentucky is learning how to win games when they don’t play well. That’s scary.
Mar 3, 2015, 11:58 PM EST
No. 9 Kansas topped No. 20 West Virginia but now the Jayhawks must worry about the health of Perry Ellis.
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