Jun 6, 2011, 4:45 PM EDT
The Mountain West is serious about being taken seriously.
So much so, it’s got a new logo, a new slogan and a new video featuring a voiceover from one of the guys who does all those Miller Lite commercials. (Or someone in the John Facenda vein.)
Hey, it’s all part of trying to play ball with the BCS conferences. You want to be taken seriously, you get yourself a new logo – complete with its own nickname, “The Rock” – and a tagline, “This is our time.”
So sit back, relax and soak in the seriousness.
It’s just too bad the conference didn’t seriously consider a new logo, slogan, etc. The logo’s hopelessly retro and the tagline’s cheesy. And the video? Yeah. Sorry about asking you to watch it.
But hey, the MWC brass are excited about everything.
“Our fans were right in noting that our evolving membership and geography reflect both ‘Mountain’ and ‘West’ equally,” Commissioner Craig Thompson said in a release. “The logo is bold, strong and balanced just like our league. We like the fact that it’s instantly recognizable to fans on either side of the playing field.”
“There’s never been a more exciting time to be a part of the Mountain West,” Gould noted. “The success our member institutions have enjoyed both athletically and academically and the positive new membership changes on the horizon means we’ve never been more united. We’re proud to state ‘This is our time’ because we believe our future is unquestionably bright.”
The conference kept it all under wraps for months, leading up to today’s unveiling. Gotta side with Jeremy Mauss – what was the fuss about?
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Jul 31, 2015, 10:00 PM EDT
Markelle Fultz was one of the best players during the July live evaluation period.
Jul 31, 2015, 8:45 PM EDT
Duke gets a huge official visit in late August from a five-star guard.
Jul 31, 2015, 7:15 PM EDT
LaMelo Ball, a 13-year-old guard, committed to UCLA like his two older brothers.
Jul 31, 2015, 5:45 PM EDT
Michigan State sophomore guard Javon Bess will try to stay healthy and in the rotation next season.
Jul 31, 2015, 4:15 PM EDT
Both are perimeter players, giving the Spiders additional depth moving forward.
Jul 31, 2015, 3:30 PM EDT
McLaughlin de-committed from Washington in mid-May, but the Huskies remain in the mix.
Jul 31, 2015, 1:30 PM EDT
The injunction would have allowed current and future players to be compensated for the uses of their names, images and likenesses.
Jul 31, 2015, 12:03 PM EDT
The two programs are ranked first and third, respectively, on the NCAA all-time wins list.
Jul 31, 2015, 11:07 AM EDT
Louisville, NC State, St. John’s and West Virginia remain in the running for his pledge.
Jul 30, 2015, 8:15 PM EDT
Powell’s recruiting profile has risen thanks to the way he’s played throughout the summer.
Jul 30, 2015, 6:56 PM EDT
With Jarrod Uthoff and Adam Woodbury being seniors, having two front court commits in 2016 is good news for the Hawkeyes.
Jul 30, 2015, 5:40 PM EDT
The Cardinal need to account for the loss of their top three scorers (and top two rebounders) from last season’s NIT champion team.
Jul 30, 2015, 2:37 PM EDT
The Crusaders are getting back the league’s defensive player of the year.
Jul 30, 2015, 1:25 PM EDT
Tyndall’s one NCAA tournament win sure was memorable.
Jul 30, 2015, 12:03 PM EDT
The cousin of former Pitt forward Chevon Troutman has developed into a quality recruit himself.
Jul 30, 2015, 11:43 AM EDT
Jul 30, 2015, 10:12 AM EDT
Nigel Hayes has game. He doesn’t have bars.
Jul 29, 2015, 11:40 PM EDT
According to the report SMU met with the NCAA Committee on Infractions last month.
Jul 29, 2015, 10:35 PM EDT
Harding won’t join the program until 2018 however, as he’ll be taking his two-year LDS mission beforehand.
Jul 29, 2015, 8:50 PM EDT
Director of player personnel Travis Diener is pegged as the best player in the games, with he and assistant Chris Carrawell trading some good-natured shots at each other.
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