Skip to content

Mountain West getting entirely too serious about itself

Jun 6, 2011, 4:45 PM EDT

MWClogo1

The Mountain West is serious about being taken seriously.

So much so, it’s got a new logo, a new slogan and a new video featuring a voiceover from one of the guys who does all those Miller Lite commercials. (Or someone in the John Facenda vein.)

Hey, it’s all part of trying to play ball with the BCS conferences. You want to be taken seriously, you get yourself a new logo – complete with its own nickname, “The Rock” – and a tagline, “This is our time.”

So sit back, relax and soak in the seriousness.

It’s just too bad the conference didn’t seriously consider a new logo, slogan, etc.  The logo’s hopelessly retro and the tagline’s cheesy. And the video? Yeah. Sorry about asking you to watch it.

But hey, the MWC brass are excited about everything.

“Our fans were right in noting that our evolving membership and geography reflect both ‘Mountain’ and ‘West’ equally,” Commissioner Craig Thompson said in a release. “The logo is bold, strong and balanced just like our league. We like the fact that it’s instantly recognizable to fans on either side of the playing field.”

“There’s never been a more exciting time to be a part of the Mountain West,” Gould noted. “The success our member institutions have enjoyed both athletically and academically and the positive new membership changes on the horizon means we’ve never been more united. We’re proud to state ‘This is our time’ because we believe our future is unquestionably bright.”

The conference kept it all under wraps for months, leading up to today’s unveiling. Gotta side with Jeremy Mauss – what was the fuss about?

Especially when it all cost $250,000.

You also can follow me on Twitter @MikeMillerNBC.

Latest Posts
  1. Former Georgetown forward Moses Ayegba will transfer to Nebraska

    Apr 24, 2014, 12:57 AM EDT

    Moses Ayegba AP

    According to multiple reports, former Georgetown big Moses Ayegba has decided to transfer to Nebraska.

  2. Report: UConn center Amida Brimah may undergo shoulder surgery

    Apr 24, 2014, 12:17 AM EDT

    NCAA Men's Final Four - Championship Getty Images

    According to a report, UConn center Amida Brimah will need to undergo surgery on his left shoulder.

  3. Shaka Smart adds former Vanderbilt assistant David Cason to VCU coaching staff

    Apr 23, 2014, 10:38 PM EDT

    Shaka Smart Getty Images

    Shaka Smart filled a vacancy on his staff Wednesday, hiring former Vanderbilt assistant David Cason.

  4. Has Top 100 forward Malek Harris committed to Kansas State?

    Apr 23, 2014, 9:04 PM EDT

    Bruce Weber AP

    Less than a week after making an official visit to the school, it was reported that Malek Harris had committed to Kansas State. But that may not be the case.

  5. Tulsa head coach Frank Haith announces coaching staff

    Apr 23, 2014, 7:49 PM EDT

    Frank Haith AP

    Frank Haith announced his coaching staff Wednesday, with the trio combining to have more than 90 seasons of coaching experience.

  6. Report: UConn, Duke to meet at Izod Center next season

    Apr 23, 2014, 6:33 PM EDT

    Getty Images Getty Images

    UConn and Duke will reportedly play each other just before Christmas in New Jersey.

  7. DePaul adds junior college guard Darrick Wood

    Apr 23, 2014, 5:23 PM EDT

    Oliver Purnell AP

    Former St. John’s commit Darrick Wood verbally committed to attend DePaul on Wednesday.

  8. Kentucky’s Dakari Johnson to return for sophomore season

    Apr 23, 2014, 4:22 PM EDT

    Dakari Johnson AP

    After playing well in Kentucky’s run to the national title game, Dakari Johnson has decided to return for his sophomore season.

  9. LSU freshman Jordan Mickey returning for his sophomore season

    Apr 23, 2014, 3:52 PM EDT

    jordan mickey AP

    LSU should have the pieces to be a tournament team in 2014-2015.

  10. Report: Richard Pitino lands fifth commitment first Minnesota class

    Apr 23, 2014, 2:54 PM EDT

    2014 NIT Championship Getty Images

    Minnesota landed a commitment from a 6-foot-11 three-star recruit.

  11. Arnaud William Adala Moto to transfer from Wake Forest

    Apr 23, 2014, 2:28 PM EDT

    Wake Forest v Maryland Wake Forest v Maryland

    Adala Moto was a top 150 recruit in the class of 2012.

  12. Arizona-signee Kadeem Allen named JuCo Player of the Year

    Apr 23, 2014, 1:58 PM EDT

    AP Photo AP Photo

    Allen will be one of the keys to Arizona’s season. Click to see why.

  13. Julius Randle visits with the Dan Patrick Show (VIDEO)

    Apr 23, 2014, 12:34 PM EDT

    AP Photo AP Photo

    Randle talks favorite NBA players and the one-and-done rule.

  14. Alex Poythress is returning to Kentucky for his junior year

    Apr 23, 2014, 11:49 AM EDT

    poythress2 Getty Images

    Kentucky got some good news on Wednesday afternoon.

  15. Report: UTEP head coach Tim Floyd emerges as a candidate for Missouri job

    Apr 22, 2014, 11:08 PM EDT

    AP AP

    The UTEP coach is now a candidate to replace Frank Haith at Missouri.

  16. Former Marquette commit Marial Shayok picks Virginia

    Apr 22, 2014, 10:10 PM EDT

    AP AP

    Virginia got its fourth commit on Tuesday night.

  17. UConn’s journey to the 2014 National Title (VIDEO)

    Apr 22, 2014, 9:09 PM EDT

    UConn AP

    A look back on UConn’s second title in four years.

  18. Southern and head coach Roman Banks agree to new deal

    Apr 22, 2014, 8:05 PM EDT

    Getty Images Getty Images

    The Southern coach is receiving a contract extension.

Featured video

Derrick Gordon says 'Why not me?'