Mar 20, 2012, 1:38 PM EDT
Despite just one day of upsets, NCAA tournament TV ratings essentially matched last year’s numbers, which were the highest for the event since 1991.
Ratings for the round of 64 (Thursday-Friday) and round of 32 (Saturday-Sunday), averaged a 5.6 fast-national, according to John Ourand of CBS. Only Friday featured a slate of wild upsets – two 15 seeds won, as did a 13 – but several games were close, which likely boosted ratings.
The staggered TV times, now in their second year, also likely helped.
The tournament also turned in the highest-rated cable slot among sporting events. Kansas’ thrilling rally vs. Purdue Sunday night averaged 4.4 million viewers, better than Heat-Bulls and Knicks-Bulls. Those were the only three sports in cable’s top 40.
Indiana’s win vs. VCU on Saturday and Louisville’s Saturday win over New Mexico both averaged about 3 million viewers.
You also can follow me on Twitter @MikeMillerNBC.
- UCLA’s Pauley Pavilion flooded after water main break on Sunset Boulevard (PHOTOS/VIDEOS) 0
- John Calipari’s return to Kentucky ‘solely’ due to loyalty to his players 0
- The other side of the July live period: Recruits continue to strive for attention and offers 0
- Seven takeaways from AAU Nationals and Super Showcase 0
- Seven takeaways from Las Vegas for the final AAU weekend of 2014 0
- One college coach’s unique connection to the Peach Jam 0
- July Live Period Week Three Superlatives 0
- Marcus Foster still hasn’t forgotten, or forgiven, those pulled scholarships (3)
- Two surprises after first cuts at Team USA U17 trials (3)
- Top 15 recruit Antonio Blakeney has made the ‘jump’ — literally — to elite status (2)
- The latest allegations against Doug Wojcik involve a physical confrontation (2)
- Coach K: ‘I do not see an end of my road in my college coaching’ (1)