Mar 20, 2012, 1:38 PM EST
Despite just one day of upsets, NCAA tournament TV ratings essentially matched last year’s numbers, which were the highest for the event since 1991.
Ratings for the round of 64 (Thursday-Friday) and round of 32 (Saturday-Sunday), averaged a 5.6 fast-national, according to John Ourand of CBS. Only Friday featured a slate of wild upsets – two 15 seeds won, as did a 13 – but several games were close, which likely boosted ratings.
The staggered TV times, now in their second year, also likely helped.
The tournament also turned in the highest-rated cable slot among sporting events. Kansas’ thrilling rally vs. Purdue Sunday night averaged 4.4 million viewers, better than Heat-Bulls and Knicks-Bulls. Those were the only three sports in cable’s top 40.
Indiana’s win vs. VCU on Saturday and Louisville’s Saturday win over New Mexico both averaged about 3 million viewers.
You also can follow me on Twitter @MikeMillerNBC.
- Bubble Banter: Just how safe is Michigan State, and did Ohio State punch a ticket? 0
- Report: Former Louisville guard Chris Jones charged with rape, sodomy 12
- Wednesday’s Snacks: No. 1 Kentucky moves to 28-0, Northwestern knocks off Indiana 0
- Duke’s defense once again an issue as they get taken to overtime by Virginia Tech 4
- Bubble Banter: Wild night in the Atlantic 10, Indiana in trouble? 0
- Wisconsin’s loss to Maryland a massive blow, but not for the reasons you think 4
- Bubble Banter: N.C. State lands a critical win, Texas loses … again 2
- Bill Self crushed, Jamari Traylor targeted during Kansas State court storm (VIDEO) (12)
- Report: Former Louisville guard Chris Jones charged with rape, sodomy (12)
- Roy Williams calls out North Carolina fans following win over Georgia Tech (11)
- Dez Wells, Melo Trimble lead No. 14 Maryland to upset of No. 5 Wisconsin (9)
- Is Ohio State asking too much of freshman sensation D’Angelo Russell? (8)