Apr 2, 2012, 2:06 PM EDT
Forbes took a look at the business behind Monday night’s national title game, who is profiting and how.
Let’s break down the players, coaches, and schools involved in tonight’s national title game
Bill Self, Kansas head coach
Self has a base salary of $3 million, but scored another $100,000 when his Jayhawks reached the Final Four and stands to make another $200,000 if Kansas beats Kentucky and wins the national title. On top of all that, an AP Coach of the Year award would give him another $50,000.
John Calipari, Kentucky head coach
The third-year Kentucky coach has $325,000 worth of bonuses already in pocket, and can more than double that with a win on Monday night, which would net him another $375,000. Forbes also mentions the possibility of increased sponsorship, if Calipari wins.
This is debatable. Forbes goes as far as to say that players who enter the NBA draft after this season, namely Anthony Davis, Thomas Robinson, and Terrence Jones, would be boosting their stock and, thus, their value in the upcoming draft.
In reality, the players aren’t tangibly profiting, and certainly not in the same way that their coaches are. That is how the NCAA business model functions, with its emphasis on amateurism.
As the piece points out, schools do not profit directly, but are earning money indirectly from free advertisement of their brand, an increase in ticket prices, and the possibility of increased enrollment in the coming season.
For the full breakdown, check out the Forbes piece here.
- Maryland point guard Melo Trimble to return for sophomore season 1
- Frank Kaminsky, Jahlil Okafor highlight five Wooden Award finalists 3
- 2015 NCAA Tournament All-Second Weekend Team 2
- While a major question remains unanswered, No. 4 North Carolina can be special in 2015-16 3
- Tournament darling R.J. Hunter is heading to the NBA 3
- Texas freshman Myles Turner declares for the NBA Draft 6
- The Final Four is set, and it’s going to be insane 24
- Andrew Harrison’s late free throws send No. 1 Kentucky to the Final Four (88)
- Kentucky responds to Daxter Miles Jr.’s pregame comments (30)
- Updated tournament records: Big Ten teams make up half of Final Four (27)
- The Final Four is set, and it’s going to be insane (24)
- West Virginia freshman on Kentucky: ‘They’re going to be 36-1′ (21)