Apr 2, 2012, 2:06 PM EDT
Forbes took a look at the business behind Monday night’s national title game, who is profiting and how.
Let’s break down the players, coaches, and schools involved in tonight’s national title game
Bill Self, Kansas head coach
Self has a base salary of $3 million, but scored another $100,000 when his Jayhawks reached the Final Four and stands to make another $200,000 if Kansas beats Kentucky and wins the national title. On top of all that, an AP Coach of the Year award would give him another $50,000.
John Calipari, Kentucky head coach
The third-year Kentucky coach has $325,000 worth of bonuses already in pocket, and can more than double that with a win on Monday night, which would net him another $375,000. Forbes also mentions the possibility of increased sponsorship, if Calipari wins.
This is debatable. Forbes goes as far as to say that players who enter the NBA draft after this season, namely Anthony Davis, Thomas Robinson, and Terrence Jones, would be boosting their stock and, thus, their value in the upcoming draft.
In reality, the players aren’t tangibly profiting, and certainly not in the same way that their coaches are. That is how the NCAA business model functions, with its emphasis on amateurism.
As the piece points out, schools do not profit directly, but are earning money indirectly from free advertisement of their brand, an increase in ticket prices, and the possibility of increased enrollment in the coming season.
For the full breakdown, check out the Forbes piece here.
- VCU’s Treveon Graham: From lightly recruited to leader of Havoc, the Atlantic 10 favorites 0
- Top 25 Countdown: No. 7 North Carolina Tar Heels 1
- Dayton’s Elite 8 run, Archie Miller’s decision to stay help continue Atlantic 10’s success 1
- 2014-15 Season Preview: Jahlil Okafor, Frank Kaminsky lead a strong crop of big men 1
- 2014-15 Season Preview: Toledo looks to end a 35-year NCAA Tournament drought and rep the MAC 0
- Top 25 Countdown: No. 8 Texas Longhorns 1
- 2014-2015 Season Preview: Stanley Johnson, Sam Dekker lead wing forward rankings 1
- Five-star 2015 power forward down to five schools (2)
- Roy Williams says he was ‘dumbfounded’ following Kenneth Wainstein’s report (VIDEO) (2)
- Hawaii considering its options regarding NCAA investigation of basketball program (2)
- VCU’s band ‘The Peppas’ will be doing Haka War Chants this year (VIDEO) (2)
- Mark Emmert calls UNC scandal ‘troubling’, ‘disturbing’, ‘shocking’ (2)