Getty Images UPDATE, 12:15 p.m. ET: The fast ratings for the title game differed from the overnight ratings in a big way. Kentucky-Kansas earned a 12.3 rating, the highest mark since the 2005 title game.
Kentucky’s victory against Kansas may have delighted the state of Kentucky, but it didn’t do as much for TV viewers.
Overnight ratings for the men’s NCAA tournament title game were down from last season, per John Ourand Sports Business Journal. It was a 9 percent drop from last season’s Connecticut-Butler game, which was roundly viewed as one ugly game. But maybe Kentucky’s dominance was a bigger turnoff.
The Wildcats (38-2) led by 14 at halftime, which may have led many viewers to tune out.
Overall NCAA tournament ratings were down 8 percent from last season. In a tournament without a single buzzer-beater and where the biggest upsets occurred on the first Friday, maybe that shouldn’t be a surprise.
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- hoopsvader - Apr 3, 2012 at 11:58 AM
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PayPalCal is boring to watch.
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- pauleky - Apr 3, 2012 at 12:37 PM
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You’re certainly entitled to your opinion no matter how ignorant it might be. To say this team is boring brings to mind two words – sour grapes. Anyone that has watched this team play could never say they were boring. Be careful and don’t step on that lower lip while you pout.
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- youngry - Apr 3, 2012 at 12:23 PM
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The NCAA tournament will only continue on a downward trend. College basketball is dying.
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- watchfullhose - Apr 3, 2012 at 12:25 PM
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If the game didn’t start at 9:15 (ensuring a post 11:30 ending) I might have watched. I didn’t.
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- rob0527 - Apr 3, 2012 at 4:33 PM
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Of course ratings r down. Don’t start championship game at 925 on the east coast. Start game earlier so everyone can stay up and watch game.
