Apr 3, 2012, 11:51 AM EST
UPDATE, 12:15 p.m. ET: The fast ratings for the title game differed from the overnight ratings in a big way. Kentucky-Kansas earned a 12.3 rating, the highest mark since the 2005 title game.
Kentucky’s victory against Kansas may have delighted the state of Kentucky, but it didn’t do as much for TV viewers.
Overnight ratings for the men’s NCAA tournament title game were down from last season, per John Ourand Sports Business Journal. It was a 9 percent drop from last season’s Connecticut-Butler game, which was roundly viewed as one ugly game. But maybe Kentucky’s dominance was a bigger turnoff.
The Wildcats (38-2) led by 14 at halftime, which may have led many viewers to tune out.
Overall NCAA tournament ratings were down 8 percent from last season. In a tournament without a single buzzer-beater and where the biggest upsets occurred on the first Friday, maybe that shouldn’t be a surprise.
You also can follow me on Twitter @MikeMillerNBC.
Dec 21, 2014, 4:42 PM EST
Coaches donning festive holiday sweaters doesn’t happen all that often in college basketball.
Dec 21, 2014, 3:46 PM EST
Brad Stevens left Butler in 2013, agreeing to a six-year deal with the Boston Celtics, but that will not stop his name being linked to one specific college job.
Dec 21, 2014, 3:01 PM EST
The Buckeyes are 9-2, dropping both of their key non-conferences games against ranked opponents.
Dec 21, 2014, 1:43 PM EST
Harvard did not set the record for lowest field goal percentage or lowest first-half points, but the Crimson did tie an NCAA record on Sunday afternoon.
Dec 21, 2014, 1:15 PM EST
The Orange and Wildcats have split a home-and-home series since the old Big East disbanded several years ago.
Dec 21, 2014, 11:15 AM EST
The Louisville forward spoke about the incident that took place at the end of the first half against Western Kentucky following the game.
Dec 21, 2014, 10:00 AM EST
The nation’s top recruit also dropped 37 points in a win for Montverde Academy (Florida)
Dec 21, 2014, 9:11 AM EST
Here’s a rundown of Sunday’s games.
Dec 21, 2014, 12:10 AM EST
With pieces that fit together better than last season’s 17-15 squad, the Huskies are off to a 10-0 start.
Dec 20, 2014, 10:26 PM EST
George Mason’s last win over a Division I opponent prior to Saturday came against another MAAC program, Manhattan, on November 29.
Dec 20, 2014, 9:00 PM EST
Jackson scored 22 points, with two coming on an emphatic dunk on Purdue freshman Isaac Haas.
Dec 20, 2014, 8:41 PM EST
It’s already been a busy day in college hoops, with two buzzer-beaters and two ranked teams already going down.
Dec 20, 2014, 7:57 PM EST
While Michigan State’s 4-for-21 night from three didn’t help matters, Texas Southern shot better than 53 percent from the field.
Dec 20, 2014, 7:18 PM EST
Burton was one of two sophomores to leave the Marquette program earlier this month.
Dec 20, 2014, 5:46 PM EST
Kentucky completely embarrassed UCLA on Saturday.
Dec 20, 2014, 5:04 PM EST
Mitchell Wilbekin could miss up to six games, and classmates Cornelius Hudson and Rondale Watson missed Saturday’s game for conduct detrimental to the team.
Dec 20, 2014, 4:31 PM EST
Illinois has now won two straight in the series, thanks to Rice’s three-pointer as time expired.
Dec 20, 2014, 3:26 PM EST
Not surprising, considering Gus Johnson is on the call.
Dec 20, 2014, 3:23 PM EST
North Carolina had its most impressive showing of the season in a convincing win over Ohio State on Saturday in Chicago.
Dec 20, 2014, 1:30 PM EST
Josh Jackson put on a show last night. Here’s a mixtape of what he can do.
- Late Night Snacks: Villanova survives Syracuse while UNC, SMU get big wins 0
- No. 1 Kentucky dismantles UCLA 5
- Markus Kennedy cleared to play immediately for SMU 0
- Weekend Preview: A loaded Saturday slate highlights the weekend 3
- Rebounding, foul shooting help No. 2 Duke make up for 19 turnovers in win over UConn 0
- Michigan State starting forward to miss next two games with non-displaced wrist fracture 0
- Film Session: What’s plaguing Marcus Paige? 1
- Gregg Marshall writes to Wichita State students after seeing empty seats in student section (PHOTO) (7)
- Report: David Robinson’s son will be preferred walk-on at Duke in 2015-16 (VIDEO) (6)
- West Virginia’s Bob Huggins torches Marshall after coach calls Huggs ‘afraid’ (5)
- No. 1 Kentucky dismantles UCLA (5)
- Sophomore forward Semi Ojeleye to transfer from Duke (3)