Apr 8, 2012, 11:14 AM EDT
Kansas may have come up short in the real national title game against Kentucky, but if we were measuring in social media, the Jayhawks would have brought home the crown.
According to research group Schwartz MSL, Kansas’ fanbase, in proportion, was the most tuned-in of any school in the country.
The formula goes like this: Take the total number of Facebook “likes” and Twitter followers, then divide it by the number of students that attend the school.
Schwarts MSL even set up a bracket, which you can see here, that plays out the entire Field of 68, as if it were based on social media.
Some surprises? West Virginia is an Elite Eight team, as is Memphis and Connecticut. Among the disappointments would be Florida State, who would lost in the Round of 32.
The 2010-11 champion of this social media bracket, Ohio State, is eliminated this year by No. 15 Loyola (Md.).
The Final Four would be Duke, Kansas, Memphis, and West Virginia, with Kansas over Duke in the title game.
Imagine that had played out: Kevin Jones carrying the otherwise-young Mountaineers into the Final Four, fighting with passionate Kansas.
On the other side, Duke would have avoided that Round of 64 upset loss to Lehigh and come to meet Josh Pastner and the Memphis Tigers.
We social media guys get called nerds sometimes, and maybe simulations like this don’t help our cause, but it’s pretty fun to take a look at.
Mar 30, 2015, 11:10 PM EDT
UConn, Notre Dame, South Carolina and Maryland make up the 2015 women’s Final Four.
Mar 30, 2015, 11:00 PM EDT
Some great names highlight this list.
Mar 30, 2015, 10:24 PM EDT
Williams was the leading scorer and rebounder for the Tigers this season.
Mar 30, 2015, 10:00 PM EDT
Nebraska forward Walter Pitchford is giving up basketball for his senior season.
Mar 30, 2015, 9:00 PM EDT
Xavier is losing a reserve guard to transfer.
Mar 30, 2015, 8:05 PM EDT
Utah Valley has found its new head coach.
Mar 30, 2015, 7:00 PM EDT
Chris Mullin will get a chance to restore glory at St. John’s.
Mar 30, 2015, 6:05 PM EDT
George Mason makes a move to hire a new head coach.
Mar 30, 2015, 5:00 PM EDT
Who were the best players in the second-weekend of the NCAA tournament?
Mar 30, 2015, 4:45 PM EDT
Cincinnati gets Mick Cronin back.
Mar 30, 2015, 3:40 PM EDT
Harrell and Rozier were both expected to head to the NBA.
Mar 30, 2015, 3:07 PM EDT
Izzo became the first coach to lead three teams seeded No. 5 or lower to the Final Four.
Mar 30, 2015, 2:41 PM EDT
Lee will be a priority target during the offseason.
Mar 30, 2015, 2:22 PM EDT
The Tar Heels should return every piece to its rotation next season, but what happens with the NCAA inquiry will have an impact as well.
Mar 30, 2015, 1:50 PM EDT
Dekker was the best player in the second weekend of the event.
Mar 30, 2015, 12:42 PM EDT
There isn’t anything all that wrong with the AP’s list. The first team is perfect.
Mar 30, 2015, 12:19 PM EDT
If you need to place a bet, here are the lines you’ll be working with.
Mar 30, 2015, 10:46 AM EDT
Neubauer was with Eastern Kentucky for 10 years and John Beilein for nine seasons before that.
Mar 30, 2015, 10:05 AM EDT
R.J. Hunter and his father/coach became a sensation during the tournament.
Mar 30, 2015, 9:43 AM EDT
This is not a surprise, as Turner was expected to be a one-and-done player.
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