Apr 8, 2012, 11:14 AM EDT
Kansas may have come up short in the real national title game against Kentucky, but if we were measuring in social media, the Jayhawks would have brought home the crown.
According to research group Schwartz MSL, Kansas’ fanbase, in proportion, was the most tuned-in of any school in the country.
The formula goes like this: Take the total number of Facebook “likes” and Twitter followers, then divide it by the number of students that attend the school.
Schwarts MSL even set up a bracket, which you can see here, that plays out the entire Field of 68, as if it were based on social media.
Some surprises? West Virginia is an Elite Eight team, as is Memphis and Connecticut. Among the disappointments would be Florida State, who would lost in the Round of 32.
The 2010-11 champion of this social media bracket, Ohio State, is eliminated this year by No. 15 Loyola (Md.).
The Final Four would be Duke, Kansas, Memphis, and West Virginia, with Kansas over Duke in the title game.
Imagine that had played out: Kevin Jones carrying the otherwise-young Mountaineers into the Final Four, fighting with passionate Kansas.
On the other side, Duke would have avoided that Round of 64 upset loss to Lehigh and come to meet Josh Pastner and the Memphis Tigers.
We social media guys get called nerds sometimes, and maybe simulations like this don’t help our cause, but it’s pretty fun to take a look at.
Aug 20, 2014, 2:01 PM EDT
Kentucky made the decision not to allow one of their stars to head to Spain for two weeks while they’re supposed to be in class.
Aug 20, 2014, 1:15 PM EDT
Think Jayhawk fans remember the name Ali Farokhmanesh?
Aug 20, 2014, 12:18 PM EDT
This took a while to plan.
Aug 20, 2014, 12:07 PM EDT
The Tigers have zero minutes of experience in their back court.
Aug 20, 2014, 11:19 AM EDT
Indiana now has six commitments in the Class of 2014.
Aug 20, 2014, 10:24 AM EDT
Kampe over came his fear of heights but still got hit with ice water.
Aug 19, 2014, 11:00 PM EDT
Memphis was 2-2 in Canada.
Aug 19, 2014, 9:55 PM EDT
Ray Kasongo was denied admission from Oregon on July 30, reopening his recruitment.
Aug 19, 2014, 8:10 PM EDT
This new court design is interesting to say the least.
Aug 19, 2014, 7:59 PM EDT
Take a look at what tournaments the Shockers will appear in over the next few years.
Aug 19, 2014, 6:07 PM EDT
Jimmy Whitt is ranked just outside the top 50 in the Class of 2015.
Aug 19, 2014, 4:40 PM EDT
Stephen Zimmerman averaged 17.5 points, 11.5 boards and 2.2 blocks per game in four games at the Nike Global Challenge.
Aug 19, 2014, 3:54 PM EDT
Nicholls State may have a large, orange-clad fan base these days.
Aug 19, 2014, 3:04 PM EDT
It’s how they played through their six games in the Bahamas.
Aug 19, 2014, 1:40 PM EDT
Shaka Smart brings in a perfect piece and that was a priority recruit.
Aug 19, 2014, 12:33 PM EDT
It looks like everyone had a great time.
Aug 19, 2014, 11:09 AM EDT
Jason Holmes is a pro athlete in a sport he never heard of.
Aug 19, 2014, 10:29 AM EDT
Will these ever end?
Aug 18, 2014, 11:00 PM EDT
Christian James is one of the better dunkers in the 2015 class.
Aug 18, 2014, 9:30 PM EDT
A former Vanderbilt player is hoping to release a book discussing the dirtier side of college basketball.
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