Apr 8, 2012, 11:14 AM EDT
Kansas may have come up short in the real national title game against Kentucky, but if we were measuring in social media, the Jayhawks would have brought home the crown.
According to research group Schwartz MSL, Kansas’ fanbase, in proportion, was the most tuned-in of any school in the country.
The formula goes like this: Take the total number of Facebook “likes” and Twitter followers, then divide it by the number of students that attend the school.
Schwarts MSL even set up a bracket, which you can see here, that plays out the entire Field of 68, as if it were based on social media.
Some surprises? West Virginia is an Elite Eight team, as is Memphis and Connecticut. Among the disappointments would be Florida State, who would lost in the Round of 32.
The 2010-11 champion of this social media bracket, Ohio State, is eliminated this year by No. 15 Loyola (Md.).
The Final Four would be Duke, Kansas, Memphis, and West Virginia, with Kansas over Duke in the title game.
Imagine that had played out: Kevin Jones carrying the otherwise-young Mountaineers into the Final Four, fighting with passionate Kansas.
On the other side, Duke would have avoided that Round of 64 upset loss to Lehigh and come to meet Josh Pastner and the Memphis Tigers.
We social media guys get called nerds sometimes, and maybe simulations like this don’t help our cause, but it’s pretty fun to take a look at.
Apr 23, 2014, 6:33 PM EDT
UConn and Duke will reportedly play each other just before Christmas in New Jersey.
Apr 23, 2014, 5:23 PM EDT
Former St. John’s commit Darrick Wood verbally committed to attend DePaul on Wednesday.
Apr 23, 2014, 4:22 PM EDT
After playing well in Kentucky’s run to the national title game, Dakari Johnson has decided to return for his sophomore season.
Apr 23, 2014, 3:52 PM EDT
LSU should have the pieces to be a tournament team in 2014-2015.
Apr 23, 2014, 2:54 PM EDT
Minnesota landed a commitment from a 6-foot-11 three-star recruit.
Apr 23, 2014, 2:28 PM EDT
Adala Moto was a top 150 recruit in the class of 2012.
Apr 23, 2014, 1:58 PM EDT
Allen will be one of the keys to Arizona’s season. Click to see why.
Apr 23, 2014, 12:34 PM EDT
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Apr 23, 2014, 11:49 AM EDT
Kentucky got some good news on Wednesday afternoon.
Apr 23, 2014, 10:32 AM EDT
He will be eligible immediately.
Apr 23, 2014, 10:03 AM EDT
Not a bad pitch from the UConn star.
Apr 22, 2014, 11:08 PM EDT
The UTEP coach is now a candidate to replace Frank Haith at Missouri.
Apr 22, 2014, 10:10 PM EDT
Virginia got its fourth commit on Tuesday night.
Apr 22, 2014, 9:09 PM EDT
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Apr 22, 2014, 8:05 PM EDT
The Southern coach is receiving a contract extension.
Apr 22, 2014, 7:15 PM EDT
Loyd is converting from point guard to wide receiver.
Apr 22, 2014, 6:30 PM EDT
The Bulls announced the fifth departure this spring.
Apr 22, 2014, 5:45 PM EDT
Austin will leave Waco after two seasons.
Apr 22, 2014, 5:00 PM EDT
Andrew Wiggins is the most searched athlete in two states, according to a recent study.
Apr 22, 2014, 4:04 PM EDT
Ron Hunter is loading up on talented transfers
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