Skip to content

If this were social media, Kansas would have won the national title

Apr 8, 2012, 11:14 AM EDT

spt-111219-billself Getty Images

Kansas may have come up short in the real national title game against Kentucky, but if we were measuring in social media, the Jayhawks would have brought home the crown.

According to research group Schwartz MSL, Kansas’ fanbase, in proportion, was the most tuned-in of any school in the country.

The formula goes like this: Take the total number of Facebook “likes” and Twitter followers, then divide it by the number of students that attend the school.

Schwarts MSL even set up a bracket, which you can see here, that plays out the entire Field of 68, as if it were based on social media.

Some surprises? West Virginia is an Elite Eight team, as is Memphis and Connecticut. Among the disappointments would be Florida State, who would lost in the Round of 32.

The 2010-11 champion of this social media bracket, Ohio State, is eliminated this year by No. 15 Loyola (Md.).

The Final Four would be Duke, Kansas, Memphis, and West Virginia, with Kansas over Duke in the title game.

Imagine that had played out: Kevin Jones carrying the otherwise-young Mountaineers into the Final Four, fighting with passionate Kansas.

On the other side, Duke would have avoided that Round of 64 upset loss to Lehigh and come to meet Josh Pastner and the Memphis Tigers.

We social media guys get called nerds sometimes, and maybe simulations like this don’t help our cause, but it’s pretty fun to take a look at.

Daniel Martin is a writer and editor at JohnnyJungle.com, covering St. John’s. You can find him on Twitter:@DanielJMartin_

Latest Posts
  1. Three-star guard Myles Powell trims list to eight

    Jul 30, 2015, 8:15 PM EDT

    Kelly Kline/Under Armour/Getty Images Kelly Kline/Under Armour/Getty Images

    Powell’s recruiting profile has risen thanks to the way he’s played throughout the summer.

  2. Power forward becomes Iowa’s second 2016 commitment

    Jul 30, 2015, 6:56 PM EDT

    Fran McCaffery AP

    With Jarrod Uthoff and Adam Woodbury being seniors, having two front court commits in 2016 is good news for the Hawkeyes.

  3. Italy trip comes at good time for young Stanford team

    Jul 30, 2015, 5:40 PM EDT

    Johnny Dawkins AP

    The Cardinal need to account for the loss of their top three scorers (and top two rebounders) from last season’s NIT champion team.

  4. Valparaiso star center receives extra year of eligibility

    Jul 30, 2015, 2:37 PM EDT

    Getty Images Getty Images

    The Crusaders are getting back the league’s defensive player of the year.

  5. Throwback Thursday: Donnie Tyndall’s only NCAA tournament win (VIDEO)

    Jul 30, 2015, 1:25 PM EDT

    Murray St Morehead St Basketball AP

    Tyndall’s one NCAA tournament win sure was memorable.

  6. Steady improvement turning Alize Johnson into valued Division I prospect

    Jul 30, 2015, 12:03 PM EDT

    Alize Johnson Alize Johnson

    The cousin of former Pitt forward Chevon Troutman has developed into a quality recruit himself.

  7. Report: SMU’s Larry Brown up against ‘lack of coach control’ charge

    Jul 29, 2015, 11:40 PM EDT

    Larry Brown AP

    According to the report SMU met with the NCAA Committee on Infractions last month.

  8. BYU lands third 2016 commitment in 6-foot-6 guard/forward

    Jul 29, 2015, 10:35 PM EDT

    Connor Harding, Zach Hillman AP

    Harding won’t join the program until 2018 however, as he’ll be taking his two-year LDS mission beforehand.

  9. Marquette coaches discuss daily ‘noon ball’ tradition (VIDEO)

    Jul 29, 2015, 8:50 PM EDT

    AP Photo AP

    Director of player personnel Travis Diener is pegged as the best player in the games, with he and assistant Chris Carrawell trading some good-natured shots at each other.

  10. ACL tear sidelines San Diego State guard Matt Shrigley

    Jul 29, 2015, 8:17 PM EDT

    Matt Shrigley, Grayson Allen AP

    Only Aqeel Quinn, who’s out of eligibility, made more three-pointers for the Aztecs last season than Shrigley.

  11. Four-star power forward names his top three schools

    Jul 29, 2015, 6:42 PM EDT

    Kelly Kline/adidas Kelly Kline/adidas

    All three programs made Davis a focal point in Las Vegas last weekend.

  12. Las Vegas Leftovers: Some notes that didn’t make the recaps

    Jul 29, 2015, 5:15 PM EDT

    Kelly Kline/adidas Kelly Kline/adidas

    Notes on Vance Jackson, Brendan Bailey and Javonte Smart included.

  13. Isaiah Zierdan one-ups Roosevelt Jones’ trick shot (VIDEO)

    Jul 29, 2015, 3:17 PM EDT

    Getty Images Getty Images

    I’m OK with this becoming a thing all August.

  14. Another Division I coach loses their job in the wake of the Donnie Tyndall scandal

    Jul 29, 2015, 2:30 PM EDT

    Southeastern Louisiana Southeastern Louisiana

    Tyson Waterman is the latest victim in the fallout from the Southern Miss scandal.

  15. Is Jamal Murray considering skipping classes to play for Team Canada?

    Jul 29, 2015, 1:30 PM EDT

    150521calipari Getty Images

    That’s now two of Kentucky’s elite freshmen with concerns looming.

  16. Bruce Pearl on his time at Tennessee: ‘I ran a clean program’

    Jul 29, 2015, 12:00 PM EDT

    150729 brucepearl Getty Images

    Bruce Pearl was fired by Tennessee for lying about a barbecue.

  17. Five-star 2017 center cuts list … to 13?

    Jul 29, 2015, 10:30 AM EDT

    4_3726139

    See which schools are still in play for one of the top rising juniors