Jul 14, 2012, 1:16 PM EDT
Check out Twitter during any major college sporting event and you’re bound to see that most trending topics have something to do with the game, even changing minute to minute, depending on what’s going on.
So how did we get here?
An infographic from CollegeSportsScholarships.com breaks down all of the madness, from where we consume our information to how much time we spend, to who we follow most.
The most interesting stat from the survey: 83% of respondents use Twitter while watching a game on TV. It has become the virtual arena of the 21st century. No longer do you have to be sitting next to your buddy on the couch or at the game to experience the same kind of trash-talking and analysis. That’s what Twitter is for.
Another large percentage, 61% use Twitter while browsing sports websites. Keeping up with the conversation on Twitter helps to direct searches and browsing, especially with message boards and forums. As soon as information is tweeted out, it usually doesn’t take long for it to pop up on a message board somewhere. During the summer recruiting period for college basketball, that is pretty common.
To check out the entire infographic, click here. Click on the image to zoom.
And while we’re talking about social media, follow the entire CBT team: @MikeMillerNBC … @RobDauster …. @Raphiellej …. @DanielJMartin_ … @TroyMachir
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