Jul 17, 2012, 9:42 AM EDT
Nike, king of the basketball shoe world with its 95-percent market share, has just inked another top draft pick, signing No. 1 overall pick Anthony Davis to a lucrative endorsement deal, the Chicago Tribune is reporting.
Davis is coming off a stellar freshman season at Kentucky, winning a national title, national player of the year award, and national freshman of the year award.
Nike has now signed three of the last five top overall picks, but Davis differs from the last No. 1 pick to come from Kentucky, John Wall, who signed with Reebok.
Davis’ teammate, Michael Kidd-Gilchrist, who went second overall in the 2012 draft to Charlotte, is also a member of Team Nike, having signed in May. Kentucky itself is one of Nike’s most prominent schools branded with the signature swoosh.
Another John Calipari player stands in contrast to Davis in the logo war, Chicago Bulls guard Derrick Rose, who signed with adidas in 2008 and recently signed a deal with the company worth a reported $200 million over 13 years.
Davis won’t be seeing that kind of money from Nike, at least not yet, but joins 2011 top pick Kyrie Irving on the Nike roster.
Though he has yet to play a game at the professional level, Davis will take the court for Team USA at the 2012 London Olympics later this month, following Blake Griffin’s knee injury.
He may not be a key contributor in Team USA’s pursuit of gold, but he adds another defensive weapon for coach Mike Krzyzewski to have off the bench.
Oh, and another side note that binds Davis and Nike, Team USA will also happen to be adorning the swoosh in London.
- Maryland point guard Melo Trimble to return for sophomore season 1
- Frank Kaminsky, Jahlil Okafor highlight five Wooden Award finalists 3
- 2015 NCAA Tournament All-Second Weekend Team 2
- While a major question remains unanswered, No. 4 North Carolina can be special in 2015-16 3
- Tournament darling R.J. Hunter is heading to the NBA 3
- Texas freshman Myles Turner declares for the NBA Draft 6
- The Final Four is set, and it’s going to be insane 24
- Andrew Harrison’s late free throws send No. 1 Kentucky to the Final Four (88)
- Kentucky responds to Daxter Miles Jr.’s pregame comments (30)
- Updated tournament records: Big Ten teams make up half of Final Four (27)
- The Final Four is set, and it’s going to be insane (24)
- Wisconsin vs. Kentucky: The Final Four rematch we deserved to see (22)