Aug 4, 2012, 11:22 AM EDT
After a year of planning and building, the Pac-12 is ready to follow in the footsteps of conferences like the Big Ten and schools like Texas, set to launch its own network on Aug. 15.
According to a report from the Associated Press, infrastructure and programming schedules are completed and staff has been hired prior to the network going live in two weeks.
In the plans are one national network and six regional networks to provide 850 live sporting events and a lineup of in-studio shows.
”Gone are the days of regional broadcasts on ABC or Fox,” Pac-12 commissioner Larry Scott told the AP. ”This is going to be a major change in terms of the national exposure and recognition our conference gets.”
The network has reportedly struck deals with Comcast, Cox, Bright House, and Time Warner, which gives the new Pac-12 network reach into 40 million homes, with deals still being negotiated with Dish Network, Verizon, AT&T, Cablevision, and others.
For conferences and schools taking this route, it’s about controlling rights, whether they want to keep them and broadcast them or sell them off to other networks. The Big Ten Network reportedly made a $79 million profit this past year.
Not a bad business model, it seems. It will help with exposure, too, the conference says.
”It was like being Santa Claus because in all cases the amount or programming these sports will get in Pac-12 Networks is double, triple, quadruple, quintuple or dramatically more than the exposure these teams have gotten in the past,” Gary Stevenson, President of Pac-12 Enterprises said.
To read the entire report, click here.
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