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Tom Crean’s accidental tweet shows coaches are still adapting to social media change

Aug 5, 2012, 11:12 AM EDT

The recruiting landscape has shifted in the 21st century and sometimes coaches are still adapting.

Take Indiana’s Tom Crean, for instance, who accidently tweeted what should have been a direct message to a recruit on Twitter.

Though the tweet was later deleted, the mistaken tweet/DM read, “I am doing great. I have been thinking about you alot since last weekend. A whole lot. How are you doing?”

Once realizing the error, he tweeted two apologies and poked fun at his lack of social media skills.

But Crean’s small mistake highlights the changes that coaches are encountering when it comes to recruiting players.

Not only have text messages become the norm for casual conversation, but Twitter has become almost as common. A coach who can maintain a strong social media presence has gained the upper hand on coaches who reject the medium all together.

Among those who have embraced it are John Calipari, Jay Wright, Mike Rice, Steve Lavin, and Sean Miller, all of whom have had success in recruiting.

Of course, there are other reasons for their success than social media, but by connecting with the young generation of players, appearing to be “in the loop” and up-to-date with what is going on can only help.

It also gives athletic departments a chance to flaunt their newness and openness to change, which can be difficult to do through the traditional press release/press conference style.

Coaches will continue to get a feel for the medium, as will players. Don’t expect the trend to fade away any time soon.

Daniel Martin is a writer and editor at, covering St. John’s. You can find him on Twitter:@DanielJMartin_

  1. latchbeam - Aug 5, 2012 at 11:52 AM

    It also shows he is even more of a dbag!!

    • stlouis1baseball - Aug 9, 2012 at 2:55 PM

      Actuall Cletus…it shows he is human. You are a Purdue fan huh? No? Ahhhh…UK fan then huh? Either way…you are a CHUMP.

  2. hotlantalaw - Aug 5, 2012 at 7:03 PM

    he probably tweeted as he lay in his suntanning bed installed in his home and the heat caused some momentary lightheadedness

  3. florida727 - Aug 6, 2012 at 9:47 AM

    Personally, I think Crean is going to prove to be, if he’s not already considered, one of the best coaches in America. I’m not an Indiana fan. I just like the guy. I think he’s going to make Indiana basketball more than just relevant again. Some could/might argue he already has.

  4. latchbeam - Aug 6, 2012 at 9:55 AM

    He is a decent coach… but is one of the few that will actually criticize other teams, players and coaches. That’s why I think he is a classless dbag. Indiana should be a good team this year though…

    • stlouis1baseball - Aug 9, 2012 at 2:57 PM

      I am a huge IU basketball fan. Born, raised and still live just north of Bloomington.
      I have NEVER heard him “criticize other teams, players and coaches.”
      Disclaimer: I have heard him take a coach to task for underhanded recruiting tactics.
      But in my book…a cheater deserves to be taken to task.

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