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John Calipari: the charitable villain?

Nov 7, 2012, 7:27 PM EDT

Barack Obama, John Calipari

Earlier today, ESPN published a terrific feature on John Calipari and the Kentucky program breaking down precisely how Coach Cal has managed to build Kentucky into the nation’s preeminent college basketball program.

And it’s simple, really: marketing.

Coach Cal is a very good basketball coach, but when it comes to x’s-and-o’s, he’s not one of the nation’s elite. All things being equal, I’d say there are probably ten coaches — maybe more — who I’d take to coach my team in a one game playoff before Cal. He’s an excellent recruiter and always has been, but he’s never been able to recruit at this level before; with the possible exception of those UCLA teams in the 1970’s, no one has.

What’s gotten him to this level is his ability to promote his program and the way that he does things at Kentucky. And there’s no better example than the one that King provided in the lead of his story:

Two days before his team’s first official practice of the season, the most polarizing — and, lately, most successful — figure in college basketball has the sudden urge to chase down Charlie Sheen.

John Calipari had spotted the Hollywood actor a few minutes earlier during a Cincinnati Reds playoff game, when both celebs were in the same suite.


With a Bloody Mary in his left hand and a Marlboro Red clamped between his fingers, Sheen places his right arm around Calipari, who’s dressed in a suit. Both men smile as a bystander snaps a picture with the coach’s cell phone. Hours later, in his office back in Lexington, Calipari is still giddy about the encounter — but not for the reasons you’d expect.

Calipari calls up the photo and then hands his phone to associate athletics director DeWayne Peevy, who manages his social media accounts.

“We’ve got to get this picture out on Twitter,” Calipari says. “It’ll generate some talk, don’t you think? How many followers does Charlie Sheen have?”

Peevy informs Calipari that more than 8 million people track Sheen on the popular site. The coach reclines in his black leather chair and grins.

“Tweet it,” he says.

That’s all it takes.

Cal has made himself more than simply a basketball coach. He’s a celebrity. He rubs elbows with the biggest names in basketball and the biggest names in hip-hop. He thrives on the attention, and there is no program in the country where he’ll receive more attention than at Kentucky. Why do you think he gave ESPN unlimited access to his program, not only for this story, but for the ‘All-Access: Kentucky’ TV show that aired. He knew what kind of attention that would bring his program, and he knew that ESPN would eat it up because of the number of eye balls that would be on TV screens when the shows aired.

It’s made him one of the most polarizing coaches in the country. Some people hate him. Others deify him. Me? I love the way he runs his program, but I also realize that everything that comes out of his mouth — especially when their are tape recorders rolling — is spoken for a reason. Everything has spin. Every interview he grants, he grants for a reason. He goes into every press conference with a game-plan.

But the most important thing to note with Coach Cal is that regardless of how you feel about him, he does use his influence in a way that benefits more people than just the prospects who will likely be making millions of NBA dollars regardless of where they go to school.

Take, for example, the Hoops for Haiti telethon he hosted back in 2010 that raised more than $1 million for earthquake victims. Or the $75,000 he raised for Kentucky’s Children Hospital by simply tweeting out a code to give when ordering a Papa John’s pizza. Or the telethon that he’s hosting on Wednesday night to help victims of Hurricane Sandy.

If you want to call John Calipari a glorified used car salesman, I probably wouldn’t disagree with you. If you wanted to say that the real purpose of the charitable ventures was to build up public support if he’s ever caught “cheating”, I’d call you a cynic, but probably not that far off.

But at the end of the day, regardless of the reasons behind it, Cal is raising a ton of money for people that are in need of the donations.

And that’s a point that simply cannot be glossed over.

Rob Dauster is the editor of the college basketball website Ballin’ is a Habit. You can find him on twitter @robdauster.

  1. gatordontplay - Nov 8, 2012 at 10:26 AM

    Oh let the fun begin on this topic!!

  2. packhawk04 - Nov 8, 2012 at 10:43 AM

    Ive always thought of cal as an excellent recruiter and above average coach. Shady recruiting methods? Maybe… but he is not the only coach to use them.

  3. wildcatvikingsguy - Nov 8, 2012 at 2:10 PM

    Say what you will about his motives, but regardless he raised over a million dollars for Haiti, several hundred thousand for tornado victims in ky, and now another million for the east coast. It’s hard to turn those into negatives, and if you want to try, then you’re not being realistic in your criticism.

    • Rob Dauster - Nov 8, 2012 at 5:49 PM

      How am I criticizing him? The point is that regardless of what you think about him or his motives, he’s sent some massive checks out for charity. That’s amazing. I love it.

    • mojo22046 - Nov 9, 2012 at 9:21 AM

      Yes, please explain how the author is criticizing Calipari. Whether you believe Rob Dauster is just the worst kind of person or not, whether you believe all the reasons people dismiss his professionalism or assail his moral character, he has in this one instance demonstrated the capacity to write about Calipari in a non-judgmental way, free from scurrilous innuendo and back-handed compliments, even if his motivation for doing so is obviously to delay the inevitable termination of his employment.

      So chill. You’re reading far too much into what the author says, or more importantly, how he says it.

  4. cranespy - Nov 9, 2012 at 8:41 AM

    You are right in your assessment….Outstanding Recruiter and marketer for THE ASSOCIATION. Average coach….check the records….Bob Huggins owns Cal head to head.

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