Nov 7, 2012, 7:27 PM EDT
Earlier today, ESPN published a terrific feature on John Calipari and the Kentucky program breaking down precisely how Coach Cal has managed to build Kentucky into the nation’s preeminent college basketball program.
And it’s simple, really: marketing.
Coach Cal is a very good basketball coach, but when it comes to x’s-and-o’s, he’s not one of the nation’s elite. All things being equal, I’d say there are probably ten coaches — maybe more — who I’d take to coach my team in a one game playoff before Cal. He’s an excellent recruiter and always has been, but he’s never been able to recruit at this level before; with the possible exception of those UCLA teams in the 1970’s, no one has.
What’s gotten him to this level is his ability to promote his program and the way that he does things at Kentucky. And there’s no better example than the one that King provided in the lead of his story:
Two days before his team’s first official practice of the season, the most polarizing — and, lately, most successful — figure in college basketball has the sudden urge to chase down Charlie Sheen.
John Calipari had spotted the Hollywood actor a few minutes earlier during a Cincinnati Reds playoff game, when both celebs were in the same suite.
With a Bloody Mary in his left hand and a Marlboro Red clamped between his fingers, Sheen places his right arm around Calipari, who’s dressed in a suit. Both men smile as a bystander snaps a picture with the coach’s cell phone. Hours later, in his office back in Lexington, Calipari is still giddy about the encounter — but not for the reasons you’d expect.
Calipari calls up the photo and then hands his phone to associate athletics director DeWayne Peevy, who manages his social media accounts.
“We’ve got to get this picture out on Twitter,” Calipari says. “It’ll generate some talk, don’t you think? How many followers does Charlie Sheen have?”
Peevy informs Calipari that more than 8 million people track Sheen on the popular site. The coach reclines in his black leather chair and grins.
“Tweet it,” he says.
That’s all it takes.
Cal has made himself more than simply a basketball coach. He’s a celebrity. He rubs elbows with the biggest names in basketball and the biggest names in hip-hop. He thrives on the attention, and there is no program in the country where he’ll receive more attention than at Kentucky. Why do you think he gave ESPN unlimited access to his program, not only for this story, but for the ‘All-Access: Kentucky’ TV show that aired. He knew what kind of attention that would bring his program, and he knew that ESPN would eat it up because of the number of eye balls that would be on TV screens when the shows aired.
It’s made him one of the most polarizing coaches in the country. Some people hate him. Others deify him. Me? I love the way he runs his program, but I also realize that everything that comes out of his mouth — especially when their are tape recorders rolling — is spoken for a reason. Everything has spin. Every interview he grants, he grants for a reason. He goes into every press conference with a game-plan.
But the most important thing to note with Coach Cal is that regardless of how you feel about him, he does use his influence in a way that benefits more people than just the prospects who will likely be making millions of NBA dollars regardless of where they go to school.
Take, for example, the Hoops for Haiti telethon he hosted back in 2010 that raised more than $1 million for earthquake victims. Or the $75,000 he raised for Kentucky’s Children Hospital by simply tweeting out a code to give when ordering a Papa John’s pizza. Or the telethon that he’s hosting on Wednesday night to help victims of Hurricane Sandy.
If you want to call John Calipari a glorified used car salesman, I probably wouldn’t disagree with you. If you wanted to say that the real purpose of the charitable ventures was to build up public support if he’s ever caught “cheating”, I’d call you a cynic, but probably not that far off.
But at the end of the day, regardless of the reasons behind it, Cal is raising a ton of money for people that are in need of the donations.
And that’s a point that simply cannot be glossed over.
Apr 27, 2015, 11:00 PM EDT
Rutgers added a potential starter for next season on Monday.
Apr 27, 2015, 9:45 PM EDT
N.C. State landed a surprise commitment from an athletic 2015 forward on Monday night.
Apr 27, 2015, 8:30 PM EDT
The NCAA is considering moving the shot clock to 30 seconds in men’s basketball.
Apr 27, 2015, 7:15 PM EDT
Florida guard Eli Carter will transfer.
Apr 27, 2015, 6:08 PM EDT
Duke picked up its second major commitment in recent weeks with the addition of five-star wing Brandon Ingram.
Apr 27, 2015, 5:45 PM EDT
Here’s seven takeaways from a busy weekend at the three shoe company events.
Apr 27, 2015, 5:22 PM EDT
Brandon Ingram is a top five recruit in the class.
Apr 27, 2015, 3:37 PM EDT
Tatum might be the best player in the Class of 2016.
Apr 27, 2015, 1:50 PM EDT
It will feature a preseason top five team.
Apr 27, 2015, 12:48 PM EDT
Who were the biggest losers of the early entry deadline?
Apr 27, 2015, 12:00 PM EDT
Which potential draft picks returning to school will be the most influential in 2015-16?
Apr 27, 2015, 10:17 AM EDT
Hatch is one of the most inspirational people you will ever hear about
Apr 27, 2015, 9:00 AM EDT
The return of Buddy Hield pushes previously unranked Oklahoma into our way too early rankings.
Apr 27, 2015, 8:00 AM EDT
Who’s going pro? Who’s returning to school? Who are we still waiting to hear from?
Apr 26, 2015, 8:45 PM EDT
Collins averaged 7.1 points and 5.2 assists per game last season, and his arrival could lead to Alex Caruso getting more scoring opportunities off the ball.
Apr 26, 2015, 7:35 PM EDT
Robinson has quite the rebuilding job on his hands, but guard LeAntwan Luckett (16.3 ppg) is one of the team’s top four scorers who have eligibility remaining.
Apr 26, 2015, 7:05 PM EDT
Dominic Green was released from his National Letter of Intent to Arizona State a couple weeks ago.
Apr 26, 2015, 6:02 PM EDT
In addition to making graduates sit out a year, there’s also consideration of the idea that schools can restrict where they can go.
Apr 26, 2015, 4:05 PM EDT
Nick Noskowiak joins former Arkansas guard Nick Babb as players who have committed to Iowa State this month.
Apr 26, 2015, 2:29 PM EDT
Skinner was the longtime coach of Boston College.
- Duke lands five-star Class of 2015 wing Brandon Ingram 3
- College basketball’s seven biggest early entry losers for the 2015-2016 season 1
- College basketball’s six biggest early entry winners for the 2015-2016 season 3
- Austin Hatch’s inspirational basketball career has come to a close 3
- UPDATED: 2015-2016 College Basketball Way-Too-Early Preseason Rankings 1
- 2015 College Basketball Updated Early Entry List 14
- Report: Yogi Ferrell to return to Indiana for senior season 0
- Duke lands commitment from elite PG Derryck Thornton, who will reclass (18)
- 2015 College Basketball Updated Early Entry List (14)
- UPDATED: 2015-2016 College Basketball Way-Too Early Preseason Top 25 (9)
- Louisville adds key grad transfer Damion Lee (6)
- Arizona forward Stanley Johnson enters 2015 NBA Draft (3)