Nov 7, 2012, 7:27 PM EST
Earlier today, ESPN published a terrific feature on John Calipari and the Kentucky program breaking down precisely how Coach Cal has managed to build Kentucky into the nation’s preeminent college basketball program.
And it’s simple, really: marketing.
Coach Cal is a very good basketball coach, but when it comes to x’s-and-o’s, he’s not one of the nation’s elite. All things being equal, I’d say there are probably ten coaches — maybe more — who I’d take to coach my team in a one game playoff before Cal. He’s an excellent recruiter and always has been, but he’s never been able to recruit at this level before; with the possible exception of those UCLA teams in the 1970’s, no one has.
What’s gotten him to this level is his ability to promote his program and the way that he does things at Kentucky. And there’s no better example than the one that King provided in the lead of his story:
Two days before his team’s first official practice of the season, the most polarizing — and, lately, most successful — figure in college basketball has the sudden urge to chase down Charlie Sheen.
John Calipari had spotted the Hollywood actor a few minutes earlier during a Cincinnati Reds playoff game, when both celebs were in the same suite.
With a Bloody Mary in his left hand and a Marlboro Red clamped between his fingers, Sheen places his right arm around Calipari, who’s dressed in a suit. Both men smile as a bystander snaps a picture with the coach’s cell phone. Hours later, in his office back in Lexington, Calipari is still giddy about the encounter — but not for the reasons you’d expect.
Calipari calls up the photo and then hands his phone to associate athletics director DeWayne Peevy, who manages his social media accounts.
“We’ve got to get this picture out on Twitter,” Calipari says. “It’ll generate some talk, don’t you think? How many followers does Charlie Sheen have?”
Peevy informs Calipari that more than 8 million people track Sheen on the popular site. The coach reclines in his black leather chair and grins.
“Tweet it,” he says.
That’s all it takes.
Cal has made himself more than simply a basketball coach. He’s a celebrity. He rubs elbows with the biggest names in basketball and the biggest names in hip-hop. He thrives on the attention, and there is no program in the country where he’ll receive more attention than at Kentucky. Why do you think he gave ESPN unlimited access to his program, not only for this story, but for the ‘All-Access: Kentucky’ TV show that aired. He knew what kind of attention that would bring his program, and he knew that ESPN would eat it up because of the number of eye balls that would be on TV screens when the shows aired.
It’s made him one of the most polarizing coaches in the country. Some people hate him. Others deify him. Me? I love the way he runs his program, but I also realize that everything that comes out of his mouth — especially when their are tape recorders rolling — is spoken for a reason. Everything has spin. Every interview he grants, he grants for a reason. He goes into every press conference with a game-plan.
But the most important thing to note with Coach Cal is that regardless of how you feel about him, he does use his influence in a way that benefits more people than just the prospects who will likely be making millions of NBA dollars regardless of where they go to school.
Take, for example, the Hoops for Haiti telethon he hosted back in 2010 that raised more than $1 million for earthquake victims. Or the $75,000 he raised for Kentucky’s Children Hospital by simply tweeting out a code to give when ordering a Papa John’s pizza. Or the telethon that he’s hosting on Wednesday night to help victims of Hurricane Sandy.
If you want to call John Calipari a glorified used car salesman, I probably wouldn’t disagree with you. If you wanted to say that the real purpose of the charitable ventures was to build up public support if he’s ever caught “cheating”, I’d call you a cynic, but probably not that far off.
But at the end of the day, regardless of the reasons behind it, Cal is raising a ton of money for people that are in need of the donations.
And that’s a point that simply cannot be glossed over.
Jan 26, 2015, 8:00 PM EST
The son of a former NBA veteran is moving on to a CAA program from Wake Forest.
Jan 26, 2015, 6:54 PM EST
Washington loses one of the most talented shot blockers in the nation.
Jan 26, 2015, 6:16 PM EST
DePaul may have to reschedule their trip to Providence.
Jan 26, 2015, 6:00 PM EST
Not a lot going on Monday night, but still some great games to check out.
Jan 26, 2015, 5:00 PM EST
Maryland grabs an impact point guard in the 2016 class.
Jan 26, 2015, 3:52 PM EST
Johnson landed awkwardly against Ohio State and may have to miss some time.
Jan 26, 2015, 2:03 PM EST
Don’t be surprised if there is only one unbeaten left by this time next week.
Jan 26, 2015, 12:49 PM EST
A recap of the nine craziest finishes from your college hoops weekend.
Jan 26, 2015, 10:28 AM EST
Frankamp spent a little more than a year at Kansas before transferring.
Jan 26, 2015, 9:00 AM EST
The best players and most impressive teams from the last week of college hoops.
Jan 26, 2015, 6:54 AM EST
We have a new member in our Top Ten.
Jan 25, 2015, 10:35 PM EST
Northwestern has lost its last three games by a total of five points.
Jan 25, 2015, 9:36 PM EST
Lucas Siewert joins small forward Brendan Bailey as Arizona State’s second four-star verbal commitment in the 2016 class.
Jan 25, 2015, 7:00 PM EST
Eight days after attempting 25 three-pointers in their loss to No. 5 Duke, the Cardinals attempted just 12 and scored 40 points in the paint against Pittsburgh.
Three-pointer with 5.2 seconds remaining completes second-half rally for No. 20 Northern Iowa (VIDEO)
Jan 25, 2015, 6:24 PM EST
UNI erased a 12-point second half deficit to win at Illinois State, and they remain a game behind No. 14 Wichita State in the Missouri Valley standings.
Jan 25, 2015, 5:38 PM EST
Chris Perry leads the Bulls in rebounding, and chest pains suffered during the team’s workout Saturday resulted in his having to be hospitalized.
Jan 25, 2015, 5:09 PM EST
Also of note on Sunday was Ohio State picking up its first RPI Top 50 win of the season, and both No. 8 Notre Dame and No. 13 Maryland coming back from double-digit deficits.
Jan 25, 2015, 4:13 PM EST
Duke head coach Mike Krzyzewski picked up career win No. 1,000 as the No. 5 Blue Devils bested St. John’s.
Jan 25, 2015, 2:30 PM EST
Well-traveled former Ole Miss guard Derrick Millinghaus has found a new home.
Jan 25, 2015, 1:21 PM EST
Kentucky is on the board in the 2016 class with a highly-touted big man from New Zealand.
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