Nov 7, 2012, 7:27 PM EDT
Earlier today, ESPN published a terrific feature on John Calipari and the Kentucky program breaking down precisely how Coach Cal has managed to build Kentucky into the nation’s preeminent college basketball program.
And it’s simple, really: marketing.
Coach Cal is a very good basketball coach, but when it comes to x’s-and-o’s, he’s not one of the nation’s elite. All things being equal, I’d say there are probably ten coaches — maybe more — who I’d take to coach my team in a one game playoff before Cal. He’s an excellent recruiter and always has been, but he’s never been able to recruit at this level before; with the possible exception of those UCLA teams in the 1970’s, no one has.
What’s gotten him to this level is his ability to promote his program and the way that he does things at Kentucky. And there’s no better example than the one that King provided in the lead of his story:
Two days before his team’s first official practice of the season, the most polarizing — and, lately, most successful — figure in college basketball has the sudden urge to chase down Charlie Sheen.
John Calipari had spotted the Hollywood actor a few minutes earlier during a Cincinnati Reds playoff game, when both celebs were in the same suite.
With a Bloody Mary in his left hand and a Marlboro Red clamped between his fingers, Sheen places his right arm around Calipari, who’s dressed in a suit. Both men smile as a bystander snaps a picture with the coach’s cell phone. Hours later, in his office back in Lexington, Calipari is still giddy about the encounter — but not for the reasons you’d expect.
Calipari calls up the photo and then hands his phone to associate athletics director DeWayne Peevy, who manages his social media accounts.
“We’ve got to get this picture out on Twitter,” Calipari says. “It’ll generate some talk, don’t you think? How many followers does Charlie Sheen have?”
Peevy informs Calipari that more than 8 million people track Sheen on the popular site. The coach reclines in his black leather chair and grins.
“Tweet it,” he says.
That’s all it takes.
Cal has made himself more than simply a basketball coach. He’s a celebrity. He rubs elbows with the biggest names in basketball and the biggest names in hip-hop. He thrives on the attention, and there is no program in the country where he’ll receive more attention than at Kentucky. Why do you think he gave ESPN unlimited access to his program, not only for this story, but for the ‘All-Access: Kentucky’ TV show that aired. He knew what kind of attention that would bring his program, and he knew that ESPN would eat it up because of the number of eye balls that would be on TV screens when the shows aired.
It’s made him one of the most polarizing coaches in the country. Some people hate him. Others deify him. Me? I love the way he runs his program, but I also realize that everything that comes out of his mouth — especially when their are tape recorders rolling — is spoken for a reason. Everything has spin. Every interview he grants, he grants for a reason. He goes into every press conference with a game-plan.
But the most important thing to note with Coach Cal is that regardless of how you feel about him, he does use his influence in a way that benefits more people than just the prospects who will likely be making millions of NBA dollars regardless of where they go to school.
Take, for example, the Hoops for Haiti telethon he hosted back in 2010 that raised more than $1 million for earthquake victims. Or the $75,000 he raised for Kentucky’s Children Hospital by simply tweeting out a code to give when ordering a Papa John’s pizza. Or the telethon that he’s hosting on Wednesday night to help victims of Hurricane Sandy.
If you want to call John Calipari a glorified used car salesman, I probably wouldn’t disagree with you. If you wanted to say that the real purpose of the charitable ventures was to build up public support if he’s ever caught “cheating”, I’d call you a cynic, but probably not that far off.
But at the end of the day, regardless of the reasons behind it, Cal is raising a ton of money for people that are in need of the donations.
And that’s a point that simply cannot be glossed over.
Jul 3, 2015, 11:30 AM EDT
Minnesota is one of four schools the 6-foot-10 center is reportedly considering.
Jul 3, 2015, 10:00 AM EDT
The lone school to host the Georgia native on an official visit is considered to be the favorite in this recruiting race.
Jul 2, 2015, 7:40 PM EDT
Oregon still has a date to fill (December 29), which the school expects to be filled by an in-state opponent.
Jul 2, 2015, 4:30 PM EDT
This is nasty.
Jul 2, 2015, 3:45 PM EDT
The Class of 2007 produced some very good players, including one who’s an NBA MVP and others who have developed into perennial all-stars.
Jul 2, 2015, 2:53 PM EDT
I’m a big fan of these, particularly the dark grey ones.
Jul 2, 2015, 12:43 PM EDT
Cell phone addiction is a national crisis.
Jul 2, 2015, 12:17 PM EDT
Can anyone guess what that moment is?
Jul 2, 2015, 10:09 AM EDT
This is something else.
Jul 2, 2015, 9:27 AM EDT
The Golden Bears should still be alright this season.
Jul 1, 2015, 10:05 PM EDT
Dillard becomes Oklahoma State’s fourth addition to the program.
Jul 1, 2015, 9:00 PM EDT
Next up for the United States is Italy, and they could run into hosts Greece in the semifinals.
Jul 1, 2015, 8:10 PM EDT
Jones recently received his qualifying score on the SAT, only to inform SDSU that he wanted to be released from his NLI.
Former Illinois women’s basketball players file lawsuit against athletic director, head coach and former assistant
Jul 1, 2015, 6:45 PM EDT
AD Mike Thomas stated in May that there would be an investigation into the allegations.
Jul 1, 2015, 5:03 PM EDT
KD, Stephen and Russ lead the way, and two of those three weren’t even ranked coming out of high school.
Jul 1, 2015, 4:50 PM EDT
Cal already has two members of its 2015 class on campus, and they added another to the mix Wednesday.
Jul 1, 2015, 3:54 PM EDT
He’s currently teammates with a soon-to-be Oregon Duck. Hmm …
Jul 1, 2015, 1:53 PM EDT
That makes three commitments in 24 hours for Cincinnati.
Jul 1, 2015, 12:30 PM EDT
Terrence Samuel was recruited over at UConn.
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