Nov 7, 2012, 7:27 PM EDT
Earlier today, ESPN published a terrific feature on John Calipari and the Kentucky program breaking down precisely how Coach Cal has managed to build Kentucky into the nation’s preeminent college basketball program.
And it’s simple, really: marketing.
Coach Cal is a very good basketball coach, but when it comes to x’s-and-o’s, he’s not one of the nation’s elite. All things being equal, I’d say there are probably ten coaches — maybe more — who I’d take to coach my team in a one game playoff before Cal. He’s an excellent recruiter and always has been, but he’s never been able to recruit at this level before; with the possible exception of those UCLA teams in the 1970’s, no one has.
What’s gotten him to this level is his ability to promote his program and the way that he does things at Kentucky. And there’s no better example than the one that King provided in the lead of his story:
Two days before his team’s first official practice of the season, the most polarizing — and, lately, most successful — figure in college basketball has the sudden urge to chase down Charlie Sheen.
John Calipari had spotted the Hollywood actor a few minutes earlier during a Cincinnati Reds playoff game, when both celebs were in the same suite.
With a Bloody Mary in his left hand and a Marlboro Red clamped between his fingers, Sheen places his right arm around Calipari, who’s dressed in a suit. Both men smile as a bystander snaps a picture with the coach’s cell phone. Hours later, in his office back in Lexington, Calipari is still giddy about the encounter — but not for the reasons you’d expect.
Calipari calls up the photo and then hands his phone to associate athletics director DeWayne Peevy, who manages his social media accounts.
“We’ve got to get this picture out on Twitter,” Calipari says. “It’ll generate some talk, don’t you think? How many followers does Charlie Sheen have?”
Peevy informs Calipari that more than 8 million people track Sheen on the popular site. The coach reclines in his black leather chair and grins.
“Tweet it,” he says.
That’s all it takes.
Cal has made himself more than simply a basketball coach. He’s a celebrity. He rubs elbows with the biggest names in basketball and the biggest names in hip-hop. He thrives on the attention, and there is no program in the country where he’ll receive more attention than at Kentucky. Why do you think he gave ESPN unlimited access to his program, not only for this story, but for the ‘All-Access: Kentucky’ TV show that aired. He knew what kind of attention that would bring his program, and he knew that ESPN would eat it up because of the number of eye balls that would be on TV screens when the shows aired.
It’s made him one of the most polarizing coaches in the country. Some people hate him. Others deify him. Me? I love the way he runs his program, but I also realize that everything that comes out of his mouth — especially when their are tape recorders rolling — is spoken for a reason. Everything has spin. Every interview he grants, he grants for a reason. He goes into every press conference with a game-plan.
But the most important thing to note with Coach Cal is that regardless of how you feel about him, he does use his influence in a way that benefits more people than just the prospects who will likely be making millions of NBA dollars regardless of where they go to school.
Take, for example, the Hoops for Haiti telethon he hosted back in 2010 that raised more than $1 million for earthquake victims. Or the $75,000 he raised for Kentucky’s Children Hospital by simply tweeting out a code to give when ordering a Papa John’s pizza. Or the telethon that he’s hosting on Wednesday night to help victims of Hurricane Sandy.
If you want to call John Calipari a glorified used car salesman, I probably wouldn’t disagree with you. If you wanted to say that the real purpose of the charitable ventures was to build up public support if he’s ever caught “cheating”, I’d call you a cynic, but probably not that far off.
But at the end of the day, regardless of the reasons behind it, Cal is raising a ton of money for people that are in need of the donations.
And that’s a point that simply cannot be glossed over.
Oct 1, 2014, 11:57 PM EDT
Oregon State has to replace its top five scorers from last season, so being shorthanded doesn’t help matters at all.
Oct 1, 2014, 10:40 PM EDT
Chemistry was a key component in Dayton’s run to the Elite Eight. They’ll begin the 2014-15 season looking to rebuild that without three expected contributors.
Oct 1, 2014, 8:59 PM EDT
Amida Brimah averaged 4.1 points, 3.3 rebounds and 2.3 blocks per game as a freshman, and he’s fully recovered from offseason shoulder surgery.
Oct 1, 2014, 7:14 PM EDT
The Big Ten is the first of the five conferences granted autonomy to send recommendations to the NCAA.
Oct 1, 2014, 6:06 PM EDT
With Missouri’s top three scorers from last season having moved on, Johnathan Williams III will be a key figure in 2014-15.
Oct 1, 2014, 4:45 PM EDT
Spencer averaged 9.1 points and 3.2 rebounds per game last season.
Oct 1, 2014, 4:07 PM EDT
Both with charged with drunk driving offenses during the offseason.
Oct 1, 2014, 3:03 PM EDT
SDSU’s front court depth will take an early season hit.
Oct 1, 2014, 1:39 PM EDT
Haith earned a commitment from a three-star point guard from Western New York.
Oct 1, 2014, 11:52 AM EDT
Van Vleet has been attending speaking engagements this offseason, trying to give back to the youth.
Oct 1, 2014, 11:02 AM EDT
Jawun Evans is one of the top three point guards in the class.
Oct 1, 2014, 9:55 AM EDT
Do you think the MLB needs some ice for that burn?
Sep 30, 2014, 11:00 PM EDT
A former Baylor commit is suing his former high school for allegedly altering his grades.
Sep 30, 2014, 9:42 PM EDT
Missouri is losing a wing shooter.
Sep 30, 2014, 8:50 PM EDT
Can an SEC program reel in a top-5 player in the 2015 class during a weekend visit?
Sep 30, 2014, 7:44 PM EDT
Harvard landed another quality recruit.
Sep 30, 2014, 6:20 PM EDT
IUPUI unveiled a new court design this week.
Sep 30, 2014, 5:10 PM EDT
Western Kentucky fans were given three options and selected one for the upcoming season.
Sep 30, 2014, 3:55 PM EDT
NBA teams know all about efficiency stats and advanced analytics. College freshmen and sophomores may not.
Sep 30, 2014, 1:56 PM EDT
Evans may be the best point guard in the Class of 2015, but it’s up for debate.
- Oklahoma State lands commitment from elite point guard in 2015 0
- John Calipari hiring an analytics director is smart, necessary, strictly for his players 0
- Marcus Smart’s mom reportedly hospitalized the day he shoved Texas Tech fan 0
- Four-star point guard verbally commits to Clemson 0
- Top 2015 and 2016 prospects comment on high school-to-pro move in new report 0
- Four-star 2015 shooting guard commits to Illinois 0
- Florida State gets commitment from 7-foot-4 2015 center 2
- Wichita State gets commitment from three-star 2015 point guard (2)
- Frank Haith lands first commitment as head coach at Tulsa (2)
- Three-star point guard down to Maryland, Providence, UNLV and Virginia Tech (1)
- Former SMU commit picks Michigan State (1)
- Alex Poythress dunks over 7-foot Dakari Johnson (VIDEO) (1)