Nov 7, 2012, 7:27 PM EDT
Earlier today, ESPN published a terrific feature on John Calipari and the Kentucky program breaking down precisely how Coach Cal has managed to build Kentucky into the nation’s preeminent college basketball program.
And it’s simple, really: marketing.
Coach Cal is a very good basketball coach, but when it comes to x’s-and-o’s, he’s not one of the nation’s elite. All things being equal, I’d say there are probably ten coaches — maybe more — who I’d take to coach my team in a one game playoff before Cal. He’s an excellent recruiter and always has been, but he’s never been able to recruit at this level before; with the possible exception of those UCLA teams in the 1970′s, no one has.
What’s gotten him to this level is his ability to promote his program and the way that he does things at Kentucky. And there’s no better example than the one that King provided in the lead of his story:
Two days before his team’s first official practice of the season, the most polarizing — and, lately, most successful — figure in college basketball has the sudden urge to chase down Charlie Sheen.
John Calipari had spotted the Hollywood actor a few minutes earlier during a Cincinnati Reds playoff game, when both celebs were in the same suite.
With a Bloody Mary in his left hand and a Marlboro Red clamped between his fingers, Sheen places his right arm around Calipari, who’s dressed in a suit. Both men smile as a bystander snaps a picture with the coach’s cell phone. Hours later, in his office back in Lexington, Calipari is still giddy about the encounter — but not for the reasons you’d expect.
Calipari calls up the photo and then hands his phone to associate athletics director DeWayne Peevy, who manages his social media accounts.
“We’ve got to get this picture out on Twitter,” Calipari says. “It’ll generate some talk, don’t you think? How many followers does Charlie Sheen have?”
Peevy informs Calipari that more than 8 million people track Sheen on the popular site. The coach reclines in his black leather chair and grins.
“Tweet it,” he says.
That’s all it takes.
Cal has made himself more than simply a basketball coach. He’s a celebrity. He rubs elbows with the biggest names in basketball and the biggest names in hip-hop. He thrives on the attention, and there is no program in the country where he’ll receive more attention than at Kentucky. Why do you think he gave ESPN unlimited access to his program, not only for this story, but for the ‘All-Access: Kentucky’ TV show that aired. He knew what kind of attention that would bring his program, and he knew that ESPN would eat it up because of the number of eye balls that would be on TV screens when the shows aired.
It’s made him one of the most polarizing coaches in the country. Some people hate him. Others deify him. Me? I love the way he runs his program, but I also realize that everything that comes out of his mouth — especially when their are tape recorders rolling — is spoken for a reason. Everything has spin. Every interview he grants, he grants for a reason. He goes into every press conference with a game-plan.
But the most important thing to note with Coach Cal is that regardless of how you feel about him, he does use his influence in a way that benefits more people than just the prospects who will likely be making millions of NBA dollars regardless of where they go to school.
Take, for example, the Hoops for Haiti telethon he hosted back in 2010 that raised more than $1 million for earthquake victims. Or the $75,000 he raised for Kentucky’s Children Hospital by simply tweeting out a code to give when ordering a Papa John’s pizza. Or the telethon that he’s hosting on Wednesday night to help victims of Hurricane Sandy.
If you want to call John Calipari a glorified used car salesman, I probably wouldn’t disagree with you. If you wanted to say that the real purpose of the charitable ventures was to build up public support if he’s ever caught “cheating”, I’d call you a cynic, but probably not that far off.
But at the end of the day, regardless of the reasons behind it, Cal is raising a ton of money for people that are in need of the donations.
And that’s a point that simply cannot be glossed over.
Jul 24, 2014, 10:04 PM EDT
Eric McKnight’s waiver to play immediately was denied by the SEC.
Jul 24, 2014, 8:45 PM EDT
Groce is under .500 in Big Ten play in his two seasons at Illinois.
Jul 24, 2014, 8:34 PM EDT
Florida State will play five non-conference games against teams that reached the NCAA tournament last season.
Jul 24, 2014, 7:30 PM EDT
The four latest five-star recruits that Cal landed all showed off their Kentucky threads on instagram.
Jul 24, 2014, 6:45 PM EDT
Mostella has travelled a long road to get to Knoxville.
Jul 24, 2014, 5:30 PM EDT
Austin has found a landing place, but it’s still a long way from the Division I ranks.
Jul 24, 2014, 4:15 PM EDT
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Jul 24, 2014, 2:49 PM EDT
Thon Maker is a top five recruit in 2016 and would be a top two or three recruit in 2015.
Jul 24, 2014, 1:53 PM EDT
Hoiberg had surgery to replace his pacemaker last week.
Jul 24, 2014, 12:21 PM EDT
The events will be played in November and December
Jul 24, 2014, 11:55 AM EDT
Mykhailiuk is playing in the B Division of the event.
Jul 24, 2014, 9:30 AM EDT
The final open period has begun, with Corey Sanders and Jalen Brunson among the standouts.
Jul 23, 2014, 9:59 PM EDT
Perry’s been at USC Upstate since 2009, and among the players he’s helped recruit was former great Torrey Craig.
Jul 23, 2014, 8:00 PM EDT
Brown averaged 5.5 points per game and made 13 starts in 35 appearances for the Ragin’ Cajuns.
Jul 23, 2014, 6:30 PM EDT
Lindsay played his freshman season at Kansas
Jul 23, 2014, 5:00 PM EDT
Beasley has been one of the nations top performers over the last three months
Jul 23, 2014, 3:52 PM EDT
Thomas is a bulldozer on the block.
Jul 23, 2014, 2:55 PM EDT
It’s the latest in a long line of bourbon bottles commemorating celebrities in the state.
Jul 23, 2014, 1:45 PM EDT
Rick vs. Richard could get awkward for the rest of the family
Jul 23, 2014, 12:57 PM EDT
Will this be enough for Charleston to finally get rid of their embattled head coach?
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