Nov 7, 2012, 7:27 PM EST
Earlier today, ESPN published a terrific feature on John Calipari and the Kentucky program breaking down precisely how Coach Cal has managed to build Kentucky into the nation’s preeminent college basketball program.
And it’s simple, really: marketing.
Coach Cal is a very good basketball coach, but when it comes to x’s-and-o’s, he’s not one of the nation’s elite. All things being equal, I’d say there are probably ten coaches — maybe more — who I’d take to coach my team in a one game playoff before Cal. He’s an excellent recruiter and always has been, but he’s never been able to recruit at this level before; with the possible exception of those UCLA teams in the 1970’s, no one has.
What’s gotten him to this level is his ability to promote his program and the way that he does things at Kentucky. And there’s no better example than the one that King provided in the lead of his story:
Two days before his team’s first official practice of the season, the most polarizing — and, lately, most successful — figure in college basketball has the sudden urge to chase down Charlie Sheen.
John Calipari had spotted the Hollywood actor a few minutes earlier during a Cincinnati Reds playoff game, when both celebs were in the same suite.
With a Bloody Mary in his left hand and a Marlboro Red clamped between his fingers, Sheen places his right arm around Calipari, who’s dressed in a suit. Both men smile as a bystander snaps a picture with the coach’s cell phone. Hours later, in his office back in Lexington, Calipari is still giddy about the encounter — but not for the reasons you’d expect.
Calipari calls up the photo and then hands his phone to associate athletics director DeWayne Peevy, who manages his social media accounts.
“We’ve got to get this picture out on Twitter,” Calipari says. “It’ll generate some talk, don’t you think? How many followers does Charlie Sheen have?”
Peevy informs Calipari that more than 8 million people track Sheen on the popular site. The coach reclines in his black leather chair and grins.
“Tweet it,” he says.
That’s all it takes.
Cal has made himself more than simply a basketball coach. He’s a celebrity. He rubs elbows with the biggest names in basketball and the biggest names in hip-hop. He thrives on the attention, and there is no program in the country where he’ll receive more attention than at Kentucky. Why do you think he gave ESPN unlimited access to his program, not only for this story, but for the ‘All-Access: Kentucky’ TV show that aired. He knew what kind of attention that would bring his program, and he knew that ESPN would eat it up because of the number of eye balls that would be on TV screens when the shows aired.
It’s made him one of the most polarizing coaches in the country. Some people hate him. Others deify him. Me? I love the way he runs his program, but I also realize that everything that comes out of his mouth — especially when their are tape recorders rolling — is spoken for a reason. Everything has spin. Every interview he grants, he grants for a reason. He goes into every press conference with a game-plan.
But the most important thing to note with Coach Cal is that regardless of how you feel about him, he does use his influence in a way that benefits more people than just the prospects who will likely be making millions of NBA dollars regardless of where they go to school.
Take, for example, the Hoops for Haiti telethon he hosted back in 2010 that raised more than $1 million for earthquake victims. Or the $75,000 he raised for Kentucky’s Children Hospital by simply tweeting out a code to give when ordering a Papa John’s pizza. Or the telethon that he’s hosting on Wednesday night to help victims of Hurricane Sandy.
If you want to call John Calipari a glorified used car salesman, I probably wouldn’t disagree with you. If you wanted to say that the real purpose of the charitable ventures was to build up public support if he’s ever caught “cheating”, I’d call you a cynic, but probably not that far off.
But at the end of the day, regardless of the reasons behind it, Cal is raising a ton of money for people that are in need of the donations.
And that’s a point that simply cannot be glossed over.
Dec 19, 2014, 10:30 AM EST
Patrick Cole has been suspended indefinitely.
Dec 19, 2014, 9:00 AM EST
Oklahoma-Washington, Ohio State-North Carolina and UCLA-Kentucky are just three of the marquee matchups.
Dec 19, 2014, 12:41 AM EST
Even with the win there are things Duke needs to improve upon, most notably the fact that they’ve committed 36 turnovers over the last two games.
Dec 18, 2014, 10:45 PM EST
Also of note was Ole Miss avoiding what would have been their fourth home loss of the season.
Dec 18, 2014, 8:44 PM EST
Jabari McGhee suffered the injury in Tennessee’s loss to NC State on Wednesday.
Dec 18, 2014, 7:09 PM EST
Branden Dawson is the team’s leading rebounder, as he’s grabbing 8.7 boards per contest.
Dec 18, 2014, 5:59 PM EST
Gaston Diedhiou was denied admission to Minnesota during the summer, and he is now eligible immediately after passing an English proficiency exam.
Dec 18, 2014, 5:08 PM EST
While the focus has been on the Aztecs’ shooting percentages, their ability to find quality looks has been a big reason why they’ve struggled.
Dec 18, 2014, 3:45 PM EST
When do we start counting Duke-UConn as a rivalry?
Dec 18, 2014, 3:33 PM EST
Agau was buried on the Louisville bench with a number of young guys in front of him.
Dec 18, 2014, 2:34 PM EST
A deep look into the early-season struggles of Marcus Paige and whether or not they are fixable.
Dec 18, 2014, 12:48 PM EST
The last two times these teams have squared off in big games, the outcome has been memorable.
Dec 18, 2014, 10:53 AM EST
Three-point shooting might be the key to the Virginia season.
Dec 18, 2014, 9:59 AM EST
She may not be playing anymore, but Lauren’s time with the basketball program has not yet come to an end.
Dec 18, 2014, 8:45 AM EST
David Nwaba scored 11 second-half points to help lead the Mustangs back from a 14-points halftime deficit. Here are two of those points.
Dec 18, 2014, 8:00 AM EST
Doolin finished the game with 15 points, three assists and no turnovers, and made two huge plays to get UNLV the two-point win over Portland.
Dec 18, 2014, 12:04 AM EST
This is the first win that the American has landed over a ranked team.
Dec 18, 2014, 12:00 AM EST
Dawson’s injury occurred on the same night that freshman Javon Bess made his regular season debut for the Spartans.
Dec 17, 2014, 10:33 PM EST
Copes played in just four games this season due to injury.
Dec 17, 2014, 10:07 PM EST
The best part is that it was very much intentional
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