Nov 7, 2012, 7:27 PM EDT
Earlier today, ESPN published a terrific feature on John Calipari and the Kentucky program breaking down precisely how Coach Cal has managed to build Kentucky into the nation’s preeminent college basketball program.
And it’s simple, really: marketing.
Coach Cal is a very good basketball coach, but when it comes to x’s-and-o’s, he’s not one of the nation’s elite. All things being equal, I’d say there are probably ten coaches — maybe more — who I’d take to coach my team in a one game playoff before Cal. He’s an excellent recruiter and always has been, but he’s never been able to recruit at this level before; with the possible exception of those UCLA teams in the 1970’s, no one has.
What’s gotten him to this level is his ability to promote his program and the way that he does things at Kentucky. And there’s no better example than the one that King provided in the lead of his story:
Two days before his team’s first official practice of the season, the most polarizing — and, lately, most successful — figure in college basketball has the sudden urge to chase down Charlie Sheen.
John Calipari had spotted the Hollywood actor a few minutes earlier during a Cincinnati Reds playoff game, when both celebs were in the same suite.
With a Bloody Mary in his left hand and a Marlboro Red clamped between his fingers, Sheen places his right arm around Calipari, who’s dressed in a suit. Both men smile as a bystander snaps a picture with the coach’s cell phone. Hours later, in his office back in Lexington, Calipari is still giddy about the encounter — but not for the reasons you’d expect.
Calipari calls up the photo and then hands his phone to associate athletics director DeWayne Peevy, who manages his social media accounts.
“We’ve got to get this picture out on Twitter,” Calipari says. “It’ll generate some talk, don’t you think? How many followers does Charlie Sheen have?”
Peevy informs Calipari that more than 8 million people track Sheen on the popular site. The coach reclines in his black leather chair and grins.
“Tweet it,” he says.
That’s all it takes.
Cal has made himself more than simply a basketball coach. He’s a celebrity. He rubs elbows with the biggest names in basketball and the biggest names in hip-hop. He thrives on the attention, and there is no program in the country where he’ll receive more attention than at Kentucky. Why do you think he gave ESPN unlimited access to his program, not only for this story, but for the ‘All-Access: Kentucky’ TV show that aired. He knew what kind of attention that would bring his program, and he knew that ESPN would eat it up because of the number of eye balls that would be on TV screens when the shows aired.
It’s made him one of the most polarizing coaches in the country. Some people hate him. Others deify him. Me? I love the way he runs his program, but I also realize that everything that comes out of his mouth — especially when their are tape recorders rolling — is spoken for a reason. Everything has spin. Every interview he grants, he grants for a reason. He goes into every press conference with a game-plan.
But the most important thing to note with Coach Cal is that regardless of how you feel about him, he does use his influence in a way that benefits more people than just the prospects who will likely be making millions of NBA dollars regardless of where they go to school.
Take, for example, the Hoops for Haiti telethon he hosted back in 2010 that raised more than $1 million for earthquake victims. Or the $75,000 he raised for Kentucky’s Children Hospital by simply tweeting out a code to give when ordering a Papa John’s pizza. Or the telethon that he’s hosting on Wednesday night to help victims of Hurricane Sandy.
If you want to call John Calipari a glorified used car salesman, I probably wouldn’t disagree with you. If you wanted to say that the real purpose of the charitable ventures was to build up public support if he’s ever caught “cheating”, I’d call you a cynic, but probably not that far off.
But at the end of the day, regardless of the reasons behind it, Cal is raising a ton of money for people that are in need of the donations.
And that’s a point that simply cannot be glossed over.
Jul 30, 2014, 10:32 PM EDT
Walker has spent the last 13 seasons at his alma mater.
Jul 30, 2014, 9:32 PM EDT
The highly athletic wing is back on the market, but he’s yet to be cleared academically.
Jul 30, 2014, 8:17 PM EDT
The Bulldogs succeeded in keeping a talented in-state product home.
Jul 30, 2014, 7:12 PM EDT
Mayo’s decision means that Marquette has to replace its top four scorers from last season.
Jul 30, 2014, 6:51 PM EDT
Just over a month after landing a junior college guard, the Rebels have their second commit in the Class of 2015.
Jul 30, 2014, 5:00 PM EDT
UCLA is holding out hope that John Wooden Court can be salvaged, but if not they’ll have time to replace it.
Jul 30, 2014, 3:12 PM EDT
Larrier is the best recruit that Shaka Smart has landed at VCU.
Jul 30, 2014, 12:51 PM EDT
After averaging 16.0 points per game as a freshman, the South Plains College guard is looking to become a better lead guard as a sophomore.
Jul 30, 2014, 11:39 AM EDT
It’s Dayton’s third commitment from the Class of 2015
Jul 30, 2014, 11:02 AM EDT
Oregon is now left with just nine scholarship players, only two of whom saw significant minutes last season.
Jul 30, 2014, 10:00 AM EDT
Coggins will be heading back closer to his Southern California home
Jul 30, 2014, 9:25 AM EDT
Rising sophomore forward Duncan Robinson played his freshman year at Williams College in Williamstown, Massachusetts, but could be on the move for next season.
Jul 29, 2014, 10:14 PM EDT
UCLA reopened Pauley Pavilion in 2012 after $136 million worth of renovations.
Jul 29, 2014, 8:34 PM EDT
The UCLA campus became flooded on Tuesday afternoon.
Jul 29, 2014, 8:30 PM EDT
Mike Krzyzewski is entering his 40th season as a head coach.
Jul 29, 2014, 6:45 PM EDT
Doug Wojcik has been investigated twice by the College of Charleston.
Jul 29, 2014, 6:15 PM EDT
Cal told The Sporting News that he couldn’t leave behind the guys that decided to return to school. Do you buy it?
Jul 29, 2014, 5:22 PM EDT
A former UK coach gave his listeners some new details about Willie Cauley-Stein’s injury.
Jul 29, 2014, 4:27 PM EDT
Malik Monk is a dream come true for the mixtape makers.
Jul 29, 2014, 3:46 PM EDT
And now they’re considering selling it at football games.
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