Nov 7, 2012, 7:27 PM EDT
Earlier today, ESPN published a terrific feature on John Calipari and the Kentucky program breaking down precisely how Coach Cal has managed to build Kentucky into the nation’s preeminent college basketball program.
And it’s simple, really: marketing.
Coach Cal is a very good basketball coach, but when it comes to x’s-and-o’s, he’s not one of the nation’s elite. All things being equal, I’d say there are probably ten coaches — maybe more — who I’d take to coach my team in a one game playoff before Cal. He’s an excellent recruiter and always has been, but he’s never been able to recruit at this level before; with the possible exception of those UCLA teams in the 1970’s, no one has.
What’s gotten him to this level is his ability to promote his program and the way that he does things at Kentucky. And there’s no better example than the one that King provided in the lead of his story:
Two days before his team’s first official practice of the season, the most polarizing — and, lately, most successful — figure in college basketball has the sudden urge to chase down Charlie Sheen.
John Calipari had spotted the Hollywood actor a few minutes earlier during a Cincinnati Reds playoff game, when both celebs were in the same suite.
With a Bloody Mary in his left hand and a Marlboro Red clamped between his fingers, Sheen places his right arm around Calipari, who’s dressed in a suit. Both men smile as a bystander snaps a picture with the coach’s cell phone. Hours later, in his office back in Lexington, Calipari is still giddy about the encounter — but not for the reasons you’d expect.
Calipari calls up the photo and then hands his phone to associate athletics director DeWayne Peevy, who manages his social media accounts.
“We’ve got to get this picture out on Twitter,” Calipari says. “It’ll generate some talk, don’t you think? How many followers does Charlie Sheen have?”
Peevy informs Calipari that more than 8 million people track Sheen on the popular site. The coach reclines in his black leather chair and grins.
“Tweet it,” he says.
That’s all it takes.
Cal has made himself more than simply a basketball coach. He’s a celebrity. He rubs elbows with the biggest names in basketball and the biggest names in hip-hop. He thrives on the attention, and there is no program in the country where he’ll receive more attention than at Kentucky. Why do you think he gave ESPN unlimited access to his program, not only for this story, but for the ‘All-Access: Kentucky’ TV show that aired. He knew what kind of attention that would bring his program, and he knew that ESPN would eat it up because of the number of eye balls that would be on TV screens when the shows aired.
It’s made him one of the most polarizing coaches in the country. Some people hate him. Others deify him. Me? I love the way he runs his program, but I also realize that everything that comes out of his mouth — especially when their are tape recorders rolling — is spoken for a reason. Everything has spin. Every interview he grants, he grants for a reason. He goes into every press conference with a game-plan.
But the most important thing to note with Coach Cal is that regardless of how you feel about him, he does use his influence in a way that benefits more people than just the prospects who will likely be making millions of NBA dollars regardless of where they go to school.
Take, for example, the Hoops for Haiti telethon he hosted back in 2010 that raised more than $1 million for earthquake victims. Or the $75,000 he raised for Kentucky’s Children Hospital by simply tweeting out a code to give when ordering a Papa John’s pizza. Or the telethon that he’s hosting on Wednesday night to help victims of Hurricane Sandy.
If you want to call John Calipari a glorified used car salesman, I probably wouldn’t disagree with you. If you wanted to say that the real purpose of the charitable ventures was to build up public support if he’s ever caught “cheating”, I’d call you a cynic, but probably not that far off.
But at the end of the day, regardless of the reasons behind it, Cal is raising a ton of money for people that are in need of the donations.
And that’s a point that simply cannot be glossed over.
Aug 29, 2014, 10:20 PM EDT
Indiana will take on the SMU, Louisville, Georgetown, Butler and Pittsburgh before the New Year.
Aug 29, 2014, 8:31 PM EDT
Rashad McCants claimed UNC steered him into phony classes.
Aug 29, 2014, 7:30 PM EDT
The 6-foot-2 guard has 30 days to appeal the decision.
Aug 29, 2014, 6:00 PM EDT
According to a report on Friday, a Kentucky sophomore earned a scholarship.
Aug 29, 2014, 4:45 PM EDT
Marcus Lewis defeated Cory Jefferson and Adreian Payne in the college slam dunk contest in April
Aug 29, 2014, 2:40 PM EDT
Dee Brown, a member of Illinois’ national runner-up team in 2005, would love to see Brunson in an Illinois uniform.
Aug 29, 2014, 2:00 PM EDT
News and notes from around the world of college basketball.
Aug 29, 2014, 11:40 AM EDT
Mitch McGary discusses the circumstances that led to his early departure.
Aug 29, 2014, 10:49 AM EDT
The teams expected by many to finish in the top five will all face each other twice in 2014-15.
Aug 29, 2014, 9:36 AM EDT
Zach Johnson was a player the Eagles could have used to add some depth to their backcourt.
Aug 28, 2014, 10:25 PM EDT
Four Pac-12 schools remain in the running for the services of the former Arizona commit.
Aug 28, 2014, 9:03 PM EDT
Drew Edwards’ relationship with Providence head coach Ed Cooley was one reason why he chose PC.
Aug 28, 2014, 8:13 PM EDT
Esa Ahmad’s list includes Ohio State and two other Big Ten programs.
Aug 28, 2014, 6:55 PM EDT
Diamond Stone has cut his list to five schools, but just one has also offered friend Malik Newman.
Aug 28, 2014, 6:10 PM EDT
6-foot-10 forward/center Kavell Bigby-Williams would have given the Bobcats some additional size in the paint.
Aug 28, 2014, 4:49 PM EDT
Trayvon Reed, who was dismissed from the Maryland program following his arrest on multiple charges earlier this summer, will enroll at Auburn in December.
Aug 28, 2014, 3:43 PM EDT
There are already five players on the team Galemmo coached that have committed to high major programs.
Aug 28, 2014, 2:30 PM EDT
He deserved it after the season his Eagle team had.
Aug 28, 2014, 1:01 PM EDT
There’s now a reason why Charleston couldn’t hire their most famous alum.
Aug 28, 2014, 12:02 PM EDT
He’s only been at DePaul for four years.
- North Carolina athletic director Bubba Cunningham comments on Rashad McCants situation 1
- College Basketball Talk’s Recruiting Roundup 0
- Former Michigan center discusses hasty departure for the NBA (VIDEO) 0
- Five-star 2015 center trims list to five 1
- College of Charleston coaching search takes another turn 0
- Rivals releases new rankings for the Class of 2015 0
- Will Bill Self and Kansas play small-ball this season? 2
- In his first day of recruiting, Bruce Pearl lands Auburn a four-star forward (4)
- DePaul’s Purnell loses fifth recruit that signed letter of intent (3)
- Former Ole Miss star Marshall Henderson getting pro tryout in Italy (2)
- Will Bill Self and Kansas play small-ball this season? (2)
- Report: Ex-Spartan forward headed to Ohio (1)