Nov 7, 2012, 7:27 PM EDT
Earlier today, ESPN published a terrific feature on John Calipari and the Kentucky program breaking down precisely how Coach Cal has managed to build Kentucky into the nation’s preeminent college basketball program.
And it’s simple, really: marketing.
Coach Cal is a very good basketball coach, but when it comes to x’s-and-o’s, he’s not one of the nation’s elite. All things being equal, I’d say there are probably ten coaches — maybe more — who I’d take to coach my team in a one game playoff before Cal. He’s an excellent recruiter and always has been, but he’s never been able to recruit at this level before; with the possible exception of those UCLA teams in the 1970′s, no one has.
What’s gotten him to this level is his ability to promote his program and the way that he does things at Kentucky. And there’s no better example than the one that King provided in the lead of his story:
Two days before his team’s first official practice of the season, the most polarizing — and, lately, most successful — figure in college basketball has the sudden urge to chase down Charlie Sheen.
John Calipari had spotted the Hollywood actor a few minutes earlier during a Cincinnati Reds playoff game, when both celebs were in the same suite.
With a Bloody Mary in his left hand and a Marlboro Red clamped between his fingers, Sheen places his right arm around Calipari, who’s dressed in a suit. Both men smile as a bystander snaps a picture with the coach’s cell phone. Hours later, in his office back in Lexington, Calipari is still giddy about the encounter — but not for the reasons you’d expect.
Calipari calls up the photo and then hands his phone to associate athletics director DeWayne Peevy, who manages his social media accounts.
“We’ve got to get this picture out on Twitter,” Calipari says. “It’ll generate some talk, don’t you think? How many followers does Charlie Sheen have?”
Peevy informs Calipari that more than 8 million people track Sheen on the popular site. The coach reclines in his black leather chair and grins.
“Tweet it,” he says.
That’s all it takes.
Cal has made himself more than simply a basketball coach. He’s a celebrity. He rubs elbows with the biggest names in basketball and the biggest names in hip-hop. He thrives on the attention, and there is no program in the country where he’ll receive more attention than at Kentucky. Why do you think he gave ESPN unlimited access to his program, not only for this story, but for the ‘All-Access: Kentucky’ TV show that aired. He knew what kind of attention that would bring his program, and he knew that ESPN would eat it up because of the number of eye balls that would be on TV screens when the shows aired.
It’s made him one of the most polarizing coaches in the country. Some people hate him. Others deify him. Me? I love the way he runs his program, but I also realize that everything that comes out of his mouth — especially when their are tape recorders rolling — is spoken for a reason. Everything has spin. Every interview he grants, he grants for a reason. He goes into every press conference with a game-plan.
But the most important thing to note with Coach Cal is that regardless of how you feel about him, he does use his influence in a way that benefits more people than just the prospects who will likely be making millions of NBA dollars regardless of where they go to school.
Take, for example, the Hoops for Haiti telethon he hosted back in 2010 that raised more than $1 million for earthquake victims. Or the $75,000 he raised for Kentucky’s Children Hospital by simply tweeting out a code to give when ordering a Papa John’s pizza. Or the telethon that he’s hosting on Wednesday night to help victims of Hurricane Sandy.
If you want to call John Calipari a glorified used car salesman, I probably wouldn’t disagree with you. If you wanted to say that the real purpose of the charitable ventures was to build up public support if he’s ever caught “cheating”, I’d call you a cynic, but probably not that far off.
But at the end of the day, regardless of the reasons behind it, Cal is raising a ton of money for people that are in need of the donations.
And that’s a point that simply cannot be glossed over.
Former Nevada forward Cole Huff free to transfer to non-Mountain West schools in southern California
Apr 17, 2014, 9:40 PM EDT
The number of schools that former Nevada forward Cole Huff is prohibited from transferring to has been cut down to 38 following an appeals hearing Thursday.
Apr 17, 2014, 9:07 PM EDT
NCAA tournament participants Cincinnati, Creighton and North Carolina Central part of eight-team field in inaugural Emerald Coast Classic.
Apr 17, 2014, 8:16 PM EDT
The order of protection filed against former Missouri forward Zach Price by Earnest Ross was thrown out Thursday.
Apr 17, 2014, 7:17 PM EDT
After leading Green Bay to a 24-win season, head coach Brian Wardle’s been rewarded with a new five-year contract.
Apr 17, 2014, 5:56 PM EDT
Gonzaga’s added a fourth member to its 2014 recruiting class, with the son of Hall of Famer Arvydas Sabonis making his pledge to join the program.
Apr 17, 2014, 5:06 PM EDT
Former Houston players Danuel House and TaShawn Thomas met with an appeals committee Thursday in hopes of getting released from their respective scholarships.
Apr 17, 2014, 4:19 PM EDT
Rodney Hood is following Jabari Parker to the league.
Apr 17, 2014, 4:03 PM EDT
Is Frank Haith getting out of Missouri before they kick him out?
Apr 17, 2014, 3:25 PM EDT
Kentucky is still waiting to hear from four players on their NBA decision.
Apr 17, 2014, 2:33 PM EDT
UCLA will be a contender in the Pac-12 next season with Jordan Adams returning to school.
Apr 17, 2014, 1:45 PM EDT
With less than stellar reviews from NBA folks, might the Harrisons be leaning towards a return to Lexington?
Apr 17, 2014, 12:35 PM EDT
Parker will be a top three pick in the draft.
Apr 17, 2014, 12:30 PM EDT
Jacksons path from Murray State to Southeastern Louisiana is wild.
Apr 17, 2014, 11:43 AM EDT
Hill wrote a nice note to Marquette fans to thank them.
Apr 17, 2014, 10:30 AM EDT
Five protesters from the Westboro Baptist Church showed up at UMass on Wednesday. 1,500 students rallied in response.
Apr 16, 2014, 10:59 PM EDT
Caris LeVert reiterated his decision to return to Michigan for his junior year at the team’s postseason banquet Wednesday.
Apr 16, 2014, 8:57 PM EDT
According to a report, New Mexico State center Sim Bhullar will forego his final two seasons of eligibility to turn pro.
Apr 16, 2014, 8:24 PM EDT
After leading USC in scoring last season, Byron Wesley announced that he’ll be transferring after graduating this summer.
Apr 16, 2014, 7:25 PM EDT
Arizona State’s Jahii Carson made official the news that’s been known since October: he’ll be entering the 2014 NBA Draft.
Apr 16, 2014, 6:32 PM EDT
Former Northwestern guard/forward Kale Abrahamson will finish out his career in his home state.
- Reports: Missouri’s Frank Haith agrees to take the Tulsa job 7
- Kentucky’s James Young to enter the NBA Draft 0
- Jabari Parker is headed to the NBA 4
- It’s beyond time for college basketball to return to NBA’s early entry calendar 0
- Former Alabama player Devonta Pollard receiving interest from Kentucky 2
- 2014 NBA Draft: What early entry decisions are we still waiting for? 0
- Cuonzo Martin and Tennessee parting ways is good for everyone involved 9
- NCAA approves unlimited meals and snacks for Division I student-athletes (11)
- #UMassUnited: Thousands show to support Derrick Gordon during Westboro Baptist Church protest (11)
- Reports: Missouri’s Frank Haith agrees to take the Tulsa job (11)
- Report: Cuonzo Martin to become the new head coach at California (10)
- Cuonzo Martin and Tennessee parting ways is good for everyone involved (9)