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Akron embracing the basketball side of #MACtion

Jan 28, 2013, 4:25 PM EDT

Zeke_and_Alex_Front

Looks like one team is really embracing the cult love of #MACtion. At least to an extent.

Akron is planning it’s own Social Media Night along with unveiling the programs’ new uniforms for the team’s game against Ohio on Saturday. The uniforms will be Nike’s newest addition to college basketball and will “feature the Akron Z in black and white on the jersey, blue and white-accented side panels, as well as the word “Akron” outlined in white on the shorts.

All this is according to a release from the school.

As far as the social media aspect, the Zips have adorned their court with Twitter hashtags #ZipsGameday and #ThinkBigger along the sideline and near the basket supports. According to the release, the #ThinkBigger tag is an adage to coach Keith Dambrot’s motto for the 2012-13 season for Akron.

Fans will also be able to enter for a chance to be a “social media correspondent” for the team by tweeting @ZipsMBB, using the hashtag #ZipsSocialMedia or posting a message to the ZipsMBB Facebook page. The deadline for that is 5 p.m. tomorrow.

There are other ways fans can get involved and win prizes, such as winning an autographed basketball by tweeting photos of their gameday experience to the Zips official Twitter account.

Got to hand it to Akron. Embracing social media is very important to a lot of low and mid-major schools in college athletics, especially for fan engagement and growing a programs’ fan base. In a conference that has one of the greatest hashtag phenomenons in recent memory — despite that it’s primarily intended for football — it’s good to see the basketball side catching up.

#MACtion, baby. Catch the fever.

Photo courtesy of the University of Akron Athletics Department

David Harten is the founder of The Backboard Chronicles. You can follow him on Twitter at @David_Harten.