Skip to content

Miami’s new slogan is not the best we’ve ever seen

Feb 13, 2013, 11:46 AM EST

Miami’s basketball program has made it.

For the entirety of their existence, The U has been a football school first and a baseball school second. Basketball was a non-entity. For more than a decade during the 70′s and 80′s, that was literal, as the school cut the hoops program.

But after becoming the first team since the early 1950′s to beat both Duke and North Carolina by more than 25 points in the same season, Jim Larranaga’s club has taken a two-game lead over the rest of the ACC and climbed to No. 3 in the AP poll, a ranking that many believe is actually too low.

It’s the high-water mark for the program, even if this particular hasn’t even reached the peak of their success this season.

Which is why I can understand the excitement around the program. But they really need to come up with a better idea than this:

source:

That’s the logo that will be emblazoned on shirts given to the first 1,000 fans that show up for Miami’s game with Virginia, according to Miami’s twitter feed.

“40 Minutes of L”.

I get it. Coach Larranaga is Coach L. It’s a play on the “40 Minutes of Hell” style that Nolan Richardson made popular at Arkansas in the early 90′s. There’s a picture of Coach L holding up an L.

But every sports fan in the world associates ‘L’ with a loss. I’m not sure that is the slogan you want associated with your team, because I’m not sure there is a slogan that is more easily mockable:

You can find Rob on twitter @RobDauster.

Latest Posts
  1. New Mexico guard breaks bone in his hand during loss to Texas A&M

    Nov 23, 2014, 6:55 PM EST

    Peyton Allen, Arthur Edwards Peyton Allen, Arthur Edwards

    With Cullen Neal already dealing with an ankle injury, Arthur Edwards is the latest Lobo dealing with a health issue.

  2. Reserve big man one of four UConn players suspended for violation of team rules

    Nov 23, 2014, 5:34 PM EST

    Hunter Ware, Ryan Boatright Hunter Ware, Ryan Boatright

    Rakim Lubin was averaging five minutes per contest in UConn’s first three games.

  3. Danuel House’s Texas A&M debut a successful one in Puerto Rico

    Nov 23, 2014, 5:16 PM EST

    Danuel House, Nick Russell, Nic Moore AP

    House scored 18 points, shooting 7-for-11 from the field, in Texas A&M’s 64-51 win over New Mexico.

  4. Yale forward Matt Townsend named a Rhodes Scholar

    Nov 23, 2014, 3:55 PM EST

    (Yale athletics/dspics.com) (Yale athletics/dspics.com)

    Yale forward Matt Townsend was named a Rhodes Scholar this weekend, a rare honor only give to 32 American students each year.

  5. POSTERIZED: Welcome to the 2014-15 season, Danuel House (VIDEO)

    Nov 23, 2014, 2:41 PM EST

    Danuel House AP

    Danuel House made his presence felt immediately for Texas A&M.

  6. Assigned Reading: Oakland’s Tommy McCune has overcome a lot while showing flashes of great play

    Nov 23, 2014, 2:10 PM EST

    tommy mccune Getty Images

    Oakland forward Tommy McCune had to overcome the loss of his mother after she lost her battle with cancer, but he’s shown flashes of great play early this season as he moves forward.

  7. Four-star 2015 big man cuts his list to three then visits SEC powerhouse

    Nov 23, 2014, 12:00 PM EST

    (Nike) (Nike)

    One of the best unsigned players in the 2015 class is down to three schools but then visited another school on Friday night.

  8. POSTERIZED: Wyoming’s Larry Nance Jr. throws down an alley-oop in traffic

    Nov 23, 2014, 11:00 AM EST

    Larry Nance (AP Photo) AP

    Looks like Larry Nance Jr. is fully recovered from last season’s ACL injury.

  9. Division III school makes buzzer-beating three-pointer against same opponent in back-to-back years (VIDEOS)

    Nov 23, 2014, 10:00 AM EST

    NCAA Men's Final Four - Practice Getty Images

    This is one of the wildest buzzer-beaters I’ve ever seen and the back story makes it that much more incredible.

  10. Pregame Shootaround: Tip-Off Tournaments and some ranked teams headline Sunday

    Nov 23, 2014, 9:10 AM EST

    AP AP

    Tournament action resumes on a busy Sunday of college hoops.

  11. Quinn Cook is thriving as an off-guard, and No. 4 Duke will reap the benefits

    Nov 23, 2014, 3:56 AM EST

    Getty Images Getty Images

    Concerns about Cook moving off the ball seem foolish through five games.

  12. Late Night Snacks: Rhode Island, Wyoming pick up big home wins

    Nov 23, 2014, 2:00 AM EST

    Rhode Island's E.C. Matthews (0), Nebraska's Shavon Shields (31) AP

    No. 21 Nebraska was the lone ranked team to fall on Saturday, but give them credit for being willing to go on the road to play a dangerous opponent.

  13. Indiana’s Devin Davis in attendance for team’s win over Lamar (VIDEO)

    Nov 23, 2014, 12:05 AM EST

    Landon Atterberry Devin Davis AP

    Devin Davis has been rehabbing from injuries suffered on November 1 when he was struck by a car driven by teammate Emmitt Holt.

  14. Duke’s Justise Winslow jumps over Stanford’s Chasson Randle (VIDEO)

    Nov 22, 2014, 11:33 PM EST

    Justise Winslow Justise Winslow

    Most people already knew that Winslow’s a high-level athlete. Here’s some evidence for those who somehow didn’t.

  15. Rhode Island pays tribute to Nebraska assistant coach’s son (PHOTOS)

    Nov 22, 2014, 11:22 PM EST

    Terrence Payne Terrence Payne

    Before their game against No. 21 Nebraska, Rhode Island took the floor in shirts honoring Avery Harriman.

  16. Two key Florida players declared questionable for Battle 4 Atlantis

    Nov 22, 2014, 9:44 PM EST

    Angel Rodriguez ,Eli Carter,Manu Lecomte Angel Rodriguez ,Eli Carter,Manu Lecomte

    Florida faces Georgetown in the opening round of the Battle 4 Atlantis Wednesday.

  17. Rhode Island upsets No. 21 Nebraska, 66-62, in overtime

    Nov 22, 2014, 9:37 PM EST

    AP AP

    The score was tied 41-41 with six minutes to go. Rams and Cornhuskers traded the lead five times after that.

  18. Second-half efficiency the difference as Wyoming steamrolls Colorado

    Nov 22, 2014, 8:06 PM EST

    Wyoming v UNLV Getty Images

    Wyoming may have scored just 56 points, but all 22 of their made field goals were assisted and they shot nearly 53 percent from the field.

  19. P.J. Boutte’s buzzer-beating floater pushes IUPUI past Ball State (VIDEO)

    Nov 22, 2014, 6:17 PM EST

    IUPUI Athletics IUPUI Athletics

    Boutte’s shot came seconds after he corralled a wayward pass from teammate Marcellus Barksdale.