Feb 25, 2013, 6:35 PM EST
Well, everything else about the conference is about to change, why not the name?
That’s a possibility for the Big East Conference, which just got a new — albeit, low paying — television deal from ESPN, according to a story by CBSSports.com’s Jeremy Fowler.
It was possibly part of the plan in the conference’s failed TV deal with NBC, in which they could sell the name to the seven catholic schools that will break away from the conference to form their own league. The provision would provide the Big East (or what is currently the Big East) $2 million NBC could’ve used to market a new conference name.
That deal could be included in the deal with ESPN. A document was sent to the Catholic Seven in December, with a section of that document asking if they’d like to retain the conference’s name.
Let’s be honest, it’d no longer be the Big “East”, anyway. Even without Boise State and San Diego State, there’s still Tulane, Memphis and SMU coming into the conference. Even though it hasn’t really been “east” since the inclusion of Louisville, Marquette, Cincinnati and DePaul in 2005.
As Fowler points out, the name change probably holds more meaning to the basketball schools, who shaped the culture of the old Big East Conference. Though, when you think about it, the only team sticking around in the “new” Big East that will care about the name is Connecticut. They helped make the Big East into what it was in the 80s and 90s. Syracuse, Pittsburgh, Notre Dame and, at least from a more modern standpoint, Louisville — who helped up the conference’s stature in the 00s — are all bolting for the ACC.
The article also brings up the issue of how much money selling the conference name could bring in. If it does bring in a high-dollar amount, say around eight digits, this is a viable option. And honestly, it’s a good one. Conference’s have been changing names forever, there’s just more money in realignment and it’s more high-profile now. Names aren’t as sacred as they used to be.
So why not sell off the name? To traditionalists who value the memories of a great conference in its prime, it’s better to look back at the Big East Conference and remember the good times, rather than know that there is still a Big East Conference that isn’t even a shell of its former self, it’s a total genetic mutation.
Follow David Harten on Twitter at @David_Harten
Dec 20, 2014, 10:26 PM EST
George Mason’s last win over a Division I opponent prior to Saturday came against another MAAC program, Manhattan, on November 29.
Dec 20, 2014, 9:00 PM EST
Jackson scored 22 points, with two coming on an emphatic dunk on Purdue freshman Isaac Haas.
Dec 20, 2014, 8:41 PM EST
It’s already been a busy day in college hoops, with two buzzer-beaters and two ranked teams already going down.
Dec 20, 2014, 7:57 PM EST
While Michigan State’s 4-for-21 night from three didn’t help matters, Texas Southern shot better than 53 percent from the field.
Dec 20, 2014, 7:18 PM EST
Burton was one of two sophomores to leave the Marquette program earlier this month.
Dec 20, 2014, 5:46 PM EST
Kentucky completely embarrassed UCLA on Saturday.
Dec 20, 2014, 5:04 PM EST
Mitchell Wilbekin could miss up to six games, and classmates Cornelius Hudson and Rondale Watson missed Saturday’s game for conduct detrimental to the team.
Dec 20, 2014, 4:31 PM EST
Illinois has now won two straight in the series, thanks to Rice’s three-pointer as time expired.
Dec 20, 2014, 3:26 PM EST
Not surprising, considering Gus Johnson is on the call.
Dec 20, 2014, 3:23 PM EST
North Carolina had its most impressive showing of the season in a convincing win over Ohio State on Saturday in Chicago.
Dec 20, 2014, 1:30 PM EST
Josh Jackson put on a show last night. Here’s a mixtape of what he can do.
Louisville’s Montrezl Harrell throws a punch, ejected as tempers flare against Western Kentucky (VIDEOS)
Dec 20, 2014, 12:56 PM EST
Montrezl Harrell ejected for throwing a punch.
Dec 20, 2014, 11:49 AM EST
This will be the first time that Murphy plays this season.
Dec 20, 2014, 11:25 AM EST
He won’t coach against VCU.
Dec 20, 2014, 10:00 AM EST
Kwe Parker might only be a junior in high school, but he’s one of the best leapers in the country.
Dec 20, 2014, 9:00 AM EST
If you don’t feel like watching lower-tier bowl games, you’ll be happy to know that Saturday is loaded with great games.
Dec 19, 2014, 11:45 PM EST
Here’s a rundown of Friday night’s action.
Alex Mitola’s buzzer-beater three gives Dartmouth a 58-55 overtime win over Northern Illinois (VIDEO)
Dec 19, 2014, 11:12 PM EST
Alex Mitola ended with 18 points for the Big Green.
Dec 19, 2014, 10:13 PM EST
Eastern Kentucky had 14 threes. Miami had 12 field goals.
Dec 19, 2014, 8:59 PM EST
The senior forward is apparently playing for the Wisconsin Bearcats.
- Late Night Snacks: Villanova survives Syracuse while UNC, SMU get big wins 0
- No. 1 Kentucky dismantles UCLA 4
- Markus Kennedy cleared to play immediately for SMU 0
- Weekend Preview: A loaded Saturday slate highlights the weekend 4
- Rebounding, foul shooting help No. 2 Duke make up for 19 turnovers in win over UConn 0
- Michigan State starting forward to miss next two games with non-displaced wrist fracture 0
- Film Session: What’s plaguing Marcus Paige? 1
- Gregg Marshall writes to Wichita State students after seeing empty seats in student section (PHOTO) (7)
- Report: David Robinson’s son will be preferred walk-on at Duke in 2015-16 (VIDEO) (6)
- West Virginia’s Bob Huggins torches Marshall after coach calls Huggs ‘afraid’ (5)
- Lauren Hill’s playing career over, to become honorary coach (4)
- Weekend Preview: A loaded Saturday slate highlights the weekend (4)