Skip to content

The Big East’s new TV deal could include a name change

Feb 25, 2013, 6:35 PM EDT

Mike Aresco AP

Well, everything else about the conference is about to change, why not the name?

That’s a possibility for the Big East Conference, which just got a new — albeit, low paying — television deal from ESPN, according to a story by CBSSports.com’s Jeremy Fowler.

It was possibly part of the plan in the conference’s failed TV deal with NBC, in which they could sell the name to the seven catholic schools that will break away from the conference to form their own league. The provision would provide the Big East (or what is currently the Big East) $2 million NBC could’ve used to market a new conference name.

That deal could be included in the deal with ESPN. A document was sent to the Catholic Seven in December, with a section of that document asking if they’d like to retain the conference’s name.

Let’s be honest, it’d no longer be the Big “East”, anyway. Even without Boise State and San Diego State, there’s still Tulane, Memphis and SMU coming into the conference. Even though it hasn’t really been “east” since the inclusion of Louisville, Marquette, Cincinnati and DePaul in 2005.

As Fowler points out, the name change probably holds more meaning to the basketball schools, who shaped the culture of the old Big East Conference. Though, when you think about it, the only team sticking around in the “new” Big East that will care about the name is Connecticut. They helped make the Big East into what it was in the 80s and 90s. Syracuse, Pittsburgh, Notre Dame and, at least from a more modern standpoint, Louisville — who helped up the conference’s stature in the 00s — are all bolting for the ACC.

The article also brings up the issue of how much money selling the conference name could bring in. If it does bring in a high-dollar amount, say around eight digits, this is a viable option. And honestly, it’s a good one. Conference’s have been changing names forever, there’s just more money in realignment and it’s more high-profile now. Names aren’t as sacred as they used to be.

So why not sell off the name? To traditionalists who value the memories of a great conference in its prime, it’s better to look back at the Big East Conference and remember the good times, rather than know that there is still a Big East Conference that isn’t even a shell of its former self, it’s a total genetic mutation.

Follow David Harten on Twitter at @David_Harten

Latest Posts
  1. A flooded Pauley Pavilion reopened in 2012 after $136 million in renovations

    Jul 29, 2014, 10:14 PM EDT

    Pauley Pavilion

    UCLA reopened Pauley Pavilion in 2012 after $136 million worth of renovations.

  2. Coach K: ‘I do not see an end of my road in my college coaching’

    Jul 29, 2014, 8:30 PM EDT

    Mike Krzyzewski AP

    Mike Krzyzewski is entering his 40th season as a head coach.

  3. Doug Wojcik’s attorney releases video of player assault allegations

    Jul 29, 2014, 6:45 PM EDT

    AP AP

    Doug Wojcik has been investigated twice by the College of Charleston.

  4. John Calipari’s return to Kentucky ‘solely’ due to loyalty to his players

    Jul 29, 2014, 6:15 PM EDT

    Getty Images Getty Images

    Cal told The Sporting News that he couldn’t leave behind the guys that decided to return to school. Do you buy it?

  5. Willie Cauley-Stein sheds light on injury he suffered in NCAA tournament

    Jul 29, 2014, 5:22 PM EDT

    AP AP

    A former UK coach gave his listeners some new details about Willie Cauley-Stein’s injury.

  6. Another mixtape for Malik Monk, the most exciting player in HS (VIDEO)

    Jul 29, 2014, 4:27 PM EDT

    NikeEYB NikeEYB

    Malik Monk is a dream come true for the mixtape makers.

  7. Report: SMU sold nearly $350,000 worth of booze at basketball games

    Jul 29, 2014, 3:46 PM EDT

    AP Photo AP Photo

    And now they’re considering selling it at football games.

  8. UCLA announces what appears to be a solid non-conference slate

    Jul 29, 2014, 1:50 PM EDT

    alford Getty Images

    The Bruins will be tested by the time Pac-12 play rolls around.

  9. UAB’s leading scorer will not be returning to the program

    Jul 29, 2014, 11:55 AM EDT

    AP Photo AP

    Chad Frazier was arrested back in April.

  10. USA Basketball announces the final cuts to their U17 team

    Jul 29, 2014, 11:34 AM EDT

    USABasketballlogo

    Another surprise cut was made at the point guard spot

  11. The other side of the July live period: Recruits continue to strive for attention and offers

    Jul 29, 2014, 10:12 AM EDT

    Trevon Mollison (Drew Ebanks/OnPointBasketball) Trevon Mollison (Drew Ebanks/OnPointBasketball)

    Beyond the glitz and glamour of the highest levels of AAU basketball are kids fighting to land one of a few coveted scholarships.

  12. Louisville’s Akoy Agau out indefinitely after surgery on Tuesday

    Jul 29, 2014, 9:31 AM EDT

    @Akoy22 @Akoy22

    The procedure wasn’t know until Agau took to social media.

  13. Wisconsin receives Final Four rings (PHOTOS)

    Jul 28, 2014, 10:00 PM EDT

    Bo Ryan AP

    Wisconsin got some pretty cool rings for making the Final Four.

  14. Five-star 2016 forward Harry Giles looks healthy after knee injury (VIDEO)

    Jul 28, 2014, 8:45 PM EDT

    Harry Giles

    After tearing his ACL less than a year ago, Harry Giles looks healthy and prepared to battle for No. 1 in the Class of 2016.

  15. Northwestern head coach Chris Collins will coach USA Basketball Select Team

    Jul 28, 2014, 7:30 PM EDT

    Chris Collins AP

    Northwestern head coach Chris Collins will be working with pros this summer.

  16. Seven takeaways from AAU Nationals and Super Showcase

    Jul 28, 2014, 5:45 PM EDT

    (Scott Phillips/NBC Sports) (Scott Phillips/NBC Sports)

    Seven thoughts are a weekend at AAU Nationals and Super Showcase in Louisville.

  17. Washington lands a commitment from Jermaine Haley

    Jul 28, 2014, 3:36 PM EDT

    DRIVE Basketball DRIVE Basketball

    Haley is the first member of Washington’s 2016 recruiting class.

  18. Seven takeaways from Las Vegas for the final AAU weekend of 2014

    Jul 28, 2014, 2:59 PM EDT

    (adidas) (adidas)

    Our Raphielle Johnson spent five days at the tournaments out in Vegas last week. Here are his thoughts on them.