Feb 28, 2013, 1:26 PM EDT
Adidas unveiled their new uniforms that six schools — Kansas, UCLA, Baylor, Louisville, Cincinnati and Notre Dame — will be wearing during March on Thursday.
And, well …
It’s not exactly pretty.
But it’s gotten a ton of attention. Adidas was trending on twitter when the pictures first make their way onto the interwebs. There have already been more than 1,000 likes on our original post about the new uniforms, and that’s just NBC. Every college basketball outlet is seeing similar, if not bigger, numbers on their stories.
It’s safe to say that these uniforms have gone viral and are already generating tons of valuable publicity for the shoe company.
Which is timely, really.
The reason Adidas creates these uniforms and the reason that they spend millions of dollars to get their uniforms on the backs of the players at schools like Kansas is to sell apparel. Sneakers, jerseys, socks, shorts, underwear. Anything with a price tag on it.
In Adidas’ mind, the players are, more or less, acting as models — for free — while Adidas cuts a seven-figure a check from their massive profits to the University of Kansas.
Now read this story about Ben McLemore from Eric Prisbell of USA Today.
McLemore comes from nothing. His family was so broke growing up that they had 10 people living in a 600-square foot house where they had to decide between using their food stamps to get something to eat or selling them to keep the lights and the hot water on. According to McLemore, his mother is currently unemployed.
For the amount of money that his exploits on the basketball court have generated for everyone else, you don’t think he deserves a cut? You don’t think he family needs his share of those profits?
From the story it’s obvious that McLemore has embraced being a student-athlete, that he enjoys learning and that he’s bettering himself as a person while at Kansas. That’s great. I truly believe that an education is valuable, and I’m glad that McLemore is embracing the scholarship he’s been blessed.
But his family needs more. They deserve more.
They shouldn’t have to struggle to keep the lights on while McLemore is pimped out by a shoe company and the University they sponsor.
You can find Rob on twitter @RobDauster.
Sep 3, 2015, 1:20 PM EDT
The Atlantic 10 released its full conference schedule. The league has 33 games on NBCSN this season.
Sep 3, 2015, 12:00 PM EDT
Michigan State saw the newly-renovated practice facility when they arrived back from a trip to Italy.
Sep 3, 2015, 10:30 AM EDT
Virginia is trying to figure out the academic situation of Mamadi Diakite, who might enroll in 2015.
Sep 3, 2015, 9:15 AM EDT
Josh Jackson won back-to-back MVP awards at the Under Armour Elite 24.
Sep 2, 2015, 10:05 PM EDT
With two seniors in their current front court, adding a big man helps North Carolina moving forward.
Sep 2, 2015, 8:00 PM EDT
Mullin threw out the first pitch at a Yankees game back in late-May.
Sep 2, 2015, 6:15 PM EDT
The men’s basketball freshmen will meet in New York City September 12 & 13.
Sep 2, 2015, 5:00 PM EDT
The ACC is loaded this year, which will make for a fun conference schedule.
Sep 2, 2015, 4:00 PM EDT
Mississippi guard Tyson Carter is one of the biggest stock risers of July.
Sep 2, 2015, 3:00 PM EDT
Two in the Arkansas forgery case pleaded not guilty.
Sep 2, 2015, 2:00 PM EDT
Josh Jackson and Harry Giles are staying on top of the Rivals150 in the Class of 2016.
Sep 2, 2015, 1:00 PM EDT
The American has some talented teams entering the 2015-16 race.
Sep 2, 2015, 12:00 PM EDT
Randy Kennedy returns in a new season ticket ad for Ole Miss.
Sep 2, 2015, 11:00 AM EDT
Jalen Rose isn’t done telling the story of the Fab Five. A new book is reportedly coming.
Sep 2, 2015, 9:50 AM EDT
Siyani Chambers is leaving Harvard for the year after a torn ACL.
Sep 2, 2015, 9:00 AM EDT
T.J. Leaf is a hot name on the recruiting trail after decommitting from Arizona.
Sep 1, 2015, 10:45 PM EDT
Bryce Alford is UCLA’s top returning scorer.
Sep 1, 2015, 8:42 PM EDT
Denzel Valentine will be in contention for Big Ten Player of the Year this season.
Sep 1, 2015, 7:16 PM EDT
Malik Monk is rated as the sixth-best player in 2016.
Sep 1, 2015, 6:33 PM EDT
Duke gets another five-star recruit.
- Jalen Rose planning a book about the Fab Five 2
- Wisconsin’s Bo Ryan makes another statement wavering on potential retirement 0
- Cody Zeller, Indiana president speak out against recent athlete legal issues 0
- Five-star 2016 combo guard cuts list to four 0
- Xavier, Mount St. Joseph to launch the ‘Lauren Hill Tip-Off Classic’ 1
- Tai Wynyard: ‘I will be coming to UK in December’ 0
- Tom Izzo, 30 second shot clocks, and why zone presses will be more popular this year 1