Feb 28, 2013, 1:26 PM EDT
Adidas unveiled their new uniforms that six schools — Kansas, UCLA, Baylor, Louisville, Cincinnati and Notre Dame — will be wearing during March on Thursday.
And, well …
It’s not exactly pretty.
But it’s gotten a ton of attention. Adidas was trending on twitter when the pictures first make their way onto the interwebs. There have already been more than 1,000 likes on our original post about the new uniforms, and that’s just NBC. Every college basketball outlet is seeing similar, if not bigger, numbers on their stories.
It’s safe to say that these uniforms have gone viral and are already generating tons of valuable publicity for the shoe company.
Which is timely, really.
The reason Adidas creates these uniforms and the reason that they spend millions of dollars to get their uniforms on the backs of the players at schools like Kansas is to sell apparel. Sneakers, jerseys, socks, shorts, underwear. Anything with a price tag on it.
In Adidas’ mind, the players are, more or less, acting as models — for free — while Adidas cuts a seven-figure a check from their massive profits to the University of Kansas.
Now read this story about Ben McLemore from Eric Prisbell of USA Today.
McLemore comes from nothing. His family was so broke growing up that they had 10 people living in a 600-square foot house where they had to decide between using their food stamps to get something to eat or selling them to keep the lights and the hot water on. According to McLemore, his mother is currently unemployed.
For the amount of money that his exploits on the basketball court have generated for everyone else, you don’t think he deserves a cut? You don’t think he family needs his share of those profits?
From the story it’s obvious that McLemore has embraced being a student-athlete, that he enjoys learning and that he’s bettering himself as a person while at Kansas. That’s great. I truly believe that an education is valuable, and I’m glad that McLemore is embracing the scholarship he’s been blessed.
But his family needs more. They deserve more.
They shouldn’t have to struggle to keep the lights on while McLemore is pimped out by a shoe company and the University they sponsor.
You can find Rob on twitter @RobDauster.
Jul 30, 2014, 3:12 PM EDT
Larrier is the best recruit that Shaka Smart has landed at VCU.
Jul 30, 2014, 12:51 PM EDT
After averaging 16.0 points per game as a freshman, the South Plains College guard is looking to become a better lead guard guard as a sophomore.
Jul 30, 2014, 11:39 AM EDT
It’s Dayton’s third commitment from the Class of 2015
Jul 30, 2014, 11:02 AM EDT
Oregon is now left with just nine scholarship players, only two of whom saw significant minutes last season.
Jul 30, 2014, 10:00 AM EDT
Coggins will be heading back closer to his Southern California home
Jul 30, 2014, 9:25 AM EDT
Rising sophomore forward Duncan Robinson played his freshman year at Williams College in Williamstown, Massachusetts, but could be on the move for next season.
Jul 29, 2014, 10:14 PM EDT
UCLA reopened Pauley Pavilion in 2012 after $136 million worth of renovations.
Jul 29, 2014, 8:34 PM EDT
The UCLA campus became flooded on Tuesday afternoon.
Jul 29, 2014, 8:30 PM EDT
Mike Krzyzewski is entering his 40th season as a head coach.
Jul 29, 2014, 6:45 PM EDT
Doug Wojcik has been investigated twice by the College of Charleston.
Jul 29, 2014, 6:15 PM EDT
Cal told The Sporting News that he couldn’t leave behind the guys that decided to return to school. Do you buy it?
Jul 29, 2014, 5:22 PM EDT
A former UK coach gave his listeners some new details about Willie Cauley-Stein’s injury.
Jul 29, 2014, 4:27 PM EDT
Malik Monk is a dream come true for the mixtape makers.
Jul 29, 2014, 3:46 PM EDT
And now they’re considering selling it at football games.
Jul 29, 2014, 1:50 PM EDT
The Bruins will be tested by the time Pac-12 play rolls around.
Jul 29, 2014, 11:55 AM EDT
Chad Frazier was arrested back in April.
Jul 29, 2014, 11:34 AM EDT
Another surprise cut was made at the point guard spot
Jul 29, 2014, 10:12 AM EDT
Beyond the glitz and glamour of the highest levels of AAU basketball are kids fighting to land one of a few coveted scholarships.
Jul 29, 2014, 9:31 AM EDT
The procedure wasn’t know until Agau took to social media.
Jul 28, 2014, 11:30 PM EDT
Richard Pitino likes that he can feed his players now.
- Junior college prospect Andre Spight working to improve point guard skills 0
- Duncan Robinson, of D-III Williams College, considering transfer to Michigan, Davidson 0
- UCLA’s Pauley Pavilion flooded after water main break on Sunset Boulevard (PHOTOS/VIDEOS) 0
- John Calipari’s return to Kentucky ‘solely’ due to loyalty to his players 2
- The other side of the July live period: Recruits continue to strive for attention and offers 0
- Seven takeaways from AAU Nationals and Super Showcase 0
- Seven takeaways from Las Vegas for the final AAU weekend of 2014 0
- Marcus Foster still hasn’t forgotten, or forgiven, those pulled scholarships (3)
- Two surprises after first cuts at Team USA U17 trials (3)
- Top 15 recruit Antonio Blakeney has made the ‘jump’ — literally — to elite status (2)
- The latest allegations against Doug Wojcik involve a physical confrontation (2)
- John Calipari’s return to Kentucky ‘solely’ due to loyalty to his players (2)