Feb 28, 2013, 1:26 PM EST
Adidas unveiled their new uniforms that six schools — Kansas, UCLA, Baylor, Louisville, Cincinnati and Notre Dame — will be wearing during March on Thursday.
And, well …
It’s not exactly pretty.
But it’s gotten a ton of attention. Adidas was trending on twitter when the pictures first make their way onto the interwebs. There have already been more than 1,000 likes on our original post about the new uniforms, and that’s just NBC. Every college basketball outlet is seeing similar, if not bigger, numbers on their stories.
It’s safe to say that these uniforms have gone viral and are already generating tons of valuable publicity for the shoe company.
Which is timely, really.
The reason Adidas creates these uniforms and the reason that they spend millions of dollars to get their uniforms on the backs of the players at schools like Kansas is to sell apparel. Sneakers, jerseys, socks, shorts, underwear. Anything with a price tag on it.
In Adidas’ mind, the players are, more or less, acting as models — for free — while Adidas cuts a seven-figure a check from their massive profits to the University of Kansas.
Now read this story about Ben McLemore from Eric Prisbell of USA Today.
McLemore comes from nothing. His family was so broke growing up that they had 10 people living in a 600-square foot house where they had to decide between using their food stamps to get something to eat or selling them to keep the lights and the hot water on. According to McLemore, his mother is currently unemployed.
For the amount of money that his exploits on the basketball court have generated for everyone else, you don’t think he deserves a cut? You don’t think he family needs his share of those profits?
From the story it’s obvious that McLemore has embraced being a student-athlete, that he enjoys learning and that he’s bettering himself as a person while at Kansas. That’s great. I truly believe that an education is valuable, and I’m glad that McLemore is embracing the scholarship he’s been blessed.
But his family needs more. They deserve more.
They shouldn’t have to struggle to keep the lights on while McLemore is pimped out by a shoe company and the University they sponsor.
You can find Rob on twitter @RobDauster.
Dec 19, 2014, 5:00 PM EST
The Indiana sophomore was struck by a vehicle driven by a teammate back in November.
Dec 19, 2014, 4:15 PM EST
Antravious Simmons averaged 0.7 points and 0.7 rebounds as a redshirt freshman at VCU.
Dec 19, 2014, 3:27 PM EST
The Wildcats are on the road to take on one of Conference USA’s best teams in UTEP, and both No. 18 Miami and No. 20 St. John’s are in action as well.
Dec 19, 2014, 2:44 PM EST
Jordan Gathers had yet to play in a game this season after undergoing hip surgery in June.
Dec 19, 2014, 1:26 PM EST
Kansas State is one of many programs looking to land Semi Ojeleye, but all of their scholarships are accounted for currently.
Dec 19, 2014, 12:04 PM EST
Jones’ dunk on five-star forward Cody Riley is one of the best you’ll see this year.
Dec 19, 2014, 11:30 AM EST
When you talk Duke basketball in 2014-15, you start with Player of the Year candidate Jahlil Okafor, but there are plenty of other keys to Duke’s success as we get closer to the new year.
Dec 19, 2014, 10:30 AM EST
Patrick Cole has been suspended indefinitely.
Dec 19, 2014, 9:00 AM EST
Oklahoma-Washington, Ohio State-North Carolina and UCLA-Kentucky are just three of the marquee matchups.
Dec 19, 2014, 12:41 AM EST
Even with the win there are things Duke needs to improve upon, most notably the fact that they’ve committed 36 turnovers over the last two games.
Dec 18, 2014, 10:45 PM EST
Also of note was Ole Miss avoiding what would have been their fourth home loss of the season.
Dec 18, 2014, 8:44 PM EST
Jabari McGhee suffered the injury in Tennessee’s loss to NC State on Wednesday.
Dec 18, 2014, 7:09 PM EST
Branden Dawson is the team’s leading rebounder, as he’s grabbing 8.7 boards per contest.
Dec 18, 2014, 5:59 PM EST
Gaston Diedhiou was denied admission to Minnesota during the summer, and he is now eligible immediately after passing an English proficiency exam.
Dec 18, 2014, 5:08 PM EST
While the focus has been on the Aztecs’ shooting percentages, their ability to find quality looks has been a big reason why they’ve struggled.
Dec 18, 2014, 3:45 PM EST
When do we start counting Duke-UConn as a rivalry?
Dec 18, 2014, 3:33 PM EST
Agau was buried on the Louisville bench with a number of young guys in front of him.
Dec 18, 2014, 2:34 PM EST
A deep look into the early-season struggles of Marcus Paige and whether or not they are fixable.
Dec 18, 2014, 12:48 PM EST
The last two times these teams have squared off in big games, the outcome has been memorable.
Dec 18, 2014, 10:53 AM EST
Three-point shooting might be the key to the Virginia season.
- Weekend Preview: A loaded Saturday slate highlights the weekend 4
- Rebounding, foul shooting help No. 2 Duke make up for 19 turnovers in win over UConn 0
- Michigan State starting forward to miss next two games with non-displaced wrist fracture 0
- Film Session: What’s plaguing Marcus Paige? 1
- Throwback Thursday: UConn ‘Shocks The World’ against Duke (VIDEO) 1
- New Year’s Resolutions: Virginia Cavaliers 1
- Chase for 180: So far, so good for Virginia’s Justin Anderson 0
- Gregg Marshall writes to Wichita State students after seeing empty seats in student section (PHOTO) (7)
- Report: David Robinson’s son will be preferred walk-on at Duke in 2015-16 (VIDEO) (6)
- West Virginia’s Bob Huggins torches Marshall after coach calls Huggs ‘afraid’ (5)
- Without Alex Poythress, No. 1 Kentucky’s offense looks comfortable in win over No. 21 North Carolina (4)
- Lauren Hill’s playing career over, to become honorary coach (4)