Skip to content

Ben McLemore’s family struggles as Adidas profits off new jerseys he’ll model

Feb 28, 2013, 1:26 PM EDT

Ben McLemore, Sheldon McClellan AP

Adidas unveiled their new uniforms that six schools — Kansas, UCLA, Baylor, Louisville, Cincinnati and Notre Dame — will be wearing during March on Thursday.

And, well …

Camo, zubaz, sleeves.

It’s not exactly pretty.

But it’s gotten a ton of attention. Adidas was trending on twitter when the pictures first make their way onto the interwebs. There have already been more than 1,000 likes on our original post about the new uniforms, and that’s just NBC. Every college basketball outlet is seeing similar, if not bigger, numbers on their stories.

It’s safe to say that these uniforms have gone viral and are already generating tons of valuable publicity for the shoe company.

Which is timely, really.

The reason Adidas creates these uniforms and the reason that they spend millions of dollars to get their uniforms on the backs of the players at schools like Kansas is to sell apparel. Sneakers, jerseys, socks, shorts, underwear. Anything with a price tag on it.

In Adidas’ mind, the players are, more or less, acting as models — for free — while Adidas cuts a seven-figure a check from their massive profits to the University of Kansas.

Now read this story about Ben McLemore from Eric Prisbell of USA Today.

Do it.

I’ll wait.

You finished?

McLemore comes from nothing. His family was so broke growing up that they had 10 people living in a 600-square foot house where they had to decide between using their food stamps to get something to eat or selling them to keep the lights and the hot water on. According to McLemore, his mother is currently unemployed.

For the amount of money that his exploits on the basketball court have generated for everyone else, you don’t think he deserves a cut? You don’t think he family needs his share of those profits?

From the story it’s obvious that McLemore has embraced being a student-athlete, that he enjoys learning and that he’s bettering himself as a person while at Kansas. That’s great. I truly believe that an education is valuable, and I’m glad that McLemore is embracing the scholarship he’s been blessed.

But his family needs more. They deserve more.

They shouldn’t have to struggle to keep the lights on while McLemore is pimped out by a shoe company and the University they sponsor.

You can find Rob on twitter @RobDauster.

Latest Posts
  1. Report: With Tennessee, FGCU in the past, Eric McKnight finds new landing spot

    Jul 24, 2014, 10:04 PM EDT

    Florida Gulf Coast Eagles v San Diego State Aztecs Getty Images

    Eric McKnight’s waiver to play immediately was denied by the SEC.

  2. Head coach John Groce receives contract extension from Illinois

    Jul 24, 2014, 8:45 PM EDT

    John Groce AP

    Groce is under .500 in Big Ten play in his two seasons at Illinois.

  3. Florida State announces non-conference slate that includes Florida, Nebraska

    Jul 24, 2014, 8:34 PM EDT

    hamilton AP

    Florida State will play five non-conference games against teams that reached the NCAA tournament last season.

  4. Kentucky’s freshman try on their uniforms (PHOTOS)

    Jul 24, 2014, 7:30 PM EDT

    @specialk44 @specialk44

    The four latest five-star recruits that Cal landed all showed off their Kentucky threads on instagram.

  5. Tennessee gets some big news regarding freshman Detrick Mostella (VIDEO)

    Jul 24, 2014, 6:45 PM EDT

    Screen Shot 2014-07-24 at 5.58.11 PM

    Mostella has travelled a long road to get to Knoxville.

  6. Former Oregon guard Brandon Austin has found a landing spot

    Jul 24, 2014, 5:30 PM EDT

    image

    Austin has found a landing place, but it’s still a long way from the Division I ranks.

  7. Stanford’s non-conference schedule is strong

    Jul 24, 2014, 4:15 PM EDT

    dawkins Getty Images

    Three true road games and a visit from the reigning champs?

  8. Thon Maker’s guardian: It’s ‘not very likely’ that he will reclassify

    Jul 24, 2014, 2:49 PM EDT

    Adidas Hoops Adidas Hoops

    Thon Maker is a top five recruit in 2016 and would be a top two or three recruit in 2015.

  9. Iowa State’s Fred Hoiberg returns to practice, but not to recruiting

    Jul 24, 2014, 1:53 PM EDT

    AP AP

    Hoiberg had surgery to replace his pacemaker last week.

  10. Two new regular season college hoops events headed to Vegas

    Jul 24, 2014, 12:21 PM EDT

    IjMOm5u

    The events will be played in November and December

  11. Kansas recruit Svi Mykhailiuk scores 19 in U18 Euro debut

    Jul 24, 2014, 11:55 AM EDT

    Getty Images Getty Images

    Mykhailiuk is playing in the B Division of the event.

  12. Las Vegas Wednesday Recap: Corey Sanders working to become a better leader

    Jul 24, 2014, 9:30 AM EDT

    Kelly Kline/Under Armour Kelly Kline/Under Armour

    The final open period has begun, with Corey Sanders and Jalen Brunson among the standouts.

  13. USC Upstate assistant Kyle Perry promoted to associate head coach

    Jul 23, 2014, 9:59 PM EDT

    USC Upstate Athletics USC Upstate Athletics

    Perry’s been at USC Upstate since 2009, and among the players he’s helped recruit was former great Torrey Craig.

  14. Report: New Orleans lands graduate transfer Kevin Brown

    Jul 23, 2014, 8:00 PM EDT

    Terry Rozier, Wayne Blackshear, Kevin Brown AP

    Brown averaged 5.5 points per game and made 13 starts in 35 appearances for the Ragin’ Cajuns.

  15. Merv Lindsay is transferring from New Mexico

    Jul 23, 2014, 6:30 PM EDT

    Getty Images Getty Images

    Lindsay played his freshman season at Kansas

  16. Malik Beasley looking to capitalize on a big spring, summer

    Jul 23, 2014, 5:00 PM EDT

    Kelly Kline/Under Armour Kelly Kline/Under Armour

    Beasley has been one of the nations top performers over the last three months

  17. Maker’s Mark releases a special ACC/Tom Jurich bottle (PHOTO)

    Jul 23, 2014, 2:55 PM EDT

    Louisville Athletics Louisville Athletics

    It’s the latest in a long line of bourbon bottles commemorating celebrities in the state.

  18. The Battle of the Pitinos may become an annual occurrence

    Jul 23, 2014, 1:45 PM EDT

    Richard Pitino

    Rick vs. Richard could get awkward for the rest of the family

  19. The latest allegations against Doug Wojcik involve a physical confrontation

    Jul 23, 2014, 12:57 PM EDT

    AP Photo AP

    Will this be enough for Charleston to finally get rid of their embattled head coach?