Feb 28, 2013, 1:26 PM EDT
Adidas unveiled their new uniforms that six schools — Kansas, UCLA, Baylor, Louisville, Cincinnati and Notre Dame — will be wearing during March on Thursday.
And, well …
It’s not exactly pretty.
But it’s gotten a ton of attention. Adidas was trending on twitter when the pictures first make their way onto the interwebs. There have already been more than 1,000 likes on our original post about the new uniforms, and that’s just NBC. Every college basketball outlet is seeing similar, if not bigger, numbers on their stories.
It’s safe to say that these uniforms have gone viral and are already generating tons of valuable publicity for the shoe company.
Which is timely, really.
The reason Adidas creates these uniforms and the reason that they spend millions of dollars to get their uniforms on the backs of the players at schools like Kansas is to sell apparel. Sneakers, jerseys, socks, shorts, underwear. Anything with a price tag on it.
In Adidas’ mind, the players are, more or less, acting as models — for free — while Adidas cuts a seven-figure a check from their massive profits to the University of Kansas.
Now read this story about Ben McLemore from Eric Prisbell of USA Today.
McLemore comes from nothing. His family was so broke growing up that they had 10 people living in a 600-square foot house where they had to decide between using their food stamps to get something to eat or selling them to keep the lights and the hot water on. According to McLemore, his mother is currently unemployed.
For the amount of money that his exploits on the basketball court have generated for everyone else, you don’t think he deserves a cut? You don’t think he family needs his share of those profits?
From the story it’s obvious that McLemore has embraced being a student-athlete, that he enjoys learning and that he’s bettering himself as a person while at Kansas. That’s great. I truly believe that an education is valuable, and I’m glad that McLemore is embracing the scholarship he’s been blessed.
But his family needs more. They deserve more.
They shouldn’t have to struggle to keep the lights on while McLemore is pimped out by a shoe company and the University they sponsor.
You can find Rob on twitter @RobDauster.
Aug 23, 2014, 1:40 PM EDT
Texas Southern has some more intriguing transfers entering the picture this season.
Aug 23, 2014, 12:30 PM EDT
The top-40 recruit will take his first of five visits in September.
Aug 23, 2014, 12:00 PM EDT
What happens when you have high definition cameras and fantastic dunkers? Awesomeness.
Aug 23, 2014, 10:45 AM EDT
Minnesota picked up another commitment in the 2015 class on Friday night.
Aug 23, 2014, 9:30 AM EDT
Matthew Moyer is the newest member of the Syracuse Orange.
Aug 22, 2014, 11:30 PM EDT
2015 guard Eric Davis had a strong summer and is one of the better guards in the country.
Aug 22, 2014, 10:30 PM EDT
Louisville is updating its floor with the move to the ACC.
Aug 22, 2014, 9:00 PM EDT
Auburn made a recruiting move on Friday night with the addition of Danjel Purifoy.
Aug 22, 2014, 7:30 PM EDT
Missouri has a fair amount of quality teams on its non-conference schedule.
Aug 22, 2014, 6:10 PM EDT
An Oregon State incoming guard is improving in the hospital after collapsing earlier in the week.
Aug 22, 2014, 5:05 PM EDT
College Basketball Talk’s recruiting column explores the week’s topics.
Aug 22, 2014, 3:20 PM EDT
Dominic Woodson is now officially a Tennessee Volunteer.
Aug 22, 2014, 2:37 PM EDT
Aaron Brown averaged 9.9 points per game and shot 39 percent from three last season, and he’ll be eligible to play immediately.
Aug 22, 2014, 1:28 PM EDT
Having stated their intention of appealing the ruling in the Ed O’Bannon lawsuit, the NCAA filed a notice of appeal on Thursday.
Aug 22, 2014, 12:07 PM EDT
Five-star center Tyler Davis becomes Texas A&M’s first commitment, and he’s an important addition for Billy Kennedy.
Aug 22, 2014, 11:15 AM EDT
Austin Hatch, who saw his first action in a Michigan uniform on Saturday, discussed his return to the court on The Today Show.
Aug 22, 2014, 10:30 AM EDT
Upon completion, Hinkle Fieldhouse will have a brand new look while preserving the building’s storied past.
Aug 22, 2014, 9:44 AM EDT
The conference tournament will now span five days, with there being a doubleheader on Wednesday, March 11 (11 seed vs. 14 seed, 12 seed vs. 13 seed).
Aug 21, 2014, 11:06 PM EDT
More than two months after his older brother left the football program, Mickey Mitchell has decided to decommit from Ohio State.
Aug 21, 2014, 10:14 PM EDT
6-foot-7 forward Kevin Puryear was a point forward for his high school team last season.
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