Feb 28, 2013, 1:26 PM EDT
Adidas unveiled their new uniforms that six schools — Kansas, UCLA, Baylor, Louisville, Cincinnati and Notre Dame — will be wearing during March on Thursday.
And, well …
It’s not exactly pretty.
But it’s gotten a ton of attention. Adidas was trending on twitter when the pictures first make their way onto the interwebs. There have already been more than 1,000 likes on our original post about the new uniforms, and that’s just NBC. Every college basketball outlet is seeing similar, if not bigger, numbers on their stories.
It’s safe to say that these uniforms have gone viral and are already generating tons of valuable publicity for the shoe company.
Which is timely, really.
The reason Adidas creates these uniforms and the reason that they spend millions of dollars to get their uniforms on the backs of the players at schools like Kansas is to sell apparel. Sneakers, jerseys, socks, shorts, underwear. Anything with a price tag on it.
In Adidas’ mind, the players are, more or less, acting as models — for free — while Adidas cuts a seven-figure a check from their massive profits to the University of Kansas.
Now read this story about Ben McLemore from Eric Prisbell of USA Today.
McLemore comes from nothing. His family was so broke growing up that they had 10 people living in a 600-square foot house where they had to decide between using their food stamps to get something to eat or selling them to keep the lights and the hot water on. According to McLemore, his mother is currently unemployed.
For the amount of money that his exploits on the basketball court have generated for everyone else, you don’t think he deserves a cut? You don’t think he family needs his share of those profits?
From the story it’s obvious that McLemore has embraced being a student-athlete, that he enjoys learning and that he’s bettering himself as a person while at Kansas. That’s great. I truly believe that an education is valuable, and I’m glad that McLemore is embracing the scholarship he’s been blessed.
But his family needs more. They deserve more.
They shouldn’t have to struggle to keep the lights on while McLemore is pimped out by a shoe company and the University they sponsor.
You can find Rob on twitter @RobDauster.
Oct 21, 2014, 11:00 PM EDT
Stanford’s back court depth took a hit this week.
Oct 21, 2014, 9:45 PM EDT
Suspensions have been handed down for two James Madison players involved in a fall altercation.
Oct 21, 2014, 8:38 PM EDT
Nebraska has been recruiting the state of Illinois very hard and it paid off with a 2016 commitment.
Oct 21, 2014, 8:15 PM EDT
Kansas State has taken a hit to its front court depth this week.
Oct 21, 2014, 7:15 PM EDT
Florida’s backcourt depth received a big boost this week.
Oct 21, 2014, 6:15 PM EDT
Georgia State loses Kevin Ware with a high ankle sprain.
Oct 21, 2014, 6:00 PM EDT
American went from ninth in the Patriot League preseason polls to a No. 15 seed in the 2014 NCAA Tournament. Safe to say, the Eagles will be viewed much differently this time around with four returning starters.
Oct 21, 2014, 5:15 PM EDT
Wyoming becomes a contender in the Mountain West Conference with the return of senior forward Larry Nance Jr.
Oct 21, 2014, 4:15 PM EDT
Clemson added a junior college post that could come in and make an immediate impact.
Oct 21, 2014, 3:06 PM EDT
The Aggies now have one of the best recruiting classes in the country.
Oct 21, 2014, 3:00 PM EDT
American was the surprise team in the Patriot League a season ago. Can they repeat as league champs?
Oct 21, 2014, 2:00 PM EDT
No surprise that Murray State and Belmont are expected to be at the top of the league.
Oct 21, 2014, 1:00 PM EDT
L.J. Rose is expected to return around Christmas.
Oct 21, 2014, 12:00 PM EDT
The Gators are good enough to win the SEC. They have enough question marks to finish outside the top 25 as well.
Oct 21, 2014, 10:08 AM EDT
That fan looks like he’s enjoying things.
Oct 21, 2014, 9:00 AM EDT
These are the players to keep an eye on if you like seeing aerial acrobatics.
Oct 20, 2014, 11:00 PM EDT
Kansas State is losing a redshirt freshman to transfer.
Oct 20, 2014, 10:00 PM EDT
Virginia got a very skilled guard in the 2016 class.
Oct 20, 2014, 9:15 PM EDT
Florida landed an in-state Class of 2015 wing to make it a four-man class.
Oct 20, 2014, 9:00 PM EDT
Memphis found a 2016 guard to join center Nick Marshall in the recruiting class.
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