Feb 28, 2013, 1:26 PM EDT
Adidas unveiled their new uniforms that six schools — Kansas, UCLA, Baylor, Louisville, Cincinnati and Notre Dame — will be wearing during March on Thursday.
And, well …
It’s not exactly pretty.
But it’s gotten a ton of attention. Adidas was trending on twitter when the pictures first make their way onto the interwebs. There have already been more than 1,000 likes on our original post about the new uniforms, and that’s just NBC. Every college basketball outlet is seeing similar, if not bigger, numbers on their stories.
It’s safe to say that these uniforms have gone viral and are already generating tons of valuable publicity for the shoe company.
Which is timely, really.
The reason Adidas creates these uniforms and the reason that they spend millions of dollars to get their uniforms on the backs of the players at schools like Kansas is to sell apparel. Sneakers, jerseys, socks, shorts, underwear. Anything with a price tag on it.
In Adidas’ mind, the players are, more or less, acting as models — for free — while Adidas cuts a seven-figure a check from their massive profits to the University of Kansas.
Now read this story about Ben McLemore from Eric Prisbell of USA Today.
McLemore comes from nothing. His family was so broke growing up that they had 10 people living in a 600-square foot house where they had to decide between using their food stamps to get something to eat or selling them to keep the lights and the hot water on. According to McLemore, his mother is currently unemployed.
For the amount of money that his exploits on the basketball court have generated for everyone else, you don’t think he deserves a cut? You don’t think he family needs his share of those profits?
From the story it’s obvious that McLemore has embraced being a student-athlete, that he enjoys learning and that he’s bettering himself as a person while at Kansas. That’s great. I truly believe that an education is valuable, and I’m glad that McLemore is embracing the scholarship he’s been blessed.
But his family needs more. They deserve more.
They shouldn’t have to struggle to keep the lights on while McLemore is pimped out by a shoe company and the University they sponsor.
You can find Rob on twitter @RobDauster.
Mar 11, 2014, 9:36 AM EDT
Tony Criswell will not be traveling with Missouri to the SEC tournament in Atlanta this week. Head coach Frank Haith simply said that Criswell “has some things to take care of”, and according to Dave Matter of Post-Dispatch, those things are actually $2,717.57 in unpaid rent along with $823 in attorney fees and court costs. Criswell…
Mar 11, 2014, 9:17 AM EDT
A couple of quick notes about today’s bracket update: We welcome Delaware, Manhattan, and Wofford as automatic qualifiers. Each punched its ticket Monday night. Unlike some bubble teams, they can rest easy in anticipation of the NCAA Selection Show on Sunday evening. Brigham Young (BYU) survived in overtime to beat San Francisco in the semifinals…
Mar 11, 2014, 7:00 AM EDT
As weird as this may sound, the SEC may have more to play for in their conference tournament than any other conference in the country will have. Hear me out. It starts with Kentucky. The Wildcats entered the season as the No. 1 team in the country and have, since then, essentially remained the same…
Mar 11, 2014, 2:52 AM EDT
Three more teams are dancing after tonight’s exhilarating conference tournament action.
Mar 11, 2014, 2:05 AM EDT
There are eight days left until Selection Sunday. Every morning from now until the bracket comes out, we’ll help you get caught up on the happenings with impact on the bubble from the night before. Our latest bracket projection can be found here. Gonzaga: The Zags entered Monday night’s WCC quarterfinal sitting in pretty good…
Mar 11, 2014, 12:43 AM EDT
In less than 36 months, Manhattan head coach Steve Masiello has taken the Jaspers from 6-25 to the NCAA tournament.
Mar 11, 2014, 12:05 AM EDT
Get to know the eighth entry into the 2014 NCAA Tournament field, the Wofford Terriers.
Mar 10, 2014, 10:47 PM EDT
Cameron Bairstow spent his offseason toiling in international competition, and return to New Mexico with a chip on his shoulder. After a season spent toying with the other Mountain West frontcourts, Bairstow’s efforts might not get the necessary recognition.
Mar 10, 2014, 10:05 PM EDT
Highlights of Delaware’s win in the CAA title game, as seen on the NBC Sports Network.
Mar 10, 2014, 9:56 PM EDT
Get to know the sixth entry into the 2014 NCAA Tournament field, the Delaware Blue Hens.
Mar 10, 2014, 9:43 PM EDT
Get to know the fifth entry into the 2014 NCAA Tournament field, the Manhattan Jaspers
Mar 10, 2014, 9:26 PM EDT
Joel Embiid will miss the Big 12 tournament and likely will be out for the first weekend of the NCAA tournament. What does this mean for Kansas?
Mar 10, 2014, 8:23 PM EDT
This is great. The bench mob for the Colby College Mules has extensive choreographed sideline celebrations. Their best is the “El Toro Tres Puntos”. Without a doubt. (h/t Colby’s finest)
Mar 10, 2014, 6:53 PM EDT
Louisiana Tech is fighting to stay on top of Conference USA after four teams tied atop the league standings with a 13-3 record during the regular season.
Mar 10, 2014, 6:45 PM EDT
The CAA Tournament title will take be played in Baltimore on Monday evening. League champ Delaware will square off with Williams & Mary, who is looking to make their first ever trip to the NCAA tournament. The game will tip off at roughly 7:00 p.m. You can watch the game live on NBC Sports Live Extra. WATCH…
Mar 10, 2014, 6:31 PM EDT
UConn’s Shabazz Napier elevates the conversation for the American Athletic Conference’s player of the year discussion.
Mar 10, 2014, 5:57 PM EDT
Despite an arrest for a driving under the influence charge, Oregon State’s Langston Morris-Walker will play in the Pac-12 tournament, and his addition means the Beavers are the conference’s ultimate sleeper pick for a tourney title.
Mar 10, 2014, 5:21 PM EDT
Jason Capel was reportedly fired today, which may put one of the best available class of 2014 recruits on the market again
Mar 10, 2014, 5:14 PM EDT
Joel Embiid has missed the last two games, and Bill Self shines some light on when the center will next play.
- Bracketology: Delaware, Manhattan, Wofford punch tickets 0
- 2014 SEC Tournament Preview: How will Kentucky, bubble teams fair? 0
- Joel Embiid out for Big 12 tournament, ‘longshot’ for NCAA tournament first weekend 1
- 2014 Big 12 Tournament Preview: This is going to be good 1
- 2014 Big East Tournament Preview: Can Villanova finally beat Creighton? 0
- College Basketball Talk’s Latest Top 25 4
- Bracketology: Florida in driver’s seat for overall No. 1 seed 5
- Wichita State will head into the NCAA tournament 34-0 as a No. 1 seed (12)
- No. 7 Syracuse falls to Georgia Tech in a shocking home loss (9)
- NBCSports.com’s 2014 College Basketball All-Americans (8)
- Assigned Reading: Dean Smith’s health continues to deteriorate (6)
- No. 1 Florida’s undefeated SEC season not just a by-product of their league (6)