Feb 28, 2013, 1:26 PM EDT
Adidas unveiled their new uniforms that six schools — Kansas, UCLA, Baylor, Louisville, Cincinnati and Notre Dame — will be wearing during March on Thursday.
And, well …
It’s not exactly pretty.
But it’s gotten a ton of attention. Adidas was trending on twitter when the pictures first make their way onto the interwebs. There have already been more than 1,000 likes on our original post about the new uniforms, and that’s just NBC. Every college basketball outlet is seeing similar, if not bigger, numbers on their stories.
It’s safe to say that these uniforms have gone viral and are already generating tons of valuable publicity for the shoe company.
Which is timely, really.
The reason Adidas creates these uniforms and the reason that they spend millions of dollars to get their uniforms on the backs of the players at schools like Kansas is to sell apparel. Sneakers, jerseys, socks, shorts, underwear. Anything with a price tag on it.
In Adidas’ mind, the players are, more or less, acting as models — for free — while Adidas cuts a seven-figure a check from their massive profits to the University of Kansas.
Now read this story about Ben McLemore from Eric Prisbell of USA Today.
McLemore comes from nothing. His family was so broke growing up that they had 10 people living in a 600-square foot house where they had to decide between using their food stamps to get something to eat or selling them to keep the lights and the hot water on. According to McLemore, his mother is currently unemployed.
For the amount of money that his exploits on the basketball court have generated for everyone else, you don’t think he deserves a cut? You don’t think he family needs his share of those profits?
From the story it’s obvious that McLemore has embraced being a student-athlete, that he enjoys learning and that he’s bettering himself as a person while at Kansas. That’s great. I truly believe that an education is valuable, and I’m glad that McLemore is embracing the scholarship he’s been blessed.
But his family needs more. They deserve more.
They shouldn’t have to struggle to keep the lights on while McLemore is pimped out by a shoe company and the University they sponsor.
You can find Rob on twitter @RobDauster.
Jul 24, 2014, 10:04 PM EDT
Eric McKnight’s waiver to play immediately was denied by the SEC.
Jul 24, 2014, 8:45 PM EDT
Groce is under .500 in Big Ten play in his two seasons at Illinois.
Jul 24, 2014, 8:34 PM EDT
Florida State will play five non-conference games against teams that reached the NCAA tournament last season.
Jul 24, 2014, 7:30 PM EDT
The four latest five-star recruits that Cal landed all showed off their Kentucky threads on instagram.
Jul 24, 2014, 6:45 PM EDT
Mostella has travelled a long road to get to Knoxville.
Jul 24, 2014, 5:30 PM EDT
Austin has found a landing place, but it’s still a long way from the Division I ranks.
Jul 24, 2014, 4:15 PM EDT
Three true road games and a visit from the reigning champs?
Jul 24, 2014, 2:49 PM EDT
Thon Maker is a top five recruit in 2016 and would be a top two or three recruit in 2015.
Jul 24, 2014, 1:53 PM EDT
Hoiberg had surgery to replace his pacemaker last week.
Jul 24, 2014, 12:21 PM EDT
The events will be played in November and December
Jul 24, 2014, 11:55 AM EDT
Mykhailiuk is playing in the B Division of the event.
Jul 24, 2014, 9:30 AM EDT
The final open period has begun, with Corey Sanders and Jalen Brunson among the standouts.
Jul 23, 2014, 9:59 PM EDT
Perry’s been at USC Upstate since 2009, and among the players he’s helped recruit was former great Torrey Craig.
Jul 23, 2014, 8:00 PM EDT
Brown averaged 5.5 points per game and made 13 starts in 35 appearances for the Ragin’ Cajuns.
Jul 23, 2014, 6:30 PM EDT
Lindsay played his freshman season at Kansas
Jul 23, 2014, 5:00 PM EDT
Beasley has been one of the nations top performers over the last three months
Jul 23, 2014, 3:52 PM EDT
Thomas is a bulldozer on the block.
Jul 23, 2014, 2:55 PM EDT
It’s the latest in a long line of bourbon bottles commemorating celebrities in the state.
Jul 23, 2014, 1:45 PM EDT
Rick vs. Richard could get awkward for the rest of the family
Jul 23, 2014, 12:57 PM EDT
Will this be enough for Charleston to finally get rid of their embattled head coach?
- Malik Beasley looking to capitalize on a big spring, summer 0
- Top 15 recruit Antonio Blakeney has made the ‘jump’ — literally — to elite status 2
- July Live Period Week Two Superlatives 0
- Seven Takeaways from the Under Armour Finals 0
- Iowa State’s Georges Niang carries extra motivation – and less weight – into 2014-15 0
- Emmanuel Mudiay to China makes him even more of a case-study 0
- Four-star Class of 2016 guard Bruce Brown gave up football to focus on basketball 0
- Chris Walker looks like he’s spent some time in the gym (PHOTO) (5)
- Mother of elite recruit Josh Jackson: ‘Josh hasn’t been recruited by anyone’ (4)
- NCAA gets rid of name-likeness release form for student-athletes (3)
- Isaiah Austin has a job with the NBA once he finishes degree at Baylor (2)
- Dayton unveils new logo, court and basketball uniforms (2)