Feb 28, 2013, 1:26 PM EDT
Adidas unveiled their new uniforms that six schools — Kansas, UCLA, Baylor, Louisville, Cincinnati and Notre Dame — will be wearing during March on Thursday.
And, well …
It’s not exactly pretty.
But it’s gotten a ton of attention. Adidas was trending on twitter when the pictures first make their way onto the interwebs. There have already been more than 1,000 likes on our original post about the new uniforms, and that’s just NBC. Every college basketball outlet is seeing similar, if not bigger, numbers on their stories.
It’s safe to say that these uniforms have gone viral and are already generating tons of valuable publicity for the shoe company.
Which is timely, really.
The reason Adidas creates these uniforms and the reason that they spend millions of dollars to get their uniforms on the backs of the players at schools like Kansas is to sell apparel. Sneakers, jerseys, socks, shorts, underwear. Anything with a price tag on it.
In Adidas’ mind, the players are, more or less, acting as models — for free — while Adidas cuts a seven-figure a check from their massive profits to the University of Kansas.
Now read this story about Ben McLemore from Eric Prisbell of USA Today.
McLemore comes from nothing. His family was so broke growing up that they had 10 people living in a 600-square foot house where they had to decide between using their food stamps to get something to eat or selling them to keep the lights and the hot water on. According to McLemore, his mother is currently unemployed.
For the amount of money that his exploits on the basketball court have generated for everyone else, you don’t think he deserves a cut? You don’t think he family needs his share of those profits?
From the story it’s obvious that McLemore has embraced being a student-athlete, that he enjoys learning and that he’s bettering himself as a person while at Kansas. That’s great. I truly believe that an education is valuable, and I’m glad that McLemore is embracing the scholarship he’s been blessed.
But his family needs more. They deserve more.
They shouldn’t have to struggle to keep the lights on while McLemore is pimped out by a shoe company and the University they sponsor.
You can find Rob on twitter @RobDauster.
Apr 24, 2015, 8:51 PM EDT
Kaleb Tarczewski decided to return to Arizona earlier in the day.
Apr 24, 2015, 8:15 PM EDT
The fifth banner is now hanging in Cameron Indoor Stadium.
Apr 24, 2015, 6:56 PM EDT
DePaul lost a junior guard and a three-star forward (for the second time) on Friday evening.
Apr 24, 2015, 6:00 PM EDT
He’ll be able to play immediately.
Apr 24, 2015, 4:21 PM EDT
The second team All-MAC guard will have two years of eligibility left.
Apr 24, 2015, 2:35 PM EDT
Walker’s career didn’t pan out the way anyone expected, but he’s headed to the pro game after two seasons.
Apr 24, 2015, 2:15 PM EDT
Who’s going pro? Who’s returning to school? Who are we still waiting to hear from?
Apr 24, 2015, 1:52 PM EDT
A roster that will be both young and talented returns its leader as Dunn will be back for another season.
Apr 24, 2015, 1:14 PM EDT
It was reported earlier this week that Newman would be headed to Starkville, and he made it official Friday afternoon.
Apr 24, 2015, 12:55 PM EDT
The return of “Zeus” means that Arizona will have one returning starter from last year’s 34-4 team.
Apr 24, 2015, 12:16 PM EDT
The return of Buddy Hield pushes previously unranked Oklahoma into our way too early rankings.
Apr 24, 2015, 11:34 AM EDT
The reigning Big 12 Player of the Year has some unfinished business to attend to next season.
Apr 24, 2015, 11:15 AM EDT
Poythress played in eight games before suffering a torn ACL in practice.
Apr 24, 2015, 9:35 AM EDT
Sterling Smith averaged 13.9 points and 4.9 rebounds per game at Coppin State last season.
Apr 23, 2015, 9:22 PM EDT
Long averaged a double-double for the third consecutive season in 2014-15. He’ll hang around to make a run at a fourth.
Apr 23, 2015, 8:01 PM EDT
Johnson led the Wildcats in scoring last season while also averaging 6.5 rebounds per contest.
Apr 23, 2015, 6:50 PM EDT
Minnesota had a need for added depth on the wing, and the addition of Ahmad Gilbert helps in that regard.
Apr 23, 2015, 5:01 PM EDT
A second team All-Summit League selection last season, Billbury will be eligible immediately for VCU.
Apr 23, 2015, 4:05 PM EDT
Wallace led the Golden Bears in points, rebounds and assists last season.
Apr 23, 2015, 4:00 PM EDT
Murray is a top 50 recruit in the Class of 2015
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- Providence announces return of point guard Kris Dunn for 2015-16 season 0
- Five-star guard Malik Newman commits to Mississippi State 0
- UPDATED: 2015-2016 College Basketball Way-Too-Early Preseason Rankings 0
- Oklahoma guard Buddy Hield returning for senior season 0
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- California guard Tyrone Wallace to return for senior season 0
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- 2015 College Basketball Updated Early Entry List (14)
- Five-star Kentucky commit believes the NCAA will clear him to play (10)
- Five members of Iowa State’s 2014-15 team have been arrested after two more arrests this week (9)
- UPDATED: 2015-2016 College Basketball Way-Too Early Preseason Top 25 (9)