Feb 28, 2013, 1:26 PM EDT
Adidas unveiled their new uniforms that six schools — Kansas, UCLA, Baylor, Louisville, Cincinnati and Notre Dame — will be wearing during March on Thursday.
And, well …
It’s not exactly pretty.
But it’s gotten a ton of attention. Adidas was trending on twitter when the pictures first make their way onto the interwebs. There have already been more than 1,000 likes on our original post about the new uniforms, and that’s just NBC. Every college basketball outlet is seeing similar, if not bigger, numbers on their stories.
It’s safe to say that these uniforms have gone viral and are already generating tons of valuable publicity for the shoe company.
Which is timely, really.
The reason Adidas creates these uniforms and the reason that they spend millions of dollars to get their uniforms on the backs of the players at schools like Kansas is to sell apparel. Sneakers, jerseys, socks, shorts, underwear. Anything with a price tag on it.
In Adidas’ mind, the players are, more or less, acting as models — for free — while Adidas cuts a seven-figure a check from their massive profits to the University of Kansas.
Now read this story about Ben McLemore from Eric Prisbell of USA Today.
McLemore comes from nothing. His family was so broke growing up that they had 10 people living in a 600-square foot house where they had to decide between using their food stamps to get something to eat or selling them to keep the lights and the hot water on. According to McLemore, his mother is currently unemployed.
For the amount of money that his exploits on the basketball court have generated for everyone else, you don’t think he deserves a cut? You don’t think he family needs his share of those profits?
From the story it’s obvious that McLemore has embraced being a student-athlete, that he enjoys learning and that he’s bettering himself as a person while at Kansas. That’s great. I truly believe that an education is valuable, and I’m glad that McLemore is embracing the scholarship he’s been blessed.
But his family needs more. They deserve more.
They shouldn’t have to struggle to keep the lights on while McLemore is pimped out by a shoe company and the University they sponsor.
You can find Rob on twitter @RobDauster.
Oct 24, 2014, 12:06 AM EDT
Syracuse’s men’s basketball and football programs are under investigation, with the stakes being higher for Jim Boeheim’s program.
Oct 23, 2014, 11:20 PM EDT
Joshua Smith averaged 11.5 points per game before being ruled academically ineligible last season.
Oct 23, 2014, 10:49 PM EDT
Cam Payne became the star of Murray State as a freshman, but he wouldn’t have gotten there if he had a back up. Why?
Oct 23, 2014, 9:53 PM EDT
The preseason favorites to win the Atlantic 10 added a new teammate Thursday.
Oct 23, 2014, 8:03 PM EDT
Shawn Lester averaged 11.9 points and 4.2 rebounds per game in the sixth man role last season.
Oct 23, 2014, 6:55 PM EDT
Hallice Cooke will have one hip operated on Monday, with the second surgery coming four weeks later.
Oct 23, 2014, 5:41 PM EDT
Christian James joins Rashard Odomes and Akolda Manyang in Oklahoma’s 2015 haul.
Oct 23, 2014, 4:34 PM EDT
The OVC looks like a three-team race this season.
Oct 23, 2014, 1:57 PM EDT
Nice work editing in the music.
Oct 23, 2014, 1:38 PM EDT
Who are the top 20 perimeters in the country this season?
Oct 23, 2014, 12:04 PM EDT
This scandal will be a stain on North Carolina’s sports and academic programs for a long time.
Oct 23, 2014, 11:07 AM EDT
This is about as embarrassing as being POSTERIZED can get.
Oct 23, 2014, 9:59 AM EDT
The Shockers went to the Final Four in 2013 and undefeated in 2014. What is next for them?
Oct 22, 2014, 10:46 PM EDT
Cody Larson was South Dakotas Next Big Thing. He returned in infamy, but that has not stopped him from succeeding.
Oct 22, 2014, 10:14 PM EDT
Wisconsin held its third annual “Shooting Down Cancer” event Wednesday, with their goal being to #MakeBoPay.
Oct 22, 2014, 9:13 PM EDT
Austin Nichols is the reigning American Athletic Conference ROY, and sophomore Avery Woodson is expected to compete for minutes in a crowded by inexperienced backcourt.
Oct 22, 2014, 7:03 PM EDT
Cezar Guerrero knocked down five straight from half-court during the team’s Red and White Hoops Night event Tuesday.
Oct 22, 2014, 6:43 PM EDT
Oregon didn’t have much depth to begin with due to various personnel issues, so Michael Chandler’s lingering knee problem is a major concern.
Oct 22, 2014, 5:00 PM EDT
People don’t come more intense than Bruce Pearl.
Oct 22, 2014, 4:25 PM EDT
Given SMU’s depth on the perimeter, LaGerald Vick’s decision to move back in classes will help both parties in the future.
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