Feb 28, 2013, 1:26 PM EDT
Adidas unveiled their new uniforms that six schools — Kansas, UCLA, Baylor, Louisville, Cincinnati and Notre Dame — will be wearing during March on Thursday.
And, well …
It’s not exactly pretty.
But it’s gotten a ton of attention. Adidas was trending on twitter when the pictures first make their way onto the interwebs. There have already been more than 1,000 likes on our original post about the new uniforms, and that’s just NBC. Every college basketball outlet is seeing similar, if not bigger, numbers on their stories.
It’s safe to say that these uniforms have gone viral and are already generating tons of valuable publicity for the shoe company.
Which is timely, really.
The reason Adidas creates these uniforms and the reason that they spend millions of dollars to get their uniforms on the backs of the players at schools like Kansas is to sell apparel. Sneakers, jerseys, socks, shorts, underwear. Anything with a price tag on it.
In Adidas’ mind, the players are, more or less, acting as models — for free — while Adidas cuts a seven-figure a check from their massive profits to the University of Kansas.
Now read this story about Ben McLemore from Eric Prisbell of USA Today.
McLemore comes from nothing. His family was so broke growing up that they had 10 people living in a 600-square foot house where they had to decide between using their food stamps to get something to eat or selling them to keep the lights and the hot water on. According to McLemore, his mother is currently unemployed.
For the amount of money that his exploits on the basketball court have generated for everyone else, you don’t think he deserves a cut? You don’t think he family needs his share of those profits?
From the story it’s obvious that McLemore has embraced being a student-athlete, that he enjoys learning and that he’s bettering himself as a person while at Kansas. That’s great. I truly believe that an education is valuable, and I’m glad that McLemore is embracing the scholarship he’s been blessed.
But his family needs more. They deserve more.
They shouldn’t have to struggle to keep the lights on while McLemore is pimped out by a shoe company and the University they sponsor.
You can find Rob on twitter @RobDauster.
Apr 23, 2014, 6:33 PM EDT
UConn and Duke will reportedly play each other just before Christmas in New Jersey.
Apr 23, 2014, 5:23 PM EDT
Former St. John’s commit Darrick Wood verbally committed to attend DePaul on Wednesday.
Apr 23, 2014, 4:22 PM EDT
After playing well in Kentucky’s run to the national title game, Dakari Johnson has decided to return for his sophomore season.
Apr 23, 2014, 3:52 PM EDT
LSU should have the pieces to be a tournament team in 2014-2015.
Apr 23, 2014, 2:54 PM EDT
Minnesota landed a commitment from a 6-foot-11 three-star recruit.
Apr 23, 2014, 2:28 PM EDT
Adala Moto was a top 150 recruit in the class of 2012.
Apr 23, 2014, 1:58 PM EDT
Allen will be one of the keys to Arizona’s season. Click to see why.
Apr 23, 2014, 12:34 PM EDT
Randle talks favorite NBA players and the one-and-done rule.
Apr 23, 2014, 11:49 AM EDT
Kentucky got some good news on Wednesday afternoon.
Apr 23, 2014, 10:32 AM EDT
He will be eligible immediately.
Apr 23, 2014, 10:03 AM EDT
Not a bad pitch from the UConn star.
Apr 22, 2014, 11:08 PM EDT
The UTEP coach is now a candidate to replace Frank Haith at Missouri.
Apr 22, 2014, 10:10 PM EDT
Virginia got its fourth commit on Tuesday night.
Apr 22, 2014, 9:09 PM EDT
A look back on UConn’s second title in four years.
Apr 22, 2014, 8:05 PM EDT
The Southern coach is receiving a contract extension.
Apr 22, 2014, 7:15 PM EDT
Loyd is converting from point guard to wide receiver.
Apr 22, 2014, 6:30 PM EDT
The Bulls announced the fifth departure this spring.
Apr 22, 2014, 5:45 PM EDT
Austin will leave Waco after two seasons.
Apr 22, 2014, 5:00 PM EDT
Andrew Wiggins is the most searched athlete in two states, according to a recent study.
Apr 22, 2014, 4:04 PM EDT
Ron Hunter is loading up on talented transfers
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- Report: Tennessee hires Southern Miss coach Donnie Tyndall 1
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