Feb 28, 2013, 1:26 PM EST
Adidas unveiled their new uniforms that six schools — Kansas, UCLA, Baylor, Louisville, Cincinnati and Notre Dame — will be wearing during March on Thursday.
And, well …
It’s not exactly pretty.
But it’s gotten a ton of attention. Adidas was trending on twitter when the pictures first make their way onto the interwebs. There have already been more than 1,000 likes on our original post about the new uniforms, and that’s just NBC. Every college basketball outlet is seeing similar, if not bigger, numbers on their stories.
It’s safe to say that these uniforms have gone viral and are already generating tons of valuable publicity for the shoe company.
Which is timely, really.
The reason Adidas creates these uniforms and the reason that they spend millions of dollars to get their uniforms on the backs of the players at schools like Kansas is to sell apparel. Sneakers, jerseys, socks, shorts, underwear. Anything with a price tag on it.
In Adidas’ mind, the players are, more or less, acting as models — for free — while Adidas cuts a seven-figure a check from their massive profits to the University of Kansas.
Now read this story about Ben McLemore from Eric Prisbell of USA Today.
McLemore comes from nothing. His family was so broke growing up that they had 10 people living in a 600-square foot house where they had to decide between using their food stamps to get something to eat or selling them to keep the lights and the hot water on. According to McLemore, his mother is currently unemployed.
For the amount of money that his exploits on the basketball court have generated for everyone else, you don’t think he deserves a cut? You don’t think he family needs his share of those profits?
From the story it’s obvious that McLemore has embraced being a student-athlete, that he enjoys learning and that he’s bettering himself as a person while at Kansas. That’s great. I truly believe that an education is valuable, and I’m glad that McLemore is embracing the scholarship he’s been blessed.
But his family needs more. They deserve more.
They shouldn’t have to struggle to keep the lights on while McLemore is pimped out by a shoe company and the University they sponsor.
You can find Rob on twitter @RobDauster.
Mar 2, 2015, 3:30 PM EST
The Big 12 and the ACC will both be in action.
Mar 2, 2015, 2:30 PM EST
The Atlantic Sun Tournament should be an exciting one as Florida Gulf Coast attempts to dethrone regular season champ North Florida.
Mar 2, 2015, 1:55 PM EST
Trae Jackson broke his foot in mid-January.
Mar 2, 2015, 12:45 PM EST
Sulaimon was dismissed from the team in January of this year.
Mar 2, 2015, 12:25 PM EST
Austin Nichols was the bright spot for the Tigers this season.
Mar 2, 2015, 11:25 AM EST
In addition to the Crusaders and Phoenix, keep an eye on Cleveland State and Oakland.
Mar 2, 2015, 9:27 AM EST
The latest bracket projections from our Dave Ommen.
Mar 2, 2015, 8:30 AM EST
Baylor picked up two huge wins, while Pointer led the Johnnies into the tournament this week.
Mar 2, 2015, 6:10 AM EST
Kentucky is still No. 1, but there’s a bit of a shake-up in the rest of the top ten.
Mar 1, 2015, 10:21 PM EST
Oregon is 6-0 in games decided by five points or less this season. Bell’s key plays factored into the Ducks getting that sixth win on Sunday.
Mar 1, 2015, 10:08 PM EST
Who were Sunday’s bubble winners and losers?
Late Night Snacks: No. 5 Wisconsin wraps up share of Big Ten title while Pitt, Stanford suffer damaging losses
Mar 1, 2015, 10:05 PM EST
Wisconsin hadn’t won the Big Ten since 2008, although they’ve never finished worse than fourth during Bo Ryan’s tenure in Madison.
Mar 1, 2015, 9:57 PM EST
The Governors have posted four consecutive losing seasons, but their top three scorers are expected back in 2015-16.
Mar 1, 2015, 6:29 PM EST
Davon Dillard announced his commitment to Cal Sunday afternoon. The Golden Bears hope to reel in the two big men who were also on campus in Ivan Rabb and Caleb Swanigan.
Mar 1, 2015, 5:11 PM EST
Austin Nichols injured his ankle early in the second half of Memphis’ loss
Mar 1, 2015, 4:30 PM EST
Northeastern’s Devon Begley had to deal with a unique defender, the mop boy, while scoring off of a steal against College of Charleston.
Mar 1, 2015, 3:35 PM EST
Rodney Purvis just crushed this dunk.
Mar 1, 2015, 2:00 PM EST
Michigan point guard Spike Albrecht has been battling a hip injury this season.
Mar 1, 2015, 12:45 PM EST
Maryland might miss Michal Cekovsky for some time after the freshman big man was injured during warm-ups on Saturday.
Mar 1, 2015, 11:30 AM EST
Kaelon Wilson put it on a defender on Saturday.
- Mike Krzyzewski refuses comment on Rasheed Sulaimon sexual assault allegations 5
- Bracketology: Villanova takes ahold of the fourth No. 1 seed 2
- College Basketball Talk’s Latest Top 25: How far will Wisconsin and Gonzaga fall? 12
- Bubble Banter: Oregon lands a key win, but Purdue, Stanford and Pitt lose 0
- Late Night Snacks: No. 7 Arizona, No. 11 Wichita State and No. 19 Baylor among Saturday’s big winners 1
- Did Gonzaga cost themselves a No. 1 seed with loss to BYU? 5
- Kaleb Tarczewski produces another quality outing as No. 7 Arizona beats No. 13 Utah 0
- You Make the Call: Was Texas guard Isaiah Taylor fouled on this drive? (14)
- Report: Former Louisville guard Chris Jones charged with rape, sodomy (13)
- College Basketball Talk’s Latest Top 25: How far will Wisconsin and Gonzaga fall? (12)
- Bill Self crushed, Jamari Traylor targeted during Kansas State court storm (VIDEO) (11)
- Dez Wells, Melo Trimble lead No. 14 Maryland to upset of No. 5 Wisconsin (9)