Feb 28, 2013, 1:26 PM EDT
Adidas unveiled their new uniforms that six schools — Kansas, UCLA, Baylor, Louisville, Cincinnati and Notre Dame — will be wearing during March on Thursday.
And, well …
It’s not exactly pretty.
But it’s gotten a ton of attention. Adidas was trending on twitter when the pictures first make their way onto the interwebs. There have already been more than 1,000 likes on our original post about the new uniforms, and that’s just NBC. Every college basketball outlet is seeing similar, if not bigger, numbers on their stories.
It’s safe to say that these uniforms have gone viral and are already generating tons of valuable publicity for the shoe company.
Which is timely, really.
The reason Adidas creates these uniforms and the reason that they spend millions of dollars to get their uniforms on the backs of the players at schools like Kansas is to sell apparel. Sneakers, jerseys, socks, shorts, underwear. Anything with a price tag on it.
In Adidas’ mind, the players are, more or less, acting as models — for free — while Adidas cuts a seven-figure a check from their massive profits to the University of Kansas.
Now read this story about Ben McLemore from Eric Prisbell of USA Today.
McLemore comes from nothing. His family was so broke growing up that they had 10 people living in a 600-square foot house where they had to decide between using their food stamps to get something to eat or selling them to keep the lights and the hot water on. According to McLemore, his mother is currently unemployed.
For the amount of money that his exploits on the basketball court have generated for everyone else, you don’t think he deserves a cut? You don’t think he family needs his share of those profits?
From the story it’s obvious that McLemore has embraced being a student-athlete, that he enjoys learning and that he’s bettering himself as a person while at Kansas. That’s great. I truly believe that an education is valuable, and I’m glad that McLemore is embracing the scholarship he’s been blessed.
But his family needs more. They deserve more.
They shouldn’t have to struggle to keep the lights on while McLemore is pimped out by a shoe company and the University they sponsor.
You can find Rob on twitter @RobDauster.
Sep 30, 2014, 11:00 PM EDT
A former Baylor commit is suing his former high school for allegedly altering his grades.
Sep 30, 2014, 9:42 PM EDT
Missouri is losing a wing shooter.
Sep 30, 2014, 8:50 PM EDT
Can an SEC program reel in a top-5 player in the 2015 class during a weekend visit?
Sep 30, 2014, 7:44 PM EDT
Harvard landed another quality recruit.
Sep 30, 2014, 6:20 PM EDT
IUPUI unveiled a new court design this week.
Sep 30, 2014, 5:10 PM EDT
Western Kentucky fans were given three options and selected one for the upcoming season.
Sep 30, 2014, 3:55 PM EDT
NBA teams know all about efficiency stats and advanced analytics. College freshmen and sophomores may not.
Sep 30, 2014, 1:56 PM EDT
Evans may be the best point guard in the Class of 2015, but it’s up for debate.
Sep 30, 2014, 1:17 PM EDT
Ernie Kent lands his third commitment in the Class of 2015.
Sep 30, 2014, 10:22 AM EDT
The pair will replace Digger Phelps and Jalen Rose.
Sep 30, 2014, 8:48 AM EDT
The Owls may not have landed Jalen Brunson, but they did bring in an elite “legacy” in the back court.
Sep 29, 2014, 11:45 PM EDT
Long Beach State has four commits in 2015.
Sep 29, 2014, 9:50 PM EDT
Pauley Pavilion has gone under plenty of changes in the last few seasons and dealt with a flooding issue several months back.
Sep 29, 2014, 8:00 PM EDT
UNLV continues to tap into the local powerhouse.
Sep 29, 2014, 7:47 PM EDT
All four commits are ranked in the Rivals150.
Sep 29, 2014, 7:15 PM EDT
Spoiler: Kentucky is going to dunk a lot this season.
Sep 29, 2014, 6:30 PM EDT
A decision could come within the next three weeks.
Sep 29, 2014, 5:15 PM EDT
John Calipari’s loaded roster has required a new position on the Kentucky staff.
Sep 29, 2014, 3:54 PM EDT
Logwood had previously signed with Auburn.
Sep 29, 2014, 3:13 PM EDT
Spoelstra is now the head coach of the Miami Heat.
- John Calipari hiring an analytics director is smart, necessary, strictly for his players 0
- Marcus Smart’s mom reportedly hospitalized the day he shoved Texas Tech fan 0
- Four-star point guard verbally commits to Clemson 0
- Top 2015 and 2016 prospects comment on high school-to-pro move in new report 0
- Four-star 2015 shooting guard commits to Illinois 0
- Florida State gets commitment from 7-foot-4 2015 center 2
- CBT’s Recruiting Roundup: Nebraska invades Chicago, Wake Forest lands big recruit, Wisconsin gets another system fit 0
- Wichita State gets commitment from three-star 2015 point guard (2)
- Three-star point guard down to Maryland, Providence, UNLV and Virginia Tech (1)
- Former SMU commit picks Michigan State (1)
- Alex Poythress dunks over 7-foot Dakari Johnson (VIDEO) (1)
- Sean Miller gives update on Arizona forward Brandon Ashley (1)