Feb 28, 2013, 1:26 PM EDT
Adidas unveiled their new uniforms that six schools — Kansas, UCLA, Baylor, Louisville, Cincinnati and Notre Dame — will be wearing during March on Thursday.
And, well …
It’s not exactly pretty.
But it’s gotten a ton of attention. Adidas was trending on twitter when the pictures first make their way onto the interwebs. There have already been more than 1,000 likes on our original post about the new uniforms, and that’s just NBC. Every college basketball outlet is seeing similar, if not bigger, numbers on their stories.
It’s safe to say that these uniforms have gone viral and are already generating tons of valuable publicity for the shoe company.
Which is timely, really.
The reason Adidas creates these uniforms and the reason that they spend millions of dollars to get their uniforms on the backs of the players at schools like Kansas is to sell apparel. Sneakers, jerseys, socks, shorts, underwear. Anything with a price tag on it.
In Adidas’ mind, the players are, more or less, acting as models — for free — while Adidas cuts a seven-figure a check from their massive profits to the University of Kansas.
Now read this story about Ben McLemore from Eric Prisbell of USA Today.
McLemore comes from nothing. His family was so broke growing up that they had 10 people living in a 600-square foot house where they had to decide between using their food stamps to get something to eat or selling them to keep the lights and the hot water on. According to McLemore, his mother is currently unemployed.
For the amount of money that his exploits on the basketball court have generated for everyone else, you don’t think he deserves a cut? You don’t think he family needs his share of those profits?
From the story it’s obvious that McLemore has embraced being a student-athlete, that he enjoys learning and that he’s bettering himself as a person while at Kansas. That’s great. I truly believe that an education is valuable, and I’m glad that McLemore is embracing the scholarship he’s been blessed.
But his family needs more. They deserve more.
They shouldn’t have to struggle to keep the lights on while McLemore is pimped out by a shoe company and the University they sponsor.
You can find Rob on twitter @RobDauster.
Mar 31, 2015, 4:30 PM EDT
Georgetown takes a major hit with the loss of D’Vauntes Smith-Rivera.
Mar 31, 2015, 3:22 PM EDT
Barry Hinson is not happy about losing the players he brought into the program.
Mar 31, 2015, 2:44 PM EDT
It wasn’t as good as the last two years, but there were still some impressive dunks.
Mar 31, 2015, 1:55 PM EDT
Teams that won the first meeting have won three of the four Final Four/title game rematches, with Duke (1990-91) being the lone exception.
Mar 31, 2015, 1:30 PM EDT
Mickey is the second player from LSU to declare this month.
Mar 31, 2015, 1:19 PM EDT
This is nasty.
Mar 31, 2015, 12:09 PM EDT
Bobby Knight would probably not approve of that.
Mar 31, 2015, 11:42 AM EDT
My advice: Hedge that bet, sir!
Mar 31, 2015, 10:01 AM EDT
Lewis will have some well known suitors this offseason.
Mar 31, 2015, 9:57 AM EDT
Barnes spent the last 17 seasons at Texas.
Mar 30, 2015, 11:10 PM EDT
UConn, Notre Dame, South Carolina and Maryland make up the 2015 women’s Final Four.
Mar 30, 2015, 11:00 PM EDT
Some great names highlight this list.
Mar 30, 2015, 10:24 PM EDT
Williams was the leading scorer and rebounder for the Tigers this season.
Mar 30, 2015, 10:00 PM EDT
Nebraska forward Walter Pitchford is giving up basketball for his senior season.
Mar 30, 2015, 9:00 PM EDT
Xavier is losing a reserve guard to transfer.
Mar 30, 2015, 8:05 PM EDT
Utah Valley has found its new head coach.
Mar 30, 2015, 7:00 PM EDT
Chris Mullin will get a chance to restore glory at St. John’s.
Mar 30, 2015, 6:05 PM EDT
George Mason makes a move to hire a new head coach.
Mar 30, 2015, 5:00 PM EDT
Who were the best players in the second-weekend of the NCAA tournament?
Mar 30, 2015, 4:45 PM EDT
Cincinnati gets Mick Cronin back.
- Frank Kaminsky, Jahlil Okafor highlight five Wooden Award finalists 3
- 2015 NCAA Tournament All-Second Weekend Team 2
- While a major question remains unanswered, No. 4 North Carolina can be special in 2015-16 3
- Tournament darling R.J. Hunter is heading to the NBA 3
- Texas freshman Myles Turner declares for the NBA Draft 6
- The Final Four is set, and it’s going to be insane 24
- No. 7 Michigan State reaches the Final Four for the seventh time under Izzo 15
- Andrew Harrison’s late free throws send No. 1 Kentucky to the Final Four (88)
- Kentucky responds to Daxter Miles Jr.’s pregame comments (30)
- Updated tournament records: Big Ten teams make up half of Final Four (27)
- The Final Four is set, and it’s going to be insane (24)
- West Virginia freshman on Kentucky: ‘They’re going to be 36-1′ (21)