Feb 28, 2013, 1:26 PM EST
Adidas unveiled their new uniforms that six schools — Kansas, UCLA, Baylor, Louisville, Cincinnati and Notre Dame — will be wearing during March on Thursday.
And, well …
It’s not exactly pretty.
But it’s gotten a ton of attention. Adidas was trending on twitter when the pictures first make their way onto the interwebs. There have already been more than 1,000 likes on our original post about the new uniforms, and that’s just NBC. Every college basketball outlet is seeing similar, if not bigger, numbers on their stories.
It’s safe to say that these uniforms have gone viral and are already generating tons of valuable publicity for the shoe company.
Which is timely, really.
The reason Adidas creates these uniforms and the reason that they spend millions of dollars to get their uniforms on the backs of the players at schools like Kansas is to sell apparel. Sneakers, jerseys, socks, shorts, underwear. Anything with a price tag on it.
In Adidas’ mind, the players are, more or less, acting as models — for free — while Adidas cuts a seven-figure a check from their massive profits to the University of Kansas.
Now read this story about Ben McLemore from Eric Prisbell of USA Today.
McLemore comes from nothing. His family was so broke growing up that they had 10 people living in a 600-square foot house where they had to decide between using their food stamps to get something to eat or selling them to keep the lights and the hot water on. According to McLemore, his mother is currently unemployed.
For the amount of money that his exploits on the basketball court have generated for everyone else, you don’t think he deserves a cut? You don’t think he family needs his share of those profits?
From the story it’s obvious that McLemore has embraced being a student-athlete, that he enjoys learning and that he’s bettering himself as a person while at Kansas. That’s great. I truly believe that an education is valuable, and I’m glad that McLemore is embracing the scholarship he’s been blessed.
But his family needs more. They deserve more.
They shouldn’t have to struggle to keep the lights on while McLemore is pimped out by a shoe company and the University they sponsor.
You can find Rob on twitter @RobDauster.
Bradley’s leading scorer one of three players facing disciplinary action following incident Thursday morning
Jan 29, 2015, 6:57 PM EST
Warren Jones is averaging a team-best 13.8 points per game for Bradley, which has lost six of its last seven games.
Jan 29, 2015, 5:46 PM EST
Leland King led Brown in scoring and was also tied for the team lead in rebounds per game.
Jan 29, 2015, 4:42 PM EST
Rasheed Sulaimon played 12 minutes in the Blue Devils’ loss at No. 8 Notre Dame Wednesday night.
Jan 29, 2015, 4:15 PM EST
The Eastern Washington guard has received more attention nationally in recent weeks, and it’s well-deserved.
Jan 29, 2015, 3:28 PM EST
At the very least, he’s the most valuable player in the country.
Jan 29, 2015, 2:30 PM EST
Donnie Tyndall’s trail of destruction in Hattiesburg continues to grow.
Jan 29, 2015, 1:09 PM EST
Melo Trimble vs. D’Angelo Russell will be worth the two hours.
Jan 29, 2015, 11:49 AM EST
That hashtag, though.
Jan 29, 2015, 11:14 AM EST
It looks like T.J.’s got jokes.
Jan 29, 2015, 10:04 AM EST
Cottrill was once ranked above Shabazz Napier and Aaron Craft, among many others.
Jan 29, 2015, 9:08 AM EST
Rysheed Jordan averages 13.4 points.
Jan 29, 2015, 12:14 AM EST
I love this move.
Jan 28, 2015, 11:24 PM EST
Rhode Island moved to 14-5 overall and 6-2 in Atlantic 10 play with the win over Fordham.
Jan 28, 2015, 10:52 PM EST
The Huskies will be short one perimeter option when they take on Cincinnati Thursday night.
Jan 28, 2015, 9:56 PM EST
Jerian Grant was the headliner for the Fighting Irish, but he had plenty of help as they erased a ten-point second half deficit.
Jan 28, 2015, 9:37 PM EST
The night is only getting started.
Jan 28, 2015, 6:25 PM EST
Nine uncommitted players, with Duke and (get this) LSU leading the way with two each.
Jan 28, 2015, 5:54 PM EST
The year of Maryland’s lone national title (2002) and the program’s former home can be seen in the graphics on this special shoe.
Jan 28, 2015, 3:00 PM EST
Johnson was considering some other high major programs.
Jan 28, 2015, 1:27 PM EST
Can you guess who those two are?
- Duke dismisses reserve shooting guard from program 6
- Chase for 180: Already a good shooter, Tyler Harvey’s been even better in 2014-15 1
- Film Session: The case for Jerian Grant as National Player of the Year 1
- Jerian Grant, No. 8 Notre Dame erase another double-digit deficit as they beat No. 4 Duke 7
- Late Night Snacks: No. 8 Notre Dame outlasts No. 4 Duke in a thriller 2
- 2015 McDonald’s All-American rosters announced 2
- Player of the Year Power Rankings: It’s essentially a two-man race at this point 3
- Jerian Grant, No. 8 Notre Dame erase another double-digit deficit as they beat No. 4 Duke (7)
- Duke dismisses reserve shooting guard from program (7)
- Coach K earns career win No. 1,000 in No. 5 Duke’s win over St. John’s (4)
- Kentucky lands commitment from international Class of 2016 big man (4)
- Wichita State guard Conner Frankamp arrested on Saturday night (4)