Feb 28, 2013, 1:26 PM EDT
Adidas unveiled their new uniforms that six schools — Kansas, UCLA, Baylor, Louisville, Cincinnati and Notre Dame — will be wearing during March on Thursday.
And, well …
It’s not exactly pretty.
But it’s gotten a ton of attention. Adidas was trending on twitter when the pictures first make their way onto the interwebs. There have already been more than 1,000 likes on our original post about the new uniforms, and that’s just NBC. Every college basketball outlet is seeing similar, if not bigger, numbers on their stories.
It’s safe to say that these uniforms have gone viral and are already generating tons of valuable publicity for the shoe company.
Which is timely, really.
The reason Adidas creates these uniforms and the reason that they spend millions of dollars to get their uniforms on the backs of the players at schools like Kansas is to sell apparel. Sneakers, jerseys, socks, shorts, underwear. Anything with a price tag on it.
In Adidas’ mind, the players are, more or less, acting as models — for free — while Adidas cuts a seven-figure a check from their massive profits to the University of Kansas.
Now read this story about Ben McLemore from Eric Prisbell of USA Today.
McLemore comes from nothing. His family was so broke growing up that they had 10 people living in a 600-square foot house where they had to decide between using their food stamps to get something to eat or selling them to keep the lights and the hot water on. According to McLemore, his mother is currently unemployed.
For the amount of money that his exploits on the basketball court have generated for everyone else, you don’t think he deserves a cut? You don’t think he family needs his share of those profits?
From the story it’s obvious that McLemore has embraced being a student-athlete, that he enjoys learning and that he’s bettering himself as a person while at Kansas. That’s great. I truly believe that an education is valuable, and I’m glad that McLemore is embracing the scholarship he’s been blessed.
But his family needs more. They deserve more.
They shouldn’t have to struggle to keep the lights on while McLemore is pimped out by a shoe company and the University they sponsor.
You can find Rob on twitter @RobDauster.
Austin Rivers plays pick-up against LSU freshman Antonio Blakeney, Rutgers freshman Corey Sanders (VIDEO)
May 25, 2015, 9:30 PM EDT
Austin Rivers played against some exciting rising freshmen in Antonio Blakeney and Corey Sanders.
May 25, 2015, 8:00 PM EDT
Conference USA Freshman of the Year winner Torin Dorn is focusing on four schools.
May 25, 2015, 6:30 PM EDT
Auburn is losing a reserve forward.
May 25, 2015, 5:00 PM EDT
Jamal Murray is one of the major pieces still in question for the 2015-16 college basketball season.
May 25, 2015, 3:23 PM EDT
This is actually kind of creepy.
May 25, 2015, 1:49 PM EDT
This seems risky.
May 25, 2015, 11:48 AM EDT
Bridges is considering hometown schools as well as a pair of blue-bloods.
May 25, 2015, 11:04 AM EDT
Will Maker ever make it to college?
May 24, 2015, 7:29 PM EDT
Arizona State’s “Curtain of Distraction” made an appearance as well.
May 24, 2015, 4:09 PM EDT
The last two decades were a special time for the Donovan family, who thanked the supporters who helped make it all possible.
Minneapolis EYBL Day 1: Harry Giles continues impressive spring, Dennis Smith and De’Aaron Fox battle
May 24, 2015, 12:45 PM EDT
The final session of the Nike EYBL tipped in Minneapolis on Saturday.
May 24, 2015, 11:30 AM EDT
Pitt added a big man who can play right away next season.
May 24, 2015, 10:15 AM EDT
Two of the best in the 2016 class battle in the Under Armour Association.
May 24, 2015, 9:00 AM EDT
Already thin at the point, the situation becomes even tougher for first-year head coach Chris Mullin if this turns out to be the case.
May 23, 2015, 9:51 PM EDT
A Big 12 and a Big Ten program are among those due who have reached out to the 7-foot-2 Fairfield Prep (Connecticut) product.
May 23, 2015, 7:32 PM EDT
Colorado’s Tad Boyle doesn’t like the proposed shot clock change, and he made a good point about the physical nature of college basketball today.
May 23, 2015, 5:28 PM EDT
Les led the Aggies to a school-record (Division I era) 25 wins and their first Big West regular season title last season.
May 23, 2015, 3:45 PM EDT
Noah Dickerson had previously committed to Georgetown and Florida.
May 23, 2015, 2:00 PM EDT
The former Wolverine could remain in the Big Ten.
May 23, 2015, 12:00 PM EDT
The Wisconsin big man averaged 16.4 points and 7.3 rebounds per game in his last two seasons.
- Academic issues expected to sideline St. John’s point guard for fall semester, maybe longer 5
- North Carolina announces receipt of Notice of Allegations from NCAA 2
- LSU’s ’25 is coming’ campaign doesn’t try to hide that they’re monetizing Ben Simmons 1
- Looking Forward: Catching up on the American’s offseason 1
- Five-star center Caleb Swanigan has committed to Purdue 8
- Friday’s most important rule changes only matter if refs actually enforce them 2
- Looking Forward: Catching up on the SEC’s offseason 1
- Sports book lists Maryland as early favorite to win national title (9)
- Five-star center Caleb Swanigan has committed to Purdue (8)
- John Calipari is selling his program when he says national title isn’t a goal (5)
- Frank Kaminsky writes a farewell letter to Wisconsin fans (5)
- Academic issues expected to sideline St. John’s point guard for fall semester, maybe longer (5)