Feb 28, 2013, 1:26 PM EDT
Adidas unveiled their new uniforms that six schools — Kansas, UCLA, Baylor, Louisville, Cincinnati and Notre Dame — will be wearing during March on Thursday.
And, well …
It’s not exactly pretty.
But it’s gotten a ton of attention. Adidas was trending on twitter when the pictures first make their way onto the interwebs. There have already been more than 1,000 likes on our original post about the new uniforms, and that’s just NBC. Every college basketball outlet is seeing similar, if not bigger, numbers on their stories.
It’s safe to say that these uniforms have gone viral and are already generating tons of valuable publicity for the shoe company.
Which is timely, really.
The reason Adidas creates these uniforms and the reason that they spend millions of dollars to get their uniforms on the backs of the players at schools like Kansas is to sell apparel. Sneakers, jerseys, socks, shorts, underwear. Anything with a price tag on it.
In Adidas’ mind, the players are, more or less, acting as models — for free — while Adidas cuts a seven-figure a check from their massive profits to the University of Kansas.
Now read this story about Ben McLemore from Eric Prisbell of USA Today.
McLemore comes from nothing. His family was so broke growing up that they had 10 people living in a 600-square foot house where they had to decide between using their food stamps to get something to eat or selling them to keep the lights and the hot water on. According to McLemore, his mother is currently unemployed.
For the amount of money that his exploits on the basketball court have generated for everyone else, you don’t think he deserves a cut? You don’t think he family needs his share of those profits?
From the story it’s obvious that McLemore has embraced being a student-athlete, that he enjoys learning and that he’s bettering himself as a person while at Kansas. That’s great. I truly believe that an education is valuable, and I’m glad that McLemore is embracing the scholarship he’s been blessed.
But his family needs more. They deserve more.
They shouldn’t have to struggle to keep the lights on while McLemore is pimped out by a shoe company and the University they sponsor.
You can find Rob on twitter @RobDauster.
Aug 2, 2015, 9:45 PM EDT
St. John’s remains under consideration for the Brooklyn native.
Aug 2, 2015, 6:37 PM EDT
He’s the younger brother of five-star 2017 forward Michael Porter Jr., and Michael Sr. considered joining the Washington staff this spring.
Aug 2, 2015, 5:10 PM EDT
With Vince Hunter in the professional ranks and Matt Willms dealing with a foot issue, this is an important pickup for the Miners.
Aug 2, 2015, 4:00 PM EDT
Markelle Fultz will take two official visits once he leaves adidas Nations.
Aug 2, 2015, 2:45 PM EDT
Wenyen Gabriel’s tremendous summer only got better with this off-handed throw down on a defender.
Aug 2, 2015, 1:45 PM EDT
Xavier added another piece in the 2016 class with a guard commitment.
Aug 2, 2015, 12:33 PM EDT
N.C. State added a dynamic wing scorer late in their 2015 recruiting efforts on Sunday as reclassified 6-foot-7 wing Maverick Rowan committed to the Wolfpack. A three-level scorer, Rowan was previously committed to Pitt and later backed off of his pledge to the Panthers before deciding to move up a grade by taking two summer…
Aug 2, 2015, 11:45 AM EDT
Texas A&M finished off a tremendous 2015 recruiting class with one more combo guard.
Aug 2, 2015, 10:15 AM EDT
After a rough July that included suspensions and a recruit heading to prep school, Arkansas received some good news on the first day of August.
Aug 2, 2015, 9:00 AM EDT
Brandon Childress, son of Wake Forest great Randolph Childress, was the first commit in the class for the Demon Deacons.
Aug 1, 2015, 10:01 PM EDT
The lawsuit stemmed from the incident in the spring of 2014.
Aug 1, 2015, 9:15 PM EDT
Praised for his ability as both a coach and recruiter, Beckner also helped develop Damian Lillard into a lottery pick.
Aug 1, 2015, 7:59 PM EDT
Childs played well with the Utah Prospects in Las Vegas during the final evaluation period.
Aug 1, 2015, 6:39 PM EDT
Indiana, Kentucky and St. John’s are among the ten, as many expected.
Aug 1, 2015, 5:27 PM EDT
SMU will be the headliner for this event, with the semifinals scheduled for December 22 and the third place and title games the following night.
Aug 1, 2015, 3:20 PM EDT
Former Texas A&M guard Peyton Allen is now a Shocker.
Aug 1, 2015, 1:30 PM EDT
Iowa is hoping for improvement from a sophomore forward who showed promise this summer.
Aug 1, 2015, 11:30 AM EDT
This Wisconsin rap battle is starting to spread.
Aug 1, 2015, 10:00 AM EDT
There will be 39 college counselors playing at adidas Nations this weekend.
Aug 1, 2015, 8:52 AM EDT
Is this an addition for depth, or should Kentucky be concerned about another center?
- Five-star shooting guard focusing on ten schools 0
- Isaac Humphries is Kentucky’s insurance policy inside, but should that be concerning? 2
- Source: Isaac Humphries expected to commit to Kentucky, enroll in 2015 1
- Steady improvement turning Alize Johnson into valued Division I prospect 0
- Report: SMU’s Larry Brown up against ‘lack of coach control’ charge 1
- If the NCAA is correct, Donnie Tyndall is in big, big trouble 2
- Former Memphis forward Austin Nichols transferring to Virginia 3
- Nik Stauskas trolls Ohio State fans, claims Thad Matta didn’t know who he was (PHOTO) (6)
- Bruce Pearl on his time at Tennessee: ‘I ran a clean program’ (3)
- Another Division I coach loses their job in the wake of the Donnie Tyndall scandal (3)
- Ron Baker was the best college player for Team USA at Pan-Am Games (2)
- If the NCAA is correct, Donnie Tyndall is in big, big trouble (2)