Feb 28, 2013, 1:26 PM EDT
Adidas unveiled their new uniforms that six schools — Kansas, UCLA, Baylor, Louisville, Cincinnati and Notre Dame — will be wearing during March on Thursday.
And, well …
It’s not exactly pretty.
But it’s gotten a ton of attention. Adidas was trending on twitter when the pictures first make their way onto the interwebs. There have already been more than 1,000 likes on our original post about the new uniforms, and that’s just NBC. Every college basketball outlet is seeing similar, if not bigger, numbers on their stories.
It’s safe to say that these uniforms have gone viral and are already generating tons of valuable publicity for the shoe company.
Which is timely, really.
The reason Adidas creates these uniforms and the reason that they spend millions of dollars to get their uniforms on the backs of the players at schools like Kansas is to sell apparel. Sneakers, jerseys, socks, shorts, underwear. Anything with a price tag on it.
In Adidas’ mind, the players are, more or less, acting as models — for free — while Adidas cuts a seven-figure a check from their massive profits to the University of Kansas.
Now read this story about Ben McLemore from Eric Prisbell of USA Today.
McLemore comes from nothing. His family was so broke growing up that they had 10 people living in a 600-square foot house where they had to decide between using their food stamps to get something to eat or selling them to keep the lights and the hot water on. According to McLemore, his mother is currently unemployed.
For the amount of money that his exploits on the basketball court have generated for everyone else, you don’t think he deserves a cut? You don’t think he family needs his share of those profits?
From the story it’s obvious that McLemore has embraced being a student-athlete, that he enjoys learning and that he’s bettering himself as a person while at Kansas. That’s great. I truly believe that an education is valuable, and I’m glad that McLemore is embracing the scholarship he’s been blessed.
But his family needs more. They deserve more.
They shouldn’t have to struggle to keep the lights on while McLemore is pimped out by a shoe company and the University they sponsor.
You can find Rob on twitter @RobDauster.
Apr 20, 2014, 12:58 AM EDT
According to a report, Louisiana Tech’s Michael White is the focus of Tennessee’s search for a new head coach.
Apr 19, 2014, 11:03 PM EDT
Just over a week after his appeal to be released from his scholarship at Marshall was granted, Kareem Canty’s decided to transfer to Auburn.
Apr 19, 2014, 9:17 PM EDT
A Kentucky fan promised to get a tattoo of Willie Cauley-Stein if the 7-footer returned to Lexington for his junior season. Saturday, Michael Gray followed through.
Apr 19, 2014, 7:36 PM EDT
UNLV has added another player to its 2014 recruiting class, as shooting guard Patrick McCaw verbally committed to the Mountain West program.
Apr 19, 2014, 6:24 PM EDT
Arizona State has made another addition to its roster, landing a commitment from former UNLV forward Savon Goodman.
Apr 19, 2014, 5:45 PM EDT
Forward Zach LeDay has decided to leave the USF program after spending two seasons in Tampa.
Apr 19, 2014, 5:00 PM EDT
New Florida A&M AD Kellen Winslow Sr. has already decided that the basketball program needs a new leader, as head coach Clemon Johnson was relieved of his duties Friday.
Apr 19, 2014, 4:25 PM EDT
Will highly-touted Colombian center Tonny Trocha-Morelos finally be joining the Texas A&M program?
Apr 19, 2014, 2:39 PM EDT
Michigan had some open scholarships following the 2014 NBA Draft departures of Nik Stauskas and Glenn Robinson III and they filled one of those on Saturday with a commitment from senior guard Muhammad Ali Abdur-Rahkman.
Apr 19, 2014, 1:25 PM EDT
Gonzaga will have a very tough non-conference slate during the 2014-15 season.
Apr 19, 2014, 12:10 PM EDT
Two-and-through sounds more and more likely to happen.
Apr 19, 2014, 10:30 AM EDT
Former Marquette commits Ahmed Hill and Satchel Pierce are following former Golden Eagles coach Buzz Williams to Virginia Tech as the duo committed to the Hokies on Saturday morning.
POSTERIZED: SMU commit Emmanuel Mudiay flushes a ridiculous alley-oop during Jordan Brand Classic (VIDEO)
Apr 19, 2014, 10:03 AM EDT
SMU commit Emmanuel Mudiay put down the best dunk at the Jordan Brand Classic.
Apr 18, 2014, 11:20 PM EDT
Northern Illinois extended the contract of head coach Mark Montgomery through the 2017-18 season.
Chicago duo Jahlil Okafor, Cliff Alexander earn MVP honors as East beats West in Jordan Brand Classic
Apr 18, 2014, 9:39 PM EDT
Chicago natives Jahlil Okafor and Cliff Alexander earned MVP honors as the East beat the West in the Jordan Brand Classic.
Apr 18, 2014, 8:40 PM EDT
Houston is allowing Danuel House and TaShawn Thomas to transfer, but only to certain programs.
Apr 18, 2014, 7:31 PM EDT
Indiana grabbed a commitment from a 2014 center on Friday night.
Apr 18, 2014, 6:59 PM EDT
Miami forward James Kelly is moving on.
Apr 18, 2014, 5:45 PM EDT
It was a busy day for the Butler Bulldogs on Friday as freshman guard Elijah Brown intends to transfer while former Indiana wing Austin Etherington will transfer to the Big East program.
Apr 18, 2014, 5:05 PM EDT
Ole Miss picked up a big graduate transfer on Friday when former Tennessee State forward M.J. Rhett signed with the Rebels.
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- NCAA council aims to change immediate eligibility waiver policy 0
- Reports: Missouri’s Frank Haith agrees to take the Tulsa job 11
- Kentucky’s James Young to enter the NBA Draft 0
- Jabari Parker is headed to the NBA 7
- It’s beyond time for college basketball to return to NBA’s early entry calendar 0
- Former Alabama player Devonta Pollard receiving interest from Kentucky 2
- #UMassUnited: Thousands show to support Derrick Gordon during Westboro Baptist Church protest (16)
- NCAA approves unlimited meals and snacks for Division I student-athletes (11)
- Reports: Missouri’s Frank Haith agrees to take the Tulsa job (11)
- Report: Cuonzo Martin to become the new head coach at California (10)
- Cuonzo Martin and Tennessee parting ways is good for everyone involved (9)