Mar 7, 2013, 4:00 PM EST
With the splitting of the Big East Conference reportedly on the horizon, the football-playing members led by holdovers Cincinnati, Connecticut and South Florida need to come up with a name for their league.
And according to a tweet from Brett McMurphy of ESPN.com there may be a favored name for the group.
America 12? While there is the enticing “Team America: World Police” possibility (no profanity here, of course) that name sounds silly. From a geographical standpoint going with “America” isn’t all that bad, unless they somehow end up debating the possibility of adding Division II member Simon Fraser University to the conference.
The big issue is the use of a number, because as we’ve seen in realignment membership can be a fluid situation with the notable exception of a league such as the Big Ten or SEC. Those conferences aren’t losing members, and in the case of the Big Ten the league has built up an incredible amount of brand equity with that name.
That clearly won’t be the case for this group, which will begin the 2013-14 academic year with ten members (Louisville and Rutgers hang around for one more year before leaving for the ACC and Big Ten, respectively). East Carolina (football-only) and Tulane replace those two in 2014, and Navy (football-only) will join along with a 12th school (to be determined, although various reports have Tulsa as the favorite) in 2015.
So while 12 members may be the goal it hasn’t happened yet, and it isn’t as if a Cincinnati or Connecticut (or another school) would stick around if offered membership to a more prestigious conference. So stay away from the numbers when deciding on a name for the new league, especially when there’s another option that would be more suitable.
The Metro Conference name is another possibility being debated, and when 2014 rolls around the conference will be home to three schools that were charter members of the first Metro Conference. And with the majority of the programs being located in metropolitan areas (UConn, which is located in Storrs, being one exception) using the Metro Conference name would definitely fit.
Regardless of the name the presidents ultimately choose, there’s no need to rush the process. They aren’t going to come up with a “name brand” that will immediately result in national respect, and with a new television deal already completed the name isn’t going to boost those financial numbers either.
So consider all the available options, and if the Metro Conference name isn’t appealing hopefully the presidents do not come up with a name that includes the use of a number.
Dec 22, 2014, 6:30 PM EST
A former Texas guard transferred to the school he originally pledged to in high school before later re-opening his recruitment.
Dec 22, 2014, 5:54 PM EST
Kethan Savage should change his last name to Posterized.
Dec 22, 2014, 5:45 PM EST
Illinois has to get more offense around Rayvonte Rice before a road-heavy start to the Big Ten season.
Dec 22, 2014, 3:06 PM EST
There are some 86 games on tonight.
Dec 22, 2014, 2:28 PM EST
With conference play right around the corner, who have been the best players in the country?
Dec 22, 2014, 1:41 PM EST
If there’s anything that can ruin Kentucky’s dream of a perfect season, it’s coming from their own locker room.
Dec 22, 2014, 11:54 AM EST
We went an entire week without an unbeaten losing.
Dec 22, 2014, 11:25 AM EST
It’s great that the Rams do this.
Dec 22, 2014, 10:01 AM EST
The Buckeyes are 9-2, dropping both of their key non-conferences games against ranked opponents.
Dec 22, 2014, 9:00 AM EST
Some new faces make their way into the Weekly Awards.
Dec 22, 2014, 6:30 AM EST
The top 12 remain the same, but there was plenty of movement in and around the rest of the top 25.
Dec 21, 2014, 11:09 PM EST
Yeah, you’re going to want to see this.
Dec 21, 2014, 10:31 PM EST
Four of the eight teams in the field reached the NCAA tournament last season.
Dec 21, 2014, 8:22 PM EST
Virginia limited Harvard to 27 points, Maryland won at Oklahoma State, and Georgia picked up a solid home win.
Dec 21, 2014, 7:04 PM EST
Could the Terps be the second-best team in the Big Ten? At the very least they’ve earned their place in the conversation.
Dec 21, 2014, 5:31 PM EST
Harrell was assessed a flagrant 2 foul in Saturday’s win over Western Kentucky.
Dec 21, 2014, 4:42 PM EST
Coaches donning festive holiday sweaters doesn’t happen all that often in college basketball.
Dec 21, 2014, 3:46 PM EST
Brad Stevens left Butler in 2013, agreeing to a six-year deal with the Boston Celtics, but that will not stop his name being linked to one specific college job.
Dec 21, 2014, 1:43 PM EST
Harvard did not set the record for lowest field goal percentage or lowest first-half points, but the Crimson did tie an NCAA record on Sunday afternoon.
Dec 21, 2014, 1:15 PM EST
The Orange and Wildcats have split a home-and-home series since the old Big East disbanded several years ago.
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