Mar 7, 2013, 4:00 PM EDT
With the splitting of the Big East Conference reportedly on the horizon, the football-playing members led by holdovers Cincinnati, Connecticut and South Florida need to come up with a name for their league.
And according to a tweet from Brett McMurphy of ESPN.com there may be a favored name for the group.
America 12? While there is the enticing “Team America: World Police” possibility (no profanity here, of course) that name sounds silly. From a geographical standpoint going with “America” isn’t all that bad, unless they somehow end up debating the possibility of adding Division II member Simon Fraser University to the conference.
The big issue is the use of a number, because as we’ve seen in realignment membership can be a fluid situation with the notable exception of a league such as the Big Ten or SEC. Those conferences aren’t losing members, and in the case of the Big Ten the league has built up an incredible amount of brand equity with that name.
That clearly won’t be the case for this group, which will begin the 2013-14 academic year with ten members (Louisville and Rutgers hang around for one more year before leaving for the ACC and Big Ten, respectively). East Carolina (football-only) and Tulane replace those two in 2014, and Navy (football-only) will join along with a 12th school (to be determined, although various reports have Tulsa as the favorite) in 2015.
So while 12 members may be the goal it hasn’t happened yet, and it isn’t as if a Cincinnati or Connecticut (or another school) would stick around if offered membership to a more prestigious conference. So stay away from the numbers when deciding on a name for the new league, especially when there’s another option that would be more suitable.
The Metro Conference name is another possibility being debated, and when 2014 rolls around the conference will be home to three schools that were charter members of the first Metro Conference. And with the majority of the programs being located in metropolitan areas (UConn, which is located in Storrs, being one exception) using the Metro Conference name would definitely fit.
Regardless of the name the presidents ultimately choose, there’s no need to rush the process. They aren’t going to come up with a “name brand” that will immediately result in national respect, and with a new television deal already completed the name isn’t going to boost those financial numbers either.
So consider all the available options, and if the Metro Conference name isn’t appealing hopefully the presidents do not come up with a name that includes the use of a number.
Jul 22, 2014, 10:53 AM EDT
Can you say seven figures?
Jul 22, 2014, 8:00 AM EDT
Is this the best high school mixtape since Seventh Woods?
Jul 21, 2014, 11:43 PM EDT
DePaul redshirt freshman forward DeJuan Marrero will play his sophomore season at Chipola.
Malik Newman, Ivan Rabb, Jayson Tatum, Malik Monk among 33 members battling for USA U17 roster spots this week
Jul 21, 2014, 10:00 PM EDT
The USA U17 tryouts have a lot of big names and it will also be important for the last week of the July live evaluation period.
Jul 21, 2014, 9:00 PM EDT
Isaiah Briscoe helped lead the New Jersey Playaz to a title at Peach Jam.
Jul 21, 2014, 7:45 PM EDT
Bruce Brown was a promising two-sport athlete, but gave up football to focus on basketball.
Jul 21, 2014, 6:10 PM EDT
Walker is the second commitment for the Cardinal this spring.
Jul 21, 2014, 4:45 PM EDT
Seven additional thoughts on Nike’s Peach Jam, including Ben Simmons’ one weakness, Malik Monk and how college coaches look at parents
Jul 21, 2014, 3:46 PM EDT
The whole situation regarding Jacksons recruitment is weird.
Jul 21, 2014, 2:54 PM EDT
Tatum is the best player in the class.
Jul 21, 2014, 1:54 PM EDT
Seven thoughts from my time in Augusta
Jul 21, 2014, 12:28 PM EDT
The Hoosiers will be in shape come September, that’s for sure.
Jul 21, 2014, 11:26 AM EDT
The latest in our series of anonymous quotes from coaches on the players they recruit.
Jul 21, 2014, 10:09 AM EDT
Simmons is a much better passer than you’ll see in this video.
Jul 20, 2014, 11:00 PM EDT
After playing sparingly last season, Lucas is hoping to take a significant step forward in 2014-15.
Jul 20, 2014, 10:10 PM EDT
Fans may look to compare Gary Payton II to his father, something both hope to avoid this season, but his role as point guard is an important one.
Jul 20, 2014, 7:46 PM EDT
Djambo’s playing time was unlikely to increase had he remained at Clemson, where he played 9.2 minutes per game last season.
Jul 20, 2014, 6:46 PM EDT
McQuaid’s de-commitment leaves SMU with one verbal pledge in its 2015 recruiting class.
Jul 20, 2014, 5:39 PM EDT
Apparently there were some questions at the Peach Jam regarding the possibility of Simmons returning to Australia in 2015 to play professionally instead of attending LSU.
Jul 20, 2014, 4:30 PM EDT
Brown won Pac-12 Most Improved Player honors last season, helping lead the Cardinal to the Sweet 16.
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