Skip to content

Report: Presidents considering ‘America 12′ as name for new conference

Mar 7, 2013, 4:00 PM EDT

Mike Aresco Big East commissioner AP

With the splitting of the Big East Conference reportedly on the horizon, the football-playing members led by holdovers Cincinnati, Connecticut and South Florida need to come up with a name for their league.

And according to a tweet from Brett McMurphy of ESPN.com there may be a favored name for the group.

America 12? While there is the enticing “Team America: World Police” possibility (no profanity here, of course) that name sounds silly. From a geographical standpoint going with “America” isn’t all that bad, unless they somehow end up debating the possibility of adding Division II member Simon Fraser University to the conference.

The big issue is the use of a number, because as we’ve seen in realignment membership can be a fluid situation with the notable exception of a league such as the Big Ten or SEC. Those conferences aren’t losing members, and in the case of the Big Ten the league has built up an incredible amount of brand equity with that name.

That clearly won’t be the case for this group, which will begin the 2013-14 academic year with ten members (Louisville and Rutgers hang around for one more year before leaving for the ACC and Big Ten, respectively). East Carolina (football-only) and Tulane replace those two in 2014, and Navy (football-only) will join along with a 12th school (to be determined, although various reports have Tulsa as the favorite) in 2015.

So while 12 members may be the goal it hasn’t happened yet, and it isn’t as if a Cincinnati or Connecticut (or another school) would stick around if offered membership to a more prestigious conference. So stay away from the numbers when deciding on a name for the new league, especially when there’s another option that would be more suitable.

The Metro Conference name is another possibility being debated, and when 2014 rolls around the conference will be home to three schools that were charter members of the first Metro Conference. And with the majority of the programs being located in metropolitan areas (UConn, which is located in Storrs, being one exception) using the Metro Conference name would definitely fit.

Regardless of the name the presidents ultimately choose, there’s no need to rush the process. They aren’t going to come up with a “name brand” that will immediately result in national respect, and with a new television deal already completed the name isn’t going to boost those financial numbers either.

So consider all the available options, and if the Metro Conference name isn’t appealing hopefully the presidents do not come up with a name that includes the use of a number.

Raphielle also writes for the NBE Basketball Report and can be followed on Twitter at @raphiellej.

Latest Posts
  1. Two will transfer out of BYU

    Apr 20, 2015, 10:45 PM EDT

    Saint Marys Cal BYU Basketball AP

    BYU is losing two reserve players to transfer.

  2. Iowa lands a strong-shooting junior college forward

    Apr 20, 2015, 9:45 PM EDT

    Fran McCaffery AP

    Iowa landed a junior college forward to close out a six-man class.

  3. Iowa State head coach Fred Hoiberg up and moving after heart surgery (VIDEO)

    Apr 20, 2015, 8:45 PM EDT

    (AP) AP

    Iowa State head coach Fred Hoiberg is up and on his feet after heart surgery.

  4. North Carolina’s Marcus Paige undergoes arthroscopic ankle surgery

    Apr 20, 2015, 7:45 PM EDT

    Getty Images Getty Images

    North Carolina star point guard Marcus Paige had successful surgery

  5. All-MAC guard Shannon Evans to transfer from Buffalo; is athletics director Danny White at fault?

    Apr 20, 2015, 6:45 PM EDT

    (Getty Images) Getty Images

    Shannon Evans is leaving Buffalo. Is athletic director Danny White the reason why?

  6. Rhode Island lands perimeter help in graduate transfer from Towson

    Apr 20, 2015, 5:45 PM EDT

    (Getty Images) Getty Images

    Rhode Island added some immediate help shooting the ball.

  7. South Florida lands a graduate transfer from Gonzaga

    Apr 20, 2015, 4:30 PM EDT

    Angel Nunez AP

    South Florida continues to hit the transfer market hard.

  8. Reports: Long Beach State lands talented back court transfer

    Apr 20, 2015, 3:17 PM EDT

    AP Photo AP Photo

    Evan Payne averaged 18.0 points for LMU last season.

  9. Memphis lands a commitment from talented PG transfer

    Apr 20, 2015, 2:47 PM EDT

    AP Photo AP

    Tarrant will step into the starting point guard role for Memphis.

  10. Kyle Wiltjer to return to Gonzaga for his senior season

    Apr 20, 2015, 2:38 PM EDT

    Kyle Wiltjer (Getty Images) Getty Images

    Wiltjer will likely be a preseason all-american.

  11. Greek Freak 2.0? A first look at Kostas Antetokounmpo (VIDEO)

    Apr 20, 2015, 1:58 PM EDT

    Getty Images Getty Images

    The younger Greek Freak is hitting the AAU circuit this summer.

  12. Illegal fishing, driving infraction lead to arrest for Mississippi State player

    Apr 20, 2015, 12:52 PM EDT

    Mississippi State athletics Mississippi State athletics

    This is the leader in the clubhouse for the weirdest offseason story.

  13. LSU lands top 50 Class of 2015 guard Brandon Sampson

    Apr 20, 2015, 11:49 AM EDT

    (Under Armour) (Under Armour)

    Sampson gives LSU one of the best recruiting classes in the country.

  14. 2015 College Basketball Updated Early Entry List

    Apr 20, 2015, 9:05 AM EDT

    Getty Images Getty Images

    Who’s going pro? Who’s returning to school? Who are we still waiting to hear from?

  15. Five-star forward sets date for college announcement

    Apr 19, 2015, 11:15 PM EDT

    AP Photo AP

    Brandon Ingram’s down to six schools: North Carolina, Duke, Kansas, Kentucky, UCLA and NC State.

  16. Central Michigan lands former Youngstown State guard

    Apr 19, 2015, 10:05 PM EDT

    AP Photo AP

    Marcus Keene averaged 15.6 ppg last season, and with Chris Fowler entering his senior season this is a good pickup for the Chippewas.

  17. Four-star shooting guard’s upcoming decision an important one for St. John’s

    Apr 19, 2015, 9:20 PM EDT

    AP Photo AP

    Brandon Sampson will pick LSU, Oklahoma State or St. John’s on Monday, and he’s an important recruit for the Red Storm.

  18. Bucknell announces hiring of former assistant Nathan Davis as head coach

    Apr 19, 2015, 8:42 PM EDT

    Randolph Macon Athletics Randolph Macon Athletics

    Nathan Davis, who won 78.3 percent of his games as head coach at Randolph Macon, was an assistant at Bucknell from 2003-08.