Skip to content

Report: Presidents considering ‘America 12′ as name for new conference

Mar 7, 2013, 4:00 PM EST

Mike Aresco Big East commissioner AP

With the splitting of the Big East Conference reportedly on the horizon, the football-playing members led by holdovers Cincinnati, Connecticut and South Florida need to come up with a name for their league.

And according to a tweet from Brett McMurphy of ESPN.com there may be a favored name for the group.

America 12? While there is the enticing “Team America: World Police” possibility (no profanity here, of course) that name sounds silly. From a geographical standpoint going with “America” isn’t all that bad, unless they somehow end up debating the possibility of adding Division II member Simon Fraser University to the conference.

The big issue is the use of a number, because as we’ve seen in realignment membership can be a fluid situation with the notable exception of a league such as the Big Ten or SEC. Those conferences aren’t losing members, and in the case of the Big Ten the league has built up an incredible amount of brand equity with that name.

That clearly won’t be the case for this group, which will begin the 2013-14 academic year with ten members (Louisville and Rutgers hang around for one more year before leaving for the ACC and Big Ten, respectively). East Carolina (football-only) and Tulane replace those two in 2014, and Navy (football-only) will join along with a 12th school (to be determined, although various reports have Tulsa as the favorite) in 2015.

So while 12 members may be the goal it hasn’t happened yet, and it isn’t as if a Cincinnati or Connecticut (or another school) would stick around if offered membership to a more prestigious conference. So stay away from the numbers when deciding on a name for the new league, especially when there’s another option that would be more suitable.

The Metro Conference name is another possibility being debated, and when 2014 rolls around the conference will be home to three schools that were charter members of the first Metro Conference. And with the majority of the programs being located in metropolitan areas (UConn, which is located in Storrs, being one exception) using the Metro Conference name would definitely fit.

Regardless of the name the presidents ultimately choose, there’s no need to rush the process. They aren’t going to come up with a “name brand” that will immediately result in national respect, and with a new television deal already completed the name isn’t going to boost those financial numbers either.

So consider all the available options, and if the Metro Conference name isn’t appealing hopefully the presidents do not come up with a name that includes the use of a number.

Raphielle also writes for the NBE Basketball Report and can be followed on Twitter at @raphiellej.

Latest Posts
  1. Kansas State lands guard commitment in 2015 class

    Mar 1, 2015, 10:15 AM EST

    (DMV Elite) (DMV Elite)

    Kansas State picked up a Class of 2015 guard commitment on Sunday.

  2. Kaleb Tarczewski produces another quality outing as No. 7 Arizona beats No. 13 Utah

    Mar 1, 2015, 12:43 AM EST

    AP Photo AP Photo

    In a game that saw both teams struggle to find their rhythm, “Zeus” and Gabe York came up big for Arizona.

  3. ‘Medical setback’ sidelines San Diego State senior forward indefinitely

    Feb 28, 2015, 10:25 PM EST

    Getty Images Getty Images

    Dwayne Polee II had to sit out Saturday’s loss to Boise State as a result of an abnormal reading generated by his cardiac monitor.

  4. You Make the Call: Was Texas guard Isaiah Taylor fouled on this drive?

    Feb 28, 2015, 7:42 PM EST

    AP Photo AP Photo

    With the loss Texas drops to 1-11 in games against teams in the RPI Top 50.

  5. Why Iowa State fans shouldn’t hyperventilate after a second straight loss

    Feb 28, 2015, 7:03 PM EST

    Getty Images Getty Images

    The Cyclones lost at home against Baylor and then lost at Kansas State.

  6. No. 1 Kentucky moves to 29-0 with blowout win over No. 18 Arkansas

    Feb 28, 2015, 7:01 PM EST

    Getty Images Getty Images

    Kentucky has now won 46 SEC titles, and this group looks poised to add more hardware to the trophy case before the season concludes.

  7. Dayton remains tied for first in the Atlantic 10 with win at No. 22 VCU

    Feb 28, 2015, 5:13 PM EST

    AP Photo AP Photo

    Having just seven scholarship players hasn’t kept the Flyers from playing a major role in the Atlantic 10 race.

  8. Kansas will sit Cliff Alexander against Texas as NCAA issue could affect eligibility

    Feb 28, 2015, 3:45 PM EST

    Cliff Alexander (AP Photo) AP

    Kansas will be without Cliff Alexander against Texas on Saturday.

  9. #POSTERIZED: Jake Layman runs and hides, still gets dunked on (VIDEO)

    Feb 28, 2015, 1:55 PM EST

    Jake Layman AP

    Jake Layman didn’t want to get dunked on.

  10. #POSTERIZED: Montrezl Harrell destroys Florida State defender (VIDEO)

    Feb 28, 2015, 12:21 PM EST

    Pittsburgh v Louisville Getty Images

    Robbie Berwick is not going to like seeing this highlight.

  11. Auburn guard Antoine Mason will miss Saturday’s game to deal with the death of his father

    Feb 28, 2015, 11:15 AM EST

    Auburn Alabama Basketball AP

    Auburn will be without second-leading scorer Antoine Mason as he deals with the death of his father.

  12. Marist’s Khallid Hart hits a driving, game-winning layup to beat Saint Peter’s (VIDEO)

    Feb 28, 2015, 10:00 AM EST

    (Marist Athletics) (Marist Athletics)

    Marist’s Khallid Hart made the game-winning layup with 1.5 seconds left for the win.