Mar 18, 2013, 8:30 PM EDT
Every year, Forbes releases a list of the most valuable programs in college basketball. Louisville tops the list season, valued at $38.5 million during the 2012-13 season.
The Cardinals also topped Forbes’ list last season at $36.1 million.
It’s another in a steady list of accolades the Cardinals have acquired over the past few weeks. Earning the number one overall seed in the NCAA Tournament after winning the Big East Conference tournament championship and earning a share of the Big East regular season title.
The success, according to the article, can be attributed largely to the opening of the KFC Yum! Centrer in 2010-11. The ticket sales were up 28.4-percent at $14.2 million after the opening. The contributions to the team are on the rise as well, reaching $20.4 million last year.
Kansas — now worth $32.9 million — along with North Carolina ($32.8 million) and Kentucky ($32.1 million) come in in second, third and fourth, respectively. Duke was down a bit, ranking 11th at $17.1 million in net worth.
More than the rankings, this is a clear-cut example of how big of a business major college athletics have become. I won’t get into the “pay for play” argument — that’s an entirely different post in itself — but these schools generate millions in revenue for schools.
These numbers definitely give us all something to think about.
Follow David Harten on Twitter at @David_Harten
Apr 17, 2014, 5:06 PM EDT
Former Houston players Danuel House and TaShawn Thomas met with an appeals committee Thursday in hopes of getting released from their respective scholarships.
Apr 17, 2014, 4:19 PM EDT
Rodney Hood is following Jabari Parker to the league.
Apr 17, 2014, 4:03 PM EDT
Is Frank Haith getting out of Missouri before they kick him out?
Apr 17, 2014, 3:25 PM EDT
Kentucky is still waiting to hear from four players on their NBA decision.
Apr 17, 2014, 2:33 PM EDT
UCLA will be a contender in the Pac-12 next season with Jordan Adams returning to school.
Apr 17, 2014, 1:45 PM EDT
With less than stellar reviews from NBA folks, might the Harrisons be leaning towards a return to Lexington?
Apr 17, 2014, 12:35 PM EDT
Parker will be a top three pick in the draft.
Apr 17, 2014, 12:30 PM EDT
Jacksons path from Murray State to Southeastern Louisiana is wild.
Apr 17, 2014, 11:43 AM EDT
Hill wrote a nice note to Marquette fans to thank them.
Apr 17, 2014, 10:30 AM EDT
Five protesters from the Westboro Baptist Church showed up at UMass on Wednesday. 1,500 students rallied in response.
Apr 16, 2014, 10:59 PM EDT
Caris LeVert reiterated his decision to return to Michigan for his junior year at the team’s postseason banquet Wednesday.
Apr 16, 2014, 8:57 PM EDT
According to a report, New Mexico State center Sim Bhullar will forego his final two seasons of eligibility to turn pro.
Apr 16, 2014, 8:24 PM EDT
After leading USC in scoring last season, Byron Wesley announced that he’ll be transferring after graduating this summer.
Apr 16, 2014, 7:25 PM EDT
Arizona State’s Jahii Carson made official the news that’s been known since October: he’ll be entering the 2014 NBA Draft.
Apr 16, 2014, 6:32 PM EDT
Former Northwestern guard/forward Kale Abrahamson will finish out his career in his home state.
Apr 16, 2014, 5:31 PM EDT
UCLA’s Kyle Anderson and Zach LaVine made official their decisions to enter the 2014 NBA Draft.
Apr 16, 2014, 4:40 PM EDT
After considering leaving school to enter the NBA Draft, Purdue’s A.J. Hammons will return for his junior season.
Apr 16, 2014, 4:00 PM EDT
Three years after shortening the time players have to make a decision regarding the NBA, it’s time for the NCAA to re-adopt the NBA’s pre-draft calendar.
Apr 16, 2014, 3:07 PM EDT
The Arizona State transfer is headed to Rice.
Apr 16, 2014, 2:30 PM EDT
The Dukes have landed the for Massachusetts Player of the Year.
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- Jabari Parker is headed to the NBA 3
- It’s beyond time for college basketball to return to NBA’s early entry calendar 0
- Former Alabama player Devonta Pollard receiving interest from Kentucky 2
- 2014 NBA Draft: What early entry decisions are we still waiting for? 0
- Cuonzo Martin and Tennessee parting ways is good for everyone involved 9
- Report: Cuonzo Martin to become the new head coach at California 10
- NCAA approves unlimited meals and snacks for Division I student-athletes (11)
- Report: Cuonzo Martin to become the new head coach at California (10)
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- Cuonzo Martin and Tennessee parting ways is good for everyone involved (9)
- Report: New Mexico State’s Sim Bhullar to enter 2014 NBA Draft (7)