Skip to content

Louisville tops list of most valuable college basketball programs

Mar 18, 2013, 8:30 PM EDT

Louisville Cardinals players and coach Pitino celebrate basket agasint Syracue Orange during second half in Big East NCAA men's basketball game in New York Reuters

Every year, Forbes releases a list of the most valuable programs in college basketball. Louisville tops the list season, valued at $38.5 million during the 2012-13 season.

The Cardinals also topped Forbes’ list last season at $36.1 million.

It’s another in a steady list of accolades the Cardinals have acquired over the past few weeks. Earning the number one overall seed in the NCAA Tournament after winning the Big East Conference tournament championship and earning a share of the Big East regular season title.

The success, according to the article, can be attributed largely to the opening of the KFC Yum! Centrer in 2010-11. The ticket sales were up 28.4-percent at $14.2 million after the opening. The contributions to the team are on the rise as well, reaching $20.4 million last year.

Kansas — now worth $32.9 million — along with North Carolina ($32.8 million) and Kentucky ($32.1 million) come in in second, third and fourth, respectively. Duke was down a bit, ranking 11th at $17.1 million in net worth.

More than the rankings, this is a clear-cut example of how big of a business major college athletics have become. I won’t get into the “pay for play” argument — that’s an entirely different post in itself — but these schools generate millions in revenue for schools.

These numbers definitely give us all something to think about.

Follow David Harten on Twitter at @David_Harten

Latest Posts
  1. New mixtape of 2016 guard Kwe Parker is ridiculous (VIDEO)

    Sep 1, 2014, 9:45 PM EDT

    (Nike) (Nike)

    Kwe Parker is one of the best dunkers in all of basketball and he shows why in this new mixtape.

  2. Report: Arizona State gives Herb Sendek a contract extension

    Sep 1, 2014, 8:20 PM EDT

    Herb Sendek AP

    Arizona State has given head coach Herb Sendek an extension.

  3. East Carolina nabs a local 2015 wing

    Sep 1, 2014, 6:55 PM EDT

    jeff lebo Getty Images

    East Carolina is on the board in 2015.

  4. Five-star 2015 forward cuts his list to five schools

    Sep 1, 2014, 5:28 PM EDT

    (adidas Gauntlet) (adidas Gauntlet)

    A five-star 2015 forward cut his list to five schools on Monday.

  5. Indiana freshman is currently in a walking boot

    Sep 1, 2014, 4:20 PM EDT

    Tom Crean AP

    Indiana will have to remain patient with a freshman that is currently battling an ankle injury.

  6. Assembly Hall as a groom’s cake? Why not! (PHOTO)

    Sep 1, 2014, 2:20 PM EDT

    @Kschack1 @Kschack1

    You need a very understanding wife to get away with this.

  7. Tennessee adds second commitment in two days with three-star guard

    Sep 1, 2014, 2:20 PM EDT

    Murray St Morehead St Basketball

    Tennessee has one scholarship left available for 2015.

  8. Top talent in 2016 announces a top ten

    Sep 1, 2014, 12:54 PM EDT

    Nike Nike

    Find out why Saint Louis and Missouri are on the list along with the likes of Arizona, Kentucky, Duke and Kansas.

  9. Tom Izzo calls PGA Tour caddie after wife passes away

    Sep 1, 2014, 12:30 PM EDT

    Tom Izzo Tom Izzo

    Izzo spoke on the phone with the caddie for 15 minutes.

  10. Mixtape for top 50 center Marques Bolden (VIDEO)

    Sep 1, 2014, 11:39 AM EDT

    Screen Shot 2014-09-01 at 11.38.38 AM

    Bolden is a 6-foot-9 center from Texas

  11. Ohio senior forward contributes to Senegal’s first FIBA worlds victory since 1998

    Aug 31, 2014, 11:43 PM EDT

    Maurice Ndour AP

    The second team All-MAC selection scored eight points in Senegal’s win over Puerto Rico.

  12. In-state forward becomes Kansas State’s second commitment in four days

    Aug 31, 2014, 10:25 PM EDT

    Bruce Weber AP

    Bruce Weber now has three verbal commitments in the Class of 2015.

  13. Nebraska lands commitment from four-star point guard

    Aug 31, 2014, 9:05 PM EDT

    Tim Miles AP

    5-foot-11 point guard Glynn Watson becomes Nebraska’s second 2015 commitment.

  14. Five-star 2015 small forward cuts list to six schools

    Aug 31, 2014, 8:02 PM EDT

    Kelly Kline/adidas Kelly Kline/adidas

    Slender forward Brandon Ingram is one of the best perimeter prospects in the Class of 2015.

  15. Illinois native becomes Tennessee’s first 2015 commitment

    Aug 31, 2014, 6:20 PM EDT

    cd0ymzcznguwzdbhnduynddiytjhm2yyzthlmtjjotqwyyznpte3owi1njbhnjg0mtc2yjbkzdgzmdzhnzm2mtbjytc1 AP

    Tennessee is on the board in 2015 due to the addition of a versatile 6-foot-5 forward.

  16. North Carolina accepts their head coach’s challenge (VIDEO)

    Aug 31, 2014, 5:23 PM EDT

    Marcus Paige AP

    Roy Williams challenged his players in the Bahamas, and the accepted it on Saturday afternoon.

  17. Malik Newman to narrow list soon, won’t announce until after season

    Aug 31, 2014, 3:39 PM EDT

    Malik Newman (Getty Images) Getty Images

    Malik Newman is the No. 3 overall recruit, according to Rivals.

  18. Twin brothers commit to Quinnipiac

    Aug 31, 2014, 1:35 PM EDT

    Quinnipiac Athletics Quinnipiac Athletics

    The Robinson brothers are the first two commits in Quinnipiac’s Class of 2015.

  19. Four-star guard New Williams commits to Bruce Pearl and Auburn

    Aug 31, 2014, 10:17 AM EDT

    AP Photo AP

    Bruce Pearl has landed five commitments in 10 days.