Mar 18, 2013, 8:30 PM EDT
Every year, Forbes releases a list of the most valuable programs in college basketball. Louisville tops the list season, valued at $38.5 million during the 2012-13 season.
The Cardinals also topped Forbes’ list last season at $36.1 million.
It’s another in a steady list of accolades the Cardinals have acquired over the past few weeks. Earning the number one overall seed in the NCAA Tournament after winning the Big East Conference tournament championship and earning a share of the Big East regular season title.
The success, according to the article, can be attributed largely to the opening of the KFC Yum! Centrer in 2010-11. The ticket sales were up 28.4-percent at $14.2 million after the opening. The contributions to the team are on the rise as well, reaching $20.4 million last year.
Kansas — now worth $32.9 million — along with North Carolina ($32.8 million) and Kentucky ($32.1 million) come in in second, third and fourth, respectively. Duke was down a bit, ranking 11th at $17.1 million in net worth.
More than the rankings, this is a clear-cut example of how big of a business major college athletics have become. I won’t get into the “pay for play” argument — that’s an entirely different post in itself — but these schools generate millions in revenue for schools.
These numbers definitely give us all something to think about.
Follow David Harten on Twitter at @David_Harten
May 29, 2015, 10:00 PM EDT
Khalid El-Amin’s son has game.
May 29, 2015, 8:00 PM EDT
Will Iowa State’s lone 2015 high school commit stay put if Fred Hoiberg leaves?
May 29, 2015, 6:45 PM EDT
Oklahoma State badly needed another big man and might have found some help.
May 29, 2015, 5:30 PM EDT
Duke is getting another Parade National Player of the Year.
May 29, 2015, 4:03 PM EDT
With Fred Hoiberg being tabbed the frontrunner for the Bulls job, Hornacek’s name has come up as a possible replacement in Ames.
May 29, 2015, 2:44 PM EDT
Jones will undergo surgery June 1 in Baltimore.
May 29, 2015, 2:01 PM EDT
The last time these two teams met at a neutral site was back in 1992.
May 29, 2015, 12:54 PM EDT
Kansas also has plans to host former Providence center Paschal Chukwu in early June.
May 29, 2015, 9:36 AM EDT
Dai-Jon Parker played this past season at the University of Indianapolis.
May 28, 2015, 9:02 PM EDT
Fred Hoiberg’s status has impacted recruiting in multiple cases for Iowa State this spring.
May 28, 2015, 7:43 PM EDT
Big 12 tournaments held at the Sprint Center have averaged more than 18,000 fans per session.
May 28, 2015, 6:41 PM EDT
Each team will have three “permanent” opponents they’re guaranteed to play twice every season.
May 28, 2015, 5:46 PM EDT
Video surfaced showing that Alie-Cox wasn’t involved in the incident, contradicting a woman’s claim that he punched her in the face.
May 28, 2015, 4:04 PM EDT
UConn’s now added three transfers to the program this spring, two of whom will be eligible immediately as graduate students.
May 28, 2015, 3:24 PM EDT
Foster led Clemson to their only Elite 8 appearance in program history.
May 28, 2015, 2:07 PM EDT
Paige went to high school an hour from UNI’s campus.
May 28, 2015, 1:15 PM EDT
Iowa State fans shouldn’t freak out too much.
May 28, 2015, 12:24 PM EDT
Dellavedova was a star with the Gaels before he became this year’s NBA Playoff star.
May 28, 2015, 10:47 AM EDT
Byers created the term “student-athlete” and first sold TV rights for NCAA broadcasts, but later wrote a book blasting the NCAA for exploiting athletes.
May 28, 2015, 9:52 AM EDT
This is a step in the right direction by the Big 12.
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- There’s only one way the NCAA gets UNC investigation wrong: a 2016 postseason ban 43
- Academic issues expected to sideline St. John’s point guard for fall semester, maybe longer 7
- North Carolina announces receipt of Notice of Allegations from NCAA 3
- LSU’s ’25 is coming’ campaign doesn’t try to hide that they’re monetizing Ben Simmons 2
- Looking Forward: Catching up on the American’s offseason 1
- Five-star center Caleb Swanigan has committed to Purdue 8
- There’s only one way the NCAA gets UNC investigation wrong: a 2016 postseason ban (43)
- Four men’s teams banned from 2016 postseason due to APR scores (10)
- Academic issues expected to sideline St. John’s point guard for fall semester, maybe longer (7)
- Report: Class of 2016 four-star wing considering college among playing options for next season (5)
- Frank Kaminsky writes a farewell letter to Wisconsin fans (5)