Mar 18, 2013, 8:30 PM EST
Every year, Forbes releases a list of the most valuable programs in college basketball. Louisville tops the list season, valued at $38.5 million during the 2012-13 season.
The Cardinals also topped Forbes’ list last season at $36.1 million.
It’s another in a steady list of accolades the Cardinals have acquired over the past few weeks. Earning the number one overall seed in the NCAA Tournament after winning the Big East Conference tournament championship and earning a share of the Big East regular season title.
The success, according to the article, can be attributed largely to the opening of the KFC Yum! Centrer in 2010-11. The ticket sales were up 28.4-percent at $14.2 million after the opening. The contributions to the team are on the rise as well, reaching $20.4 million last year.
Kansas — now worth $32.9 million — along with North Carolina ($32.8 million) and Kentucky ($32.1 million) come in in second, third and fourth, respectively. Duke was down a bit, ranking 11th at $17.1 million in net worth.
More than the rankings, this is a clear-cut example of how big of a business major college athletics have become. I won’t get into the “pay for play” argument — that’s an entirely different post in itself — but these schools generate millions in revenue for schools.
These numbers definitely give us all something to think about.
Follow David Harten on Twitter at @David_Harten
Dec 18, 2014, 12:04 AM EST
This is the first win that the American has landed over a ranked team.
Dec 18, 2014, 12:00 AM EST
Dawson’s injury occurred on the same night that freshman Javon Bess made his regular season debut for the Spartans.
Dec 17, 2014, 10:33 PM EST
Copes played in just four games this season due to injury.
Dec 17, 2014, 10:07 PM EST
The best part is that it was very much intentional
Dec 17, 2014, 9:20 PM EST
Delaware State’s Amere May scored more points than anyone in college basketball has this season.
Dec 17, 2014, 8:19 PM EST
With Lavon Long and Brett Bisping now sidelined, the Saints are without their two best rebounders.
Dec 17, 2014, 6:55 PM EST
Defense and turnovers will be the keys for Texas when Big 12 play begins.
Dec 17, 2014, 5:56 PM EST
After shooting 40.7% from the field and 29.4% from three as a sophomore, Anderson’s off to a hot start for the sixth-ranked Cavaliers.
Dec 17, 2014, 4:26 PM EST
With these dismissals Dayton has no eligible players taller than 6-foot-6.
Dec 17, 2014, 4:00 PM EST
This may be the most interesting night of hoops this week.
Dec 17, 2014, 3:44 PM EST
What changes will Kansas make to get better by March?
Dec 17, 2014, 2:30 PM EST
They are so short-handed that even the head coach is participating in practices.
Dec 17, 2014, 1:53 PM EST
Treadwell was accused of assaulting a member of the women’s team.
Dec 17, 2014, 1:00 PM EST
DeVaughn Akoon-Purcell broke his right hand in a win over DePaul.
Dec 17, 2014, 11:16 AM EST
The Shockers miss Cleanthony Early, but how much will this hurt them in the long-term?
Dec 17, 2014, 10:33 AM EST
This is one of the most surprising posterizeds we’ve seen this year.
Dec 17, 2014, 8:00 AM EST
Michigan State lost a lot of talent and experience from a title contender last season, but they’ve remained a top 25 team thanks to tremendous three-point shooting.
Dec 17, 2014, 7:00 AM EST
Who doesn’t love buzzer-beaters, especially when they’re from half court?
Dec 17, 2014, 12:58 AM EST
That’s one heartbreaking way to lose a game.
Late Night Snacks: Wichita State mounts furious comeback on Alabama, Myles Turner has big night for Texas
Dec 16, 2014, 11:55 PM EST
Myles Turner has a monster night.
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