Mar 19, 2013, 6:41 PM EDT
Twitter has grown into the go-to platform for instant breaking news and updates. Now on the eve of the NCAA tournament, it is about to launch a major innovation in real-time sports highlights. The innovation would allow users to view short clips in near real-time through the handle @marchmadness.
“Instant replay plays to Twitter’s strength of news in real time and on mobile,” says Glenn Brown, director of promoted content and partnerships at Twitter, as reported by USA Today.
A similar concept was used this season during college football bowl season, but will now be adapted for the viral-friendly world of college basketball buzzer beaters and other March Madness happenings. The clips will be supported by advertising from companies like Coke Zero and AT&T.
“This is very significant, since not much video is viewed on Twitter now,” says social media analyst Greg Sterling. “There is an opportunity for them to attract new categories of advertisers, with promoted tweets.”
The replays will debut with Tuesday night’s First Four games in Dayton of NC A&T vs. Liberty and Saint Mary’s vs. Middle Tennessee.
Read the entire piece here.
- Maryland point guard Melo Trimble to return for sophomore season 1
- Frank Kaminsky, Jahlil Okafor highlight five Wooden Award finalists 3
- 2015 NCAA Tournament All-Second Weekend Team 2
- While a major question remains unanswered, No. 4 North Carolina can be special in 2015-16 3
- Tournament darling R.J. Hunter is heading to the NBA 3
- Texas freshman Myles Turner declares for the NBA Draft 6
- The Final Four is set, and it’s going to be insane 24
- Andrew Harrison’s late free throws send No. 1 Kentucky to the Final Four (88)
- Kentucky responds to Daxter Miles Jr.’s pregame comments (30)
- Updated tournament records: Big Ten teams make up half of Final Four (27)
- The Final Four is set, and it’s going to be insane (24)
- West Virginia freshman on Kentucky: ‘They’re going to be 36-1′ (21)