Apr 3, 2013, 11:10 PM EST
Social media reacted negatively Wednesday to new “Ri5e to the Occasion” shirts that adidas began selling on its website for $24.99 a pop. The shirt references a slogan already used in Louisville team apparel, but is modified slightly to include the No. 5, that of which currently belongs to guard Kevin Ware.
Ware, of course, suffered a gruesome leg injury in Louisville’s Elite Eight win over Duke. But the shirts that originally were for team use only have now been made available for commercial sale.
In response to the negative press, Louisville responded. This comes in a report from Eric Crawford of WDRB:
U of L associate athletic director Brent Seebohm said that U of L, “proactively decided to waive any traditional licensing royalties revenue connected to the No. 5 graphic to be worn by the team on the court. . . . The shirt was created as a respectful tribute to honor Kevin within NCAA trademark apparel parameters, and allow fans to rally around the team. Because of that, adidas is contributing a portion of every sell to the university’s scholarship fund.”
Regardless of whether Louisville says it is profiting or not, it highlights the reality of big-time college athletics. It’s about money. Adidas is using Derrick Rose’s comeback story as a way to sell shoes and apparel, too. The only difference is, Rose inked a $260 million deal with the company.
Kevin Ware has no such contract and won’t see a dime of the revenue.
- JayVaughn Pinkston’s block gives No. 12 Villanova a win over No. 19 Michigan (VIDEO) 0
- Maryland upsets No. 13 Iowa State as fearless freshmen mix with gritty veterans for balanced effort 0
- Rondae Hollis-Jefferson’s selflessness during the Maui Invitational will help No. 3 Arizona in the long run 0
- Player of the Year Power Rankings: A familiar face on top, but a few surprises behind him 0
- Ricky Doyle secures 70-63 win for No. 19 Michigan over Oregon in Legends Classic 0
- Villanova’s win is evidence of why VCU may have peaked as a basketball program 13
- Mike Brey was excited about Notre Dame’s loss because the Irish have their closer back 1
- Poll: 54 percent of people think Kentucky beats the 76ers, 54 percent of people are dumb (31)
- Villanova’s win is evidence of why VCU may have peaked as a basketball program (13)
- College Basketball Talk’s latest top 25: Kentucky reigns, but how far will Kansas, Florida slide? (5)
- Rick Pitino on blow out win: ‘We played four white guys and an Egyptian’ (4)
- After getting embarrassed by No. 1 Kentucky, where does No. 5 Kansas go from here? (3)