Apr 3, 2013, 11:10 PM EDT
Social media reacted negatively Wednesday to new “Ri5e to the Occasion” shirts that adidas began selling on its website for $24.99 a pop. The shirt references a slogan already used in Louisville team apparel, but is modified slightly to include the No. 5, that of which currently belongs to guard Kevin Ware.
Ware, of course, suffered a gruesome leg injury in Louisville’s Elite Eight win over Duke. But the shirts that originally were for team use only have now been made available for commercial sale.
In response to the negative press, Louisville responded. This comes in a report from Eric Crawford of WDRB:
U of L associate athletic director Brent Seebohm said that U of L, “proactively decided to waive any traditional licensing royalties revenue connected to the No. 5 graphic to be worn by the team on the court. . . . The shirt was created as a respectful tribute to honor Kevin within NCAA trademark apparel parameters, and allow fans to rally around the team. Because of that, adidas is contributing a portion of every sell to the university’s scholarship fund.”
Regardless of whether Louisville says it is profiting or not, it highlights the reality of big-time college athletics. It’s about money. Adidas is using Derrick Rose’s comeback story as a way to sell shoes and apparel, too. The only difference is, Rose inked a $260 million deal with the company.
Kevin Ware has no such contract and won’t see a dime of the revenue.
Sep 17, 2014, 11:25 PM EDT
With Isaiah Briscoe moving on to the college ranks next summer, Duval could be the next elite guard produced by the Playaz Basketball Club.
Sep 17, 2014, 10:10 PM EDT
Last year’s Hoops on the Haasephalt event attracted nearly 4,000 fans on the UAB campus.
Sep 17, 2014, 8:26 PM EDT
Despite rumors to the contrary, one of the best players in the Class of 2015 is 100 percent committed to attending LSU next year.
Sep 17, 2014, 6:55 PM EDT
“The Grateful Red” snapped up every available ticket within five minutes Wednesday morning.
Sep 17, 2014, 4:55 PM EDT
The Nittany Lions return five of their top six scorers from a team that finished the 2013-14 season with a 16-18 record (6-12 Big Ten).
Sep 17, 2014, 4:04 PM EDT
Jim Boeheim is not one to bite his tongue around the media.
Sep 17, 2014, 3:16 PM EDT
Tucker is a powerful dunker at 6-foot-4
Sep 17, 2014, 1:43 PM EDT
Is Oliver Purnell is tapping into a D.C. pipeline?
Sep 17, 2014, 1:08 PM EDT
Walker is currently suspended from the Texas team.
Sep 17, 2014, 12:15 PM EDT
Missouri will move on with team-related activities without two freshmen following an arrest.
Sep 17, 2014, 10:59 AM EDT
Lyle was originally committed to Louisville before backing off.
Sep 17, 2014, 10:03 AM EDT
The rush for a good spot to wait for Big Blue Madness tickets is always entertaining.
Sep 16, 2014, 11:15 PM EDT
The tallest player in high school basketball has some visits set.
Sep 16, 2014, 9:15 PM EDT
Arizona State has cut ties with a junior college forward and 2015 recruit was who arrested over the weekend.
Sep 16, 2014, 8:15 PM EDT
Bo Ryan shows he’s a big man on campus at Wisconsin following his Final Four appearance.
Sep 16, 2014, 7:15 PM EDT
Jalen Rose says that former teammates Chris Webber needs to apologize.
Sep 16, 2014, 6:06 PM EDT
The Longhorns pull in a commitment from a good guard in 2015.
Sep 16, 2014, 5:46 PM EDT
Kevin Stallings has earned four commitments in 2015.
Sep 16, 2014, 4:44 PM EDT
The five-star recruit decommitted from Louisville, and what it has to do with shoe companies.
Sep 16, 2014, 2:55 PM EDT
There are also a limited number of ugly road weeks.
- Jim Boeheim calls Yahoo’s Coach K story ‘completely off-base’ 7
- Jalen Rose believes Chris Webber should apologize for what happened at Michigan 4
- Thoughts on Antonio Blakeney, shoe companies and decommitments 1
- Top prospect in Class of 2014 signs endorsement deal with Under Armour 1
- Five-star shooting guard Antonio Blakeney decommits from Louisville 3
- Richard Pitino warns Minnesota fans not to trust his dad before Louisville opener 2
- CBT’s Recruiting Roundup: UConn and Arizona land 2015 big men, 2015 commitments flying off the board 0
- Jim Boeheim calls Yahoo’s Coach K story ‘completely off-base’ (7)
- Former Indiana guard A.J. Guyton writes an open letter to Bob Knight (6)
- Big Blue Nation already camping out for Big Blue Madness? (PHOTO) (5)
- USA Basketball, Mike Krzyzewski and thoughts on today’s ‘takedown’ (4)
- Jalen Rose believes Chris Webber should apologize for what happened at Michigan (4)