Skip to content

Louisville says it is not profiting off of Kevin Ware tribute gear

Apr 3, 2013, 11:10 PM EST

Kevin Ware shirt

Social media reacted negatively Wednesday to new “Ri5e to the Occasion” shirts that adidas began selling on its website for $24.99 a pop. The shirt references a slogan already used in Louisville team apparel, but is modified slightly to include the No. 5, that of which currently belongs to guard Kevin Ware.

Ware, of course, suffered a gruesome leg injury in Louisville’s Elite Eight win over Duke. But the shirts that originally were for team use only have now been made available for commercial sale.

In response to the negative press, Louisville responded. This comes in a report from Eric Crawford of WDRB:

U of L associate athletic director Brent Seebohm said that U of L, “proactively decided to waive any traditional licensing royalties revenue connected to the No. 5 graphic to be worn by the team on the court. . . . The shirt was created as a respectful tribute to honor Kevin within NCAA trademark apparel parameters, and allow fans to rally around the team. Because of that, adidas is contributing a portion of every sell to the university’s scholarship fund.”

Regardless of whether Louisville says it is profiting or not, it highlights the reality of big-time college athletics. It’s about money. Adidas is using Derrick Rose’s comeback story as a way to sell shoes and apparel, too. The only difference is, Rose inked a $260 million deal with the company.

Kevin Ware has no such contract and won’t see a dime of the revenue.

Daniel Martin is a writer and editor at JohnnyJungle.com, covering St. John’s. You can find him on Twitter:@DanielJMartin_

Latest Posts
  1. Temple embarrasses No. 10 Kansas by 25 points

    Dec 22, 2014, 9:05 PM EST

    Fran Dunphy AP

    Kansas no-showed on Monday night as Temple crushed the Jayhawks.

  2. Cincinnati head coach Mick Cronin will miss another game due to medical issues

    Dec 22, 2014, 7:55 PM EST

    Mick Cronin AP

    Cincinnati head coach Mick Cronin will miss another game as he continues to undergo testing for a brain aneurysm.

  3. Texas transfer finds a new home at school he first committed to in high school

    Dec 22, 2014, 6:30 PM EST

    Damarcus Croaker AP

    A former Texas guard transferred to the school he originally pledged to in high school before later re-opening his recruitment.

  4. #POSTERIZED: Kethan Savage does it again (VIDEO)

    Dec 22, 2014, 5:54 PM EST

    Screen Shot 2014-12-22 at 5.52.12 PM

    Kethan Savage should change his last name to Posterized.

  5. New Year’s Resolutions: Illinois Fighting Illini

    Dec 22, 2014, 5:45 PM EST

    Rayvonte Rice, Joseph Young AP

    Illinois has to get more offense around Rayvonte Rice before a road-heavy start to the Big Ten season.

  6. NBCSports.com Midseason All-American Team

    Dec 22, 2014, 2:28 PM EST

    Ty Wallace (Getty Images) Getty Images

    With conference play right around the corner, who have been the best players in the country?

  7. Kentucky still has one more major test to pass this season and it might not come against Louisville

    Dec 22, 2014, 1:41 PM EST

    AP AP

    If there’s anything that can ruin Kentucky’s dream of a perfect season, it’s coming from their own locker room.

  8. Tracking The Unbeatens: The showdown between Kentucky, Louisville looms

    Dec 22, 2014, 11:54 AM EST

    AP AP

    We went an entire week without an unbeaten losing.

  9. New Year’s Resolutions: Ohio State Buckeyes

    Dec 22, 2014, 10:01 AM EST

    AP AP

    The Buckeyes are 9-2, dropping both of their key non-conferences games against ranked opponents.

  10. College Basketball Talk’s Top 25: Virginia moves up, three teams drop out

    Dec 22, 2014, 6:30 AM EST

    Justin Anderson (AP Photo) Justin Anderson (AP Photo)

    The top 12 remain the same, but there was plenty of movement in and around the rest of the top 25.

  11. UNLV commit Derrick Jones could win the NBA dunk contest (VIDEO)

    Dec 21, 2014, 11:09 PM EST

    Screen Shot 2014-12-21 at 11.05.11 PM

    Yeah, you’re going to want to see this.

  12. BYU, Oklahoma among eight teams to participate in 2015 Diamond Head Classic

    Dec 21, 2014, 10:31 PM EST

    Lon Kruger AP

    Four of the eight teams in the field reached the NCAA tournament last season.

  13. Late Night Snacks: No. 6 Virginia, No. 17 Maryland pick up wins

    Dec 21, 2014, 8:22 PM EST

    VMI v Maryland Getty Images

    Virginia limited Harvard to 27 points, Maryland won at Oklahoma State, and Georgia picked up a solid home win.

  14. No. 17 Maryland moves to 11-1 with win at Oklahoma State

    Dec 21, 2014, 7:04 PM EST

    Jake Layman AP

    Could the Terps be the second-best team in the Big Ten? At the very least they’ve earned their place in the conversation.

  15. ACC suspends Louisville junior forward Montrezl Harrell one game

    Dec 21, 2014, 5:31 PM EST

    Ohio State v Louisville Getty Images

    Harrell was assessed a flagrant 2 foul in Saturday’s win over Western Kentucky.