Apr 3, 2013, 11:10 PM EDT
Social media reacted negatively Wednesday to new “Ri5e to the Occasion” shirts that adidas began selling on its website for $24.99 a pop. The shirt references a slogan already used in Louisville team apparel, but is modified slightly to include the No. 5, that of which currently belongs to guard Kevin Ware.
Ware, of course, suffered a gruesome leg injury in Louisville’s Elite Eight win over Duke. But the shirts that originally were for team use only have now been made available for commercial sale.
In response to the negative press, Louisville responded. This comes in a report from Eric Crawford of WDRB:
U of L associate athletic director Brent Seebohm said that U of L, “proactively decided to waive any traditional licensing royalties revenue connected to the No. 5 graphic to be worn by the team on the court. . . . The shirt was created as a respectful tribute to honor Kevin within NCAA trademark apparel parameters, and allow fans to rally around the team. Because of that, adidas is contributing a portion of every sell to the university’s scholarship fund.”
Regardless of whether Louisville says it is profiting or not, it highlights the reality of big-time college athletics. It’s about money. Adidas is using Derrick Rose’s comeback story as a way to sell shoes and apparel, too. The only difference is, Rose inked a $260 million deal with the company.
Kevin Ware has no such contract and won’t see a dime of the revenue.
Sep 1, 2014, 9:45 PM EDT
Kwe Parker is one of the best dunkers in all of basketball and he shows why in this new mixtape.
Sep 1, 2014, 8:20 PM EDT
Arizona State has given head coach Herb Sendek an extension.
Sep 1, 2014, 6:55 PM EDT
East Carolina is on the board in 2015.
Sep 1, 2014, 5:28 PM EDT
A five-star 2015 forward cut his list to five schools on Monday.
Sep 1, 2014, 4:20 PM EDT
Indiana will have to remain patient with a freshman that is currently battling an ankle injury.
Sep 1, 2014, 2:20 PM EDT
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Sep 1, 2014, 2:20 PM EDT
Tennessee has one scholarship left available for 2015.
Sep 1, 2014, 12:54 PM EDT
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Sep 1, 2014, 12:30 PM EDT
Izzo spoke on the phone with the caddie for 15 minutes.
Sep 1, 2014, 11:39 AM EDT
Bolden is a 6-foot-9 center from Texas
Aug 31, 2014, 11:43 PM EDT
The second team All-MAC selection scored eight points in Senegal’s win over Puerto Rico.
Aug 31, 2014, 10:25 PM EDT
Bruce Weber now has three verbal commitments in the Class of 2015.
Aug 31, 2014, 9:05 PM EDT
5-foot-11 point guard Glynn Watson becomes Nebraska’s second 2015 commitment.
Aug 31, 2014, 8:02 PM EDT
Slender forward Brandon Ingram is one of the best perimeter prospects in the Class of 2015.
Aug 31, 2014, 6:20 PM EDT
Tennessee is on the board in 2015 due to the addition of a versatile 6-foot-5 forward.
Aug 31, 2014, 5:23 PM EDT
Roy Williams challenged his players in the Bahamas, and the accepted it on Saturday afternoon.
Aug 31, 2014, 3:39 PM EDT
Malik Newman is the No. 3 overall recruit, according to Rivals.
Aug 31, 2014, 1:35 PM EDT
The Robinson brothers are the first two commits in Quinnipiac’s Class of 2015.
Aug 31, 2014, 12:00 PM EDT
The Cougars have been without a head coach since Aug. 5.
Aug 31, 2014, 10:17 AM EDT
Bruce Pearl has landed five commitments in 10 days.
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