Apr 3, 2013, 11:10 PM EDT
Social media reacted negatively Wednesday to new “Ri5e to the Occasion” shirts that adidas began selling on its website for $24.99 a pop. The shirt references a slogan already used in Louisville team apparel, but is modified slightly to include the No. 5, that of which currently belongs to guard Kevin Ware.
Ware, of course, suffered a gruesome leg injury in Louisville’s Elite Eight win over Duke. But the shirts that originally were for team use only have now been made available for commercial sale.
In response to the negative press, Louisville responded. This comes in a report from Eric Crawford of WDRB:
U of L associate athletic director Brent Seebohm said that U of L, “proactively decided to waive any traditional licensing royalties revenue connected to the No. 5 graphic to be worn by the team on the court. . . . The shirt was created as a respectful tribute to honor Kevin within NCAA trademark apparel parameters, and allow fans to rally around the team. Because of that, adidas is contributing a portion of every sell to the university’s scholarship fund.”
Regardless of whether Louisville says it is profiting or not, it highlights the reality of big-time college athletics. It’s about money. Adidas is using Derrick Rose’s comeback story as a way to sell shoes and apparel, too. The only difference is, Rose inked a $260 million deal with the company.
Kevin Ware has no such contract and won’t see a dime of the revenue.
Jul 23, 2014, 5:00 PM EDT
Beasley has been one of the nations top performers over the last three months
Jul 23, 2014, 3:52 PM EDT
Thomas is a bulldozer on the block.
Jul 23, 2014, 2:55 PM EDT
It’s the latest in a long line of bourbon bottles commemorating celebrities in the state.
Jul 23, 2014, 1:45 PM EDT
Rick vs. Richard could get awkward for the rest of the family
Jul 23, 2014, 12:57 PM EDT
Will this be enough for Charleston to finally get rid of their embattled head coach?
Jul 23, 2014, 11:19 AM EDT
Blakeney is now on the radar of programs like Kentucky and Louisville.
Jul 23, 2014, 9:30 AM EDT
Iowa State repainted their court.
Jul 22, 2014, 10:30 PM EDT
The College of Charleston Board of Trustees meets on Wednesday.
Jul 22, 2014, 9:30 PM EDT
The transfer forward will miss the first nine games of the season.
Jul 22, 2014, 8:00 PM EDT
Seven minutes of highlights from this past weekend’s Nike Peach Jam.
Jul 22, 2014, 7:15 PM EDT
But they aren’t yet eligible for the NCAA tournament. Click to see why.
Jul 22, 2014, 5:54 PM EDT
Isaiah Austin is returning to Baylor. Once he gets his degree, he’ll have a job with the NBA.
Jul 22, 2014, 4:30 PM EDT
Imagine 6-foot-8, 235-pound Harrell in a helmet and shoulder pads.
Jul 22, 2014, 3:16 PM EDT
The second installment of our weekly awards.
Jul 22, 2014, 1:42 PM EDT
He’ll be out for two months.
Jul 22, 2014, 1:04 PM EDT
Josh Jackson, Jaylen Brown, Diamond Stone, and more.
Jul 22, 2014, 11:44 AM EDT
Niang, who has dropped some 25 pounds since the end of the season, is looking to have an even greater impact as the Cyclones work to account for the losses of Melvin Ejim and DeAndre Kane.
Jul 22, 2014, 10:53 AM EDT
Can you say seven figures?
Jul 22, 2014, 8:00 AM EDT
Is this the best high school mixtape since Seventh Woods?
Jul 21, 2014, 11:43 PM EDT
DePaul redshirt freshman forward DeJuan Marrero will play his sophomore season at Chipola.
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