Apr 3, 2013, 11:10 PM EDT
Social media reacted negatively Wednesday to new “Ri5e to the Occasion” shirts that adidas began selling on its website for $24.99 a pop. The shirt references a slogan already used in Louisville team apparel, but is modified slightly to include the No. 5, that of which currently belongs to guard Kevin Ware.
Ware, of course, suffered a gruesome leg injury in Louisville’s Elite Eight win over Duke. But the shirts that originally were for team use only have now been made available for commercial sale.
In response to the negative press, Louisville responded. This comes in a report from Eric Crawford of WDRB:
U of L associate athletic director Brent Seebohm said that U of L, “proactively decided to waive any traditional licensing royalties revenue connected to the No. 5 graphic to be worn by the team on the court. . . . The shirt was created as a respectful tribute to honor Kevin within NCAA trademark apparel parameters, and allow fans to rally around the team. Because of that, adidas is contributing a portion of every sell to the university’s scholarship fund.”
Regardless of whether Louisville says it is profiting or not, it highlights the reality of big-time college athletics. It’s about money. Adidas is using Derrick Rose’s comeback story as a way to sell shoes and apparel, too. The only difference is, Rose inked a $260 million deal with the company.
Kevin Ware has no such contract and won’t see a dime of the revenue.
Oct 20, 2014, 11:00 PM EDT
Kansas State is losing a redshirt freshman to transfer.
Oct 20, 2014, 10:00 PM EDT
Virginia got a very skilled guard in the 2016 class.
Oct 20, 2014, 9:15 PM EDT
Florida landed an in-state Class of 2015 wing to make it a four-man class.
Oct 20, 2014, 9:00 PM EDT
Memphis found a 2016 guard to join center Nick Marshall in the recruiting class.
Oct 20, 2014, 8:00 PM EDT
SMU could be in trouble if a second-team all-league pick is ruled ineligible.
Oct 20, 2014, 7:00 PM EDT
News and notes from the world of college basketball recruiting.
Oct 20, 2014, 6:00 PM EDT
Lorenzo Romar now has a six-man recruiting class for 2015.
Oct 20, 2014, 5:00 PM EDT
Oklahoma has a chance to be the second-best team in the Big 12, especially if a key player receives a waiver.
Oct 20, 2014, 4:00 PM EDT
The Hawks will have a thin front court this season.
Oct 20, 2014, 3:00 PM EDT
Five new hires that should thrive, and five who may end up struggling.
Oct 20, 2014, 2:09 PM EDT
Stevie Clark was dismissed from Oklahoma State after a pair of bizarre incidents involving the police.
Oct 20, 2014, 1:30 PM EDT
Chris Walker sounds pretty funny.
Oct 20, 2014, 12:45 PM EDT
Jaylen Brantley is Maryland’s first commitment in the class.
Oct 20, 2014, 12:00 PM EDT
After riding the coattails of a pair of Californians, Weber State’s focus on recruiting the state of Texas will pay off this season.
Oct 20, 2014, 11:27 AM EDT
Thon Maker has another mixtape out.
Oct 20, 2014, 10:39 AM EDT
Mudiay has now played two preseason games as a professional.
Oct 20, 2014, 9:00 AM EDT
Weber State will be the preseason favorites, but Northern Arizona, Sacramento State and Eastern Washington will lead a group of challengers capable of pushing the reigning champs.
Oct 19, 2014, 10:57 PM EDT
Junior forward Mark Tollefsen may be one of the best dunkers in America.
Oct 19, 2014, 8:49 PM EDT
Chris Jones’ three-pointer in the final seconds gave the White team a 75-72 win over the Red.
Oct 19, 2014, 6:59 PM EDT
Evan Smotrycz was re-evaluated Saturday after suffering the injury at the end of practice Friday.
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- 2014-2015 Season Preview: Which new coaching hires will succeed? 0
- No longer supplementary pieces, two Texans will lead the way at Weber State 0
- 2014-2015 Season Preview: Weber State won’t lack for challengers in Big Sky 0
- Led by senior forward Alan Williams, UCSB capable of earning first NCAA tournament bid since 2011 0
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- Big Ten writers release media poll, Wisconsin sits atop the league (6)
- First Preseason Top 25 poll is out, Kentucky sits at No. 1 (2)
- Maryland senior forward suffers sprained ankle (2)
- 2014-2015 Season Preview: Mid-Major Power Rankings (1)
- NCAA approves waiver to allow player with terminal cancer to play (1)