Apr 4, 2013, 5:48 PM EDT
ATLANTA — Mark Emmert stepped in front of the media at the Final Four on Thursday afternoon, a proverbial State of the NCAA address and a chance to respond to a healthy dose of criticism that he has received over the way that his organization has handled recent investigations.
And instead of inspiring a sense of hope that change is in the works, Emmert put an even bigger target on his back.
After a rambling, 17-minute opening monologue — the transcript went on for 2,576 words when printed out — Emmert spent the remainder of his 45 minute appearance dodging questions and firing back at his biggest critics. When Dennis Dodd of CBSSports.com asked Emmert a question about being a lightening rod for criticism of the NCAA, Emmert added in the middle of his response, “By the way, thanks for the career advice. Kept my job anyway.” Dodd has called for Emmert to be fired. As he walked off the podium after the presser, Emmert said to Dodd “I’m still here. I know you’re disappointed, but here I am.”
When Joe Nocera of the New York Times asked a question about student-athletes and the less-than-challenging majors that are popping up across the country, Emmert criticized facts and statistics that Nocera had used in previous stories on the topic and tossed in “I know you disagree with me, but please let me finish.” He laughed off questions about the lack of knowledge his enforcement staff had regarding the report about Auburn football from Roopstigo. He audibly sighed, giving off a serious “What the hell kind of question is that?” vibe, every time he was challenged with a question.
To be fair, some of the questions that Emmert was asked were unfair and impossible for him to answer.
But that’s not the story here.
Emmert had an agenda. He had a hit-list. It’s clear that he reads the criticism of the job that he has done and of his organization, and that it’s become to bother him. He was fed up with it, and he wasn’t going to let something as simple as national television coverage and a room full of his harshest critics and the most powerful voices in college sports media stop him.
The push for NCAA reform has never been stronger, both in the way that rules are enforced and what those rules actually are. The NCAA looks really bad in the wake of investigations of Cam Newton, Shabazz Muhammad, Miami and Penn State. Emmert needed to make a strong statement on Thursday. He needed to inspire confidence that change is coming.
Instead, he gave every media member their easiest column of the year.
You can find Rob on twitter @RobDauster.
Jul 5, 2015, 8:05 PM EDT
All of the violations were deemed to be Level III or Level IV violations, which isn’t a big deal at all.
Jul 5, 2015, 5:00 PM EDT
Plenty of college basketball players were in the FIBA U19 World Championships besides the Americans.
Jul 5, 2015, 3:37 PM EDT
The USA U19 team captured back-to-back FIBA World Championships for the first time since 1983.
Jul 5, 2015, 2:20 PM EDT
Mississippi State landed a commitment on Sunday from a transfer.
Jul 5, 2015, 10:30 AM EDT
Kansas (USA) is 2-0 so far at the World University Games.
Jul 5, 2015, 9:20 AM EDT
Markelle Fultz is one the best guard prospects in the country.
Jul 4, 2015, 7:45 PM EDT
Mathiang’s playing on an Australian team that includes the likes of Peter Hooley and Hugh Greenwood.
Jul 4, 2015, 5:00 PM EDT
The 6-foot-9 Henry averaged 6.0 points and 3.6 rebounds per game last season.
Jul 4, 2015, 3:59 PM EDT
Jalen Brunson led the way with 30 points for the United States, which plays Croatia Sunday.
Jul 4, 2015, 3:00 PM EDT
Miles Bridges is one of the better scorers in the 2016 class.
Jul 4, 2015, 2:15 PM EDT
The US is taking on the hosts in the semifinals, with the winner getting Croatia on Sunday.
Jul 4, 2015, 1:00 PM EDT
Four players from 2015 NCAA tournament programs are trying out for the Canadian national team.
Jul 4, 2015, 11:00 AM EDT
Kansas won its debut overseas this summer as Wayne Selden had a big outing.
Jul 4, 2015, 9:05 AM EDT
UConn landed a quality guard in the Class of 2016.
Jul 4, 2015, 8:00 AM EDT
Given Oregon’s many perimeter options, minutes were likely to be at a premium for Rorie in 2015-16.
Jul 3, 2015, 11:00 PM EDT
The top four players remain the same.
Jul 3, 2015, 9:19 PM EDT
The redshirt junior has not played since January 2014.
Jul 3, 2015, 7:30 PM EDT
The rising sophomore was originally being blocked from transferring to 55 schools.
Jul 3, 2015, 6:08 PM EDT
Ohio State begins its 2017 class with a local product.
Jul 3, 2015, 4:30 PM EDT
Jalen Brunson led USA Basketball with 17 points.
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