May 19, 2013, 7:26 PM EST
One byproduct of conference realignment has been the rebranding of some leagues, mainly to display the charting of a new path. That’s the case for the Sun Belt Conference, which will welcome multiple new members on July 1.
The Sun Belt unveiled new primary and secondary logos on Sunday, as well as its new mantra of “Together We Rise.” Also unveiled were team-specific logos for each of the 14 schools that will call the league home in 2014.
The Sun Belt Conference is now empowered by a new brand identity that capitalizes on 4 key principles (AMBITIOUS, AUTHENTIC, LOYAL, ADVENTUROUS). In addition, a new identity will represent the reinvigoration of the Sun Belt Conference brand through several points of uniqueness:
- The chosen identity highlights the sun as a powerful and iconic expression for the conference that suggests unity, strength, promise and ambition.
- The individual parts of the icon combine to create a unified whole and represent strength in togetherness; a foundational value at the core of the Sun Belt Conference brand.
- The band of blue across the diameter of the icon symbolizes the Sun “Belt” region, while dually creating the feeling of a sun breaking the horizon at the dawn of a new day.
The primary logo:
Four current members (FAU, FIU, Middle Tennessee and North Texas) will join Conference USA on July 1, with Western Kentucky following suit on July 1, 2014.
The Sun Belt adds three members this summer (Georgia State, UT-Arlington and Texas State) and two more in 2014 (Appalachian State and Georgia Southern), with Idaho and New Mexico State joining for football only in 2014.
Raphielle can be followed on Twitter at @raphiellej.
Nov 21, 2014, 1:53 PM EST
Two of the four writers picked Indiana as a team that can surprise people in the Big Ten.
Nov 21, 2014, 1:02 PM EST
Less than a week after TaShawn Thomas was cleared to play, Danuel House received the good news regarding his waiver request.
Nov 21, 2014, 12:13 PM EST
Cullen Neal leads the Lobos in scoring and is second in assists, so this is a big loss.
Nov 21, 2014, 11:29 AM EST
Isaiah Taylor injured his left wrist on a hard fall with just over two minutes remaining in Texas’ win over Iowa Thursday night.
Nov 21, 2014, 11:10 AM EST
Also of note is George Washington’s trip to Charlottesville, and Dayton facing UConn in Puerto Rico.
Nov 21, 2014, 9:52 AM EST
Both Miami (2007) and Minnesota (2010) have won the event in the past.
Nov 21, 2014, 1:39 AM EST
There was also a double-overtime game in Charleston, and a buzzer-beating tip-in in Puerto Rico.
Nov 21, 2014, 12:36 AM EST
One impressive stretch of perimeter shooting may stand out, but Cal’s execution against the Syracuse zone was good for most of the night.
Nov 20, 2014, 11:15 PM EST
Through three games Villanova’s shooting 26.3% from three, but they’ve been able to make up for it in other areas.
Nov 20, 2014, 10:37 PM EST
I don’t know how much they’ll win, but Indiana is going to be a lot of fun to watch this season.
Nov 20, 2014, 9:43 PM EST
Johnathan Holmes sparked the Texas comeback.
Nov 20, 2014, 9:29 PM EST
2015 participants George Mason (2010) and Seton Hall (2011) will play in the Gildan Charleston Classic for the second time in the history of the event.
Nov 20, 2014, 8:36 PM EST
Caris LeVert led the way with 21 points and nine rebounds, and Michigan held Juwan Howard Jr. without a point over the final 5:39.
Nov 20, 2014, 6:59 PM EST
Dominic Woodson injured his left hand in practice Sunday.
Nov 20, 2014, 6:04 PM EST
More than sixty inches of snow have fallen in western New York this week, so it makes little sense to attempt to play a sporting event as scheduled.
Nov 20, 2014, 4:58 PM EST
Arizona, Michigan State and Providence all reached last season’s NCAA tournament.
Nov 20, 2014, 3:32 PM EST
Who is the most clutch player in the country?
Nov 20, 2014, 2:37 PM EST
The 2014 Maui Invitational kicks off on Monday.
Nov 20, 2014, 1:57 PM EST
I cannot respect your intelligence if you think Kentucky beats Philly. I just can’t do it.
Nov 20, 2014, 1:29 PM EST
The last two years, Wichita State, UConn and Kentucky have all made the Final Four as teams seeded outside the top six.
- Burning Questions: Who’s poised to surprise (or disappoint) people in the Big Ten? 0
- Texas loses starting point guard to left wrist injury 0
- Poll: 54 percent of people think Kentucky beats the 76ers, 54 percent of people are dumb 29
- Burning Questions: Who will be this year’s surprise freshman standout? 0
- After getting embarrassed by No. 1 Kentucky, where does No. 5 Kansas go from here? 3
- No. 1 Kentucky’s size, depth overwhelms No. 5 Kansas, makes 40-0 seem possible? 5
- No. 4 Duke proves No. 19 Michigan State cannot win at elite level if they keep missing on elite talent 3
- Poll: 54 percent of people think Kentucky beats the 76ers, 54 percent of people are dumb (29)
- No. 1 Kentucky’s size, depth overwhelms No. 5 Kansas, makes 40-0 seem possible? (5)
- No. 1 Kentucky survives Buffalo despite ugly effort offensively (4)
- Pregame Shootaround: No. 14 Iowa State needs to be on upset alert tonight (3)
- Miami upsets No. 8 Florida thanks to the Angel Rodriguez takeover (3)