Skip to content

New logos represent ‘new beginning’ for Sun Belt Conference

May 19, 2013, 7:26 PM EDT

One byproduct of conference realignment has been the rebranding of some leagues, mainly to display the charting of a new path. That’s the case for the Sun Belt Conference, which will welcome multiple new members on July 1.

The Sun Belt unveiled new primary and secondary logos on Sunday, as well as its new mantra of “Together We Rise.” Also unveiled were team-specific logos for each of the 14 schools that will call the league home in 2014.

The Sun Belt Conference is now empowered by a new brand identity that capitalizes on 4 key principles (AMBITIOUS, AUTHENTIC, LOYAL, ADVENTUROUS). In addition, a new identity will represent the reinvigoration of the Sun Belt Conference brand through several points of uniqueness:

  • The chosen identity highlights the sun as a powerful and iconic expression for the conference that suggests unity, strength, promise and ambition.
  • The individual parts of the icon combine to create a unified whole and represent strength in togetherness; a foundational value at the core of the Sun Belt Conference brand.
  • The band of blue across the diameter of the icon symbolizes the Sun “Belt” region, while dually creating the feeling of a sun breaking the horizon at the dawn of a new day.

The primary logo:

source:

Sun Belt Conference

Four current members (FAU, FIU, Middle Tennessee and North Texas) will join Conference USA on July 1, with Western Kentucky following suit on July 1, 2014.

The Sun Belt adds three members this summer (Georgia State, UT-Arlington and Texas State) and two more in 2014 (Appalachian State and Georgia Southern), with Idaho and New Mexico State joining for football only in 2014.

Raphielle can be followed on Twitter at @raphiellej.

Latest Posts
  1. Sam Dekker, Frank Kaminsky lead No. 1 Wisconsin to second consecutive Elite Eight

    Mar 26, 2015, 9:59 PM EDT

    (AP) AP

    After Dekker scored 15 points in the first half, Kaminksy scored 15 in the second half for the Badgers.

  2. USC sophomore guard Kahlil Dukes to transfer

    Mar 26, 2015, 6:20 PM EDT

    Getty Images Getty Images

    Dukes averaged 2.1 points in 7.2 minutes of action per game.

  3. Josh Jackson, No. 1 player in Class of 2016, cuts his list to nine schools

    Mar 26, 2015, 5:35 PM EDT

    2014 Under Armour Association Finals

    Josh Jackson, the No. 1 player in the Class of 2016, is down to nine schools.

  4. Virginia Tech’s leading scorer Adam Smith to transfer, will be eligible immediately

    Mar 26, 2015, 4:24 PM EDT

    AP Photo AP

    Adam Smith averaged a team-high 13.4 points per game as a redshirt junior.

  5. Tip times, channel guide for the 2015 Sweet 16

    Mar 26, 2015, 1:25 PM EDT

    AP Photo AP

    Here is the schedule for the Sweet 16

  6. Reports: NCAA meets with Donnie Tyndall second time, investigation nears end

    Mar 26, 2015, 1:16 PM EDT

    cd0ymzcznguwzdbhnduynddiytjhm2yyzthlmtjjotqwyyznpte3owi1njbhnjg0mtc2yjbkzdgzmdzhnzm2mtbjytc1 AP

    Will Tyndall be able to survive the investigation?

  7. Dayton extends Archie Miller’s contract through 2021-22

    Mar 26, 2015, 12:53 PM EDT

    Getty Images Getty Images

    Archie Miller is one of the hottest names in coaching, and Dayton is trying to keep him around as long as possible.

  8. Tradition of success through change raises expectations at Xavier

    Mar 26, 2015, 12:10 PM EDT

    Chris Mack has Xavier back in the Sweet 16 (AP Photo) Chris Mack has Xavier back in the Sweet 16 (AP Photo)

    Xavier’s reached the Sweet 16 in five of the last eight seasons, but is there a point where that won’t be good enough?

  9. Reports: Michael Frazier II will declare for the NBA Draft

    Mar 26, 2015, 11:52 AM EDT

    AP Photo AP Photo

    Frazier is projected as a second round pick.

  10. West Virginia releases hype video for game vs. Kentucky

    Mar 26, 2015, 11:37 AM EDT

    AP AP

    Did they really call Stephen A. Smith and Skip Bayless college basketball experts?

  11. Delaware signs head coach Monté Ross to an extension

    Mar 26, 2015, 11:01 AM EDT

    Getty Images Getty Images

    Ross has led Delaware to the best stretch in program history.

  12. Trey Freeman’s banked-in three sends Old Dominion to NIT semifinals (VIDEO)

    Mar 25, 2015, 9:31 PM EDT

    cd0ymzcznguwzdbhnduynddiytjhm2yyzthlmtjjotqwyyznptjmnmq2ntvjm2izywjhmje4y2rhzjhizmiymwyyogfl1 AP

    Freeman’s shot came just a couple seconds after Murray State’s Jarvis Moss tied things up at 69 apiece.

  13. Wisconsin’s Nigel Hayes has another encounter with an NCAA tournament stenographer (VIDEO)

    Mar 25, 2015, 8:50 PM EDT

    Nigel Hayes, Frank Kaminsky Nigel Hayes, Frank Kaminsky

    In his attempt to challenge an NCAA stenographer in Los Angeles, Hayes didn’t realize that the mics pick up everything.

  14. Status of North Carolina forward remains uncertain ahead of Thursday’s game against No. 1 Wisconsin

    Mar 25, 2015, 8:05 PM EDT

    Getty Images Getty Images

    Meeks’ status for Thursday will be determined by whether or not he experiences any pain or swelling after going through a workout Wednesday morning.

  15. Wisconsin point guard expects to return from foot injury Thursday night

    Mar 25, 2015, 7:06 PM EDT

    AP Photo AP

    Traevon Jackson hasn’t played since late January, and how much he’ll be able to play against No. 4 North Carolina remains to be seen.