Skip to content

New logos represent ‘new beginning’ for Sun Belt Conference

May 19, 2013, 7:26 PM EST

One byproduct of conference realignment has been the rebranding of some leagues, mainly to display the charting of a new path. That’s the case for the Sun Belt Conference, which will welcome multiple new members on July 1.

The Sun Belt unveiled new primary and secondary logos on Sunday, as well as its new mantra of “Together We Rise.” Also unveiled were team-specific logos for each of the 14 schools that will call the league home in 2014.

The Sun Belt Conference is now empowered by a new brand identity that capitalizes on 4 key principles (AMBITIOUS, AUTHENTIC, LOYAL, ADVENTUROUS). In addition, a new identity will represent the reinvigoration of the Sun Belt Conference brand through several points of uniqueness:

  • The chosen identity highlights the sun as a powerful and iconic expression for the conference that suggests unity, strength, promise and ambition.
  • The individual parts of the icon combine to create a unified whole and represent strength in togetherness; a foundational value at the core of the Sun Belt Conference brand.
  • The band of blue across the diameter of the icon symbolizes the Sun “Belt” region, while dually creating the feeling of a sun breaking the horizon at the dawn of a new day.

The primary logo:

source:

Sun Belt Conference

Four current members (FAU, FIU, Middle Tennessee and North Texas) will join Conference USA on July 1, with Western Kentucky following suit on July 1, 2014.

The Sun Belt adds three members this summer (Georgia State, UT-Arlington and Texas State) and two more in 2014 (Appalachian State and Georgia Southern), with Idaho and New Mexico State joining for football only in 2014.

Raphielle can be followed on Twitter at @raphiellej.

Latest Posts
  1. Chris Thomas, Malcolm Riley lead Texas Southern past No. 25 Michigan State

    Dec 20, 2014, 7:57 PM EST

    Mike Davis Mike Davis

    While Michigan State’s 4-for-21 night from three didn’t help matters, Texas Southern shot better than 53 percent from the field.

  2. Report: Former Marquette guard/forward transferring to Iowa State

    Dec 20, 2014, 7:18 PM EST

    Deonte Burton, Tim Coleman Deonte Burton, Tim Coleman

    Burton was one of two sophomores to leave the Marquette program earlier this month.

  3. No. 1 Kentucky dismantles UCLA

    Dec 20, 2014, 5:46 PM EST

    kentucky ucla AP

    Kentucky completely embarrassed UCLA on Saturday.

  4. Wake Forest freshman guard suspended six games for violation of NCAA rules

    Dec 20, 2014, 5:04 PM EST

    cd0ymzcznguwzdbhnduynddiytjhm2yyzthlmtjjotqwyyznpwrmm2riyzjmntcznwyymwm1yzy1zmqxndg1ztbimtdi AP

    Mitchell Wilbekin could miss up to six games, and classmates Cornelius Hudson and Rondale Watson missed Saturday’s game for conduct detrimental to the team.

  5. Late Night Snacks: Villanova survives Syracuse while UNC, SMU get big wins

    Dec 20, 2014, 4:41 PM EST

    Jayvaughn Pinkston (Getty Images) Getty Images

    It’s already been a busy day in college hoops, with two buzzer-beaters and two ranked teams already going down.

  6. Rayvonte Rice gives Illinois ‘Braggin’ Rights’ for a second consecutive year (VIDEO)

    Dec 20, 2014, 4:31 PM EST

    Rayvonte Rice, Joseph Young AP

    Illinois has now won two straight in the series, thanks to Rice’s three-pointer as time expired.

  7. No. 7 Villanova’s wild rally forces OT, where they beat Syracuse (VIDEO)

    Dec 20, 2014, 3:26 PM EST

    AP Photo AP Photo

    Not surprising, considering Gus Johnson is on the call.

  8. No. 24 North Carolina handles No. 12 Ohio State

    Dec 20, 2014, 3:23 PM EST

    north carolina ohio state AP

    North Carolina had its most impressive showing of the season in a convincing win over Ohio State on Saturday in Chicago.

  9. Mixtape for top 2016 recruit Josh Jackson (VIDEO)

    Dec 20, 2014, 1:30 PM EST

    (Scott Phillips/NBC Sports) (Scott Phillips/NBC Sports)

    Josh Jackson put on a show last night. Here’s a mixtape of what he can do.

  10. Alex Murphy to play, Eli Carter out vs. Wake Forest

    Dec 20, 2014, 11:49 AM EST

    AP Photo AP Photo

    This will be the first time that Murphy plays this season.

  11. More ridiculous plays from 2016 acrobat Kwe Parker at City of Palms (VIDEO)

    Dec 20, 2014, 10:00 AM EST

    (Nike) (Nike)

    Kwe Parker might only be a junior in high school, but he’s one of the best leapers in the country.

  12. Pregame Shootaround: A tremendous day of hoops filled with intriguing top-25 battles

    Dec 20, 2014, 9:00 AM EST

    TaShawn Thomas AP

    If you don’t feel like watching lower-tier bowl games, you’ll be happy to know that Saturday is loaded with great games.

  13. Eastern Kentucky’s 3-point shooting leads to blowout win over No. 18 Miami

    Dec 19, 2014, 10:13 PM EST

    AP AP

    Eastern Kentucky had 14 threes. Miami had 12 field goals.

  14. adidas puts wrong logo on Duje Dukan’s Wisconsin warmups (PHOTO)

    Dec 19, 2014, 8:59 PM EST

    Duje Dukan AP

    The senior forward is apparently playing for the Wisconsin Bearcats.

  15. New Year’s Resolutions: Villanova Wildcats

    Dec 19, 2014, 7:30 PM EST

    Getty Images Getty Images

    Villanova is off to another good start in the regular season, but heading into the New Year, the Wildcats will need to rack up the wins in postseason play.

  16. Markus Kennedy cleared to play immediately for SMU

    Dec 19, 2014, 6:49 PM EST

    AP AP

    The SMU forward missed the first 10 games.