May 29, 2013, 12:36 PM EDT
The folks over at the Emory Sports Marketing Analytics put together an interesting study on Wednesday.
In an effort to determine what college basketball program in the country has the strongest fanbase — they call it “Fan Equity”, which sounds really smart — they may have accidentally thrown some gas on the fire of the rivalry between Louisville and Kentucky. Here are the basics:
We use a statistical model that predicts team revenues as a function of the team’s performance, as measured by winning rates and post season success. The key insight is that when a team achieves revenues that greatly exceed what would be expected based on team performance, it is an indication of significant brand equity.
Louisville has the most ‘fan equity’ in the nation. Kentucky? They’re seventh.
Here’s the entire top ten:
5. North Carolina
10. Oklahoma State
What’s important to note here is that this isn’t a study that is supposed to determine whose fans are the most passionate. It’s sole purpose is to figure out which fan base is still spending money when their team is bad. That’s why Arkansas is so high on this list. They sell out Bud Walton Arena even when they’re going 2-14 in the SEC. Texas has an athletic department that prints money whether or not they win basketball games.
So settle down, Kentucky fans.
We all know you’re actually No. 1.
Apr 24, 2014, 5:56 PM EDT
After averaging 12.5 points per game as a sophomore, San Francisco guard Avry Holmes has decided to transfer.
Apr 24, 2014, 4:49 PM EDT
Arizona State lands its seventh newcomer for the 2014-15 season as forward Willie Atwood picked the Sun Devils over Florida State and Iowa.
Apr 24, 2014, 4:13 PM EDT
The NCAA’s Board of Directors released some key decisions on Thursday.
Apr 24, 2014, 4:12 PM EDT
Colorado junior guard Spencer Dinwiddie has decided to enter the 2014 NBA Draft.
Apr 24, 2014, 3:12 PM EDT
Dan D’Antoni spent 30 years as a high school coach in South Carolina.
Apr 24, 2014, 2:23 PM EDT
Parker is not a fan of forcing players to stay in school for two years.
Apr 24, 2014, 1:45 PM EDT
There are reports he’s already signed with an agent.
Apr 24, 2014, 12:35 PM EDT
The seven-footer will miss some time getting a torn labrum repaired.
Apr 24, 2014, 11:56 AM EDT
Roy Williams is not the world’s greatest dancer.
Apr 24, 2014, 11:25 AM EDT
Kentucky, Kansas and just about every elite program in the country is on the trail of the Haitian.
Apr 24, 2014, 10:39 AM EDT
It’s pretty funnyl
Apr 24, 2014, 12:57 AM EDT
According to multiple reports, former Georgetown big Moses Ayegba has decided to transfer to Nebraska.
Apr 24, 2014, 12:17 AM EDT
According to a report, UConn center Amida Brimah will need to undergo surgery on his left shoulder.
Apr 23, 2014, 10:38 PM EDT
Shaka Smart filled a vacancy on his staff Wednesday, hiring former Vanderbilt assistant David Cason.
Apr 23, 2014, 9:04 PM EDT
Less than a week after making an official visit to the school, it was reported that Malek Harris had committed to Kansas State. But that may not be the case.
Apr 23, 2014, 7:49 PM EDT
Frank Haith announced his coaching staff Wednesday, with the trio combining to have more than 90 seasons of coaching experience.
Apr 23, 2014, 6:33 PM EDT
UConn and Duke will reportedly play each other just before Christmas in New Jersey.
Apr 23, 2014, 5:23 PM EDT
Former St. John’s commit Darrick Wood verbally committed to attend DePaul on Wednesday.
Apr 23, 2014, 4:22 PM EDT
After playing well in Kentucky’s run to the national title game, Dakari Johnson has decided to return for his sophomore season.
Apr 23, 2014, 3:52 PM EDT
LSU should have the pieces to be a tournament team in 2014-2015.
- Jabari Parker on a potential move to two-and-done: ‘I think that’s ridiculous’ 4
- John Calipari appears on ‘The Colbert Report’ (VIDEO) 1
- Auburn will not appeal Bruce Pearl’s show-cause penalty 3
- Kentucky freshman Julius Randle entering NBA Draft 0
- ACC’s league schedule highlights the flaws of massive power conferences 4
- Report: Tennessee hires Southern Miss coach Donnie Tyndall 1
- Rice transfer Sean Obi commits to Duke 1
- #UMassUnited: Thousands show to support Derrick Gordon during Westboro Baptist Church protest (18)
- Reports: Missouri’s Frank Haith agrees to take the Tulsa job (11)
- Jabari Parker is headed to the NBA (9)
- Adam Silver says raising NBA’s age limit a top priority (7)
- Former Marquette commits Ahmed Hill, Satchel Pierce follow Buzz Williams to Virginia Tech (7)