Skip to content

Study says Louisville has college basketball’s best fanbase; Kentucky 7th

May 29, 2013, 12:36 PM EDT

NCAA Final Four Kentucky Louisville Basketball

The folks over at the Emory Sports Marketing Analytics put together an interesting study on Wednesday.

In an effort to determine what college basketball program in the country has the strongest fanbase — they call it “Fan Equity”, which sounds really smart — they may have accidentally thrown some gas on the fire of the rivalry between Louisville and Kentucky. Here are the basics:

We use a statistical model that predicts team revenues as a function of the team’s performance, as measured by winning rates and post season success.  The key insight is that when a team achieves revenues that greatly exceed what would be expected based on team performance, it is an indication of significant brand equity.

The results?

Louisville has the most ‘fan equity’ in the nation. Kentucky? They’re seventh.

Here’s the entire top ten:

1. Louisville
2. Arizona
3. Duke
4. Arkansas
5. North Carolina
6. Texas
7. Kentucky
8. Syracuse
9. Marquette
10. Oklahoma State

What’s important to note here is that this isn’t a study that is supposed to determine whose fans are the most passionate. It’s sole purpose is to figure out which fan base is still spending money when their team is bad. That’s why Arkansas is so high on this list. They sell out Bud Walton Arena even when they’re going 2-14 in the SEC. Texas has an athletic department that prints money whether or not they win basketball games.

So settle down, Kentucky fans.

We all know you’re actually No. 1.

Latest Posts
  1. Tourney Snacks: Kentucky, Notre Dame win in Midwest; Arizona, Wisconsin advance to set up Elite Eight rematch

    Mar 27, 2015, 1:45 AM EDT

    (AP) AP

    The Elite Eight will feature a rematch in the West Regional between Arizona and Wisconsin and Kentucky battling Notre Dame in the Midwest Regional.

  2. Updated tournament records: Kentucky moves SEC above .500

    Mar 27, 2015, 1:00 AM EDT

    AP Photo AP Photo

    Kentucky’s win also means that the Big 12 is down to one team: Oklahoma.

  3. No. 2 Arizona pulls away from No. 6 Xavier, setting up West regional final rematch

    Mar 27, 2015, 12:59 AM EDT

    (AP) AP

    Arizona played slightly better on both ends of the floor in the second half, and they’ll take on No. 1 Wisconsin as a result.

  4. Kentucky responds to Daxter Miles Jr.’s pregame comments

    Mar 27, 2015, 12:48 AM EDT

    Getty Images Getty Images

    If you are going to talk, you better be able to back it up

  5. Tip times, announcer pairing and channel guide for 2015 Elite 8

    Mar 27, 2015, 12:19 AM EDT

    AP Photo AP Photo

    The schedule for Saturday has been released.

  6. #POSTERIZED: Jalen Reynolds dunks on Kaleb Tarczewski (VIDEO)

    Mar 27, 2015, 12:11 AM EDT

    Jalen Reynolds Jalen Reynolds

    Jalen Reynolds dunks everything he gets his hands on, it seems.

  7. No. 1 Kentucky dominates No. 5 West Virginia to advance to Elite 8

    Mar 27, 2015, 12:06 AM EDT

    (AP) AP

    No. 1 Kentucky looked completely dominant in an easy win over No. 5 West Virginia.

  8. Sam Dekker, Frank Kaminsky lead No. 1 Wisconsin to second consecutive Elite Eight

    Mar 26, 2015, 9:59 PM EDT

    (AP) AP

    After Dekker scored 15 points in the first half, Kaminksy scored 15 in the second half for the Badgers.

  9. USC sophomore guard Kahlil Dukes to transfer

    Mar 26, 2015, 6:20 PM EDT

    Getty Images Getty Images

    Dukes averaged 2.1 points in 7.2 minutes of action per game.

  10. Josh Jackson, No. 1 player in Class of 2016, cuts his list to nine schools

    Mar 26, 2015, 5:35 PM EDT

    2014 Under Armour Association Finals

    Josh Jackson, the No. 1 player in the Class of 2016, is down to nine schools.

  11. Virginia Tech’s leading scorer Adam Smith to transfer, will be eligible immediately

    Mar 26, 2015, 4:24 PM EDT

    AP Photo AP

    Adam Smith averaged a team-high 13.4 points per game as a redshirt junior.

  12. Tip times, channel guide for the 2015 Sweet 16

    Mar 26, 2015, 1:25 PM EDT

    AP Photo AP

    Here is the schedule for the Sweet 16

  13. Reports: NCAA meets with Donnie Tyndall second time, investigation nears end

    Mar 26, 2015, 1:16 PM EDT

    cd0ymzcznguwzdbhnduynddiytjhm2yyzthlmtjjotqwyyznpte3owi1njbhnjg0mtc2yjbkzdgzmdzhnzm2mtbjytc1 AP

    Will Tyndall be able to survive the investigation?

  14. Dayton extends Archie Miller’s contract through 2021-22

    Mar 26, 2015, 12:53 PM EDT

    Getty Images Getty Images

    Archie Miller is one of the hottest names in coaching, and Dayton is trying to keep him around as long as possible.

  15. Tradition of success through change raises expectations at Xavier

    Mar 26, 2015, 12:10 PM EDT

    Chris Mack has Xavier back in the Sweet 16 (AP Photo) Chris Mack has Xavier back in the Sweet 16 (AP Photo)

    Xavier’s reached the Sweet 16 in five of the last eight seasons, but is there a point where that won’t be good enough?