Skip to content

Study says Louisville has college basketball’s best fanbase; Kentucky 7th

May 29, 2013, 12:36 PM EST

NCAA Final Four Kentucky Louisville Basketball

The folks over at the Emory Sports Marketing Analytics put together an interesting study on Wednesday.

In an effort to determine what college basketball program in the country has the strongest fanbase — they call it “Fan Equity”, which sounds really smart — they may have accidentally thrown some gas on the fire of the rivalry between Louisville and Kentucky. Here are the basics:

We use a statistical model that predicts team revenues as a function of the team’s performance, as measured by winning rates and post season success.  The key insight is that when a team achieves revenues that greatly exceed what would be expected based on team performance, it is an indication of significant brand equity.

The results?

Louisville has the most ‘fan equity’ in the nation. Kentucky? They’re seventh.

Here’s the entire top ten:

1. Louisville
2. Arizona
3. Duke
4. Arkansas
5. North Carolina
6. Texas
7. Kentucky
8. Syracuse
9. Marquette
10. Oklahoma State

What’s important to note here is that this isn’t a study that is supposed to determine whose fans are the most passionate. It’s sole purpose is to figure out which fan base is still spending money when their team is bad. That’s why Arkansas is so high on this list. They sell out Bud Walton Arena even when they’re going 2-14 in the SEC. Texas has an athletic department that prints money whether or not they win basketball games.

So settle down, Kentucky fans.

We all know you’re actually No. 1.

Latest Posts
  1. Kansas State lands guard commitment in 2015 class

    Mar 1, 2015, 10:15 AM EST

    (DMV Elite) (DMV Elite)

    Kansas State picked up a Class of 2015 guard commitment on Sunday.

  2. Kaleb Tarczewski produces another quality outing as No. 7 Arizona beats No. 13 Utah

    Mar 1, 2015, 12:43 AM EST

    AP Photo AP Photo

    In a game that saw both teams struggle to find their rhythm, “Zeus” and Gabe York came up big for Arizona.

  3. ‘Medical setback’ sidelines San Diego State senior forward indefinitely

    Feb 28, 2015, 10:25 PM EST

    Getty Images Getty Images

    Dwayne Polee II had to sit out Saturday’s loss to Boise State as a result of an abnormal reading generated by his cardiac monitor.

  4. You Make the Call: Was Texas guard Isaiah Taylor fouled on this drive?

    Feb 28, 2015, 7:42 PM EST

    AP Photo AP Photo

    With the loss Texas drops to 1-11 in games against teams in the RPI Top 50.

  5. Why Iowa State fans shouldn’t hyperventilate after a second straight loss

    Feb 28, 2015, 7:03 PM EST

    Getty Images Getty Images

    The Cyclones lost at home against Baylor and then lost at Kansas State.

  6. No. 1 Kentucky moves to 29-0 with blowout win over No. 18 Arkansas

    Feb 28, 2015, 7:01 PM EST

    Getty Images Getty Images

    Kentucky has now won 46 SEC titles, and this group looks poised to add more hardware to the trophy case before the season concludes.

  7. Dayton remains tied for first in the Atlantic 10 with win at No. 22 VCU

    Feb 28, 2015, 5:13 PM EST

    AP Photo AP Photo

    Having just seven scholarship players hasn’t kept the Flyers from playing a major role in the Atlantic 10 race.

  8. Kansas will sit Cliff Alexander against Texas as NCAA issue could affect eligibility

    Feb 28, 2015, 3:45 PM EST

    Cliff Alexander (AP Photo) AP

    Kansas will be without Cliff Alexander against Texas on Saturday.

  9. #POSTERIZED: Jake Layman runs and hides, still gets dunked on (VIDEO)

    Feb 28, 2015, 1:55 PM EST

    Jake Layman AP

    Jake Layman didn’t want to get dunked on.

  10. #POSTERIZED: Montrezl Harrell destroys Florida State defender (VIDEO)

    Feb 28, 2015, 12:21 PM EST

    Pittsburgh v Louisville Getty Images

    Robbie Berwick is not going to like seeing this highlight.

  11. Auburn guard Antoine Mason will miss Saturday’s game to deal with the death of his father

    Feb 28, 2015, 11:15 AM EST

    Auburn Alabama Basketball AP

    Auburn will be without second-leading scorer Antoine Mason as he deals with the death of his father.

  12. Marist’s Khallid Hart hits a driving, game-winning layup to beat Saint Peter’s (VIDEO)

    Feb 28, 2015, 10:00 AM EST

    (Marist Athletics) (Marist Athletics)

    Marist’s Khallid Hart made the game-winning layup with 1.5 seconds left for the win.