May 29, 2013, 12:36 PM EST
The folks over at the Emory Sports Marketing Analytics put together an interesting study on Wednesday.
In an effort to determine what college basketball program in the country has the strongest fanbase — they call it “Fan Equity”, which sounds really smart — they may have accidentally thrown some gas on the fire of the rivalry between Louisville and Kentucky. Here are the basics:
We use a statistical model that predicts team revenues as a function of the team’s performance, as measured by winning rates and post season success. The key insight is that when a team achieves revenues that greatly exceed what would be expected based on team performance, it is an indication of significant brand equity.
Louisville has the most ‘fan equity’ in the nation. Kentucky? They’re seventh.
Here’s the entire top ten:
5. North Carolina
10. Oklahoma State
What’s important to note here is that this isn’t a study that is supposed to determine whose fans are the most passionate. It’s sole purpose is to figure out which fan base is still spending money when their team is bad. That’s why Arkansas is so high on this list. They sell out Bud Walton Arena even when they’re going 2-14 in the SEC. Texas has an athletic department that prints money whether or not they win basketball games.
So settle down, Kentucky fans.
We all know you’re actually No. 1.
Jan 27, 2015, 11:16 PM EST
Florida needed this win badly. Dorian Finney-Smith dunked them there.
Jan 27, 2015, 10:55 PM EST
Wyoming’s Riley Grabau banked in a buzzer-beater from long distance to end the first half against Utah State.
Jan 27, 2015, 10:15 PM EST
Virginia Tech’s Adam Smith is Tuesday night’s hero.
Jan 27, 2015, 9:45 PM EST
Xavier and West Virginia earned nice conference road wins while VCU rolled over George Washington.
Jan 27, 2015, 7:15 PM EST
South Florida is still without its most productive player after after he went into the hospital with chest pains this weekend.
Jan 27, 2015, 6:00 PM EST
Colorado gets another guard in the 2016 class.
Akron to play second-annual ‘Purple Out’ in purple uniforms to help raise pancreatic cancer awareness
Jan 27, 2015, 5:00 PM EST
Akron is having its second-annual “Purple Out” against Ball State to help raise pancreatic cancer awareness.
Jan 27, 2015, 4:00 PM EST
You sometimes forget just how good some of the Duke guards were throughout the years. Here’s a reminder.
Jan 27, 2015, 3:33 PM EST
Hugh Greenwood made headlines last week for responding to an online troll.
Jan 27, 2015, 2:16 PM EST
Coach K is the best.
Jan 27, 2015, 1:40 PM EST
It should be an entertaining night for college hoops.
Jan 27, 2015, 12:00 PM EST
Can you guess who the most important player in program history was?
Jan 27, 2015, 10:59 AM EST
Justice started seven games this season.
Jan 27, 2015, 9:16 AM EST
DePaul may have to reschedule their trip to Providence.
Jan 26, 2015, 11:45 PM EST
North Carolina and Iowa State earned conference home wins on Monday night.
Jan 26, 2015, 11:22 PM EST
Iowa State bounced back from a loss against Texas Tech with a big home win over Texas.
Jan 26, 2015, 10:00 PM EST
UCLA should get a boost in practice with the addition of a four-star freshman forward to its roster.
Jan 26, 2015, 9:00 PM EST
BYU might be without a key frontcourt piece for the rest of the season.
Jan 26, 2015, 8:00 PM EST
The son of a former NBA veteran is moving on to a CAA program from Wake Forest.
Jan 26, 2015, 6:54 PM EST
Washington loses one of the most talented shot blockers in the nation.
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