May 29, 2013, 12:36 PM EDT
The folks over at the Emory Sports Marketing Analytics put together an interesting study on Wednesday.
In an effort to determine what college basketball program in the country has the strongest fanbase — they call it “Fan Equity”, which sounds really smart — they may have accidentally thrown some gas on the fire of the rivalry between Louisville and Kentucky. Here are the basics:
We use a statistical model that predicts team revenues as a function of the team’s performance, as measured by winning rates and post season success. The key insight is that when a team achieves revenues that greatly exceed what would be expected based on team performance, it is an indication of significant brand equity.
Louisville has the most ‘fan equity’ in the nation. Kentucky? They’re seventh.
Here’s the entire top ten:
5. North Carolina
10. Oklahoma State
What’s important to note here is that this isn’t a study that is supposed to determine whose fans are the most passionate. It’s sole purpose is to figure out which fan base is still spending money when their team is bad. That’s why Arkansas is so high on this list. They sell out Bud Walton Arena even when they’re going 2-14 in the SEC. Texas has an athletic department that prints money whether or not they win basketball games.
So settle down, Kentucky fans.
We all know you’re actually No. 1.
Sep 29, 2014, 11:45 PM EDT
Long Beach State has four commits in 2015.
Sep 29, 2014, 9:50 PM EDT
Pauley Pavilion has gone under plenty of changes in the last few seasons and dealt with a flooding issue several months back.
Sep 29, 2014, 8:00 PM EDT
UNLV continues to tap into the local powerhouse.
Sep 29, 2014, 7:47 PM EDT
All four commits are ranked in the Rivals150.
Sep 29, 2014, 7:15 PM EDT
Spoiler: Kentucky is going to dunk a lot this season.
Sep 29, 2014, 6:30 PM EDT
A decision could come within the next three weeks.
Sep 29, 2014, 5:15 PM EDT
John Calipari’s loaded roster has required a new position on the Kentucky staff.
Sep 29, 2014, 3:54 PM EDT
Logwood had previously signed with Auburn.
Sep 29, 2014, 3:13 PM EDT
Spoelstra is now the head coach of the Miami Heat.
Sep 29, 2014, 2:36 PM EDT
New head coach Mike Rhoades is from the Shaka Smart coaching tree.
Sep 29, 2014, 1:36 PM EDT
Will this hurt Cuonzo Martin’s program?
Sep 29, 2014, 12:47 PM EDT
Deville Smith has completed the tough task of playing for four different schools in four seasons.
Sep 29, 2014, 11:53 AM EDT
This provides more context into why Smart did what he did.
Sep 29, 2014, 11:05 AM EDT
There is only one truly strange ranking in this top 25.
Sep 28, 2014, 11:40 PM EDT
The Yellow Jackets will have new uniforms as they look to account for the loss of four of their top five scorers from last season.
Sep 28, 2014, 10:30 PM EDT
After having to worry about rehabbing from two hip surgeries last summer, Omar Calhoun could simply work on his game this summer.
Sep 28, 2014, 8:36 PM EDT
The task of rebuilding the USC program will be a difficult one, but these two forwards will help matters next season.
Sep 28, 2014, 7:05 PM EDT
The Gamecocks are looking to add even more depth to their front court in the Class of 2015.
Sep 28, 2014, 5:04 PM EDT
If the Red Storm are to reach the NCAA tournament for the first time since 2001, their guards will have to be as good as they say they are.
Sep 28, 2014, 3:28 PM EDT
The junior forward started 26 games last season for the Blue Devils.
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