May 29, 2013, 12:36 PM EDT
The folks over at the Emory Sports Marketing Analytics put together an interesting study on Wednesday.
In an effort to determine what college basketball program in the country has the strongest fanbase — they call it “Fan Equity”, which sounds really smart — they may have accidentally thrown some gas on the fire of the rivalry between Louisville and Kentucky. Here are the basics:
We use a statistical model that predicts team revenues as a function of the team’s performance, as measured by winning rates and post season success. The key insight is that when a team achieves revenues that greatly exceed what would be expected based on team performance, it is an indication of significant brand equity.
Louisville has the most ‘fan equity’ in the nation. Kentucky? They’re seventh.
Here’s the entire top ten:
5. North Carolina
10. Oklahoma State
What’s important to note here is that this isn’t a study that is supposed to determine whose fans are the most passionate. It’s sole purpose is to figure out which fan base is still spending money when their team is bad. That’s why Arkansas is so high on this list. They sell out Bud Walton Arena even when they’re going 2-14 in the SEC. Texas has an athletic department that prints money whether or not they win basketball games.
So settle down, Kentucky fans.
We all know you’re actually No. 1.
Oct 22, 2014, 7:03 PM EDT
Cezar Guerrero knocked down five straight from half-court during the team’s Red and White Hoops Night event Tuesday.
Oct 22, 2014, 6:43 PM EDT
Oregon didn’t have much depth to begin with due to various personnel issues, so Michael Chandler’s lingering knee problem is a major concern.
Oct 22, 2014, 5:00 PM EDT
People don’t come more intense than Bruce Pearl.
Oct 22, 2014, 4:25 PM EDT
Given SMU’s depth on the perimeter, LaGerald Vick’s decision to move back in classes will help both parties in the future.
Oct 22, 2014, 4:06 PM EDT
College basketball will have plenty of impact freshmen this season. Here’s a look at some that could step in and contribute right away.
Oct 22, 2014, 3:18 PM EDT
The Longhorns are the first school in the country to do this.
Oct 22, 2014, 2:55 PM EDT
The Cardinal now have three four-star recruits in the Class of 2015.
Oct 22, 2014, 2:09 PM EDT
Wednesday’s report is much more damning than either of the previous two that have been released.
Oct 22, 2014, 1:00 PM EDT
There is one big name that wasn’t named to the preseason first team.
Oct 22, 2014, 12:00 PM EDT
The top half of the Summit League will be a tight race all season long.
Oct 22, 2014, 11:00 AM EDT
The Big East coaches love Villanova, but are they sleeping on Marquette?
Oct 22, 2014, 10:00 AM EDT
ULM has some off-the-court issues to address with the season looming.
Oct 22, 2014, 9:00 AM EDT
Fun fact about Shaka Smart: He has still never won a conference regular season title.
Oct 21, 2014, 11:00 PM EDT
Stanford’s back court depth took a hit this week.
Oct 21, 2014, 9:45 PM EDT
Suspensions have been handed down for two James Madison players involved in a fall altercation.
Oct 21, 2014, 8:38 PM EDT
Nebraska has been recruiting the state of Illinois very hard and it paid off with a 2016 commitment.
Oct 21, 2014, 8:15 PM EDT
Kansas State has taken a hit to its front court depth this week.
Oct 21, 2014, 7:15 PM EDT
Florida’s backcourt depth received a big boost this week.
Oct 21, 2014, 6:15 PM EDT
Georgia State loses Kevin Ware with a high ankle sprain.
Oct 21, 2014, 6:00 PM EDT
American went from ninth in the Patriot League preseason polls to a No. 15 seed in the 2014 NCAA Tournament. Safe to say, the Eagles will be viewed much differently this time around with four returning starters.
- 2014-15 Season Preview: 20 Impact Freshmen 0
- UNC investigation states bogus classes pushed by academic counselors to athletes 6
- Top 25 Countdown: No. 13 VCU Rams 0
- Top 25 Countdown: No. 14 Florida Gators 0
- 2014-2015 Season Preview: College Basketball’s Top 13 Dunkers (VIDEOS) 3
- CBT’s Recruiting Roundup: Washington’s big Monday, Maryland’s insurance, Two 2016 guards off board 0
- Top 25 Countdown: No. 15 Oklahoma Sooners 1
- UNC investigation states bogus classes pushed by academic counselors to athletes (6)
- 2014-2015 Season Preview: College Basketball’s Top 13 Dunkers (VIDEOS) (3)
- First Preseason Top 25 poll is out, Kentucky sits at No. 1 (2)
- Maryland senior forward suffers sprained ankle (2)
- Texas A&M lands another five-star center, has loaded 2015 recruiting class (2)