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The AAC unveils their league logo, but doesn’t recognize Louisville or Rutgers?

May 30, 2013, 9:25 AM EDT

So the American Athletic Conference has released their logo and, well, you tell me how it looks, because I can’t, for the life of me, find a way to get excited about league logos. I will say, however, that I do appreciate a somewhat minimalist approach taken here:


What I find endlessly more interesting than the logo itself is that is the AAC doesn’t seem to recognize the fact that both Rutgers and Louisville will be league members in 2013-2014.

I’m serious.

Click on the members tab of the league’s website, and this is what you see:


I don’t see Rutgers or Louisville listed there, do you?

It looks like the leftover members of the Big East still hold a grudge against the departed members of the conference.

You can find Rob on twitter @RobDauster.

  1. general74 - May 30, 2013 at 9:46 AM

    If the league does not want to recognize them as part of the conference then they should not have to pay the buyout to leave the league and join the big ten.

  2. barnesaintnoble - May 30, 2013 at 12:10 PM

    Haha you are right. This is definitely lawyer fodder that will make it’s way onto a memo or into a courtroom debate. Some smartass in the AAC’s graphics/media/PR department could end up costing the league a lot of money and saving Louisville a lot of it. It would also save Rutgers a lot of money, but Rutgers doesn’t have any money and even if they saved it here, they’d lose it somewhere else. If anything, it saves Rutgers from taking a second mortgage (or reverse?) mortgage on their entire campus. Lol.

  3. jesse1834 - May 30, 2013 at 1:30 PM

    If Rutgers AD dept. keeps up the epic fails, the Big Ten might not want them either.

  4. tomtravis76 - May 30, 2013 at 3:45 PM

    Kind of looks like university of Arizona logo

  5. Eric Angevine - May 30, 2013 at 4:18 PM

    I’d like to move that if we’re going to call it the American Athletic Conference, and have Navy as a member, that we put Army and Air Force in there as well. Get that Commander in Chief’s trophy battle going as a conference series.

  6. joneildu - May 30, 2013 at 10:44 PM

    Hmm…how’s the website going to look after Louisville collects another 8 league championships in its inaugural year?

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