Jun 16, 2013, 11:40 AM EDT
The Florida Gulf Coast men’s basketball team put not just their program, but school on the map advancing to the Sweet 16 in the 2013 NCAA Tournament. It’s impossible to put a price on the kind of exposure and earned media the school from Fort Myers — established just over 20 years ago in 1991 — received due to their magical run beating Georgetown and San Diego State convincingly.
When the cash registers officially closed and numbers tallied, Florida Gulf Coast only cashed out on about $15,000 in royalties from sales of officially licensed merchandise in the first quarter of 2013.
$15,000 doesn’t seem like a whole lot, right? Here’s how FGCU’s payday shakes out:
FGCU receives an 8 percent royalty on the wholesale price — not retail price — of officially licensed merchandise, and splits that revenue with Licensing Resource Group. A T-shirt that sells for $20, for example, may only carry a wholesale price of $5, which would generate a royalty of 40 cents. LRG’s cut would be 14 cents, leaving just 26 cents for FGCU. For the period that ran Jan. 1 to March 31, royalties totaled $22,017 on $293,119 of wholesale sales, the vast majority coming from apparel sales.
When compared to the $5,298 in royalties from the first quarter in 2012, Loren Prive, FGCU’s director of business operations, commented: “It doesn’t look huge, but when you compare it to last year, it’s much better.”
While the increased royalties FGCU received is certainly a nice boost, it pales in comparison to larger schools and athletic programs around the country. The University of Florida, for instance, brought home $6.3 million in licensing royalties from July, 2011 to June, 2012.
Ultimately, the real money to be made from their NCAA Tournament success is from a stark increase in high school students applying to the school. From an ESPN article in late March:
From March 21 to March 25, unique visitors to the admissions page on FGCU’s website leaped from 2,280 to 42,793. Overall visits to the school’s website topped out on Monday at 230,985, not counting the 117,113 who went directly to the athletics page. In the month leading up to FGCU’s advancing to the Sweet 16, visitors to the website had seen a daily count as low as 18,863.
You can find Kevin on twitter @KLDoyle11
May 29, 2015, 9:36 AM EDT
Dai-Jon Parker played this past season at the University of Indianapolis.
May 28, 2015, 9:02 PM EDT
Fred Hoiberg’s status has impacted recruiting in multiple cases for Iowa State this spring.
May 28, 2015, 7:43 PM EDT
Big 12 tournaments held at the Sprint Center have averaged more than 18,000 fans per session.
May 28, 2015, 6:41 PM EDT
Each team will have three “permanent” opponents they’re guaranteed to play twice every season.
May 28, 2015, 5:46 PM EDT
Video surfaced showing that Alie-Cox wasn’t involved in the incident, contradicting a woman’s claim that he punched her in the face.
May 28, 2015, 4:04 PM EDT
UConn’s now added three transfers to the program this spring, two of whom will be eligible immediately as graduate students.
May 28, 2015, 3:24 PM EDT
Foster led Clemson to their only Elite 8 appearance in program history.
May 28, 2015, 2:07 PM EDT
Paige went to high school an hour from UNI’s campus.
May 28, 2015, 1:15 PM EDT
Iowa State fans shouldn’t freak out too much.
May 28, 2015, 12:24 PM EDT
Dellavedova was a star with the Gaels before he became this year’s NBA Playoff star.
May 28, 2015, 10:47 AM EDT
Byers created the term “student-athlete” and first sold TV rights for NCAA broadcasts, but later wrote a book blasting the NCAA for exploiting athletes.
May 28, 2015, 9:52 AM EDT
This is a step in the right direction by the Big 12.
May 27, 2015, 11:27 PM EDT
It’s safe to say that Sherman is no fan of the NCAA.
May 27, 2015, 9:05 PM EDT
The shot clock won’t have as much of an impact on offenses as lessening the physicality of the game.
May 27, 2015, 7:31 PM EDT
The 6-foot-11 center was originally expected to attend prep school before joining Memphis in 2016.
May 27, 2015, 5:38 PM EDT
The 6-foot-6 southpaw showed off his arm, and was accurate in doing so.
May 27, 2015, 3:20 PM EDT
Matthews is the recruit everyone forgets about.
May 27, 2015, 1:32 PM EDT
That numbers is half what it was in 2015.
May 27, 2015, 12:45 PM EDT
Self and his wife created the Assists Foundation.
May 27, 2015, 11:09 AM EDT
Reed broke a cop’s finger while resisting a shoplifting arrest.
- #FredHoibergWatch officially commences today, as Bulls fire Thibodeau 3
- There’s only one way the NCAA gets UNC investigation wrong: a 2016 postseason ban 37
- Academic issues expected to sideline St. John’s point guard for fall semester, maybe longer 7
- North Carolina announces receipt of Notice of Allegations from NCAA 3
- LSU’s ’25 is coming’ campaign doesn’t try to hide that they’re monetizing Ben Simmons 2
- Looking Forward: Catching up on the American’s offseason 1
- Five-star center Caleb Swanigan has committed to Purdue 8
- There’s only one way the NCAA gets UNC investigation wrong: a 2016 postseason ban (37)
- Four men’s teams banned from 2016 postseason due to APR scores (10)
- Academic issues expected to sideline St. John’s point guard for fall semester, maybe longer (7)
- Report: Class of 2016 four-star wing considering college among playing options for next season (5)
- Frank Kaminsky writes a farewell letter to Wisconsin fans (5)