Skip to content

Florida Gulf Coast University collects “about $15,000″ during first quarter of 2013

Jun 16, 2013, 11:40 AM EDT

NCAA FGCU Basketball AP

The Florida Gulf Coast men’s basketball team put not just their program, but school on the map advancing to the Sweet 16 in the 2013 NCAA Tournament. It’s impossible to put a price on the kind of exposure and earned media the school from Fort Myers — established just over 20 years ago in 1991 — received due to their magical run beating Georgetown and San Diego State convincingly.

When the cash registers officially closed and numbers tallied, Florida Gulf Coast only cashed out on about $15,000 in royalties from sales of officially licensed merchandise in the first quarter of 2013.

$15,000 doesn’t seem like a whole lot, right? Here’s how FGCU’s payday shakes out:

FGCU receives an 8 percent royalty on the wholesale price — not retail price — of officially licensed merchandise, and splits that revenue with Licensing Resource Group. A T-shirt that sells for $20, for example, may only carry a wholesale price of $5, which would generate a royalty of 40 cents. LRG’s cut would be 14 cents, leaving just 26 cents for FGCU. For the period that ran Jan. 1 to March 31, royalties totaled $22,017 on $293,119 of wholesale sales, the vast majority coming from apparel sales.

When compared to the $5,298 in royalties from the first quarter in 2012, Loren Prive, FGCU’s director of business operations, commented: “It doesn’t look huge, but when you compare it to last year, it’s much better.”

While the increased royalties FGCU received is certainly a nice boost, it pales in comparison to larger schools and athletic programs around the country. The University of Florida, for instance, brought home $6.3 million in licensing royalties from July, 2011 to June, 2012.

Ultimately, the real money to be made from their NCAA Tournament success is from a stark increase in high school students applying to the school. From an ESPN article in late March:

From March 21 to March 25, unique visitors to the admissions page on FGCU’s website leaped from 2,280 to 42,793. Overall visits to the school’s website topped out on Monday at 230,985, not counting the 117,113 who went directly to the athletics page. In the month leading up to FGCU’s advancing to the Sweet 16, visitors to the website had seen a daily count as low as 18,863.

You can find Kevin on twitter @KLDoyle11

Latest Posts
  1. Georgia Tech lands commitment from 6-foot-9 three-star center

    Oct 31, 2014, 11:00 PM EDT

    Sylvester Ogbonda

    The first commit in 2015 for Brian Gregory.

  2. Wisconsin forward joins lawsuit against NCAA

    Oct 31, 2014, 10:00 PM EDT

    AP AP

    The Wisconsin forward was named Big Ten Sixth Man of the Year as a freshman.

  3. Five-star power forward sets tentative dates for official visits to Kansas, Arizona

    Oct 31, 2014, 9:00 PM EDT

    cd0ymzcznguwzdbhnduynddiytjhm2yyzthlmtjjotqwyyznpti1yzy1ymy3ytizody1zwrhyzfhmme2odcxyjawntbi AP

    The Bay Area big man is considered the No. 7 overall player in the senior class.

  4. Louisiana Tech’s Michael White is happy where is at

    Oct 31, 2014, 8:00 PM EDT

    AP AP

    The Louisiana Tech coach has averaged 28 wins the past two seasons, and is poised for a NCAA tournament appearance in 2015.

  5. Drexel starting guard to miss the entire 2014-2015 season with ankle injury

    Oct 31, 2014, 7:00 PM EDT

    Getty Images Getty Images

    Injuries are becoming a far too common problem for Drexel.

  6. Syracuse senior to have a bigger role in offense

    Oct 31, 2014, 6:00 PM EDT

    AP AP

    For the past two years, the Philly product has averaged five points per game.

  7. While uncommon, Kentucky’s expected 10-man platoon isn’t unprecedented

    Oct 31, 2014, 4:00 PM EDT

    Getty Images Getty Images

    Another SEC school used a similar system on its way to a national title game appearance in 2000.

  8. 2014-2015 Season Preview: Louisiana Tech the favorite in the ever-changing Conference USA

    Oct 31, 2014, 2:00 PM EDT

    AP AP

    Despite 29 wins (13 in conference play) Louisiana Tech missed out on the NCAA tournament. Michael White looks to change that this season, although, his team will have to go through the likes of UTEP and newcomer Western Kentucky, first.

  9. Sophomore guard decides to leave Kansas program

    Oct 31, 2014, 1:12 PM EDT

    Iona v Kansas Getty Images

    With the number of guards in the Kansas program, playing time was likely to be scarce for Conner Frankamp.

  10. All-Big West forward declared ineligible at Hawaii

    Oct 31, 2014, 12:45 PM EDT

    Isaac Fotu Isaac Fotu

    Isaac Fotu’s part of the NCAA’s investigation into the program, and other schools have attempted to poach some of Hawaii’s remaining players.

  11. Top 25 Countdown: No. 6 Virginia Cavaliers

    Oct 31, 2014, 12:00 PM EDT

    Malcolm Brogdon (Getty Images) Getty Images

    Virginia is coming off of a dual-ACC title and returns the majority of the key players from that team.

  12. Kentucky sits atop Associated Press preseason Top 25 poll

    Oct 31, 2014, 11:37 AM EDT

    AP AP

    No surprise that Kentucky’s on top. Also of note: No. 3 Wisconsin received more first-place votes than No. 2 Arizona.

  13. Foot injury to sideline Ball State guard eight to ten weeks

    Oct 31, 2014, 10:30 AM EDT

    North Carolina State v Cincinnati North Carolina State v Cincinnati

    The Cincinnati transfer was expected to factor into a rotation that’s replacing five seniors from last season’s team.

  14. Illinois declares home floor fit for play following flooding issue

    Oct 30, 2014, 11:53 PM EDT

    Twitter/IlliniHoops Twitter/IlliniHoops

    Quick action by construction workers ensured that it was declared ready for play two days after being flooded.

  15. Officiating controversy results in multiple suspensions

    Oct 30, 2014, 10:41 PM EDT

    Chris Collins, Bo Boroski Chris Collins, Bo Boroski

    Some officials are in hot water after compromising a system used by 20 different Division I conferences.

  16. Canadian forward/center verbally commits to Saint Louis

    Oct 30, 2014, 8:58 PM EDT

    crews AP

    Saint Louis adds more depth to its front court with this verbal commitment.