Jun 16, 2013, 11:40 AM EDT
The Florida Gulf Coast men’s basketball team put not just their program, but school on the map advancing to the Sweet 16 in the 2013 NCAA Tournament. It’s impossible to put a price on the kind of exposure and earned media the school from Fort Myers — established just over 20 years ago in 1991 — received due to their magical run beating Georgetown and San Diego State convincingly.
When the cash registers officially closed and numbers tallied, Florida Gulf Coast only cashed out on about $15,000 in royalties from sales of officially licensed merchandise in the first quarter of 2013.
$15,000 doesn’t seem like a whole lot, right? Here’s how FGCU’s payday shakes out:
FGCU receives an 8 percent royalty on the wholesale price — not retail price — of officially licensed merchandise, and splits that revenue with Licensing Resource Group. A T-shirt that sells for $20, for example, may only carry a wholesale price of $5, which would generate a royalty of 40 cents. LRG’s cut would be 14 cents, leaving just 26 cents for FGCU. For the period that ran Jan. 1 to March 31, royalties totaled $22,017 on $293,119 of wholesale sales, the vast majority coming from apparel sales.
When compared to the $5,298 in royalties from the first quarter in 2012, Loren Prive, FGCU’s director of business operations, commented: “It doesn’t look huge, but when you compare it to last year, it’s much better.”
While the increased royalties FGCU received is certainly a nice boost, it pales in comparison to larger schools and athletic programs around the country. The University of Florida, for instance, brought home $6.3 million in licensing royalties from July, 2011 to June, 2012.
Ultimately, the real money to be made from their NCAA Tournament success is from a stark increase in high school students applying to the school. From an ESPN article in late March:
From March 21 to March 25, unique visitors to the admissions page on FGCU’s website leaped from 2,280 to 42,793. Overall visits to the school’s website topped out on Monday at 230,985, not counting the 117,113 who went directly to the athletics page. In the month leading up to FGCU’s advancing to the Sweet 16, visitors to the website had seen a daily count as low as 18,863.
You can find Kevin on twitter @KLDoyle11
Mar 12, 2014, 9:09 AM EDT
A couple of quick notes about today’s bracket (March 12) update: After securing another West Coast Conference title Tuesday night, the Gonzaga Bulldogs can rest easy while waiting for the 68-team bracket to be revealed on Sunday night. The same can’t be said for Brigham Young. It’s going to be a tense few days for…
Mar 12, 2014, 9:00 AM EDT
While there’s a clear favorite in the Pac-12 tournament, there will be plenty of drama with multiple teams looking to lock up a spot in the NCAA tournament.
Mar 12, 2014, 7:00 AM EDT
No. 8 San Diego State, No. 20 New Mexico are the clear favorites in Las Vegas. But don’t expect those two teams to simply coast to the title game, either.
Mar 12, 2014, 12:38 AM EDT
Four autobids were decided on Tuesday as the NCAA Tournament has some new entrants into the field of 68. Find out who made the Big Dance and see how BYU is looking after its WCC title game loss.
Mar 11, 2014, 11:56 PM EDT
Gonzaga is back in the tournament for what feels like the 100th straight year, but this team is a bit different than Gonzaga teams of old.
Mar 11, 2014, 11:21 PM EDT
Meet the North Dakota State Bison, the winners of the Summit League and one of the — likely — trendy upset picks in this year’s NCAA Tournament.
Mar 11, 2014, 10:29 PM EDT
The coaching carousel continued to spin on Tuesday night as Loyola Marymount opted not to renew the contract of head coach Max Good.
Mar 11, 2014, 10:06 PM EDT
Get to know the Northeast Conference tournament champs!
Mar 11, 2014, 9:16 PM EDT
The Milwaukee Panthers are dancing after winning four games in the Horizon League Conference Tournament. Meet one of the NCAA Tournament’s more dangerous double-digit seeds here.
Mar 11, 2014, 6:20 PM EDT
After only two seasons as head coach, Tennessee State has opted to fire head coach Travis Williams.
Mar 11, 2014, 6:15 PM EDT
The Southland’s top team has been upset in the conference tournament for the past three seasons. Will the trend continue? Or has the arrival of Stephen F. Austin’s new coach, Brad Underwood, altered the trajectory?
Mar 11, 2014, 6:00 PM EDT
UNC Wilmington on Tuesday announced that head coach Buzz Peterson is out after four years at the school.
Mar 11, 2014, 5:37 PM EDT
Every year, there are a handful of teams that could use a couple of wins in their respective league tournaments to gain entry into the field of 68. Here are five schools that need to string some wins together this week to feel comfortable making NCAA Tournament.
Mar 11, 2014, 5:21 PM EDT
In light of the back injury that will keep Joel Embiid out for the Big 12 tournament and could foreseeably saddle him to the bench for the entirety of the NCAA tournament, we decided to take a look at season-ending injuries to key players on past National Title contenders: Kenyon Martin: Cincinnati was the No. 1…
Mar 11, 2014, 3:20 PM EDT
To follow along with the 2014 Coaching Carousel, click here. Bowling Green will not be renewing the contract of head coach Louis Orr, the school announced on Tuesday. Orr had coached the Falcons for seven seasons, finishing with a 101-121 record and just one season with a .500 record or better. BGSU was 12-20 this past…
2014 American Athletic Conference Tournament Preview: Louisville looks to win its only year in the AAC
Mar 11, 2014, 3:00 PM EDT
The American came into this season as a big unknown, but with five likely NCAA Tournament teams and three All-Americans, this is one of the better leagues in college basketball this season. Can Louisville win the league in its only year in the American or will Cincinnati, Memphis, SMU or UConn get in the way?
Mar 11, 2014, 2:44 PM EDT
Vegas is good at predicting winners. Here are their odds for all of the major conference tournaments.
Mar 11, 2014, 2:34 PM EDT
Four automatic bids will be earned on Tuesday night, with the West Coast Conference title game headlining.
Mar 11, 2014, 1:16 PM EDT
Doug McDermott. Player of the Year. This shouldn’t come as a surprise to anyone.
- Bracketology: Gonzaga grabs WCC title, BYU waits 0
- 2014 Pac-12 Tournament Preview: No. 4 Arizona looks to cap dominant campaign 1
- 2014 Mountain West Tournament Preview: San Diego State, New Mexico clear favorites in Las Vegas 0
- 2014 American Athletic Conference Tournament Preview: Louisville looks to win its only year in the AAC 1
- NBCSports.com National Player of the Year: Doug McDermott, Creighton 2
- 2014 ACC Tournament Preview: Will a newcomer crash the party in Greensboro? 1
- NBCSports.com National Freshman of the Year: Jabari Parker, Duke 3
- NBCSports.com’s 2014 College Basketball All-Americans (12)
- Wichita State will head into the NCAA tournament 34-0 as a No. 1 seed (12)
- Assigned Reading: Dean Smith’s health continues to deteriorate (6)
- No. 1 Florida’s undefeated SEC season not just a by-product of their league (6)
- South Carolina suspends Frank Martin for regular season finale at Mississippi State (5)