Skip to content

Eau de Jordan, with a soupcon of Roy Williams?

Jun 22, 2013, 4:16 PM EDT

photo via masik.com photo via masik.com

What’s that smell?

It’s University of North Carolina, the new scent from Masik Collegiate Fragrances. They’ve done studies, you know. 60% of the time, it works every time. It’s quite pungent. It stings the nostrils, in a good way.

I’m kidding, of course, but this very real scent is on the market, and selling like hotcakes. The men’s UNC fragrance is currently sold out on the Masik home page (women might be taking a little longer to warm up to the idea – still plenty of the ladies’ scent to go around). UNC is just one of the programs to lend its name and logo to Masik for the venture, however. Fragrances for Florida, Penn State, Tennessee and several other powerhouse programs have been launched to great acclaim over the past year.

There are no bits of real apex predator feline in this one, however, even if you’re a Penn State alum.

For example, eau de Penn State features blue cypress and cracked pepper vapor for men and white patchouli and vanilla for women. Louisiana State’s purple and gold palette is captured by notes of plum, golden bourbon and honey. North Carolina is not redolent of Michael Jordan (a Tar Heel alum), but an Old South combo of orange, jasmine and violet.

As with anything in the collegiate sports world, the current batch of fragrances is mostly inspired by rabid football fan bases, but the UNC cologne gives us some hope. Perhaps the newly-coalesced American Athletic Conference can partner up with Masik to give us UCONN – Awakening the Husky in all of us, or the Big East can launch MARQUETTE – Guaranteed to smell better than Buzz Williams’ game-day laundry. I’d be curious to know what Rutgers: the Perfume would smell like.

There is one big-time school I think should stay out of the market altogether, though. Under no circumstances can I foresee a bright future for a cologne called Pitt.

Eric Angevine is the editor of Storming the Floor. He tweets @stfhoops.

Latest Posts
  1. Oregon releases non-conference schedule that includes four NCAA tournament teams

    Jul 2, 2015, 7:40 PM EDT

    Dana Altman AP

    Oregon still has a date to fill (December 29), which the school expects to be filled by an in-state opponent.

  2. MAAC announces change to conference tournament format

    Jul 2, 2015, 5:50 PM EDT

    Hampton v Manhattan Getty Images

    Nine programs voted for the change, with Manhattan voting against it and Quinnipiac abstaining.

  3. Re-ranking the recruiting classes: Who are the 25 best players in the Class of 2007?

    Jul 2, 2015, 3:45 PM EDT

    AP Photo/Jeffrey Phelps AP Photo/Jeffrey Phelps

    The Class of 2007 produced some very good players, including one who’s an NBA MVP and others who have developed into perennial all-stars.

  4. Tennessee unveils new Nike jersey designs (PHOTOS)

    Jul 2, 2015, 2:53 PM EDT

    UTSports.com UTSports.com

    I’m a big fan of these, particularly the dark grey ones.

  5. Cal lost two commitments, including a top 75 recruit, on Wednesday

    Jul 2, 2015, 9:27 AM EDT

    Getty Images Getty Images

    The Golden Bears should still be alright this season.

  6. Former California commit headed to Oklahoma State

    Jul 1, 2015, 10:05 PM EDT

    Travis Ford Travis Ford

    Dillard becomes Oklahoma State’s fourth addition to the program.

  7. United States U19 team rolls past Argentina at FIBA World Championships

    Jul 1, 2015, 9:00 PM EDT

    Nike Elite Youth Basketball League Getty Images

    Next up for the United States is Italy, and they could run into hosts Greece in the semifinals.

  8. San Diego State signee requests release from National Letter of Intent

    Jul 1, 2015, 8:10 PM EDT

    Steve Fisher AP

    Jones recently received his qualifying score on the SAT, only to inform SDSU that he wanted to be released from his NLI.

  9. Former Illinois women’s basketball players file lawsuit against athletic director, head coach and former assistant

    Jul 1, 2015, 6:45 PM EDT

    Matt Bollant (AP Photo) AP

    AD Mike Thomas stated in May that there would be an investigation into the allegations.

  10. Re-ranking the recruiting classes: Who are the 25 best players from the Class of 2006?

    Jul 1, 2015, 5:03 PM EDT

    Getty Images Getty Images

    KD, Stephen and Russ lead the way, and two of those three weren’t even ranked coming out of high school.

  11. Three-star 2015 forward Roman Davis commits to California

    Jul 1, 2015, 4:50 PM EDT

    Cuonzo Martin AP

    Cal already has two members of its 2015 class on campus, and they added another to the mix Wednesday.

  12. Is a seven-foot Greek center considering playing college ball in the US?

    Jul 1, 2015, 3:54 PM EDT

    Getty Images Getty Images

    He’s currently teammates with a soon-to-be Oregon Duck. Hmm …

  13. Cincinnati lands two commitments on Wednesday

    Jul 1, 2015, 1:53 PM EDT

    AP Photo AP Photo

    That makes three commitments in 24 hours for Cincinnati.

  14. Penn State lands commitment from UConn transfer

    Jul 1, 2015, 12:30 PM EDT

    AP Photo AP Photo

    Terrence Samuel was recruited over at UConn.

  15. Star Kansas freshman Carlton Bragg injured on trip to South Korea

    Jul 1, 2015, 11:24 AM EDT

    Kelly Kline, Getty Images Kelly Kline, Getty Images

    Kansas is in South Korea repping the USA in the World University Games.

  16. Minnesota coach Richard Pitino comments on Jarvis Johnson situation

    Jul 1, 2015, 10:00 AM EDT

    (Getty Images) Getty Images

    Minnesota head coach Richard Pitino gave his take on the situation surrounding Jarvis Johnson.