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Final Four beat BCS bowls and NBA Finals in TV ratings

Jun 22, 2013, 7:26 PM EDT

Michigan v Louisville Getty Images

A recent article from Sports Media Watch told us something we already knew: the Final Four is great television, and hugely popular.

According to the site, the recent, thrilling NBA finals came in second in viewership in the all-important demographic of males aged 18-49, with an average 7.1 rating over the seven-game series. The Final Four was numero uno in live sports.

In a way, this is kind of an apples-to-oranges comparison. The Final Four is three single-elimination games, while the NBA Finals can be anywhere from four to seven games, with elimination not even a possibility over the first three contests. The stakes are rather different in that respect.

Still, it has to be interesting to hoops fans to note that both events finished higher than the five BCS Bowl games. The Final Four was tabbed with a 11.4 rating, and an unofficial average of 18.2 million viewers. The BCS games drew an 8.8 with 15.1 million sets of eyeballs trained toward football.

The comparison is a bit of a chimera, but interesting nonetheless. While your average regular-season football contest out of the Big Ten or SEC will whoop just about any college hoops game you can imagine, basketball purists can rest assured that our postseason is still the best thing in sports – the numbers back us up on that.

Eric Angevine is the editor of Storming the Floor. He tweets @stfhoops.

  1. frug - Jun 23, 2013 at 12:51 AM

    According to the site, the recent, thrilling NBA finals came in second in viewership in the all-important demographic of males aged 18-49, with an average 7.1 rating over the seven-game series. The Final Four was numero uno in live sports.

    That isn’t even close to what it said. SMW stated that the Final Four beat the NBA Finals, BCS, and World Series.

    While the Final Four’s TV ratings are unquestionably excellent, the it was nowhere near being the number one event in live sports (that would be the Super Bowl).

  2. stuarcl - Jun 23, 2013 at 7:48 PM

    Talk about apples to oranges, the BCS national championship game had 26.4 million viewers. Trying to average all 5 out as a means to compare is like averaging in the final four with nit and FBI. Not to mention the BCS games were on pay cable instead of network TV. And if you throw in the NFL playoffs, the first game I found, a wild card matchup, had 38 million viewers. Numbers can be massaged anyway you want but show me any basketball game with 26 million viewers and then talk about the best thing in sports.

  3. stuarcl - Jun 23, 2013 at 7:50 PM

    CBI not FBI. Thx auto correct.

  4. barnesaintnoble - Jun 24, 2013 at 1:45 AM

    MICHIGAN

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