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Ivy League prepares to join the webstreaming revolution

Jun 22, 2013, 8:22 PM EDT

photo courtesy ivyleaguesports.com photo courtesy ivyleaguesports.com

TV time is hard to come by for any basketball league outside the BCS. The Mountain West and WCC have been able to grab a little more than most, simply because they play late enough to fill a time slot that East Coast markets don’t really know what to do with.

As John Templon of NYC Buckets noted recently, that gap has been ably filled by various webstreaming services, pioneered in 2005 by the Horizon League Network. The HLN was a grass-roots collaboration between the league and a Butler grad who formed his own streaming service. For many leagues following in the Horizon’s footsteps, an existing service makes more sense.

That’s the route the Ivy League is taking, joining up with NeuLion. The fast-growing webstreaming service already works with several of the league’s schools on an individual basis, but the new service will unite the Ancient Eight on one platform, where league lovers can go to find all meaningful games in the league with the most meaningful regular season in the NCAA.

Available to subscribers in August, The Ivy League Digital Network will be accessible on multiple devices, including PCs, smartphones and tablets, allowing for an all-new nine (9)-channel network of Ivy League action anytime, anywhere. Each of the conference’s eight (8) schools will have their own individual channel and the Ivy League will have its own League-wide channel featuring all available digital content across the conference.

The new network, powered by the NeuLion College Platform, will provide live and on-demand video and audio content from each school with interactive touch points that will consistently offer a personalized experience for Ivy League fans everywhere.

It’s a pay service, which isn’t really the worst thing ever. In order for hoops obsessives to get hyper-local games on TV, an additional satellite or cable package is a must-have, so you end up paying for it anyway. To get high-quality video and other league-specific content when you want it, where you want it (mobile devices for the win), for a league that doesn’t have a television deal, is a pretty good deal.

Eric Angevine is the editor of Storming the Floor. He tweets @stfhoops.

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