Jul 21, 2013, 10:15 AM EDT
Schools and conferences are always looking for ways to gain additional exposure, but usually that exposure is relegated to just within the the United States. For the Pac-12 conference, however, they are seeking to take their brand to a global level with an initiative in China.
It’s no secret that China presents robust opportunities, which is why the Pac-12 believes that there is serious potential for an increase in research collaboration between schools in the conference and universities in China, boost Chinese enrollment at Pac-12 schools, and possibly garner Chinese investment in the conference.
As reported by Jon Wilner of College Hotline, the Pac-12 launched a globalization initiative two years ago with a focus on China. There are many ways to cultivate a relationship between the Pac-12 and China, but using athletics — specifically basketball and volleyball — as a means of strengthening the league’s relationship with Chinese universities and businesses is an integral aspect of the initiative. Basketball, along with volleyball, are two of China’s most popular sports.
Pac-12 commissioner Larry Scott said: “We use the term ‘front porch’ to describe the potential role athletics can play for the universities … how athletics can create opportunities for the universities more broadly.”
It isn’t uncommon for schools to take summer trips to Europe and other foreign countries, but it isn’t too often that regular season games take place overseas — remember last year Connecticut and Michigan State kicked their seasons off at the Ramstein Air Base in Germany.
Just last summer, UCLA men’s basketball played exhibition games in China, and fortunately they fared better than the Georgetown team who threw haymakers and punches in a vicious brawl while in China.
According to Scott, there are not any plans to take Pac-12 football to China as there is little interest in American football there, but don’t rule out the possibility of a regular season game — maybe even a conference game — taking place in China. Of course there are logistical issues that must be taken into consideration, but it’s important to recognize that the higher-ups in the Pac-12 are on board with such an idea.
I’m not sure how thrilled some of the Pac-12 basketball coaches and teams would be of a game like this as a trip to China in the middle of the season can really wear on a team, but the exposure the Pac-12 would receive is undeniable. With more and more foreign players making their way into the college game every year, perhaps a Pac-12 school would land the next Yao Ming on their roster if annual games are played. That wouldn’t be a bad trade-off, would it?
You can find Kevin on twitter @KLDoyle11
Tourney Snacks: Kentucky, Notre Dame win in Midwest; Arizona, Wisconsin advance to set up Elite Eight rematch
Mar 27, 2015, 1:45 AM EDT
The Elite Eight will feature a rematch in the West Regional between Arizona and Wisconsin and Kentucky battling Notre Dame in the Midwest Regional.
Mar 27, 2015, 1:00 AM EDT
Kentucky’s win also means that the Big 12 is down to one team: Oklahoma.
Mar 27, 2015, 12:59 AM EDT
Arizona played slightly better on both ends of the floor in the second half, and they’ll take on No. 1 Wisconsin as a result.
Mar 27, 2015, 12:48 AM EDT
If you are going to talk, you better be able to back it up
Mar 27, 2015, 12:19 AM EDT
The schedule for Saturday has been released.
Mar 27, 2015, 12:11 AM EDT
Jalen Reynolds dunks everything he gets his hands on, it seems.
Mar 27, 2015, 12:06 AM EDT
No. 1 Kentucky looked completely dominant in an easy win over No. 5 West Virginia.
Mar 27, 2015, 12:03 AM EDT
This is nasty.
Mar 26, 2015, 9:59 PM EDT
After Dekker scored 15 points in the first half, Kaminksy scored 15 in the second half for the Badgers.
Mar 26, 2015, 9:24 PM EDT
It’s Notre Dame’s first Elite 8 since 1979.
Mar 26, 2015, 7:30 PM EDT
New Mexico is losing a wing.
Mar 26, 2015, 6:20 PM EDT
Dukes averaged 2.1 points in 7.2 minutes of action per game.
Mar 26, 2015, 5:35 PM EDT
Josh Jackson, the No. 1 player in the Class of 2016, is down to nine schools.
Mar 26, 2015, 4:24 PM EDT
Adam Smith averaged a team-high 13.4 points per game as a redshirt junior.
Mar 26, 2015, 3:13 PM EDT
This is a strong stance from the NCAA.
Mar 26, 2015, 1:53 PM EDT
Dean Smith was unique, that is for sure.
Mar 26, 2015, 1:25 PM EDT
Here is the schedule for the Sweet 16
Mar 26, 2015, 1:16 PM EDT
Will Tyndall be able to survive the investigation?
Mar 26, 2015, 12:53 PM EDT
Archie Miller is one of the hottest names in coaching, and Dayton is trying to keep him around as long as possible.
Mar 26, 2015, 12:10 PM EDT
Xavier’s reached the Sweet 16 in five of the last eight seasons, but is there a point where that won’t be good enough?
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