Skip to content

Pac-12 using basketball as a means to gain exposure in China

Jul 21, 2013, 10:15 AM EDT

Pac-12

Schools and conferences are always looking for ways to gain additional exposure, but usually that exposure is relegated to just within the the United States. For the Pac-12 conference, however, they are seeking to take their brand to a global level with an initiative in China.

It’s no secret that China presents robust opportunities, which is why the Pac-12 believes that there is serious potential for an increase in research collaboration between schools in the conference and universities in China, boost Chinese enrollment at Pac-12 schools, and possibly garner Chinese investment in the conference.

As reported by Jon Wilner of College Hotline, the Pac-12 launched a globalization initiative two years ago with a focus on China. There are many ways to cultivate a relationship between the Pac-12 and China, but using athletics — specifically basketball and volleyball — as a means of strengthening the league’s relationship with Chinese universities and businesses is an integral aspect of the initiative. Basketball, along with volleyball, are two of China’s most popular sports.

Pac-12 commissioner Larry Scott said: “We use the term ‘front porch’  to describe the potential role athletics can play for the universities … how athletics can create opportunities for the universities more broadly.”

It isn’t uncommon for schools to take summer trips to Europe and other foreign countries, but it isn’t too often that regular season games take place overseas — remember last year Connecticut and Michigan State kicked their seasons off at the Ramstein Air Base in Germany.

Just last summer, UCLA men’s basketball played exhibition games in China, and fortunately they fared better than the Georgetown team who threw haymakers and punches in a vicious brawl while in China.

According to Scott, there are not any plans to take Pac-12 football to China as there is little interest in American football there, but don’t rule out the possibility of a regular season game — maybe even a conference game — taking place in China. Of course there are logistical issues that must be taken into consideration, but it’s important to recognize that the higher-ups in the Pac-12 are on board with such an idea.

I’m not sure how thrilled some of the Pac-12 basketball coaches and teams would be of a game like this as a trip to China in the middle of the season can really wear on a team, but the exposure the Pac-12 would receive is undeniable. With more and more foreign players making their way into the college game every year, perhaps a Pac-12 school would land the next Yao Ming on their roster if annual games are played. That wouldn’t be a bad trade-off, would it?

You can find Kevin on twitter @KLDoyle11

Latest Posts
  1. Frank Mason playing with sore wrist for Kansas in World University Games

    Jul 7, 2015, 10:30 PM EDT

    AP AP

    The junior point guard is one of several banged up Jayhawks.

  2. Michigan State’s Eron Harris suspended indefinitely following drunk driving arrest

    Jul 7, 2015, 9:06 PM EDT

    AP AP

    Eron Harris averaged 17.2 points per game for West Virginia in the 2013-14 season.

  3. Top 10 plays from the FIBA U19 World Championships

    Jul 7, 2015, 8:17 PM EDT

    AP AP

    Jalen Brunson, Harry Giles, Jayson Tatum, Tyler Dorsey and Terrance Ferguson were included in the top plays.

  4. Trae Jefferson commits to Texas Southern

    Jul 7, 2015, 6:52 PM EDT

    Getty Images Getty Images

    Mike Davis has one of the most entertaining players joining the program.

  5. Re-ranking Recruiting Classes: Who are the 25 best players from the Class of 2010?

    Jul 7, 2015, 4:21 PM EDT

    Kyrie Irving (Getty Images) Getty Images

    The No. 1 player from 2010 turned into one of the biggest busts in recent memory.

  6. Coach K shares a story of the time he got a picture with Beyonce

    Jul 7, 2015, 12:30 PM EDT

    Twitter Twitter

    See, he’s just a creepy fanboy like the rest of us!

  7. Rematch of the 2000 national title game scheduled for 2015

    Jul 7, 2015, 12:18 PM EDT

    izzo Getty Images

    Michigan State will be hosting Florida, with a return game in Gainesville in two years.

  8. Highlights of Kansas blowing out Chile in the World University Games

    Jul 7, 2015, 11:16 AM EDT

    billself Getty Images

    The Jayhawks … err, Americans … are now 3-0 in the event.

  9. Four-star Class of 2016 point guard decommits from Oklahoma

    Jul 6, 2015, 10:47 PM EDT

    payton-pritchard-2412-xl-e1405347706789

    Four-star point guard Payton Pritchard is going to explore his options heading into the July live evaluation period.

  10. Northwestern adds four-star Class of 2016 center to recruiting class

    Jul 6, 2015, 10:25 PM EDT

    barret benson

    Northwestern continues to get good local pick-ups in the 2016 class.

  11. La Salle guard will transfer and become immediately eligible

    Jul 6, 2015, 8:30 PM EDT

    NEW YORK, NY - MARCH 12:  Khalid Lewis #23 of the La Salle Explorers looks on against the Massachusetts Minutemen during the Second Round of the Atlantic 10 Basketball Tournament at Barclays Center on March 12, 2015 in the Brooklyn borough of New York City. La Salle Explorers defeated the Massachusetts Minutemen 76-69  (Photo by Mike Stobe/Getty Images) Getty Images

    La Salle is losing an experienced guard to transfer.

  12. Report: Tennessee incoming freshman point guard still not enrolled

    Jul 6, 2015, 7:15 PM EDT

    lamonte turner

    One of Tennessee’s only options at point guard is enrolling closer to the school year.

  13. Four-star Class of 2016 shooting guard favors 10 schools

    Jul 6, 2015, 5:45 PM EDT

    (Nike) (Nike)

    One of the better shooting guards in the country is focused on 10 schools.

  14. Michigan basketball will change to Jordan Brand from adidas as school announces new Nike deal

    Jul 6, 2015, 4:30 PM EDT

    AP Photo AP

    Michigan is going with the Jumpman under its new apparel agreement.

  15. Syracuse, not Kentucky, leads the nation in average attendance

    Jul 6, 2015, 2:48 PM EDT

    Jim Boeheim AP

    Kentucky had led the nation in average attendance for eight straight years.

  16. Florida State lands commitment from five-star 2016 prospect

    Jul 6, 2015, 12:53 PM EDT

    Screen Shot 2015-07-06 at 12.52.11 PM

    Jonathan Isaac is loaded with potential.