Jul 21, 2013, 10:15 AM EDT
Schools and conferences are always looking for ways to gain additional exposure, but usually that exposure is relegated to just within the the United States. For the Pac-12 conference, however, they are seeking to take their brand to a global level with an initiative in China.
It’s no secret that China presents robust opportunities, which is why the Pac-12 believes that there is serious potential for an increase in research collaboration between schools in the conference and universities in China, boost Chinese enrollment at Pac-12 schools, and possibly garner Chinese investment in the conference.
As reported by Jon Wilner of College Hotline, the Pac-12 launched a globalization initiative two years ago with a focus on China. There are many ways to cultivate a relationship between the Pac-12 and China, but using athletics — specifically basketball and volleyball — as a means of strengthening the league’s relationship with Chinese universities and businesses is an integral aspect of the initiative. Basketball, along with volleyball, are two of China’s most popular sports.
Pac-12 commissioner Larry Scott said: “We use the term ‘front porch’ to describe the potential role athletics can play for the universities … how athletics can create opportunities for the universities more broadly.”
It isn’t uncommon for schools to take summer trips to Europe and other foreign countries, but it isn’t too often that regular season games take place overseas — remember last year Connecticut and Michigan State kicked their seasons off at the Ramstein Air Base in Germany.
Just last summer, UCLA men’s basketball played exhibition games in China, and fortunately they fared better than the Georgetown team who threw haymakers and punches in a vicious brawl while in China.
According to Scott, there are not any plans to take Pac-12 football to China as there is little interest in American football there, but don’t rule out the possibility of a regular season game — maybe even a conference game — taking place in China. Of course there are logistical issues that must be taken into consideration, but it’s important to recognize that the higher-ups in the Pac-12 are on board with such an idea.
I’m not sure how thrilled some of the Pac-12 basketball coaches and teams would be of a game like this as a trip to China in the middle of the season can really wear on a team, but the exposure the Pac-12 would receive is undeniable. With more and more foreign players making their way into the college game every year, perhaps a Pac-12 school would land the next Yao Ming on their roster if annual games are played. That wouldn’t be a bad trade-off, would it?
You can find Kevin on twitter @KLDoyle11
Sep 18, 2014, 7:04 PM EDT
Mizzou Arena’s just ten years old, but the school has found some areas that need renovating.
Sep 18, 2014, 5:52 PM EDT
Freeberg makes the move from the College of Charleston to The Citadel, with J.D. Powell headed in the opposite direction.
Sep 18, 2014, 4:50 PM EDT
Calipari tweeted that if the coaches gained an advantage from helping revitalize USA Basketball he “doesn’t begrudge them in the least.”
Sep 18, 2014, 3:00 PM EDT
An important member in a 2015 class lacking guards has set a decision date.
Sep 18, 2014, 2:00 PM EDT
John Calipari helped some campers waiting for Kentucky’s Big Blue Madness sleep a little easier by giving away a mattress and some pillows.
Sep 18, 2014, 1:08 PM EDT
Baylor will be without an incoming recruit for the 2014-15 season.
Sep 18, 2014, 11:56 AM EDT
Coach K responded to recent criticisms lobbied at him about unfair recruiting advantages as USA Basketball’s coach.
Sep 18, 2014, 11:00 AM EDT
Providence is hoping a key member of its backcourt will be healthy this season after two straight years with a shoulder injury.
Sep 18, 2014, 10:05 AM EDT
One five-star prospect heard a recruiting pitch centered on LeBron James’ homecoming to Cleveland.
Sep 18, 2014, 9:10 AM EDT
Vince Carter highlight reels are still the best.
Sep 17, 2014, 11:25 PM EDT
With Isaiah Briscoe moving on to the college ranks next summer, Duval could be the next elite guard produced by the Playaz Basketball Club.
Sep 17, 2014, 10:10 PM EDT
Last year’s Hoops on the Haasephalt event attracted nearly 4,000 fans on the UAB campus.
Sep 17, 2014, 8:26 PM EDT
Despite rumors to the contrary, one of the best players in the Class of 2015 is 100 percent committed to attending LSU next year.
Sep 17, 2014, 6:55 PM EDT
“The Grateful Red” snapped up every available ticket within five minutes Wednesday morning.
Sep 17, 2014, 4:55 PM EDT
The Nittany Lions return five of their top six scorers from a team that finished the 2013-14 season with a 16-18 record (6-12 Big Ten).
Sep 17, 2014, 4:04 PM EDT
Jim Boeheim is not one to bite his tongue around the media.
Sep 17, 2014, 3:16 PM EDT
Tucker is a powerful dunker at 6-foot-4
Sep 17, 2014, 1:43 PM EDT
Is Oliver Purnell is tapping into a D.C. pipeline?
Sep 17, 2014, 1:08 PM EDT
Walker is currently suspended from the Texas team.
Sep 17, 2014, 12:15 PM EDT
Missouri will move on with team-related activities without two freshmen following an arrest.
- Kentucky’s John Calipari offers his thoughts on USA Basketball critiques 0
- Coach K responds to USA Basketball criticism during press conference 0
- A key piece for Providence is cleared for full-contact practice 0
- Jim Boeheim calls Yahoo’s Coach K story ‘completely off-base’ 8
- Jalen Rose believes Chris Webber should apologize for what happened at Michigan 4
- Thoughts on Antonio Blakeney, shoe companies and decommitments 1
- Top prospect in Class of 2014 signs endorsement deal with Under Armour 1
- Jim Boeheim calls Yahoo’s Coach K story ‘completely off-base’ (8)
- Former Indiana guard A.J. Guyton writes an open letter to Bob Knight (6)
- Big Blue Nation already camping out for Big Blue Madness? (PHOTO) (5)
- USA Basketball, Mike Krzyzewski and thoughts on today’s ‘takedown’ (4)
- Jalen Rose believes Chris Webber should apologize for what happened at Michigan (4)