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Pac-12 Networks sign digital distribution deal

Sep 7, 2013, 9:31 PM EDT

Larry Scott AP

You may remember that broad distribution of the Pac-12 Network is being held up by DirecTV, which has balked at assigning bandwidth to the upstart sports network. Only the Big Ten Network has managed to make a profit running its own network, and other BCS conferences – most notably the SEC – have turned to big-time partners like ESPN to ensure distribution.

Going it alone, the Pac-12 may do battle with DirecTV for a while yet. But they have added a major piece of the distribution puzzle this week, signing on with AT&T U-verse today. There was no standing on ceremony, either. The network went live on AT&T U-verse immediately, so more homes were able to tune in today’s football games.

From the official press release:

With the deal, Pac-12 Networks now is available on four of the top six distributors in the U.S., and more than 50 television providers overall. Existing partners continue to launch Pac-12 Networks in more markets around the country including Comcast in Chicago, Time Warner Cable in the Midwest, and Cox in New England and the Washington DC area, among others.

As always, football is driving the bus on this deal, but a couple of months from now, college hoops fans on the left coast will have more opportunities to see their favorite teams lace ‘em up.

One of the most interesting aspects of the U-verse deal is the plan to make the Pac-12 Network available on mobile devices such as phones, tablets and PCs. Sneak-watching sports at work just gets easier every day.

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