Sep 17, 2013, 11:13 AM EDT
There may not be a more contentious debate in all of college athletics than whether or not the players that generate so many billions of dollars in revenue should receive a larger cut of those profits.
Conferences are signing billion-dollar deals for the rights to broadcast their games. The NCAA tournament is responsible for generating roughly three-quarters of the organization’s annual revenue. Every “scandal” involving college athletics that breaks further proves that these athletes have value; that there are people willing to spend their hard-earned money on these athletes.
Maybe it’s the $500 handshakes that football players were getting at Oklahoma State. Or maybe it’s the money that agents were willing to spend on players like Alabama lineman DJ Fluker or Kansas shooting guard Ben McLemore to ensure that they would become a client when they graduated. Or maybe it’s the thousands of dollars that Johnny Manziel was able to pocket simply by signing his name on a bunch of helmets.
Whatever the case may be, it’s becoming more and more difficult to justify the idea that the best athletes in revenue sports are getting a fair deal being limited to a college scholarship.
But according to NCAA president Mark Emmert, it’s unlikely that will change any time soon.
”One thing that sets the fundamental tone is there’s very few members and, virtually no university president, that thinks it’s a good idea to convert student-athletes into paid employees. Literally into professionals,” NCAA President Mark Emmert said Monday at Marquette University as part of the school’s ‘On the Issues’ forum. ”Then you have something very different from collegiate athletics. One of the guiding principles (of the NCAA) has been that this is about students who play sports.”
Emmert also questioned why an athlete that wants to be a professional would bother going to college.
”It’s a dynamic tension that we really need to work on because it’s at heart of part of what talking about here,” he said. “Why would we want to force someone to go to school when they really don’t want to be there? But if you’re going to come to us, you’re going to be a student.”
Why would an athlete want to play in college?
Well, quite simply, because the best way for a prodigy to make their way to the NBA is through the NCAA. Going straight to the D-League doesn’t get these kids the kind of exposure that college basketball does. The same can be said for Europe.
The bottom-line is that this a pitch that Emmert is going to have to continue to sell, because there are so many administrators like him that cash six and seven figure checks thanks to amateurism keeping the money flowing. The NCAA doesn’t pay taxes and puts severe limits on the amount that the people generating the revenue can bring in (a scholarship isn’t enough, but it is reimbursement). If that changes, if there is less money to go around, the cuts have to come from somewhere.
And I’d be willing to bet that Emmert, and the people that made Emmert the (handsomely-paid) face of their organization don’t want to see their bottom-line affected.
Aug 27, 2014, 12:28 PM EDT
He’s broached the subject a number of times this summer.
Aug 27, 2014, 11:03 AM EDT
At this point, comparing the two is unfair to Irvin.
Aug 27, 2014, 9:26 AM EDT
It may not be surprising, then, to hear that their new head coach is a product of Shaka Smart’s VCU staff.
Aug 27, 2014, 12:03 AM EDT
Richard Pitino had five recruits scheduled to join the program.
Aug 26, 2014, 9:45 PM EDT
The College of Charleston is looking to replace Doug Wojcik, who was fired on Aug. 5.
Aug 26, 2014, 8:07 PM EDT
This is the first commit in the Beavers’ Class of 2015.
Aug 26, 2014, 7:30 PM EDT
The 6-foot-10 big man was dismissed from Missouri on April 10.
Aug 26, 2014, 6:00 PM EDT
Some of the best high school players in the country appeared in Elite 24 this weekend in Brooklyn.
Aug 26, 2014, 5:15 PM EDT
Dayton adds depth to its point guard position for the 2014-2015 season.
Aug 26, 2014, 4:26 PM EDT
The younger brother of Enes Kanter will join the favorite to win the Horizon League.
Aug 26, 2014, 3:54 PM EDT
Porter Moser’s team should still take a step forward in the Missouri Valley.
Aug 26, 2014, 3:38 PM EDT
Pastner continues to recruit the state of Tennessee well.
Aug 26, 2014, 2:55 PM EDT
Some teams are unlucky in losses. It’s not bad luck when you blow games you should have won, though.
Aug 26, 2014, 1:09 PM EDT
Our top ten is different, but not by that much.
Aug 26, 2014, 11:30 AM EDT
According to a report, there are six sites vying for four Final Fours between 2017 and 2020.
Aug 26, 2014, 10:15 AM EDT
Value Add is college basketball’s equivalent to WARP.
Aug 25, 2014, 11:10 PM EDT
UTEP took a blow to its 2014-15 season as two freshmen failed to make the roster.
Aug 25, 2014, 10:10 PM EDT
Xavier went 4-0 on a preseason trip to Brazil and got a lot of playing time for its inexperienced team.
Aug 25, 2014, 9:10 PM EDT
UConn gave a scholarship to a former walk-on.
Aug 25, 2014, 8:10 PM EDT
Former Ole Miss guard Marshall Henderson will get a shot to play professionally in Europe.
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