Sep 17, 2013, 11:13 AM EDT
There may not be a more contentious debate in all of college athletics than whether or not the players that generate so many billions of dollars in revenue should receive a larger cut of those profits.
Conferences are signing billion-dollar deals for the rights to broadcast their games. The NCAA tournament is responsible for generating roughly three-quarters of the organization’s annual revenue. Every “scandal” involving college athletics that breaks further proves that these athletes have value; that there are people willing to spend their hard-earned money on these athletes.
Maybe it’s the $500 handshakes that football players were getting at Oklahoma State. Or maybe it’s the money that agents were willing to spend on players like Alabama lineman DJ Fluker or Kansas shooting guard Ben McLemore to ensure that they would become a client when they graduated. Or maybe it’s the thousands of dollars that Johnny Manziel was able to pocket simply by signing his name on a bunch of helmets.
Whatever the case may be, it’s becoming more and more difficult to justify the idea that the best athletes in revenue sports are getting a fair deal being limited to a college scholarship.
But according to NCAA president Mark Emmert, it’s unlikely that will change any time soon.
”One thing that sets the fundamental tone is there’s very few members and, virtually no university president, that thinks it’s a good idea to convert student-athletes into paid employees. Literally into professionals,” NCAA President Mark Emmert said Monday at Marquette University as part of the school’s ‘On the Issues’ forum. ”Then you have something very different from collegiate athletics. One of the guiding principles (of the NCAA) has been that this is about students who play sports.”
Emmert also questioned why an athlete that wants to be a professional would bother going to college.
”It’s a dynamic tension that we really need to work on because it’s at heart of part of what talking about here,” he said. “Why would we want to force someone to go to school when they really don’t want to be there? But if you’re going to come to us, you’re going to be a student.”
Why would an athlete want to play in college?
Well, quite simply, because the best way for a prodigy to make their way to the NBA is through the NCAA. Going straight to the D-League doesn’t get these kids the kind of exposure that college basketball does. The same can be said for Europe.
The bottom-line is that this a pitch that Emmert is going to have to continue to sell, because there are so many administrators like him that cash six and seven figure checks thanks to amateurism keeping the money flowing. The NCAA doesn’t pay taxes and puts severe limits on the amount that the people generating the revenue can bring in (a scholarship isn’t enough, but it is reimbursement). If that changes, if there is less money to go around, the cuts have to come from somewhere.
And I’d be willing to bet that Emmert, and the people that made Emmert the (handsomely-paid) face of their organization don’t want to see their bottom-line affected.
Former Nevada forward Cole Huff free to transfer to non-Mountain West schools in southern California
Apr 17, 2014, 9:40 PM EDT
The number of schools that former Nevada forward Cole Huff is prohibited from transferring to has been cut down to 38 following an appeals hearing Thursday.
Apr 17, 2014, 9:07 PM EDT
NCAA tournament participants Cincinnati, Creighton and North Carolina Central part of eight-team field in inaugural Emerald Coast Classic.
Apr 17, 2014, 8:16 PM EDT
The order of protection filed against former Missouri forward Zach Price by Earnest Ross was thrown out Thursday.
Apr 17, 2014, 7:17 PM EDT
After leading Green Bay to a 24-win season, head coach Brian Wardle’s been rewarded with a new five-year contract.
Apr 17, 2014, 5:56 PM EDT
Gonzaga’s added a fourth member to its 2014 recruiting class, with the son of Hall of Famer Arvydas Sabonis making his pledge to join the program.
Apr 17, 2014, 5:06 PM EDT
Former Houston players Danuel House and TaShawn Thomas met with an appeals committee Thursday in hopes of getting released from their respective scholarships.
Apr 17, 2014, 4:19 PM EDT
Rodney Hood is following Jabari Parker to the league.
Apr 17, 2014, 4:03 PM EDT
Is Frank Haith getting out of Missouri before they kick him out?
Apr 17, 2014, 3:25 PM EDT
Kentucky is still waiting to hear from four players on their NBA decision.
Apr 17, 2014, 2:33 PM EDT
UCLA will be a contender in the Pac-12 next season with Jordan Adams returning to school.
Apr 17, 2014, 1:45 PM EDT
With less than stellar reviews from NBA folks, might the Harrisons be leaning towards a return to Lexington?
Apr 17, 2014, 12:35 PM EDT
Parker will be a top three pick in the draft.
Apr 17, 2014, 12:30 PM EDT
Jacksons path from Murray State to Southeastern Louisiana is wild.
Apr 17, 2014, 11:43 AM EDT
Hill wrote a nice note to Marquette fans to thank them.
Apr 17, 2014, 10:30 AM EDT
Five protesters from the Westboro Baptist Church showed up at UMass on Wednesday. 1,500 students rallied in response.
Apr 16, 2014, 10:59 PM EDT
Caris LeVert reiterated his decision to return to Michigan for his junior year at the team’s postseason banquet Wednesday.
Apr 16, 2014, 8:57 PM EDT
According to a report, New Mexico State center Sim Bhullar will forego his final two seasons of eligibility to turn pro.
Apr 16, 2014, 8:24 PM EDT
After leading USC in scoring last season, Byron Wesley announced that he’ll be transferring after graduating this summer.
Apr 16, 2014, 7:25 PM EDT
Arizona State’s Jahii Carson made official the news that’s been known since October: he’ll be entering the 2014 NBA Draft.
Apr 16, 2014, 6:32 PM EDT
Former Northwestern guard/forward Kale Abrahamson will finish out his career in his home state.
- Reports: Missouri’s Frank Haith agrees to take the Tulsa job 11
- Kentucky’s James Young to enter the NBA Draft 0
- Jabari Parker is headed to the NBA 5
- It’s beyond time for college basketball to return to NBA’s early entry calendar 0
- Former Alabama player Devonta Pollard receiving interest from Kentucky 2
- 2014 NBA Draft: What early entry decisions are we still waiting for? 0
- Cuonzo Martin and Tennessee parting ways is good for everyone involved 9
- NCAA approves unlimited meals and snacks for Division I student-athletes (11)
- #UMassUnited: Thousands show to support Derrick Gordon during Westboro Baptist Church protest (11)
- Reports: Missouri’s Frank Haith agrees to take the Tulsa job (11)
- Report: Cuonzo Martin to become the new head coach at California (10)
- Cuonzo Martin and Tennessee parting ways is good for everyone involved (9)