Sep 17, 2013, 11:13 AM EST
There may not be a more contentious debate in all of college athletics than whether or not the players that generate so many billions of dollars in revenue should receive a larger cut of those profits.
Conferences are signing billion-dollar deals for the rights to broadcast their games. The NCAA tournament is responsible for generating roughly three-quarters of the organization’s annual revenue. Every “scandal” involving college athletics that breaks further proves that these athletes have value; that there are people willing to spend their hard-earned money on these athletes.
Maybe it’s the $500 handshakes that football players were getting at Oklahoma State. Or maybe it’s the money that agents were willing to spend on players like Alabama lineman DJ Fluker or Kansas shooting guard Ben McLemore to ensure that they would become a client when they graduated. Or maybe it’s the thousands of dollars that Johnny Manziel was able to pocket simply by signing his name on a bunch of helmets.
Whatever the case may be, it’s becoming more and more difficult to justify the idea that the best athletes in revenue sports are getting a fair deal being limited to a college scholarship.
But according to NCAA president Mark Emmert, it’s unlikely that will change any time soon.
”One thing that sets the fundamental tone is there’s very few members and, virtually no university president, that thinks it’s a good idea to convert student-athletes into paid employees. Literally into professionals,” NCAA President Mark Emmert said Monday at Marquette University as part of the school’s ‘On the Issues’ forum. ”Then you have something very different from collegiate athletics. One of the guiding principles (of the NCAA) has been that this is about students who play sports.”
Emmert also questioned why an athlete that wants to be a professional would bother going to college.
”It’s a dynamic tension that we really need to work on because it’s at heart of part of what talking about here,” he said. “Why would we want to force someone to go to school when they really don’t want to be there? But if you’re going to come to us, you’re going to be a student.”
Why would an athlete want to play in college?
Well, quite simply, because the best way for a prodigy to make their way to the NBA is through the NCAA. Going straight to the D-League doesn’t get these kids the kind of exposure that college basketball does. The same can be said for Europe.
The bottom-line is that this a pitch that Emmert is going to have to continue to sell, because there are so many administrators like him that cash six and seven figure checks thanks to amateurism keeping the money flowing. The NCAA doesn’t pay taxes and puts severe limits on the amount that the people generating the revenue can bring in (a scholarship isn’t enough, but it is reimbursement). If that changes, if there is less money to go around, the cuts have to come from somewhere.
And I’d be willing to bet that Emmert, and the people that made Emmert the (handsomely-paid) face of their organization don’t want to see their bottom-line affected.
Jan 25, 2015, 1:05 AM EST
I feel comfortable saying I’m a better dancer than Josh Pastner. Not by much, though.
Jan 24, 2015, 11:58 PM EST
Get caught up on everything that has happened in college basketball on Saturday.
Northwestern State staff wears special pants for ‘Suits and Sneakers’ game against McNeese State (PHOTO)
Jan 24, 2015, 11:34 PM EST
The pants worn by the coaching staff were one of the highlights in Northwestern State’s 92-68 win over McNeese State.
Jan 24, 2015, 9:31 PM EST
Crawford and his teammates are looking to rebound from the 18-point loss they suffered at Tulsa Wednesday night.
Jan 24, 2015, 9:20 PM EST
Peel finished the game with 17 points, 13 rebounds and five blocks as the Blue Devils picked up their first win in NEC play.
Jan 24, 2015, 8:34 PM EST
Baylor really needed this win, but Oklahoma has now lost three of their last four.
Jan 24, 2015, 7:20 PM EST
The Tribe bounced back from a loss at Delaware earlier in the week to move into a tie for first in the CAA.
Jan 24, 2015, 6:46 PM EST
Texas Tech hit its first five three-pointers and led by as many as 19 points in the first half of their 78-73 win over the Cyclones.
Jan 24, 2015, 5:20 PM EST
Bonkers is the only way to describe this finish.
Jan 24, 2015, 4:52 PM EST
“We are still the best team in the Big 12″ — Kansas, on Saturday.
Ohio’s Maurice Ndour beats the buzzer with a dunk after full-court inbound pass for last-second win (VIDEO)
Jan 24, 2015, 4:27 PM EST
What an unbelievable finish in the MAC.
Jan 24, 2015, 3:14 PM EST
Wilson dunks all over Georgetown’s Paul White.
Jan 24, 2015, 2:17 PM EST
Clemson’s Josh Smith is the early hero of Saturday.
Jan 24, 2015, 1:53 PM EST
White is the leading scorer and rebounder for the Hawkeyes.
Jan 24, 2015, 1:30 PM EST
Northeastern and William & Mary clash on NBCSN.
Jan 24, 2015, 12:15 PM EST
Walk-ons receiving scholarships will never get old.
Jan 24, 2015, 11:30 AM EST
The College of Charleston battles Drexel in a CAA clash on NBCSN.
Jan 24, 2015, 11:15 AM EST
Pitt will officially be without a wing for the rest of the season.
Maryland, Notre Dame, Oklahoma, Wichita State will get ‘Hard Knocks’ treatment in new all-access show
Jan 24, 2015, 10:15 AM EST
Four of the top programs in college basketball will allow Showtime to film them extensively for a new all-access show that is supposed to be similar to HBO’s popular football series “Hard Knocks.”
Jan 24, 2015, 9:00 AM EST
A big day of hoops features some more top-25 games between Big 12 opponents.
- Saturday’s Snacks: No. 18 West Virginia, Georgetown win absolute thrillers 0
- No. 11 Kansas makes a statement blowing out No. 17 Texas 1
- Bracket Update: Upcoming stretch could have major impact on Duke’s NCAA seeding 2
- Sister’s illness makes for a bittersweet homecoming for Tulsa head coach Frank Haith 0
- Weekend Preview: Things are heating up in the Big 12, plus Coach K No. 1,000? 0
- You think college basketball is unwatchable this year? Turn on an Indiana game 7
- Chase for 180: Boise State rebounds from 0-3 conference start thanks to Derrick Marks 0
- No. 6 Wisconsin utterly embarrassed No. 25 Iowa for more than one reason (13)
- The Top Ten Players that Coach K has had at Duke (12)
- You think college basketball is unwatchable this year? Turn on an Indiana game (7)
- College Basketball Talk’s Latest Top 25: So where do we rank Duke? (5)
- You Make The Call: Was this a charge on TaShawn Thomas? (VIDEO) (5)