Sep 17, 2013, 11:13 AM EDT
There may not be a more contentious debate in all of college athletics than whether or not the players that generate so many billions of dollars in revenue should receive a larger cut of those profits.
Conferences are signing billion-dollar deals for the rights to broadcast their games. The NCAA tournament is responsible for generating roughly three-quarters of the organization’s annual revenue. Every “scandal” involving college athletics that breaks further proves that these athletes have value; that there are people willing to spend their hard-earned money on these athletes.
Maybe it’s the $500 handshakes that football players were getting at Oklahoma State. Or maybe it’s the money that agents were willing to spend on players like Alabama lineman DJ Fluker or Kansas shooting guard Ben McLemore to ensure that they would become a client when they graduated. Or maybe it’s the thousands of dollars that Johnny Manziel was able to pocket simply by signing his name on a bunch of helmets.
Whatever the case may be, it’s becoming more and more difficult to justify the idea that the best athletes in revenue sports are getting a fair deal being limited to a college scholarship.
But according to NCAA president Mark Emmert, it’s unlikely that will change any time soon.
”One thing that sets the fundamental tone is there’s very few members and, virtually no university president, that thinks it’s a good idea to convert student-athletes into paid employees. Literally into professionals,” NCAA President Mark Emmert said Monday at Marquette University as part of the school’s ‘On the Issues’ forum. ”Then you have something very different from collegiate athletics. One of the guiding principles (of the NCAA) has been that this is about students who play sports.”
Emmert also questioned why an athlete that wants to be a professional would bother going to college.
”It’s a dynamic tension that we really need to work on because it’s at heart of part of what talking about here,” he said. “Why would we want to force someone to go to school when they really don’t want to be there? But if you’re going to come to us, you’re going to be a student.”
Why would an athlete want to play in college?
Well, quite simply, because the best way for a prodigy to make their way to the NBA is through the NCAA. Going straight to the D-League doesn’t get these kids the kind of exposure that college basketball does. The same can be said for Europe.
The bottom-line is that this a pitch that Emmert is going to have to continue to sell, because there are so many administrators like him that cash six and seven figure checks thanks to amateurism keeping the money flowing. The NCAA doesn’t pay taxes and puts severe limits on the amount that the people generating the revenue can bring in (a scholarship isn’t enough, but it is reimbursement). If that changes, if there is less money to go around, the cuts have to come from somewhere.
And I’d be willing to bet that Emmert, and the people that made Emmert the (handsomely-paid) face of their organization don’t want to see their bottom-line affected.
Mar 29, 2015, 12:50 AM EDT
ACC teams went 2-1 Friday night, with Louisville’s win over NC State being the league’s lone defeat.
Mar 28, 2015, 11:07 PM EDT
The Wildcats knocked off a tough Notre Dame team.
Mar 28, 2015, 8:35 PM EDT
Dekker scored 20 of his 27 points in the second half at Wisconsin beat Arizona in the Elite Eight for the second straight year.
Mar 28, 2015, 8:34 PM EDT
Frank got a little funky after Wisconsin’s win over Arizona.
Mar 28, 2015, 8:27 PM EDT
This is too funny.
Mar 28, 2015, 6:05 PM EDT
Barnes coached at Texas for 17 seasons.
Mar 28, 2015, 5:32 PM EDT
So Andrew Harrison was a grown man in middle school?
Arrests made as Michigan State fans gather, set fires near off-campus apartments after Sweet 16 win (VIDEO)
Mar 28, 2015, 3:45 PM EDT
Some Michigan State students got a little too rowdy following a win over Oklahoma.
Mar 28, 2015, 1:48 PM EDT
The Citadel hired away the head coach of a Southern Conference rival.
Houston Rockets GM Daryl Morey on college hoops: ‘It’s absolute torture watching some of these games’ (AUDIO)
Mar 28, 2015, 1:00 PM EDT
Houston Rockets general manager Daryl Morey had some strong words on the current state of college basketball.
Mar 28, 2015, 12:17 PM EDT
Frank Kaminsky’s path to stardom may not follow that of last year’s national Player of the Year winner, Doug McDermott, but it’s one that many players hope to navigate during their own time in school.
Tom Izzo blames himself, new Will Ferrell/Kevin Hart movie on Michigan State’s sluggish Sweet 16 start
Mar 28, 2015, 10:55 AM EDT
Michigan State might have been the only people in the country watching “Get Hard” on Friday afternoon.
Former oddsmaker believes Kentucky would be underdog against all-time great college basketball teams
Mar 28, 2015, 9:40 AM EDT
Kentucky might finish the 2014-15 season unblemished, but how do they stack up against some of the best teams in college basketball history?
Mar 28, 2015, 12:52 AM EDT
Get caught up on all of Friday’s NCAA tournament action.
Mar 28, 2015, 12:27 AM EDT
The schedule for Sunday’s Elite 8 games.
Mar 28, 2015, 12:23 AM EDT
Second straight Elite 8 appearance for Tom Izzo and Co.
Mar 28, 2015, 12:08 AM EDT
No. 1 Duke advanced to the Elite 8 with a win in the South Regional over No. 5 Utah.
Mar 27, 2015, 11:31 PM EDT
This is a pretty nice move from Amile Jefferson.
Mar 27, 2015, 9:58 PM EDT
Wardle spent five seasons as coach at Green Bay.
Mar 27, 2015, 9:47 PM EDT
Will play the winner of Michigan State-Oklahoma.
- Andrew Harrison’s late free throws send No. 1 Kentucky to the Final Four 31
- Sam Dekker, Frank Kaminsky catch fire as No. 1 Wisconsin beats No. 2 Arizona 7
- Rick Barnes is no longer the head coach at Texas 10
- Frank Kaminsky’s growth results in individual and team benefits for No. 1 Wisconsin 3
- Tourney Snacks: Duke-Gonzaga, Louisville-Michigan State advance to Elite 8 11
- No. 1 Duke advances to Elite 8 with win over No. 5 Utah 2
- No. 2 Gonzaga gets past No. 11 UCLA to advance to Elite 8 2
- Andrew Harrison’s late free throws send No. 1 Kentucky to the Final Four (42)
- Kentucky’s John Calipari is the National Coach of the Year, and it’s not close (36)
- Kentucky responds to Daxter Miles Jr.’s pregame comments (30)
- Updated tournament records: Big Ten, SEC champions headed to Indy (25)
- West Virginia freshman on Kentucky: ‘They’re going to be 36-1′ (20)