Sep 17, 2013, 11:13 AM EDT
There may not be a more contentious debate in all of college athletics than whether or not the players that generate so many billions of dollars in revenue should receive a larger cut of those profits.
Conferences are signing billion-dollar deals for the rights to broadcast their games. The NCAA tournament is responsible for generating roughly three-quarters of the organization’s annual revenue. Every “scandal” involving college athletics that breaks further proves that these athletes have value; that there are people willing to spend their hard-earned money on these athletes.
Maybe it’s the $500 handshakes that football players were getting at Oklahoma State. Or maybe it’s the money that agents were willing to spend on players like Alabama lineman DJ Fluker or Kansas shooting guard Ben McLemore to ensure that they would become a client when they graduated. Or maybe it’s the thousands of dollars that Johnny Manziel was able to pocket simply by signing his name on a bunch of helmets.
Whatever the case may be, it’s becoming more and more difficult to justify the idea that the best athletes in revenue sports are getting a fair deal being limited to a college scholarship.
But according to NCAA president Mark Emmert, it’s unlikely that will change any time soon.
”One thing that sets the fundamental tone is there’s very few members and, virtually no university president, that thinks it’s a good idea to convert student-athletes into paid employees. Literally into professionals,” NCAA President Mark Emmert said Monday at Marquette University as part of the school’s ‘On the Issues’ forum. ”Then you have something very different from collegiate athletics. One of the guiding principles (of the NCAA) has been that this is about students who play sports.”
Emmert also questioned why an athlete that wants to be a professional would bother going to college.
”It’s a dynamic tension that we really need to work on because it’s at heart of part of what talking about here,” he said. “Why would we want to force someone to go to school when they really don’t want to be there? But if you’re going to come to us, you’re going to be a student.”
Why would an athlete want to play in college?
Well, quite simply, because the best way for a prodigy to make their way to the NBA is through the NCAA. Going straight to the D-League doesn’t get these kids the kind of exposure that college basketball does. The same can be said for Europe.
The bottom-line is that this a pitch that Emmert is going to have to continue to sell, because there are so many administrators like him that cash six and seven figure checks thanks to amateurism keeping the money flowing. The NCAA doesn’t pay taxes and puts severe limits on the amount that the people generating the revenue can bring in (a scholarship isn’t enough, but it is reimbursement). If that changes, if there is less money to go around, the cuts have to come from somewhere.
And I’d be willing to bet that Emmert, and the people that made Emmert the (handsomely-paid) face of their organization don’t want to see their bottom-line affected.
May 28, 2015, 9:02 PM EDT
Fred Hoiberg’s status has impacted recruiting in multiple cases for Iowa State this spring.
May 28, 2015, 7:43 PM EDT
Big 12 tournaments held at the Sprint Center have averaged more than 18,000 fans per session.
May 28, 2015, 6:41 PM EDT
Each team will have three “permanent” opponents they’re guaranteed to play twice every season.
May 28, 2015, 5:46 PM EDT
Video surfaced showing that Alie-Cox wasn’t involved in the incident, contradicting a woman’s claim that he punched her in the face.
May 28, 2015, 4:04 PM EDT
UConn’s now added three transfers to the program this spring, two of whom will be eligible immediately as graduate students.
May 28, 2015, 3:24 PM EDT
Foster led Clemson to their only Elite 8 appearance in program history.
May 28, 2015, 2:07 PM EDT
Paige went to high school an hour from UNI’s campus.
May 28, 2015, 1:15 PM EDT
Iowa State fans shouldn’t freak out too much.
May 28, 2015, 12:24 PM EDT
Dellavedova was a star with the Gaels before he became this year’s NBA Playoff star.
May 28, 2015, 10:47 AM EDT
Byers created the term “student-athlete” and first sold TV rights for NCAA broadcasts, but later wrote a book blasting the NCAA for exploiting athletes.
May 28, 2015, 9:52 AM EDT
This is a step in the right direction by the Big 12.
May 27, 2015, 11:27 PM EDT
It’s safe to say that Sherman is no fan of the NCAA.
May 27, 2015, 9:05 PM EDT
The shot clock won’t have as much of an impact on offenses as lessening the physicality of the game.
May 27, 2015, 7:31 PM EDT
The 6-foot-11 center was originally expected to attend prep school before joining Memphis in 2016.
May 27, 2015, 5:38 PM EDT
The 6-foot-6 southpaw showed off his arm, and was accurate in doing so.
May 27, 2015, 3:20 PM EDT
Matthews is the recruit everyone forgets about.
May 27, 2015, 1:32 PM EDT
That numbers is half what it was in 2015.
May 27, 2015, 12:45 PM EDT
Self and his wife created the Assists Foundation.
May 27, 2015, 11:09 AM EDT
Reed broke a cop’s finger while resisting a shoplifting arrest.
May 27, 2015, 10:28 AM EDT
Miles is 47-49 in three years with Nebraska.
- #FredHoibergWatch officially commences today, as Bulls fire Thibodeau 3
- There’s only one way the NCAA gets UNC investigation wrong: a 2016 postseason ban 37
- Academic issues expected to sideline St. John’s point guard for fall semester, maybe longer 7
- North Carolina announces receipt of Notice of Allegations from NCAA 3
- LSU’s ’25 is coming’ campaign doesn’t try to hide that they’re monetizing Ben Simmons 2
- Looking Forward: Catching up on the American’s offseason 1
- Five-star center Caleb Swanigan has committed to Purdue 8
- There’s only one way the NCAA gets UNC investigation wrong: a 2016 postseason ban (37)
- Four men’s teams banned from 2016 postseason due to APR scores (10)
- Academic issues expected to sideline St. John’s point guard for fall semester, maybe longer (7)
- Report: Class of 2016 four-star wing considering college among playing options for next season (5)
- Frank Kaminsky writes a farewell letter to Wisconsin fans (5)