Sep 17, 2013, 11:13 AM EDT
There may not be a more contentious debate in all of college athletics than whether or not the players that generate so many billions of dollars in revenue should receive a larger cut of those profits.
Conferences are signing billion-dollar deals for the rights to broadcast their games. The NCAA tournament is responsible for generating roughly three-quarters of the organization’s annual revenue. Every “scandal” involving college athletics that breaks further proves that these athletes have value; that there are people willing to spend their hard-earned money on these athletes.
Maybe it’s the $500 handshakes that football players were getting at Oklahoma State. Or maybe it’s the money that agents were willing to spend on players like Alabama lineman DJ Fluker or Kansas shooting guard Ben McLemore to ensure that they would become a client when they graduated. Or maybe it’s the thousands of dollars that Johnny Manziel was able to pocket simply by signing his name on a bunch of helmets.
Whatever the case may be, it’s becoming more and more difficult to justify the idea that the best athletes in revenue sports are getting a fair deal being limited to a college scholarship.
But according to NCAA president Mark Emmert, it’s unlikely that will change any time soon.
”One thing that sets the fundamental tone is there’s very few members and, virtually no university president, that thinks it’s a good idea to convert student-athletes into paid employees. Literally into professionals,” NCAA President Mark Emmert said Monday at Marquette University as part of the school’s ‘On the Issues’ forum. ”Then you have something very different from collegiate athletics. One of the guiding principles (of the NCAA) has been that this is about students who play sports.”
Emmert also questioned why an athlete that wants to be a professional would bother going to college.
”It’s a dynamic tension that we really need to work on because it’s at heart of part of what talking about here,” he said. “Why would we want to force someone to go to school when they really don’t want to be there? But if you’re going to come to us, you’re going to be a student.”
Why would an athlete want to play in college?
Well, quite simply, because the best way for a prodigy to make their way to the NBA is through the NCAA. Going straight to the D-League doesn’t get these kids the kind of exposure that college basketball does. The same can be said for Europe.
The bottom-line is that this a pitch that Emmert is going to have to continue to sell, because there are so many administrators like him that cash six and seven figure checks thanks to amateurism keeping the money flowing. The NCAA doesn’t pay taxes and puts severe limits on the amount that the people generating the revenue can bring in (a scholarship isn’t enough, but it is reimbursement). If that changes, if there is less money to go around, the cuts have to come from somewhere.
And I’d be willing to bet that Emmert, and the people that made Emmert the (handsomely-paid) face of their organization don’t want to see their bottom-line affected.
Sep 23, 2014, 7:35 PM EDT
Now that Emmanuel Mudiay has gone from high school to professional basketball in China, others high school players are intrigued.
Sep 23, 2014, 6:10 PM EDT
Dez Wells took to social media when he found himself in a college textbook.
Sep 23, 2014, 4:54 PM EDT
Bill Mlkvy is one of the greatest players in the history of Temple Basketball.
Sep 23, 2014, 3:57 PM EDT
The Final Four hasn’t been played in the western United States since 1995.
Sep 23, 2014, 2:32 PM EDT
Illinois now has three commitments in the Class of 2015, and there’s still a five-star point guard on the board that they’re pursuing.
Sep 23, 2014, 2:20 PM EDT
The 6-foot-8 forward has two years of eligibility remaining.
Sep 23, 2014, 2:05 PM EDT
This facility is a nice boost for a basketball program that has made one NCAA tournament appearance since 1992.
Sep 23, 2014, 12:55 PM EDT
The two-day camp will be held October 4-5 in Colorado Springs, Colorado.
Sep 23, 2014, 11:27 AM EDT
Breanna Stewart is the lone current college player among the finalists, with the team playing one final exhibition before the world championships begin September 27.
Sep 23, 2014, 10:10 AM EDT
The former Virginia Tech big man will work hard in 2014-15 with an eye towards being a primary option in 2015-16.
Sep 22, 2014, 10:40 PM EDT
De’Aaron Fox is one to watch in the 2016 class.
Sep 22, 2014, 9:00 PM EDT
Purdue is offering to sell old game films using a company that hopes to do the same with over 600 colleges.
Sep 22, 2014, 7:47 PM EDT
Florida State added a big man in 2015 to go along with its three talented perimeter threats.
Sep 22, 2014, 6:45 PM EDT
The Wolfpack have some new threads for the upcoming season.
Sep 22, 2014, 5:30 PM EDT
Creighton picked up a point guard in the 2015 class on Monday.
CBT’s Recruiting Roundup: Nebraska invades Chicago, Wake Forest lands big recruit, Wisconsin gets another system fit
Sep 22, 2014, 4:30 PM EDT
News and notes from around the world of college basketball recruiting.
Sep 22, 2014, 3:54 PM EDT
The image places alongside a column on the recent USA Basketball debate caused an uproar in the Bluegrass State.
Sep 22, 2014, 3:44 PM EDT
Kevin Stallings’ young team will play away from Nashville three times before the start of SEC play, with two of those games being played on a neutral court.
Sep 22, 2014, 2:20 PM EDT
The St. Anthony product is a valuable recruit for each of the remaining schools, as they all have the eventual loss of current seniors to account for.
Sep 22, 2014, 12:39 PM EDT
Having landed commitments from three forwards, the Flyers added a piece for their backcourt on Monday.
- Top 2015 and 2016 prospects comment on high school-to-pro move in new report 0
- Four-star 2015 shooting guard commits to Illinois 0
- Florida State gets commitment from 7-foot-4 2015 center 1
- CBT’s Recruiting Roundup: Nebraska invades Chicago, Wake Forest lands big recruit, Wisconsin gets another system fit 0
- Four-star forward becomes Nebraska’s third 2015 commitment 0
- Wake Forest lands four-star point guard in Class of 2015 0
- CBT’s Recruiting Roundup: Boston College, Illinois, LSU have big visitors 0
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