Sep 17, 2013, 11:13 AM EDT
There may not be a more contentious debate in all of college athletics than whether or not the players that generate so many billions of dollars in revenue should receive a larger cut of those profits.
Conferences are signing billion-dollar deals for the rights to broadcast their games. The NCAA tournament is responsible for generating roughly three-quarters of the organization’s annual revenue. Every “scandal” involving college athletics that breaks further proves that these athletes have value; that there are people willing to spend their hard-earned money on these athletes.
Maybe it’s the $500 handshakes that football players were getting at Oklahoma State. Or maybe it’s the money that agents were willing to spend on players like Alabama lineman DJ Fluker or Kansas shooting guard Ben McLemore to ensure that they would become a client when they graduated. Or maybe it’s the thousands of dollars that Johnny Manziel was able to pocket simply by signing his name on a bunch of helmets.
Whatever the case may be, it’s becoming more and more difficult to justify the idea that the best athletes in revenue sports are getting a fair deal being limited to a college scholarship.
But according to NCAA president Mark Emmert, it’s unlikely that will change any time soon.
”One thing that sets the fundamental tone is there’s very few members and, virtually no university president, that thinks it’s a good idea to convert student-athletes into paid employees. Literally into professionals,” NCAA President Mark Emmert said Monday at Marquette University as part of the school’s ‘On the Issues’ forum. ”Then you have something very different from collegiate athletics. One of the guiding principles (of the NCAA) has been that this is about students who play sports.”
Emmert also questioned why an athlete that wants to be a professional would bother going to college.
”It’s a dynamic tension that we really need to work on because it’s at heart of part of what talking about here,” he said. “Why would we want to force someone to go to school when they really don’t want to be there? But if you’re going to come to us, you’re going to be a student.”
Why would an athlete want to play in college?
Well, quite simply, because the best way for a prodigy to make their way to the NBA is through the NCAA. Going straight to the D-League doesn’t get these kids the kind of exposure that college basketball does. The same can be said for Europe.
The bottom-line is that this a pitch that Emmert is going to have to continue to sell, because there are so many administrators like him that cash six and seven figure checks thanks to amateurism keeping the money flowing. The NCAA doesn’t pay taxes and puts severe limits on the amount that the people generating the revenue can bring in (a scholarship isn’t enough, but it is reimbursement). If that changes, if there is less money to go around, the cuts have to come from somewhere.
And I’d be willing to bet that Emmert, and the people that made Emmert the (handsomely-paid) face of their organization don’t want to see their bottom-line affected.
Aug 31, 2014, 11:43 PM EDT
The second team All-MAC selection scored eight points in Senegal’s win over Puerto Rico.
Aug 31, 2014, 10:25 PM EDT
Bruce Weber now has three verbal commitments in the Class of 2015.
Aug 31, 2014, 9:05 PM EDT
5-foot-11 point guard Glynn Watson becomes Nebraska’s second 2015 commitment.
Aug 31, 2014, 8:02 PM EDT
Slender forward Brandon Ingram is one of the best perimeter prospects in the Class of 2015.
Aug 31, 2014, 6:20 PM EDT
Tennessee is on the board in 2015 due to the addition of a versatile 6-foot-5 forward.
Aug 31, 2014, 5:23 PM EDT
Roy Williams challenged his players in the Bahamas, and the accepted it on Saturday afternoon.
Aug 31, 2014, 3:39 PM EDT
Malik Newman is the No. 3 overall recruit, according to Rivals.
Aug 31, 2014, 1:35 PM EDT
The Robinson brothers are the first two commits in Quinnipiac’s Class of 2015.
Aug 31, 2014, 12:00 PM EDT
The Cougars have been without a head coach since Aug. 5.
Aug 31, 2014, 10:17 AM EDT
Bruce Pearl has landed five commitments in 10 days.
Aug 31, 2014, 9:30 AM EDT
More dunks from one of the best all-star games of the summer.
Aug 30, 2014, 11:20 PM EDT
Connor McCaffery was expected to play for his father, and he announced the intention to do so Saturday.
Aug 30, 2014, 9:57 PM EDT
The Floridian averaged 26 points per game as a high school junior.
Aug 30, 2014, 8:00 PM EDT
Yanick Moreira missed time last season due to injury, so this month could prove incredibly valuable for both he and the SMU program he’ll rejoin.
Aug 30, 2014, 6:43 PM EDT
Providence is looking to reach consecutive NCAA tournaments for the first time since the 1989 and 1990 seasons.
Aug 30, 2014, 5:00 PM EDT
Franklin Edmond averaged 18.0 points and 6.2 rebounds per game as a freshman.
Aug 30, 2014, 3:30 PM EDT
After a big recruiting week for Auburn, two players from the current roster are leaving the program.
Aug 30, 2014, 2:00 PM EDT
Cincinnati has some tough opponents in the non-conference portion of the 2014-15 schedule.
Aug 30, 2014, 1:00 PM EDT
Utah State returns a veteran locker-room presence.
Aug 30, 2014, 11:30 AM EDT
Providence added another piece for the 2014-15 season late this week.
- North Carolina athletic director Bubba Cunningham comments on Rashad McCants situation 1
- College Basketball Talk’s Recruiting Roundup 0
- Former Michigan center discusses hasty departure for the NBA (VIDEO) 0
- Five-star 2015 center trims list to five 1
- College of Charleston coaching search takes another turn 0
- Rivals releases new rankings for the Class of 2015 0
- Will Bill Self and Kansas play small-ball this season? 2
- DePaul’s Purnell loses fifth recruit that signed letter of intent (3)
- Former Ole Miss star Marshall Henderson getting pro tryout in Italy (2)
- Will Bill Self and Kansas play small-ball this season? (2)
- Report: Ex-Spartan forward headed to Ohio (1)
- Blue Ribbon releases their Preseason First Team All-Americans (1)