Sep 17, 2013, 11:13 AM EDT
There may not be a more contentious debate in all of college athletics than whether or not the players that generate so many billions of dollars in revenue should receive a larger cut of those profits.
Conferences are signing billion-dollar deals for the rights to broadcast their games. The NCAA tournament is responsible for generating roughly three-quarters of the organization’s annual revenue. Every “scandal” involving college athletics that breaks further proves that these athletes have value; that there are people willing to spend their hard-earned money on these athletes.
Maybe it’s the $500 handshakes that football players were getting at Oklahoma State. Or maybe it’s the money that agents were willing to spend on players like Alabama lineman DJ Fluker or Kansas shooting guard Ben McLemore to ensure that they would become a client when they graduated. Or maybe it’s the thousands of dollars that Johnny Manziel was able to pocket simply by signing his name on a bunch of helmets.
Whatever the case may be, it’s becoming more and more difficult to justify the idea that the best athletes in revenue sports are getting a fair deal being limited to a college scholarship.
But according to NCAA president Mark Emmert, it’s unlikely that will change any time soon.
”One thing that sets the fundamental tone is there’s very few members and, virtually no university president, that thinks it’s a good idea to convert student-athletes into paid employees. Literally into professionals,” NCAA President Mark Emmert said Monday at Marquette University as part of the school’s ’On the Issues’ forum. ”Then you have something very different from collegiate athletics. One of the guiding principles (of the NCAA) has been that this is about students who play sports.”
Emmert also questioned why an athlete that wants to be a professional would bother going to college.
”It’s a dynamic tension that we really need to work on because it’s at heart of part of what talking about here,” he said. “Why would we want to force someone to go to school when they really don’t want to be there? But if you’re going to come to us, you’re going to be a student.”
Why would an athlete want to play in college?
Well, quite simply, because the best way for a prodigy to make their way to the NBA is through the NCAA. Going straight to the D-League doesn’t get these kids the kind of exposure that college basketball does. The same can be said for Europe.
The bottom-line is that this a pitch that Emmert is going to have to continue to sell, because there are so many administrators like him that cash six and seven figure checks thanks to amateurism keeping the money flowing. The NCAA doesn’t pay taxes and puts severe limits on the amount that the people generating the revenue can bring in (a scholarship isn’t enough, but it is reimbursement). If that changes, if there is less money to go around, the cuts have to come from somewhere.
And I’d be willing to bet that Emmert, and the people that made Emmert the (handsomely-paid) face of their organization don’t want to see their bottom-line affected.
Mar 11, 2014, 10:29 PM EDT
The coaching carousel continued to spin on Tuesday night as Loyola Marymount opted not to renew the contract of head coach Max Good.
Mar 11, 2014, 10:06 PM EDT
Get to know the Northeast Conference tournament champs!
Mar 11, 2014, 9:16 PM EDT
The Milwaukee Panthers are dancing after winning four games in the Horizon League Conference Tournament. Meet one of the NCAA Tournament’s more dangerous double-digit seeds here.
Mar 11, 2014, 6:20 PM EDT
After only two seasons as head coach, Tennessee State has opted to fire head coach Travis Williams.
Mar 11, 2014, 6:15 PM EDT
The Southland’s top team has been upset in the conference tournament for the past three seasons. Will the trend continue? Or has the arrival of Stephen F. Austin’s new coach, Brad Underwood, altered the trajectory?
Mar 11, 2014, 6:00 PM EDT
UNC Wilmington on Tuesday announced that head coach Buzz Peterson is out after four years at the school.
Mar 11, 2014, 5:37 PM EDT
Every year, there are a handful of teams that could use a couple of wins in their respective league tournaments to gain entry into the field of 68. Here are five schools that need to string some wins together this week to feel comfortable making NCAA Tournament.
Mar 11, 2014, 5:21 PM EDT
In light of the back injury that will keep Joel Embiid out for the Big 12 tournament and could foreseeably saddle him to the bench for the entirety of the NCAA tournament, we decided to take a look at season-ending injuries to key players on past National Title contenders: Kenyon Martin: Cincinnati was the No. 1…
Mar 11, 2014, 3:20 PM EDT
To follow along with the 2014 Coaching Carousel, click here. Bowling Green will not be renewing the contract of head coach Louis Orr, the school announced on Tuesday. Orr had coached the Falcons for seven seasons, finishing with a 101-121 record and just one season with a .500 record or better. BGSU was 12-20 this past…
2014 American Athletic Conference Tournament Preview: Louisville looks to win its only year in the AAC
Mar 11, 2014, 3:00 PM EDT
The American came into this season as a big unknown, but with five likely NCAA Tournament teams and three All-Americans, this is one of the better leagues in college basketball this season. Can Louisville win the league in its only year in the American or will Cincinnati, Memphis, SMU or UConn get in the way?
Mar 11, 2014, 2:44 PM EDT
Vegas is good at predicting winners. Here are their odds for all of the major conference tournaments.
Mar 11, 2014, 2:34 PM EDT
Four automatic bids will be earned on Tuesday night, with the West Coast Conference title game headlining.
Mar 11, 2014, 1:16 PM EDT
Doug McDermott. Player of the Year. This shouldn’t come as a surprise to anyone.
Mar 11, 2014, 12:47 PM EDT
Saint Louis will look to repeat as the Atlantic 10 Tournament champion, but it won’t be easy. The field in Brooklyn could have six, yes six, NCAA tournament-bound teams.
Mar 11, 2014, 12:28 PM EDT
When you take your team to 34-0, you’re the National Coach of the Year. Pretty sure our forefathers wrote that into the Constitution.
Mar 11, 2014, 11:44 AM EDT
Now 15 teams deep, the ACC’s showcase event will span five days in Greensboro. Between the new arrivals, one upcoming departure and a plethora of talented players, this will be must-see television.
Mar 11, 2014, 10:54 AM EDT
The Duke star is NBCSports.com’s National Freshman of the Year.
Mar 11, 2014, 9:53 AM EDT
South Dakota will not be renewing the contract of their interim head coach.
Mar 11, 2014, 9:36 AM EDT
Click through to find out why it’s important to pay your rent on time.
Mar 11, 2014, 9:17 AM EDT
How safe is Gonzaga after last night’s win? Where will Delaware be seeded come Sunday?
- 2014 American Athletic Conference Tournament Preview: Louisville looks to win its only year in the AAC 1
- NBCSports.com National Player of the Year: Doug McDermott, Creighton 2
- 2014 ACC Tournament Preview: Will a newcomer crash the party in Greensboro? 1
- NBCSports.com National Freshman of the Year: Jabari Parker, Duke 3
- Bracketology: Delaware, Manhattan, Wofford punch tickets 1
- 2014 SEC Tournament Preview: How will Kentucky, bubble teams fair? 1
- Joel Embiid out for Big 12 tournament, ‘longshot’ for NCAA tournament first weekend 1
- NBCSports.com’s 2014 College Basketball All-Americans (12)
- Wichita State will head into the NCAA tournament 34-0 as a No. 1 seed (12)
- Assigned Reading: Dean Smith’s health continues to deteriorate (6)
- No. 1 Florida’s undefeated SEC season not just a by-product of their league (6)
- South Carolina suspends Frank Martin for regular season finale at Mississippi State (5)