Sep 17, 2013, 11:13 AM EST
There may not be a more contentious debate in all of college athletics than whether or not the players that generate so many billions of dollars in revenue should receive a larger cut of those profits.
Conferences are signing billion-dollar deals for the rights to broadcast their games. The NCAA tournament is responsible for generating roughly three-quarters of the organization’s annual revenue. Every “scandal” involving college athletics that breaks further proves that these athletes have value; that there are people willing to spend their hard-earned money on these athletes.
Maybe it’s the $500 handshakes that football players were getting at Oklahoma State. Or maybe it’s the money that agents were willing to spend on players like Alabama lineman DJ Fluker or Kansas shooting guard Ben McLemore to ensure that they would become a client when they graduated. Or maybe it’s the thousands of dollars that Johnny Manziel was able to pocket simply by signing his name on a bunch of helmets.
Whatever the case may be, it’s becoming more and more difficult to justify the idea that the best athletes in revenue sports are getting a fair deal being limited to a college scholarship.
But according to NCAA president Mark Emmert, it’s unlikely that will change any time soon.
”One thing that sets the fundamental tone is there’s very few members and, virtually no university president, that thinks it’s a good idea to convert student-athletes into paid employees. Literally into professionals,” NCAA President Mark Emmert said Monday at Marquette University as part of the school’s ‘On the Issues’ forum. ”Then you have something very different from collegiate athletics. One of the guiding principles (of the NCAA) has been that this is about students who play sports.”
Emmert also questioned why an athlete that wants to be a professional would bother going to college.
”It’s a dynamic tension that we really need to work on because it’s at heart of part of what talking about here,” he said. “Why would we want to force someone to go to school when they really don’t want to be there? But if you’re going to come to us, you’re going to be a student.”
Why would an athlete want to play in college?
Well, quite simply, because the best way for a prodigy to make their way to the NBA is through the NCAA. Going straight to the D-League doesn’t get these kids the kind of exposure that college basketball does. The same can be said for Europe.
The bottom-line is that this a pitch that Emmert is going to have to continue to sell, because there are so many administrators like him that cash six and seven figure checks thanks to amateurism keeping the money flowing. The NCAA doesn’t pay taxes and puts severe limits on the amount that the people generating the revenue can bring in (a scholarship isn’t enough, but it is reimbursement). If that changes, if there is less money to go around, the cuts have to come from somewhere.
And I’d be willing to bet that Emmert, and the people that made Emmert the (handsomely-paid) face of their organization don’t want to see their bottom-line affected.
Nov 23, 2014, 3:56 AM EST
Concerns about Cook moving off the ball seem foolish through five games.
Nov 23, 2014, 2:00 AM EST
No. 21 Nebraska was the lone ranked team to fall on Saturday, but give them credit for being willing to go on the road to play a dangerous opponent.
Nov 23, 2014, 12:05 AM EST
Devin Davis has been rehabbing from injuries suffered on November 1 in his hometown of Indianapolis.
Nov 22, 2014, 11:33 PM EST
Most people already knew that Winslow’s a high-level athlete. Here’s some evidence for those who somehow didn’t.
Nov 22, 2014, 11:22 PM EST
Before their game against No. 21 Nebraska, Rhode Island took the floor in shirts honoring Avery Harriman.
Nov 22, 2014, 9:44 PM EST
Florida faces Georgetown in the opening round of the Battle 4 Atlantis Wednesday.
Nov 22, 2014, 9:37 PM EST
The score was tied 41-41 with six minutes to go. Rams and Cornhuskers traded the lead five times after that.
Nov 22, 2014, 8:06 PM EST
Wyoming may have scored just 56 points, but all 22 of their made field goals were assisted and they shot nearly 53 percent from the field.
Nov 22, 2014, 6:17 PM EST
Boutte’s shot came seconds after he corralled a wayward pass from teammate Marcellus Barksdale.
Nov 22, 2014, 5:43 PM EST
Eustachy led the Rams to a school-record 26 wins in 2012-13.
Nov 22, 2014, 4:58 PM EST
Meeks accounted for two double-doubles all season in 2013-14. He’s now matched that total through three games.
Nov 22, 2014, 4:46 PM EST
Providence jumped out to a quick 9-0 lead and cruised to an easy win over Florida State.
Nov 22, 2014, 2:30 PM EST
Notre Dame guards Demetrius Jackson and Jerian Grant played well to help lead the Irish to victory.
Nov 22, 2014, 1:40 PM EST
The 2015 CBE Classic will have a local flavor.
Nov 22, 2014, 12:30 PM EST
Ball State will be without a key piece for the immediate future.
Nov 22, 2014, 11:30 AM EST
Florida will be without a key guard for at least a few games.
Nov 22, 2014, 10:30 AM EST
More depth is coming for the Aggies.
Nov 22, 2014, 9:30 AM EST
A solid Saturday slate features multiple ranked teams in action.
Nov 22, 2014, 9:00 AM EST
A tremendous story continues to get better as Lauren Hill surprised teammates and fans by checking into her second college basketball game and scoring again on Friday night.
Nov 22, 2014, 8:00 AM EST
Cornell shouldn’t have given D.J. Newbill a chance.
- Quinn Cook is thriving as an off-guard, and No. 4 Duke will reap the benefits 0
- Rhode Island upsets No. 21 Nebraska, 66-62, in overtime 0
- Lauren Hill surprises teammates, fans with another layup in her second college game (VIDEO) 2
- The ‘Chaminade Crew’ and how Jonathan Holmes has changed the culture of Texas hoops 0
- Early struggles of Syracuse, Kaleb Joseph example of the downside of early entry 2
- UPDATE: Texas loses starting point guard to left wrist injury, out 4-6 weeks 0
- Burning Questions: Who’s poised to surprise (or disappoint) people in the Big Ten? 2
- Poll: 54 percent of people think Kentucky beats the 76ers, 54 percent of people are dumb (31)
- No. 1 Kentucky’s size, depth overwhelms No. 5 Kansas, makes 40-0 seem possible? (5)
- No. 1 Kentucky survives Buffalo despite ugly effort offensively (4)
- Pregame Shootaround: No. 14 Iowa State needs to be on upset alert tonight (3)
- Miami upsets No. 8 Florida thanks to the Angel Rodriguez takeover (3)