Sep 17, 2013, 11:13 AM EDT
There may not be a more contentious debate in all of college athletics than whether or not the players that generate so many billions of dollars in revenue should receive a larger cut of those profits.
Conferences are signing billion-dollar deals for the rights to broadcast their games. The NCAA tournament is responsible for generating roughly three-quarters of the organization’s annual revenue. Every “scandal” involving college athletics that breaks further proves that these athletes have value; that there are people willing to spend their hard-earned money on these athletes.
Maybe it’s the $500 handshakes that football players were getting at Oklahoma State. Or maybe it’s the money that agents were willing to spend on players like Alabama lineman DJ Fluker or Kansas shooting guard Ben McLemore to ensure that they would become a client when they graduated. Or maybe it’s the thousands of dollars that Johnny Manziel was able to pocket simply by signing his name on a bunch of helmets.
Whatever the case may be, it’s becoming more and more difficult to justify the idea that the best athletes in revenue sports are getting a fair deal being limited to a college scholarship.
But according to NCAA president Mark Emmert, it’s unlikely that will change any time soon.
”One thing that sets the fundamental tone is there’s very few members and, virtually no university president, that thinks it’s a good idea to convert student-athletes into paid employees. Literally into professionals,” NCAA President Mark Emmert said Monday at Marquette University as part of the school’s ‘On the Issues’ forum. ”Then you have something very different from collegiate athletics. One of the guiding principles (of the NCAA) has been that this is about students who play sports.”
Emmert also questioned why an athlete that wants to be a professional would bother going to college.
”It’s a dynamic tension that we really need to work on because it’s at heart of part of what talking about here,” he said. “Why would we want to force someone to go to school when they really don’t want to be there? But if you’re going to come to us, you’re going to be a student.”
Why would an athlete want to play in college?
Well, quite simply, because the best way for a prodigy to make their way to the NBA is through the NCAA. Going straight to the D-League doesn’t get these kids the kind of exposure that college basketball does. The same can be said for Europe.
The bottom-line is that this a pitch that Emmert is going to have to continue to sell, because there are so many administrators like him that cash six and seven figure checks thanks to amateurism keeping the money flowing. The NCAA doesn’t pay taxes and puts severe limits on the amount that the people generating the revenue can bring in (a scholarship isn’t enough, but it is reimbursement). If that changes, if there is less money to go around, the cuts have to come from somewhere.
And I’d be willing to bet that Emmert, and the people that made Emmert the (handsomely-paid) face of their organization don’t want to see their bottom-line affected.
Jul 28, 2015, 10:04 PM EDT
Elijah Bryant will have three years of eligibility remaining.
Jul 28, 2015, 8:43 PM EDT
The Arkansas forward was charged with one count of forgery last week.
Jul 28, 2015, 7:45 PM EDT
The three-star forward failed to qualify earlier this month.
Jul 28, 2015, 6:21 PM EDT
Bobby Hurley off to a good start in his new gig in Tempe.
Jul 28, 2015, 6:00 PM EDT
Tai Wynyard of New Zealand is the only commit currently in Kentucky’s Class of 2016.
Jul 28, 2015, 5:15 PM EDT
John Beilein gets his third commitment for 2016.
Jul 28, 2015, 4:00 PM EDT
If you can do things like this, you can play for Duke or Kentucky.
Jul 28, 2015, 3:58 PM EDT
The accusations against him include burner phones, hiding IP addresses and his mother’s cell.
Jul 28, 2015, 2:35 PM EDT
Don’t jump, kid!!!!!!
Jul 28, 2015, 1:34 PM EDT
Abrams was projected as the starting point guard for Illinois.
Jul 28, 2015, 1:03 PM EDT
The Bulldogs aren’t guaranteed to play a top 25 team until SEC play.
Jul 28, 2015, 10:49 AM EDT
He is talented, just don’t call him the next Kevin Durant.
Jul 28, 2015, 10:12 AM EDT
Will Wade will have a beautiful facility to recruit to.
Jul 27, 2015, 9:28 PM EDT
First career 3-pointer for Jones?
Jul 27, 2015, 8:12 PM EDT
Potentially four top-25 teams will be in the 2015 field.
Jul 27, 2015, 5:51 PM EDT
Scott averaged 15.7 points per game for Grambling during the 2013-14 season.
Jul 27, 2015, 5:18 PM EDT
The former Big Ten Player of the Year (inaccurately) trolls Ohio State fans
Jul 27, 2015, 3:45 PM EDT
It’s pretty obvious why people like Porter.
Jul 27, 2015, 2:17 PM EDT
Gabriel was the biggest stock riser for the month.
Jul 27, 2015, 1:51 PM EDT
Denzel Valentine and Taurean Waller-Prince also played well in stretches.
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