Sep 17, 2013, 11:13 AM EDT
There may not be a more contentious debate in all of college athletics than whether or not the players that generate so many billions of dollars in revenue should receive a larger cut of those profits.
Conferences are signing billion-dollar deals for the rights to broadcast their games. The NCAA tournament is responsible for generating roughly three-quarters of the organization’s annual revenue. Every “scandal” involving college athletics that breaks further proves that these athletes have value; that there are people willing to spend their hard-earned money on these athletes.
Maybe it’s the $500 handshakes that football players were getting at Oklahoma State. Or maybe it’s the money that agents were willing to spend on players like Alabama lineman DJ Fluker or Kansas shooting guard Ben McLemore to ensure that they would become a client when they graduated. Or maybe it’s the thousands of dollars that Johnny Manziel was able to pocket simply by signing his name on a bunch of helmets.
Whatever the case may be, it’s becoming more and more difficult to justify the idea that the best athletes in revenue sports are getting a fair deal being limited to a college scholarship.
But according to NCAA president Mark Emmert, it’s unlikely that will change any time soon.
”One thing that sets the fundamental tone is there’s very few members and, virtually no university president, that thinks it’s a good idea to convert student-athletes into paid employees. Literally into professionals,” NCAA President Mark Emmert said Monday at Marquette University as part of the school’s ‘On the Issues’ forum. ”Then you have something very different from collegiate athletics. One of the guiding principles (of the NCAA) has been that this is about students who play sports.”
Emmert also questioned why an athlete that wants to be a professional would bother going to college.
”It’s a dynamic tension that we really need to work on because it’s at heart of part of what talking about here,” he said. “Why would we want to force someone to go to school when they really don’t want to be there? But if you’re going to come to us, you’re going to be a student.”
Why would an athlete want to play in college?
Well, quite simply, because the best way for a prodigy to make their way to the NBA is through the NCAA. Going straight to the D-League doesn’t get these kids the kind of exposure that college basketball does. The same can be said for Europe.
The bottom-line is that this a pitch that Emmert is going to have to continue to sell, because there are so many administrators like him that cash six and seven figure checks thanks to amateurism keeping the money flowing. The NCAA doesn’t pay taxes and puts severe limits on the amount that the people generating the revenue can bring in (a scholarship isn’t enough, but it is reimbursement). If that changes, if there is less money to go around, the cuts have to come from somewhere.
And I’d be willing to bet that Emmert, and the people that made Emmert the (handsomely-paid) face of their organization don’t want to see their bottom-line affected.
Apr 24, 2014, 5:56 PM EDT
After averaging 12.5 points per game as a sophomore, San Francisco guard Avry Holmes has decided to transfer.
Apr 24, 2014, 4:49 PM EDT
Arizona State lands its seventh newcomer for the 2014-15 season as forward Willie Atwood picked the Sun Devils over Florida State and Iowa.
Apr 24, 2014, 4:13 PM EDT
The NCAA’s Board of Directors released some key decisions on Thursday.
Apr 24, 2014, 4:12 PM EDT
Colorado junior guard Spencer Dinwiddie has decided to enter the 2014 NBA Draft.
Apr 24, 2014, 3:12 PM EDT
Dan D’Antoni spent 30 years as a high school coach in South Carolina.
Apr 24, 2014, 2:23 PM EDT
Parker is not a fan of forcing players to stay in school for two years.
Apr 24, 2014, 1:45 PM EDT
There are reports he’s already signed with an agent.
Apr 24, 2014, 12:35 PM EDT
The seven-footer will miss some time getting a torn labrum repaired.
Apr 24, 2014, 11:56 AM EDT
Roy Williams is not the world’s greatest dancer.
Apr 24, 2014, 11:25 AM EDT
Kentucky, Kansas and just about every elite program in the country is on the trail of the Haitian.
Apr 24, 2014, 10:39 AM EDT
It’s pretty funnyl
Apr 24, 2014, 12:57 AM EDT
According to multiple reports, former Georgetown big Moses Ayegba has decided to transfer to Nebraska.
Apr 24, 2014, 12:17 AM EDT
According to a report, UConn center Amida Brimah will need to undergo surgery on his left shoulder.
Apr 23, 2014, 10:38 PM EDT
Shaka Smart filled a vacancy on his staff Wednesday, hiring former Vanderbilt assistant David Cason.
Apr 23, 2014, 9:04 PM EDT
Less than a week after making an official visit to the school, it was reported that Malek Harris had committed to Kansas State. But that may not be the case.
Apr 23, 2014, 7:49 PM EDT
Frank Haith announced his coaching staff Wednesday, with the trio combining to have more than 90 seasons of coaching experience.
Apr 23, 2014, 6:33 PM EDT
UConn and Duke will reportedly play each other just before Christmas in New Jersey.
Apr 23, 2014, 5:23 PM EDT
Former St. John’s commit Darrick Wood verbally committed to attend DePaul on Wednesday.
Apr 23, 2014, 4:22 PM EDT
After playing well in Kentucky’s run to the national title game, Dakari Johnson has decided to return for his sophomore season.
Apr 23, 2014, 3:52 PM EDT
LSU should have the pieces to be a tournament team in 2014-2015.
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