Sep 17, 2013, 11:13 AM EDT
There may not be a more contentious debate in all of college athletics than whether or not the players that generate so many billions of dollars in revenue should receive a larger cut of those profits.
Conferences are signing billion-dollar deals for the rights to broadcast their games. The NCAA tournament is responsible for generating roughly three-quarters of the organization’s annual revenue. Every “scandal” involving college athletics that breaks further proves that these athletes have value; that there are people willing to spend their hard-earned money on these athletes.
Maybe it’s the $500 handshakes that football players were getting at Oklahoma State. Or maybe it’s the money that agents were willing to spend on players like Alabama lineman DJ Fluker or Kansas shooting guard Ben McLemore to ensure that they would become a client when they graduated. Or maybe it’s the thousands of dollars that Johnny Manziel was able to pocket simply by signing his name on a bunch of helmets.
Whatever the case may be, it’s becoming more and more difficult to justify the idea that the best athletes in revenue sports are getting a fair deal being limited to a college scholarship.
But according to NCAA president Mark Emmert, it’s unlikely that will change any time soon.
”One thing that sets the fundamental tone is there’s very few members and, virtually no university president, that thinks it’s a good idea to convert student-athletes into paid employees. Literally into professionals,” NCAA President Mark Emmert said Monday at Marquette University as part of the school’s ‘On the Issues’ forum. ”Then you have something very different from collegiate athletics. One of the guiding principles (of the NCAA) has been that this is about students who play sports.”
Emmert also questioned why an athlete that wants to be a professional would bother going to college.
”It’s a dynamic tension that we really need to work on because it’s at heart of part of what talking about here,” he said. “Why would we want to force someone to go to school when they really don’t want to be there? But if you’re going to come to us, you’re going to be a student.”
Why would an athlete want to play in college?
Well, quite simply, because the best way for a prodigy to make their way to the NBA is through the NCAA. Going straight to the D-League doesn’t get these kids the kind of exposure that college basketball does. The same can be said for Europe.
The bottom-line is that this a pitch that Emmert is going to have to continue to sell, because there are so many administrators like him that cash six and seven figure checks thanks to amateurism keeping the money flowing. The NCAA doesn’t pay taxes and puts severe limits on the amount that the people generating the revenue can bring in (a scholarship isn’t enough, but it is reimbursement). If that changes, if there is less money to go around, the cuts have to come from somewhere.
And I’d be willing to bet that Emmert, and the people that made Emmert the (handsomely-paid) face of their organization don’t want to see their bottom-line affected.
Oct 24, 2014, 10:55 PM EDT
Tom Izzo does it again. Add it to the long line of amazing midnight madness entrances.
Oct 24, 2014, 10:24 PM EDT
Chris Mack and his daughters performed ‘Paul Revere’ at Musketeer Madness on Friday night.
Oct 24, 2014, 8:05 PM EDT
The Wisconsin forward is likely to miss a week or two
Oct 24, 2014, 7:30 PM EDT
Ed Cooley adds a 6-foot-8 forward to the Friars’ front court.
Oct 24, 2014, 6:45 PM EDT
The former Virginia Tech Hokie will be a big boost to SMU’s perimeter.
Oct 24, 2014, 6:00 PM EDT
Manhattan and head coach Steve Masiello had some issues to address this spring, but thanks in part to their departed senior class the Jaspers are well-positioned to once again contend in the MAAC.
Oct 24, 2014, 5:05 PM EDT
One of the nation’s highly-touted bigs is closer to making a decision after eliminating two programs from his list.
Oct 24, 2014, 4:22 PM EDT
Jones became the second coach to lead LSU to postseason appearances in his first two years this past spring.
Oct 24, 2014, 1:52 PM EDT
Kellogg’s led his alma mater to 21 wins or more in each of the last three seasons.
Oct 24, 2014, 12:39 PM EDT
Georgetown holds a 35-29 lead in their all-time series with UConn.
Oct 24, 2014, 12:30 PM EDT
Villanova went 29-5 last season and return essentially the same lineup. Why aren’t more people talking about them?
Oct 24, 2014, 12:13 PM EDT
Texas now has two four-star commitments, with Kerwin Roach joining Eric Davis on Friday.
Oct 24, 2014, 10:00 AM EDT
Of Baylor’s five verbal commitments in the Class of 2015 four are guards, including their latest commit.
Oct 24, 2014, 9:00 AM EDT
Kentucky’s on top, but who’s next in line?
Oct 24, 2014, 12:06 AM EDT
Syracuse’s men’s basketball and football programs are under investigation, with the stakes being higher for Jim Boeheim’s program.
Oct 23, 2014, 11:20 PM EDT
Joshua Smith averaged 11.5 points per game before being ruled academically ineligible last season.
Oct 23, 2014, 10:49 PM EDT
Cam Payne became the star of Murray State as a freshman, but he wouldn’t have gotten there if he had a back up. Why?
Oct 23, 2014, 9:53 PM EDT
The preseason favorites to win the Atlantic 10 added a new teammate Thursday.
Oct 23, 2014, 8:03 PM EDT
Shawn Lester averaged 11.9 points and 4.2 rebounds per game in the sixth man role last season.
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