Skip to content

Andrew Wiggins’ shoe contract could be worth $140-180 million

Oct 15, 2013, 2:06 PM EST

Andrew Wiggins AP

One of the most interesting, and underreported, aspects of Andrew Wiggins’ decision to enroll at Kansas instead of Florida State, North Carolina and Kentucky had little to do with basketball and everything to do with shoes.

Wiggins came up as a Nike kid. He played for the CIA Bounce, which is affiliated with Nike. Huntington Prep, Wiggins’ high school, was sponsored by the swoosh as well. But Kansas is an Adidas school, which more or less goes against everything that we’ve ever been told about shoe companies and recruiting.

How could Nike let the most hyped prospect in years end up at an Adidas school?

Perhaps more interesting: Who will Wiggins sign with when he gets out of college, and how much will that contract guarantee him?

Well, according to this story from Jared Zwerling of Bleacher Report, Wiggins could be looking at a 10-year deal worth somewhere between $140 million and $180 million. That’s a lot of money.

Zwerling’s story is a fascinating look at certain aspects of the shoe industry. For example, if Nike shelled out that kind of money for Wiggins and made a push to turn him into one of the bigger names in the company, would that anger their two biggest stars, Lebron and Kevin Durant? What about Kobe? Would he take kindly to the swoosh making a bid to bring his defacto replacement under the company’s wing? How would Kyrie Irving feel, seeing as he may be passed over as the next big thing?

Zwerling also points out that something that I never realized about the shoe business: the companies don’t profit off of these massive contracts. Lebron didn’t become profitable under his ninth season with Nike. That’s not exactly a great business model.

More than anything, however, here’s the takeaway you should have when reading those numbers: it’s a joke to say that college athletes are getting a fair deal with a scholarship when Nike would be willing to pay Wiggins somewhere around $15 million a year to wear their shoes. Granted, Wiggins is an exception, not a rule; his value is rooted in how unique he is as a prospect.

But what about a guy like Marcus Smart? He’s an all-american that returned to school and he has a future in the NBA. You don’t think there’s significant value there? Or what about a guy like Alex Len? He played at Maryland, where Under Armour founder Kevin Plank went to school. Under Armour is trying to break into the basketball shoe market. You don’t think they would have been willing to spend some money to get him under the UA umbrella once they realized he had a shot to make the league?

This is an argument that takes a lot more than just a 400 word blog post to make, but it is worth pointing out just how much value some of these “amateurs” and “student-athletes” actually have.

Latest Posts
  1. Bronson Koenig, Duje Dukan step forward in No. 2 Wisconsin’s win over Georgetown

    Nov 27, 2014, 6:08 PM EST

    D'Vauntes Smith-Rivera, Bronson Koenig D'Vauntes Smith-Rivera, Bronson Koenig

    Koenig and Dukan combined to score 18 points in the second half for the second-ranked Badgers.

  2. Richmond loses reserve guard to left foot injury

    Nov 27, 2014, 5:24 PM EST

    Chris Mooney Chris Mooney

    Khwan Fore’s averaging 7.5 minutes per game in two appearances this season.

  3. Report: Gonzaga’s Josh Perkins broke his jaw

    Nov 27, 2014, 12:56 PM EST

    St Joseph's v Gonzaga St Joseph's v Gonzaga

    Perkins was kicked in the face by a Georgia player.

  4. Pregame Shootaround: Enjoy your Turkey Day!

    Nov 27, 2014, 11:19 AM EST

    Frank Kaminsky (AP Photo) Frank Kaminsky (AP Photo)

    It’s not just football that’s on today.

  5. St. John’s seniors say they ‘grew up’ against Minnesota, but have they?

    Nov 27, 2014, 3:14 AM EST

    D'Angelo Harrison (AP Photo) D'Angelo Harrison (AP Photo)

    A lot is riding on this season for St. John’s. Can they consistently be the ‘grown up’ team they claimed to be on Wednesday night?

  6. Late Night Snacks: Two ranked teams fall at the Battle 4 Atlantis

    Nov 27, 2014, 3:07 AM EST

    Kelan Martin, Marcus Paige AP

    Two Big East teams made statements in the Bahamas, and No. 3 Arizona won the Maui Invitational.

  7. The little things made a big difference in No. 3 Arizona’s win over No. 15 San Diego State

    Nov 27, 2014, 2:07 AM EST

    Sean Miller Sean Miller

    Arizona scored 22 points off of 14 San Diego State turnovers, and that along with good foul shooting proved to be the difference.

  8. D’Vauntes Smith-Rivera’s shot propels Georgetown past No. 18 Florida

    Nov 27, 2014, 12:56 AM EST

    D'Vauntes Smith-Rivera D'Vauntes Smith-Rivera

    Georgetown committed 19 turnovers, but they shot 49 percent from the field and earned another quality win for the Big East.

  9. Rick Pitino gets his 700th career victory, but his team remains cold from three

    Nov 26, 2014, 10:22 PM EST

    Rick Pitino Rick Pitino

    Through five games Louisville is shooting 24-for-105 from three. They’ll need to shoot better than that when Ohio State visits next Tuesday.

  10. #POSTERIZED: St. John’s forward Sir’Dominic Pointer finishes with authority (VIDEO)

    Nov 26, 2014, 9:11 PM EST

    Sir'Dominic Pointer, Tony Chennault Sir'Dominic Pointer, Tony Chennault

    Sir’Dominic Pointer picked off Minnesota center Elliot Eliason’s outlet pass and made the big man pay for his mistake.

  11. Binghamton’s leading returning scorer, rebounder takes indefinite leave of absence

    Nov 26, 2014, 8:05 PM EST

    Tommy Dempsey Tommy Dempsey

    Justin Reed was one of America East’s best guards in each of his first two seasons, but that hasn’t been the case in 2014-15.

  12. Buddy Hield, improved shot selection the keys in Oklahoma’s win over No. 22 UCLA

    Nov 26, 2014, 6:42 PM EST

    Buddy Hield, Zeek Woodley Buddy Hield, Zeek Woodley

    After launching 22 three-pointers in the first half, Oklahoma took a wiser approach to the offensive end of the floor as they outlasted No. 22 UCLA.

  13. No. 5 North Carolina’s loss highlights issues with their rebounding, toughness

    Nov 26, 2014, 5:29 PM EST

    Getty Images Getty Images

    It’s hard to put too much stake in one loss, but there are a couple of things from this game that we need to keep an eye on.

  14. Report: Iona reels in well-traveled transfer wing

    Nov 26, 2014, 5:24 PM EST

    Iowa State v Notre Dame Getty Images

    Cameron Biedscheid averaged 6.2 points per game as a freshman at Notre Dame in 2012-13.

  15. Ankle injury to sideline New Mexico’s starting point guard three to five weeks

    Nov 26, 2014, 4:37 PM EST

    Cullen Neal AP

    Joining Cullen Neal on the sideline is Arthur Edwards, who is expected to miss 4-6 weeks thanks to a dislocated finger.

  16. Butler upsets No. 5 North Carolina in Battle 4 Atlantis opener

    Nov 26, 2014, 3:51 PM EST

    Getty Images Getty Images

    The importance of this win for Butler cannot be overstated.

  17. If No. 12 Villanova doesn’t have a star on their roster, no one told JayVaughn Pinkston

    Nov 26, 2014, 3:19 PM EST

    Getty Images Getty Images

    JayVaughn Pinkston is the leader and go-to guy for Villanova. And he is not their star because … why?