Oct 15, 2013, 2:06 PM EDT
One of the most interesting, and underreported, aspects of Andrew Wiggins’ decision to enroll at Kansas instead of Florida State, North Carolina and Kentucky had little to do with basketball and everything to do with shoes.
Wiggins came up as a Nike kid. He played for the CIA Bounce, which is affiliated with Nike. Huntington Prep, Wiggins’ high school, was sponsored by the swoosh as well. But Kansas is an Adidas school, which more or less goes against everything that we’ve ever been told about shoe companies and recruiting.
How could Nike let the most hyped prospect in years end up at an Adidas school?
Perhaps more interesting: Who will Wiggins sign with when he gets out of college, and how much will that contract guarantee him?
Well, according to this story from Jared Zwerling of Bleacher Report, Wiggins could be looking at a 10-year deal worth somewhere between $140 million and $180 million. That’s a lot of money.
Zwerling’s story is a fascinating look at certain aspects of the shoe industry. For example, if Nike shelled out that kind of money for Wiggins and made a push to turn him into one of the bigger names in the company, would that anger their two biggest stars, Lebron and Kevin Durant? What about Kobe? Would he take kindly to the swoosh making a bid to bring his defacto replacement under the company’s wing? How would Kyrie Irving feel, seeing as he may be passed over as the next big thing?
Zwerling also points out that something that I never realized about the shoe business: the companies don’t profit off of these massive contracts. Lebron didn’t become profitable under his ninth season with Nike. That’s not exactly a great business model.
More than anything, however, here’s the takeaway you should have when reading those numbers: it’s a joke to say that college athletes are getting a fair deal with a scholarship when Nike would be willing to pay Wiggins somewhere around $15 million a year to wear their shoes. Granted, Wiggins is an exception, not a rule; his value is rooted in how unique he is as a prospect.
But what about a guy like Marcus Smart? He’s an all-american that returned to school and he has a future in the NBA. You don’t think there’s significant value there? Or what about a guy like Alex Len? He played at Maryland, where Under Armour founder Kevin Plank went to school. Under Armour is trying to break into the basketball shoe market. You don’t think they would have been willing to spend some money to get him under the UA umbrella once they realized he had a shot to make the league?
This is an argument that takes a lot more than just a 400 word blog post to make, but it is worth pointing out just how much value some of these “amateurs” and “student-athletes” actually have.
Apr 17, 2015, 10:23 PM EDT
Cheick Diallo won named MVP for both the McDonald’s All-American Game and Jordan Brand Classic.
Apr 17, 2015, 9:30 PM EDT
Hoiberg just completed his fifth season at Iowa State.
Apr 17, 2015, 8:20 PM EDT
The Aztecs now have no commits for 2016.
Apr 17, 2015, 7:18 PM EDT
Domantas Sabonis previously announced he would return.
Apr 17, 2015, 6:05 PM EDT
The Jordan Brand Classic is Friday night at the Barclays Center in Brooklyn.
Apr 17, 2015, 5:00 PM EDT
The former Villanova guard cut his list to eight.
Apr 17, 2015, 4:23 PM EDT
Thanks to this ruling Neal will have three years of eligibility remaining.
Apr 17, 2015, 3:19 PM EDT
Heron, who committed to Pitt back in January 2014, says he will continue to consider Jamie Dixon’s program.
Apr 17, 2015, 1:31 PM EDT
Dazon Ingram joins Brandon Austin and Donta Hall, both of whom remained committed following the firing of Anthony Grant, in Alabama’s 2015 class.
Former Florida guard discusses Billy Donovan’s potential as an NBA head coach on ‘Dan Patrick Show’ (VIDEO)
Apr 17, 2015, 12:45 PM EDT
Beal spoke highly of his college coach, including how a possible adjustment would go should Donovan decide to try his hand at the NBA game.
Apr 17, 2015, 12:19 PM EDT
Harris is the fifth departure from the Kansas State program since the end of the season.
Apr 17, 2015, 11:02 AM EDT
Hooley’s game-winning shot in the America East title game came less than two months after his mother passed from a lengthy bout with colon cancer.
Apr 17, 2015, 12:04 AM EDT
Hale is Alabama’s leading returning scorer, as he averaged 8.2 points per game last season.
Apr 16, 2015, 11:51 PM EDT
Landing Zimmerman is a big deal for Dave Rice, who could use the boost after a disappointing 2014-15.
Apr 16, 2015, 10:56 PM EDT
Michigan won’t lack for big men when Davis arrives on campus in 2016, but that will give him time to develop as a freshman.
Apr 16, 2015, 8:02 PM EDT
Costello dealt with the knee issue down the stretch, but the procedure isn’t expected to keep him out of offseason workouts for too long.
Apr 16, 2015, 6:32 PM EDT
The Mountain West is guaranteed one of the eight slots in the field.
Apr 16, 2015, 3:58 PM EDT
With the NBA coaching carousel getting started, which college coaches will be linked to the jobs?
Apr 16, 2015, 3:06 PM EDT
This will forever put a smile on my face.
Apr 16, 2015, 1:57 PM EDT
Duke-bound Luke Kennard discusses the Blue Devils’ one-and-dones and filling the point guard role.
- Five-star 7-footer Stephen Zimmerman commits to UNLV 3
- College basketball’s eight most important NBA Draft decisions 1
- Updated 2015-2016 College Basketball Way-Too Early Preseason Top 25 8
- 2015 College Basketball Updated Early Entry List 10
- Duke’s Tyus Jones becomes third Blue Devil to enter the NBA Draft 11
- Duke freshman Justise Winslow will enter 2015 NBA Draft 8
- Bobby Portis announces that he is turning pro 0
- Duke’s Tyus Jones becomes third Blue Devil to enter the NBA Draft (11)
- 2015 College Basketball Updated Early Entry List (10)
- Duke freshman Justise Winslow will enter 2015 NBA Draft (8)
- Updated 2015-2016 College Basketball Way-Too Early Preseason Top 25 (8)
- 6-foot-11 center Antonio Vrankovic commits to Duke (6)