Oct 15, 2013, 2:06 PM EST
One of the most interesting, and underreported, aspects of Andrew Wiggins’ decision to enroll at Kansas instead of Florida State, North Carolina and Kentucky had little to do with basketball and everything to do with shoes.
Wiggins came up as a Nike kid. He played for the CIA Bounce, which is affiliated with Nike. Huntington Prep, Wiggins’ high school, was sponsored by the swoosh as well. But Kansas is an Adidas school, which more or less goes against everything that we’ve ever been told about shoe companies and recruiting.
How could Nike let the most hyped prospect in years end up at an Adidas school?
Perhaps more interesting: Who will Wiggins sign with when he gets out of college, and how much will that contract guarantee him?
Well, according to this story from Jared Zwerling of Bleacher Report, Wiggins could be looking at a 10-year deal worth somewhere between $140 million and $180 million. That’s a lot of money.
Zwerling’s story is a fascinating look at certain aspects of the shoe industry. For example, if Nike shelled out that kind of money for Wiggins and made a push to turn him into one of the bigger names in the company, would that anger their two biggest stars, Lebron and Kevin Durant? What about Kobe? Would he take kindly to the swoosh making a bid to bring his defacto replacement under the company’s wing? How would Kyrie Irving feel, seeing as he may be passed over as the next big thing?
Zwerling also points out that something that I never realized about the shoe business: the companies don’t profit off of these massive contracts. Lebron didn’t become profitable under his ninth season with Nike. That’s not exactly a great business model.
More than anything, however, here’s the takeaway you should have when reading those numbers: it’s a joke to say that college athletes are getting a fair deal with a scholarship when Nike would be willing to pay Wiggins somewhere around $15 million a year to wear their shoes. Granted, Wiggins is an exception, not a rule; his value is rooted in how unique he is as a prospect.
But what about a guy like Marcus Smart? He’s an all-american that returned to school and he has a future in the NBA. You don’t think there’s significant value there? Or what about a guy like Alex Len? He played at Maryland, where Under Armour founder Kevin Plank went to school. Under Armour is trying to break into the basketball shoe market. You don’t think they would have been willing to spend some money to get him under the UA umbrella once they realized he had a shot to make the league?
This is an argument that takes a lot more than just a 400 word blog post to make, but it is worth pointing out just how much value some of these “amateurs” and “student-athletes” actually have.
Nov 23, 2014, 11:00 AM EST
Looks like Larry Nance Jr. is fully recovered from last season’s ACL injury.
Division III school makes buzzer-beating three-pointer against same opponent in back-to-back years (VIDEOS)
Nov 23, 2014, 10:00 AM EST
This is one of the wildest buzzer-beaters I’ve ever seen and the back story makes it that much more incredible.
Nov 23, 2014, 9:10 AM EST
Tournament action resumes on a busy Sunday of college hoops.
Nov 23, 2014, 3:56 AM EST
Concerns about Cook moving off the ball seem foolish through five games.
Nov 23, 2014, 2:00 AM EST
No. 21 Nebraska was the lone ranked team to fall on Saturday, but give them credit for being willing to go on the road to play a dangerous opponent.
Nov 23, 2014, 12:05 AM EST
Devin Davis has been rehabbing from injuries suffered on November 1 in his hometown of Indianapolis.
Nov 22, 2014, 11:33 PM EST
Most people already knew that Winslow’s a high-level athlete. Here’s some evidence for those who somehow didn’t.
Nov 22, 2014, 11:22 PM EST
Before their game against No. 21 Nebraska, Rhode Island took the floor in shirts honoring Avery Harriman.
Nov 22, 2014, 9:44 PM EST
Florida faces Georgetown in the opening round of the Battle 4 Atlantis Wednesday.
Nov 22, 2014, 9:37 PM EST
The score was tied 41-41 with six minutes to go. Rams and Cornhuskers traded the lead five times after that.
Nov 22, 2014, 8:06 PM EST
Wyoming may have scored just 56 points, but all 22 of their made field goals were assisted and they shot nearly 53 percent from the field.
Nov 22, 2014, 6:17 PM EST
Boutte’s shot came seconds after he corralled a wayward pass from teammate Marcellus Barksdale.
Nov 22, 2014, 5:43 PM EST
Eustachy led the Rams to a school-record 26 wins in 2012-13.
Nov 22, 2014, 4:58 PM EST
Meeks accounted for two double-doubles all season in 2013-14. He’s now matched that total through three games.
Nov 22, 2014, 4:46 PM EST
Providence jumped out to a quick 9-0 lead and cruised to an easy win over Florida State.
Nov 22, 2014, 2:30 PM EST
Notre Dame guards Demetrius Jackson and Jerian Grant played well to help lead the Irish to victory.
Nov 22, 2014, 1:40 PM EST
The 2015 CBE Classic will have a local flavor.
Nov 22, 2014, 12:30 PM EST
Ball State will be without a key piece for the immediate future.
Nov 22, 2014, 11:30 AM EST
Florida will be without a key guard for at least a few games.
Nov 22, 2014, 10:30 AM EST
More depth is coming for the Aggies.
- Quinn Cook is thriving as an off-guard, and No. 4 Duke will reap the benefits 0
- Rhode Island upsets No. 21 Nebraska, 66-62, in overtime 0
- Lauren Hill surprises teammates, fans with another layup in her second college game (VIDEO) 2
- The ‘Chaminade Crew’ and how Jonathan Holmes has changed the culture of Texas hoops 0
- Early struggles of Syracuse, Kaleb Joseph example of the downside of early entry 2
- UPDATE: Texas loses starting point guard to left wrist injury, out 4-6 weeks 0
- Burning Questions: Who’s poised to surprise (or disappoint) people in the Big Ten? 2
- Poll: 54 percent of people think Kentucky beats the 76ers, 54 percent of people are dumb (31)
- No. 1 Kentucky’s size, depth overwhelms No. 5 Kansas, makes 40-0 seem possible? (5)
- No. 1 Kentucky survives Buffalo despite ugly effort offensively (4)
- Pregame Shootaround: No. 14 Iowa State needs to be on upset alert tonight (3)
- Miami upsets No. 8 Florida thanks to the Angel Rodriguez takeover (3)