Oct 15, 2013, 2:06 PM EDT
One of the most interesting, and underreported, aspects of Andrew Wiggins’ decision to enroll at Kansas instead of Florida State, North Carolina and Kentucky had little to do with basketball and everything to do with shoes.
Wiggins came up as a Nike kid. He played for the CIA Bounce, which is affiliated with Nike. Huntington Prep, Wiggins’ high school, was sponsored by the swoosh as well. But Kansas is an Adidas school, which more or less goes against everything that we’ve ever been told about shoe companies and recruiting.
How could Nike let the most hyped prospect in years end up at an Adidas school?
Perhaps more interesting: Who will Wiggins sign with when he gets out of college, and how much will that contract guarantee him?
Well, according to this story from Jared Zwerling of Bleacher Report, Wiggins could be looking at a 10-year deal worth somewhere between $140 million and $180 million. That’s a lot of money.
Zwerling’s story is a fascinating look at certain aspects of the shoe industry. For example, if Nike shelled out that kind of money for Wiggins and made a push to turn him into one of the bigger names in the company, would that anger their two biggest stars, Lebron and Kevin Durant? What about Kobe? Would he take kindly to the swoosh making a bid to bring his defacto replacement under the company’s wing? How would Kyrie Irving feel, seeing as he may be passed over as the next big thing?
Zwerling also points out that something that I never realized about the shoe business: the companies don’t profit off of these massive contracts. Lebron didn’t become profitable under his ninth season with Nike. That’s not exactly a great business model.
More than anything, however, here’s the takeaway you should have when reading those numbers: it’s a joke to say that college athletes are getting a fair deal with a scholarship when Nike would be willing to pay Wiggins somewhere around $15 million a year to wear their shoes. Granted, Wiggins is an exception, not a rule; his value is rooted in how unique he is as a prospect.
But what about a guy like Marcus Smart? He’s an all-american that returned to school and he has a future in the NBA. You don’t think there’s significant value there? Or what about a guy like Alex Len? He played at Maryland, where Under Armour founder Kevin Plank went to school. Under Armour is trying to break into the basketball shoe market. You don’t think they would have been willing to spend some money to get him under the UA umbrella once they realized he had a shot to make the league?
This is an argument that takes a lot more than just a 400 word blog post to make, but it is worth pointing out just how much value some of these “amateurs” and “student-athletes” actually have.
Apr 16, 2014, 10:59 PM EDT
Caris LeVert reiterated his decision to return to Michigan for his junior year at the team’s postseason banquet Wednesday.
Apr 16, 2014, 8:57 PM EDT
According to a report, New Mexico State center Sim Bhullar will forego his final two seasons of eligibility to turn pro.
Apr 16, 2014, 8:24 PM EDT
After leading USC in scoring last season, Byron Wesley announced that he’ll be transferring after graduating this summer.
Apr 16, 2014, 7:25 PM EDT
Arizona State’s Jahii Carson made official the news that’s been known since October: he’ll be entering the 2014 NBA Draft.
Apr 16, 2014, 6:32 PM EDT
Former Northwestern guard/forward Kale Abrahamson will finish out his career in his home state.
Apr 16, 2014, 5:31 PM EDT
UCLA’s Kyle Anderson and Zach LaVine made official their decisions to enter the 2014 NBA Draft.
Apr 16, 2014, 4:40 PM EDT
After considering leaving school to enter the NBA Draft, Purdue’s A.J. Hammons will return for his junior season.
Apr 16, 2014, 4:00 PM EDT
Three years after shortening the time players have to make a decision regarding the NBA, it’s time for the NCAA to re-adopt the NBA’s pre-draft calendar.
Apr 16, 2014, 3:07 PM EDT
The Arizona State transfer is headed to Rice.
Apr 16, 2014, 2:30 PM EDT
The Dukes have landed the for Massachusetts Player of the Year.
Apr 16, 2014, 1:45 PM EDT
There may not be a recruit with a more interesting back story that Devonta Pollard.
Apr 16, 2014, 1:00 PM EDT
Do you like them?
Apr 16, 2014, 12:15 PM EDT
Getting Kansas State to the NCAA tournament earned Bruce Weber an extension.
Apr 16, 2014, 11:49 AM EDT
Jim Christian wins his first recruiting battle as the head coach at BC.
Apr 16, 2014, 11:26 AM EDT
What Early Entry decisions will have the biggest impact on the 2014-2015 college basketball season?
Apr 16, 2014, 10:20 AM EDT
The next big thing to come from Canada isn’t going to be all that big.
Apr 15, 2014, 10:13 PM EDT
The Mustangs and Bulldogs are looking to meet in a home-and-home series.
Apr 15, 2014, 9:36 PM EDT
Watch the 7-foot-6 center play baseball.
Apr 15, 2014, 8:44 PM EDT
Austin will leave Waco after two seasons.
Apr 15, 2014, 7:34 PM EDT
He will have two years of eligibility remaining.
- It’s beyond time for college basketball to return to NBA’s early entry calendar 0
- Former Alabama player Devonta Pollard receiving interest from Kentucky 1
- 2014 NBA Draft: What early entry decisions are we still waiting for? 0
- Cuonzo Martin and Tennessee parting ways is good for everyone involved 9
- Report: Cuonzo Martin to become the new head coach at California 10
- Sophomore center Willie Cauley-Stein returning to Kentucky 5
- Montrezl Harrell will be returning to Louisville for his junior season 0
- Report: Cuonzo Martin to become the new head coach at California (10)
- NCAA approves unlimited meals and snacks for Division I student-athletes (10)
- Cuonzo Martin and Tennessee parting ways is good for everyone involved (9)
- Syracuse freshman Chinoso Obokoh could lose year of eligibility due to NCAA issue (6)
- John Calipari reveals what ‘the tweak’ actually was (5)