Oct 15, 2013, 2:06 PM EDT
One of the most interesting, and underreported, aspects of Andrew Wiggins’ decision to enroll at Kansas instead of Florida State, North Carolina and Kentucky had little to do with basketball and everything to do with shoes.
Wiggins came up as a Nike kid. He played for the CIA Bounce, which is affiliated with Nike. Huntington Prep, Wiggins’ high school, was sponsored by the swoosh as well. But Kansas is an Adidas school, which more or less goes against everything that we’ve ever been told about shoe companies and recruiting.
How could Nike let the most hyped prospect in years end up at an Adidas school?
Perhaps more interesting: Who will Wiggins sign with when he gets out of college, and how much will that contract guarantee him?
Well, according to this story from Jared Zwerling of Bleacher Report, Wiggins could be looking at a 10-year deal worth somewhere between $140 million and $180 million. That’s a lot of money.
Zwerling’s story is a fascinating look at certain aspects of the shoe industry. For example, if Nike shelled out that kind of money for Wiggins and made a push to turn him into one of the bigger names in the company, would that anger their two biggest stars, Lebron and Kevin Durant? What about Kobe? Would he take kindly to the swoosh making a bid to bring his defacto replacement under the company’s wing? How would Kyrie Irving feel, seeing as he may be passed over as the next big thing?
Zwerling also points out that something that I never realized about the shoe business: the companies don’t profit off of these massive contracts. Lebron didn’t become profitable under his ninth season with Nike. That’s not exactly a great business model.
More than anything, however, here’s the takeaway you should have when reading those numbers: it’s a joke to say that college athletes are getting a fair deal with a scholarship when Nike would be willing to pay Wiggins somewhere around $15 million a year to wear their shoes. Granted, Wiggins is an exception, not a rule; his value is rooted in how unique he is as a prospect.
But what about a guy like Marcus Smart? He’s an all-american that returned to school and he has a future in the NBA. You don’t think there’s significant value there? Or what about a guy like Alex Len? He played at Maryland, where Under Armour founder Kevin Plank went to school. Under Armour is trying to break into the basketball shoe market. You don’t think they would have been willing to spend some money to get him under the UA umbrella once they realized he had a shot to make the league?
This is an argument that takes a lot more than just a 400 word blog post to make, but it is worth pointing out just how much value some of these “amateurs” and “student-athletes” actually have.
Apr 24, 2014, 8:23 PM EDT
After spending two seasons at Maryland, big man Shaquille Cleare has decided to transfer to Texas.
Apr 24, 2014, 7:14 PM EDT
UNLV junior forward Khem Birch has decided to enter the 2014 NBA Draft.
Apr 24, 2014, 5:56 PM EDT
After averaging 12.5 points per game as a sophomore, San Francisco guard Avry Holmes has decided to transfer.
Apr 24, 2014, 4:49 PM EDT
Arizona State lands its seventh newcomer for the 2014-15 season as forward Willie Atwood picked the Sun Devils over Florida State and Iowa.
Apr 24, 2014, 4:13 PM EDT
The NCAA’s Board of Directors released some key decisions on Thursday.
Apr 24, 2014, 4:12 PM EDT
Colorado junior guard Spencer Dinwiddie has decided to enter the 2014 NBA Draft.
Apr 24, 2014, 3:12 PM EDT
Dan D’Antoni spent 30 years as a high school coach in South Carolina.
Apr 24, 2014, 2:23 PM EDT
Parker is not a fan of forcing players to stay in school for two years.
Apr 24, 2014, 1:45 PM EDT
There are reports he’s already signed with an agent.
Apr 24, 2014, 12:35 PM EDT
The seven-footer will miss some time getting a torn labrum repaired.
Apr 24, 2014, 11:56 AM EDT
Roy Williams is not the world’s greatest dancer.
Apr 24, 2014, 11:25 AM EDT
Kentucky, Kansas and just about every elite program in the country is on the trail of the Haitian.
Apr 24, 2014, 10:39 AM EDT
It’s pretty funnyl
Apr 24, 2014, 12:57 AM EDT
According to multiple reports, former Georgetown big Moses Ayegba has decided to transfer to Nebraska.
Apr 24, 2014, 12:17 AM EDT
According to a report, UConn center Amida Brimah will need to undergo surgery on his left shoulder.
Apr 23, 2014, 10:38 PM EDT
Shaka Smart filled a vacancy on his staff Wednesday, hiring former Vanderbilt assistant David Cason.
Apr 23, 2014, 9:04 PM EDT
Less than a week after making an official visit to the school, it was reported that Malek Harris had committed to Kansas State. But that may not be the case.
Apr 23, 2014, 7:49 PM EDT
Frank Haith announced his coaching staff Wednesday, with the trio combining to have more than 90 seasons of coaching experience.
Apr 23, 2014, 6:33 PM EDT
UConn and Duke will reportedly play each other just before Christmas in New Jersey.
Apr 23, 2014, 5:23 PM EDT
Former St. John’s commit Darrick Wood verbally committed to attend DePaul on Wednesday.
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