Oct 15, 2013, 2:06 PM EDT
One of the most interesting, and underreported, aspects of Andrew Wiggins’ decision to enroll at Kansas instead of Florida State, North Carolina and Kentucky had little to do with basketball and everything to do with shoes.
Wiggins came up as a Nike kid. He played for the CIA Bounce, which is affiliated with Nike. Huntington Prep, Wiggins’ high school, was sponsored by the swoosh as well. But Kansas is an Adidas school, which more or less goes against everything that we’ve ever been told about shoe companies and recruiting.
How could Nike let the most hyped prospect in years end up at an Adidas school?
Perhaps more interesting: Who will Wiggins sign with when he gets out of college, and how much will that contract guarantee him?
Well, according to this story from Jared Zwerling of Bleacher Report, Wiggins could be looking at a 10-year deal worth somewhere between $140 million and $180 million. That’s a lot of money.
Zwerling’s story is a fascinating look at certain aspects of the shoe industry. For example, if Nike shelled out that kind of money for Wiggins and made a push to turn him into one of the bigger names in the company, would that anger their two biggest stars, Lebron and Kevin Durant? What about Kobe? Would he take kindly to the swoosh making a bid to bring his defacto replacement under the company’s wing? How would Kyrie Irving feel, seeing as he may be passed over as the next big thing?
Zwerling also points out that something that I never realized about the shoe business: the companies don’t profit off of these massive contracts. Lebron didn’t become profitable under his ninth season with Nike. That’s not exactly a great business model.
More than anything, however, here’s the takeaway you should have when reading those numbers: it’s a joke to say that college athletes are getting a fair deal with a scholarship when Nike would be willing to pay Wiggins somewhere around $15 million a year to wear their shoes. Granted, Wiggins is an exception, not a rule; his value is rooted in how unique he is as a prospect.
But what about a guy like Marcus Smart? He’s an all-american that returned to school and he has a future in the NBA. You don’t think there’s significant value there? Or what about a guy like Alex Len? He played at Maryland, where Under Armour founder Kevin Plank went to school. Under Armour is trying to break into the basketball shoe market. You don’t think they would have been willing to spend some money to get him under the UA umbrella once they realized he had a shot to make the league?
This is an argument that takes a lot more than just a 400 word blog post to make, but it is worth pointing out just how much value some of these “amateurs” and “student-athletes” actually have.
Mar 28, 2015, 12:52 AM EDT
Get caught up on all of Friday’s NCAA tournament action.
Mar 28, 2015, 12:35 AM EDT
ACC teams went 2-1 Friday night, with Louisville’s win over NC State being the league’s lone defeat.
Mar 28, 2015, 12:27 AM EDT
The schedule for Sunday’s Elite 8 games.
Mar 28, 2015, 12:23 AM EDT
Second straight Elite 8 appearance for Tom Izzo and Co.
Mar 28, 2015, 12:08 AM EDT
No. 1 Duke advanced to the Elite 8 with a win in the South Regional over No. 5 Utah.
Mar 27, 2015, 11:31 PM EDT
This is a pretty nice move from Amile Jefferson.
Mar 27, 2015, 9:58 PM EDT
Wardle spent five seasons as coach at Green Bay.
Mar 27, 2015, 9:47 PM EDT
Will play the winner of Michigan State-Oklahoma.
Mar 27, 2015, 9:39 PM EDT
Caleb Martin’s only two points of the game.
Mar 27, 2015, 9:26 PM EDT
Gonzaga defeated UCLA to advance to the Elite 8 for the first time under head coach Mark Few.
Mar 27, 2015, 9:22 PM EDT
Andy Toole has been with Robert Morris for five seasons.
Mar 27, 2015, 8:53 PM EDT
Nice big man-to-big man pass.
Mar 27, 2015, 8:32 PM EDT
Class of 2015 five-star center Diamond Stone committed during a surprise announcement on Friday night.
Mar 27, 2015, 8:30 PM EDT
UNLV freshman Rashad Vaughn addresses NBA Draft rumors.
Mar 27, 2015, 8:28 PM EDT
One of three assists in the first half for Cat Barber.
Mar 27, 2015, 7:45 PM EDT
Aaron Harrison left Thursday night’s game briefly with a finger injury.
Mar 27, 2015, 6:50 PM EDT
For the second time this month, the Indiana athletic director backed the school’s head coach.
Mar 27, 2015, 6:00 PM EDT
Arizona hasn’t been to the Final Four since 2001, but all involved are focused on Wisconsin and not that streak.
Mar 27, 2015, 5:00 PM EDT
Frazier is projected as a second round pick.
Mar 27, 2015, 5:00 PM EDT
The 6-foot-7 forward has two years of eligibility left.
- Tourney Snacks: Duke-Gonzaga, Louisville-Michigan State advance to Elite 8 0
- No. 1 Duke advances to Elite 8 with win over No. 5 Utah 1
- No. 2 Gonzaga gets past No. 11 UCLA to advance to Elite 8 1
- Sources: Rick Barnes not expected to return to Texas 6
- Steve Lavin and St. John’s ‘mutually agree’ to part ways 1
- No. 2 Arizona pulls away from No. 6 Xavier, setting up West regional final rematch 0
- No. 3 Notre Dame knocks off No. 7 Wichita State to get to the Elite 8 17
- Kentucky’s John Calipari is the National Coach of the Year, and it’s not close (36)
- Kentucky responds to Daxter Miles Jr.’s pregame comments (30)
- Updated tournament records: Three ACC, two Big Ten teams in Elite Eight (24)
- West Virginia freshman on Kentucky: ‘They’re going to be 36-1′ (20)
- NCAA’s Mark Emmert calls Indiana’s religious freedom bill ‘especially concerning’ (20)