Oct 15, 2013, 2:06 PM EDT
One of the most interesting, and underreported, aspects of Andrew Wiggins’ decision to enroll at Kansas instead of Florida State, North Carolina and Kentucky had little to do with basketball and everything to do with shoes.
Wiggins came up as a Nike kid. He played for the CIA Bounce, which is affiliated with Nike. Huntington Prep, Wiggins’ high school, was sponsored by the swoosh as well. But Kansas is an Adidas school, which more or less goes against everything that we’ve ever been told about shoe companies and recruiting.
How could Nike let the most hyped prospect in years end up at an Adidas school?
Perhaps more interesting: Who will Wiggins sign with when he gets out of college, and how much will that contract guarantee him?
Well, according to this story from Jared Zwerling of Bleacher Report, Wiggins could be looking at a 10-year deal worth somewhere between $140 million and $180 million. That’s a lot of money.
Zwerling’s story is a fascinating look at certain aspects of the shoe industry. For example, if Nike shelled out that kind of money for Wiggins and made a push to turn him into one of the bigger names in the company, would that anger their two biggest stars, Lebron and Kevin Durant? What about Kobe? Would he take kindly to the swoosh making a bid to bring his defacto replacement under the company’s wing? How would Kyrie Irving feel, seeing as he may be passed over as the next big thing?
Zwerling also points out that something that I never realized about the shoe business: the companies don’t profit off of these massive contracts. Lebron didn’t become profitable under his ninth season with Nike. That’s not exactly a great business model.
More than anything, however, here’s the takeaway you should have when reading those numbers: it’s a joke to say that college athletes are getting a fair deal with a scholarship when Nike would be willing to pay Wiggins somewhere around $15 million a year to wear their shoes. Granted, Wiggins is an exception, not a rule; his value is rooted in how unique he is as a prospect.
But what about a guy like Marcus Smart? He’s an all-american that returned to school and he has a future in the NBA. You don’t think there’s significant value there? Or what about a guy like Alex Len? He played at Maryland, where Under Armour founder Kevin Plank went to school. Under Armour is trying to break into the basketball shoe market. You don’t think they would have been willing to spend some money to get him under the UA umbrella once they realized he had a shot to make the league?
This is an argument that takes a lot more than just a 400 word blog post to make, but it is worth pointing out just how much value some of these “amateurs” and “student-athletes” actually have.
Aug 27, 2014, 5:15 PM EDT
With their two finalists having removed their names from consideration, the College of Charleston is back to square one in its search for a new head coach.
Aug 27, 2014, 5:09 PM EDT
Non-Power 5 programs will be allowed to do just that.
Aug 27, 2014, 4:09 PM EDT
Shaw becomes the fourth Bradley front court player in the news this summer.
Aug 27, 2014, 2:34 PM EDT
The top two is not a surprise. It gets interesting after that.
Aug 27, 2014, 12:28 PM EDT
He’s broached the subject a number of times this summer.
Aug 27, 2014, 11:03 AM EDT
At this point, comparing the two is unfair to Irvin.
Aug 27, 2014, 9:26 AM EDT
It may not be surprising, then, to hear that their new head coach is a product of Shaka Smart’s VCU staff.
Aug 27, 2014, 12:03 AM EDT
Richard Pitino had five recruits scheduled to join the program.
Aug 26, 2014, 9:45 PM EDT
The College of Charleston is looking to replace Doug Wojcik, who was fired on Aug. 5.
Aug 26, 2014, 8:07 PM EDT
This is the first commit in the Beavers’ Class of 2015.
Aug 26, 2014, 7:30 PM EDT
The 6-foot-10 big man was dismissed from Missouri on April 10.
Aug 26, 2014, 6:00 PM EDT
Some of the best high school players in the country appeared in Elite 24 this weekend in Brooklyn.
Aug 26, 2014, 5:15 PM EDT
Dayton adds depth to its point guard position for the 2014-2015 season.
Aug 26, 2014, 4:26 PM EDT
The younger brother of Enes Kanter will join the favorite to win the Horizon League.
Aug 26, 2014, 3:54 PM EDT
Porter Moser’s team should still take a step forward in the Missouri Valley.
Aug 26, 2014, 3:38 PM EDT
Pastner continues to recruit the state of Tennessee well.
Aug 26, 2014, 2:55 PM EDT
Some teams are unlucky in losses. It’s not bad luck when you blow games you should have won, though.
Aug 26, 2014, 1:09 PM EDT
Our top ten is different, but not by that much.
Aug 26, 2014, 11:30 AM EDT
According to a report, there are six sites vying for four Final Fours between 2017 and 2020.
Aug 26, 2014, 10:15 AM EDT
Value Add is college basketball’s equivalent to WARP.
- College of Charleston coaching search takes another turn 0
- Rivals releases new rankings for the Class of 2015 0
- Will Bill Self and Kansas play small-ball this season? 2
- ‘Value Add’ stat projects Utah’s Delon Wright as having a historic season 0
- College Basketball Talk’s Recruiting Roundup 0
- Bruce Pearl gets welcomed by Auburn team, students after NCAA show-cause ends (VIDEO) 0
- College Basketball Talk’s Recruiting Roundup 0
- John Calipari calls Mike Francesa’s radio show to complain about a critique (AUDIO) (6)
- Rupp Arena ranked college hoops’ best home venue, Cameron Indoor 31st? (5)
- Indiana lands a final piece in their 2014 recruiting class (4)
- John Calipari can be a great coach with being an x’s-and-o’s mastermind (4)
- Creighton’s logos draw ire of Major League Baseball franchise (4)