Oct 15, 2013, 2:06 PM EDT
One of the most interesting, and underreported, aspects of Andrew Wiggins’ decision to enroll at Kansas instead of Florida State, North Carolina and Kentucky had little to do with basketball and everything to do with shoes.
Wiggins came up as a Nike kid. He played for the CIA Bounce, which is affiliated with Nike. Huntington Prep, Wiggins’ high school, was sponsored by the swoosh as well. But Kansas is an Adidas school, which more or less goes against everything that we’ve ever been told about shoe companies and recruiting.
How could Nike let the most hyped prospect in years end up at an Adidas school?
Perhaps more interesting: Who will Wiggins sign with when he gets out of college, and how much will that contract guarantee him?
Well, according to this story from Jared Zwerling of Bleacher Report, Wiggins could be looking at a 10-year deal worth somewhere between $140 million and $180 million. That’s a lot of money.
Zwerling’s story is a fascinating look at certain aspects of the shoe industry. For example, if Nike shelled out that kind of money for Wiggins and made a push to turn him into one of the bigger names in the company, would that anger their two biggest stars, Lebron and Kevin Durant? What about Kobe? Would he take kindly to the swoosh making a bid to bring his defacto replacement under the company’s wing? How would Kyrie Irving feel, seeing as he may be passed over as the next big thing?
Zwerling also points out that something that I never realized about the shoe business: the companies don’t profit off of these massive contracts. Lebron didn’t become profitable under his ninth season with Nike. That’s not exactly a great business model.
More than anything, however, here’s the takeaway you should have when reading those numbers: it’s a joke to say that college athletes are getting a fair deal with a scholarship when Nike would be willing to pay Wiggins somewhere around $15 million a year to wear their shoes. Granted, Wiggins is an exception, not a rule; his value is rooted in how unique he is as a prospect.
But what about a guy like Marcus Smart? He’s an all-american that returned to school and he has a future in the NBA. You don’t think there’s significant value there? Or what about a guy like Alex Len? He played at Maryland, where Under Armour founder Kevin Plank went to school. Under Armour is trying to break into the basketball shoe market. You don’t think they would have been willing to spend some money to get him under the UA umbrella once they realized he had a shot to make the league?
This is an argument that takes a lot more than just a 400 word blog post to make, but it is worth pointing out just how much value some of these “amateurs” and “student-athletes” actually have.
Mar 12, 2014, 12:38 AM EDT
Four autobids were decided on Tuesday as the NCAA Tournament has some new entrants into the field of 68. Find out who made the Big Dance and see how BYU is looking after its WCC title game loss.
Mar 11, 2014, 11:56 PM EDT
Gonzaga is back in the tournament for what feels like the 100th straight year, but this team is a bit different than Gonzaga teams of old.
Mar 11, 2014, 11:21 PM EDT
Meet the North Dakota State Bison, the winners of the Summit League and one of the — likely — trendy upset picks in this year’s NCAA Tournament.
Mar 11, 2014, 10:29 PM EDT
The coaching carousel continued to spin on Tuesday night as Loyola Marymount opted not to renew the contract of head coach Max Good.
Mar 11, 2014, 10:06 PM EDT
Get to know the Northeast Conference tournament champs!
Mar 11, 2014, 9:16 PM EDT
The Milwaukee Panthers are dancing after winning four games in the Horizon League Conference Tournament. Meet one of the NCAA Tournament’s more dangerous double-digit seeds here.
Mar 11, 2014, 6:20 PM EDT
After only two seasons as head coach, Tennessee State has opted to fire head coach Travis Williams.
Mar 11, 2014, 6:15 PM EDT
The Southland’s top team has been upset in the conference tournament for the past three seasons. Will the trend continue? Or has the arrival of Stephen F. Austin’s new coach, Brad Underwood, altered the trajectory?
Mar 11, 2014, 6:00 PM EDT
UNC Wilmington on Tuesday announced that head coach Buzz Peterson is out after four years at the school.
Mar 11, 2014, 5:37 PM EDT
Every year, there are a handful of teams that could use a couple of wins in their respective league tournaments to gain entry into the field of 68. Here are five schools that need to string some wins together this week to feel comfortable making NCAA Tournament.
Mar 11, 2014, 5:21 PM EDT
In light of the back injury that will keep Joel Embiid out for the Big 12 tournament and could foreseeably saddle him to the bench for the entirety of the NCAA tournament, we decided to take a look at season-ending injuries to key players on past National Title contenders: Kenyon Martin: Cincinnati was the No. 1…
Mar 11, 2014, 3:20 PM EDT
To follow along with the 2014 Coaching Carousel, click here. Bowling Green will not be renewing the contract of head coach Louis Orr, the school announced on Tuesday. Orr had coached the Falcons for seven seasons, finishing with a 101-121 record and just one season with a .500 record or better. BGSU was 12-20 this past…
2014 American Athletic Conference Tournament Preview: Louisville looks to win its only year in the AAC
Mar 11, 2014, 3:00 PM EDT
The American came into this season as a big unknown, but with five likely NCAA Tournament teams and three All-Americans, this is one of the better leagues in college basketball this season. Can Louisville win the league in its only year in the American or will Cincinnati, Memphis, SMU or UConn get in the way?
Mar 11, 2014, 2:44 PM EDT
Vegas is good at predicting winners. Here are their odds for all of the major conference tournaments.
Mar 11, 2014, 2:34 PM EDT
Four automatic bids will be earned on Tuesday night, with the West Coast Conference title game headlining.
Mar 11, 2014, 1:16 PM EDT
Doug McDermott. Player of the Year. This shouldn’t come as a surprise to anyone.
Mar 11, 2014, 12:47 PM EDT
Saint Louis will look to repeat as the Atlantic 10 Tournament champion, but it won’t be easy. The field in Brooklyn could have six, yes six, NCAA tournament-bound teams.
Mar 11, 2014, 12:28 PM EDT
When you take your team to 34-0, you’re the National Coach of the Year. Pretty sure our forefathers wrote that into the Constitution.
Mar 11, 2014, 11:44 AM EDT
Now 15 teams deep, the ACC’s showcase event will span five days in Greensboro. Between the new arrivals, one upcoming departure and a plethora of talented players, this will be must-see television.
Mar 11, 2014, 10:54 AM EDT
The Duke star is NBCSports.com’s National Freshman of the Year.
- 2014 American Athletic Conference Tournament Preview: Louisville looks to win its only year in the AAC 1
- NBCSports.com National Player of the Year: Doug McDermott, Creighton 2
- 2014 ACC Tournament Preview: Will a newcomer crash the party in Greensboro? 1
- NBCSports.com National Freshman of the Year: Jabari Parker, Duke 3
- Bracketology: Delaware, Manhattan, Wofford punch tickets 1
- 2014 SEC Tournament Preview: How will Kentucky, bubble teams fair? 1
- Joel Embiid out for Big 12 tournament, ‘longshot’ for NCAA tournament first weekend 1
- NBCSports.com’s 2014 College Basketball All-Americans (12)
- Wichita State will head into the NCAA tournament 34-0 as a No. 1 seed (12)
- Assigned Reading: Dean Smith’s health continues to deteriorate (6)
- No. 1 Florida’s undefeated SEC season not just a by-product of their league (6)
- South Carolina suspends Frank Martin for regular season finale at Mississippi State (5)