Oct 15, 2013, 2:06 PM EDT
One of the most interesting, and underreported, aspects of Andrew Wiggins’ decision to enroll at Kansas instead of Florida State, North Carolina and Kentucky had little to do with basketball and everything to do with shoes.
Wiggins came up as a Nike kid. He played for the CIA Bounce, which is affiliated with Nike. Huntington Prep, Wiggins’ high school, was sponsored by the swoosh as well. But Kansas is an Adidas school, which more or less goes against everything that we’ve ever been told about shoe companies and recruiting.
How could Nike let the most hyped prospect in years end up at an Adidas school?
Perhaps more interesting: Who will Wiggins sign with when he gets out of college, and how much will that contract guarantee him?
Well, according to this story from Jared Zwerling of Bleacher Report, Wiggins could be looking at a 10-year deal worth somewhere between $140 million and $180 million. That’s a lot of money.
Zwerling’s story is a fascinating look at certain aspects of the shoe industry. For example, if Nike shelled out that kind of money for Wiggins and made a push to turn him into one of the bigger names in the company, would that anger their two biggest stars, Lebron and Kevin Durant? What about Kobe? Would he take kindly to the swoosh making a bid to bring his defacto replacement under the company’s wing? How would Kyrie Irving feel, seeing as he may be passed over as the next big thing?
Zwerling also points out that something that I never realized about the shoe business: the companies don’t profit off of these massive contracts. Lebron didn’t become profitable under his ninth season with Nike. That’s not exactly a great business model.
More than anything, however, here’s the takeaway you should have when reading those numbers: it’s a joke to say that college athletes are getting a fair deal with a scholarship when Nike would be willing to pay Wiggins somewhere around $15 million a year to wear their shoes. Granted, Wiggins is an exception, not a rule; his value is rooted in how unique he is as a prospect.
But what about a guy like Marcus Smart? He’s an all-american that returned to school and he has a future in the NBA. You don’t think there’s significant value there? Or what about a guy like Alex Len? He played at Maryland, where Under Armour founder Kevin Plank went to school. Under Armour is trying to break into the basketball shoe market. You don’t think they would have been willing to spend some money to get him under the UA umbrella once they realized he had a shot to make the league?
This is an argument that takes a lot more than just a 400 word blog post to make, but it is worth pointing out just how much value some of these “amateurs” and “student-athletes” actually have.
Jul 27, 2014, 9:39 PM EDT
Despite not being included among the five official visits, Indiana and UNLV remain options for Zimmerman.
Jul 27, 2014, 5:41 PM EDT
Nearly three months after breaking a backboard during a pickup game, the rising junior took out another one this weekend.
Jul 27, 2014, 3:45 PM EDT
Chase Jeter is down to Arizona, Duke, UCLA and UNLV.
Jul 27, 2014, 3:05 PM EDT
Ray Smith tore his ACL earlier this month.
Jul 27, 2014, 1:35 PM EDT
Ed O’Bannon’s lead attorney didn’t even know who he was when he first met him.
Jul 27, 2014, 12:00 PM EDT
It’s been a summer of viral dunks for the 6-foot-2 recruit
Las Vegas Saturday Recap: Bennie Boatwright, Justin Simon lead Dream Vision into adidas Super 64 semis
Jul 27, 2014, 10:29 AM EDT
Also some notes on junior college guard Andre Spight and 2015 guard Justin Foreman.
Jul 27, 2014, 9:00 AM EDT
Skal Labissiere may want to go to Europe. That does not mean Europe wants him.
AAU Nationals Saturday Recap: Raymond Spalding has upside, Trent Forrest and Gary Trent, Jr. perform at a high level
Jul 27, 2014, 8:00 AM EDT
AAU Nationals and the Super Showcase continued on Saturday in Louisville.
Jul 26, 2014, 6:34 PM EDT
North Carolina is the latest school making the positive step of looking to help its former athletes obtain their college degrees.
Jul 26, 2014, 4:54 PM EDT
Meeks has lost nearly 50 pounds.
Jul 26, 2014, 3:00 PM EDT
With Saint Louis losing five experienced seniors, the incoming freshman class could be expected to contribute immediately this season.
Jul 26, 2014, 1:42 PM EDT
Two top five players in the Class of 2016 were sent home.
Jul 26, 2014, 12:29 PM EDT
Brown also mentioned plans of taking an unofficial visit to UCLA following adidas Nations.
Jul 26, 2014, 10:30 AM EDT
USA Basketball has a lot of talent in the building this week for the U17 World Championship camp.
AAU Nationals Friday Recap: Event moves to Louisville, Bruce Brown plays well, Noah Dickerson updates recruitment
Jul 26, 2014, 9:00 AM EDT
AAU Nationals and Super Showcase continued on Friday in Louisville.
Jul 25, 2014, 7:15 PM EDT
Florida commit KeVaughn Allen had a great week at Peach Jam.
Jul 25, 2014, 5:30 PM EDT
Former Delaware guard Jarvis Threatt is turning pro after being dismissed from the program in June.
Jul 25, 2014, 4:47 PM EDT
Didn’t believe Niang when he stated that he’d reshaped his body? Here’s visual evidence that he did.
Jul 25, 2014, 4:00 PM EDT
New York City guard Rawle Alkins is one player to monitor in the Class of 2016.
- Skal Labissiere is considering Europe, but that doesn’t mean there’s a market for him 0
- AAU Nationals Saturday Recap: Raymond Spalding has upside, Trent Forrest and Gary Trent, Jr. perform at a high level 0
- Las Vegas Friday Recap: Jaylen Brown, Kobi Simmons among standouts 0
- AAU Nationals Friday Recap: Event moves to Louisville, Bruce Brown plays well, Noah Dickerson updates recruitment 0
- College Basketball Talk’s Class of 2015 Draft 0
- Marcus Foster still hasn’t forgotten, or forgiven, those pulled scholarships 3
- Las Vegas Thursday Recap: Skal Labissiere, Stephen Zimmerman perform well 0
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- Marcus Foster still hasn’t forgotten, or forgiven, those pulled scholarships (3)
- Two surprises after first cuts at Team USA U17 trials (3)
- Isaiah Austin has a job with the NBA once he finishes degree at Baylor (2)
- Mixtape for Ben Simmons, who proves he’s 2015′s No. 1 player (VIDEO) (2)