Skip to content

Andrew Wiggins’ shoe contract could be worth $140-180 million

Oct 15, 2013, 2:06 PM EDT

Andrew Wiggins AP

One of the most interesting, and underreported, aspects of Andrew Wiggins’ decision to enroll at Kansas instead of Florida State, North Carolina and Kentucky had little to do with basketball and everything to do with shoes.

Wiggins came up as a Nike kid. He played for the CIA Bounce, which is affiliated with Nike. Huntington Prep, Wiggins’ high school, was sponsored by the swoosh as well. But Kansas is an Adidas school, which more or less goes against everything that we’ve ever been told about shoe companies and recruiting.

How could Nike let the most hyped prospect in years end up at an Adidas school?

Perhaps more interesting: Who will Wiggins sign with when he gets out of college, and how much will that contract guarantee him?

Well, according to this story from Jared Zwerling of Bleacher Report, Wiggins could be looking at a 10-year deal worth somewhere between $140 million and $180 million. That’s a lot of money.

Zwerling’s story is a fascinating look at certain aspects of the shoe industry. For example, if Nike shelled out that kind of money for Wiggins and made a push to turn him into one of the bigger names in the company, would that anger their two biggest stars, Lebron and Kevin Durant? What about Kobe? Would he take kindly to the swoosh making a bid to bring his defacto replacement under the company’s wing? How would Kyrie Irving feel, seeing as he may be passed over as the next big thing?

Zwerling also points out that something that I never realized about the shoe business: the companies don’t profit off of these massive contracts. Lebron didn’t become profitable under his ninth season with Nike. That’s not exactly a great business model.

More than anything, however, here’s the takeaway you should have when reading those numbers: it’s a joke to say that college athletes are getting a fair deal with a scholarship when Nike would be willing to pay Wiggins somewhere around $15 million a year to wear their shoes. Granted, Wiggins is an exception, not a rule; his value is rooted in how unique he is as a prospect.

But what about a guy like Marcus Smart? He’s an all-american that returned to school and he has a future in the NBA. You don’t think there’s significant value there? Or what about a guy like Alex Len? He played at Maryland, where Under Armour founder Kevin Plank went to school. Under Armour is trying to break into the basketball shoe market. You don’t think they would have been willing to spend some money to get him under the UA umbrella once they realized he had a shot to make the league?

This is an argument that takes a lot more than just a 400 word blog post to make, but it is worth pointing out just how much value some of these “amateurs” and “student-athletes” actually have.

Latest Posts
  1. Tacko Fall, Class of 2015 7-foot-6 center, sets three visits

    Sep 16, 2014, 11:15 PM EDT

    (Nike) (Nike)

    The tallest player in high school basketball has some visits set.

  2. Two Missouri freshmen suspended after arrest

    Sep 16, 2014, 10:15 PM EDT

    Kim Anderson AP

    Missouri will move on with team-related activities without two freshmen following an arrest.

  3. Arizona State cuts ties with junior college recruit following arrest

    Sep 16, 2014, 9:15 PM EDT

    jordan washington

    Arizona State has cut ties with a junior college forward and 2015 recruit was who arrested over the weekend.

  4. Bo Ryan hits golf balls into Wisconsin’s Camp Randall Stadium (PHOTO)

    Sep 16, 2014, 8:15 PM EDT

    Bo Ryan AP

    Bo Ryan shows he’s a big man on campus at Wisconsin following his Final Four appearance.

  5. Jalen Rose believes Chris Webber should apologize for what happened at Michigan

    Sep 16, 2014, 7:15 PM EDT

    AP AP

    Jalen Rose says that former teammates Chris Webber needs to apologize.

  6. Texas lands impact four-star guard in 2015 recruiting class

    Sep 16, 2014, 6:06 PM EDT

    (Kelly Kline/Under Armour) (Kelly Kline/Under Armour)

    The Longhorns pull in a commitment from a good guard in 2015.

  7. Vanderbilt fills out 2015 class with top 150 forward

    Sep 16, 2014, 5:46 PM EDT

    Kelly Kline/Under Armour Kelly Kline/Under Armour

    Kevin Stallings has earned four commitments in 2015.

  8. Thoughts on Antonio Blakeney, shoe companies and decommitments

    Sep 16, 2014, 4:44 PM EDT

    Antonio Blakeney (Nike) Antonio Blakeney (Nike)

    The five-star recruit decommitted from Louisville, and what it has to do with shoe companies.

  9. Pac-12’s conference schedule features Arizona-UCLA just once

    Sep 16, 2014, 2:55 PM EDT

    Arizona v UCLA Getty Images

    There are also a limited number of ugly road weeks.

  10. Report: Doug Wojcik’s settlement with Charleston worth six figures

    Sep 16, 2014, 11:52 AM EDT

    AP AP

    Wojcik was fired with cause for allegedly abusing his players.

  11. Top prospect in Class of 2014 signs endorsement deal with Under Armour

    Sep 16, 2014, 10:54 AM EDT

    BxqWQrkCcAAi0S1

    Mudiays $1.2 million deal with a team in China will now be significantly supplemented.

  12. Boston College point-shaving scandal portrayed in upcoming 30 for 30

    Sep 16, 2014, 9:50 AM EDT

    0216_large

    Have you ever seen ‘Goodfellas’? You’ll recognize one of the main players in this story.

  13. Mixtape of elite 2015 big man Ivan Rabb (VIDEO)

    Sep 16, 2014, 9:00 AM EDT

    cd0ymzcznguwzdbhnduynddiytjhm2yyzthlmtjjotqwyyznpti1yzy1ymy3ytizody1zwrhyzfhmme2odcxyjawntbi AP

    Ivan Rabb is one of the best centers in the country.

  14. Five-star shooting guard Antonio Blakeney decommits from Louisville

    Sep 15, 2014, 10:33 PM EDT

    Joshua C. Cruey/Orlando Sentinel Joshua C. Cruey/Orlando Sentinel

    Five-star shooting guard Antonio Blakeney has opened it back up.

  15. Cincinnati adds commitment in 2015 class from forward

    Sep 15, 2014, 10:22 PM EDT

    Mick Cronin AP

    The Bearcats added a 2015 recruit on Monday night.

  16. Kansas begins Bill Self’s two-week Boot Camp

    Sep 15, 2014, 9:45 PM EDT

    Bill Self AP

    Kansas begins a two-week Boot Camp today.

  17. Richard Pitino warns Minnesota fans not to trust his dad before Louisville opener

    Sep 15, 2014, 7:30 PM EDT

    Billy Minardi Classic - Florida International v Louisville Getty Images

    Things are getting interesting between the Pitinos as we get closer to the Minnesota and Louisville game.

  18. Florida International’s court destroyed by exercise competition

    Sep 15, 2014, 6:30 PM EDT

    Norfolk State v Illinois Getty Images

    Florida International had some bad luck over the weekend.

  19. Charlotte head coach Alan Major returns from medical leave of absense

    Sep 15, 2014, 5:30 PM EDT

    Atlantic 10 Basketball Tournament - First Round - Charlotte v Richmond Getty Images

    Charlotte head coach Alan Major has returned to the team.