Oct 15, 2013, 2:06 PM EST
One of the most interesting, and underreported, aspects of Andrew Wiggins’ decision to enroll at Kansas instead of Florida State, North Carolina and Kentucky had little to do with basketball and everything to do with shoes.
Wiggins came up as a Nike kid. He played for the CIA Bounce, which is affiliated with Nike. Huntington Prep, Wiggins’ high school, was sponsored by the swoosh as well. But Kansas is an Adidas school, which more or less goes against everything that we’ve ever been told about shoe companies and recruiting.
How could Nike let the most hyped prospect in years end up at an Adidas school?
Perhaps more interesting: Who will Wiggins sign with when he gets out of college, and how much will that contract guarantee him?
Well, according to this story from Jared Zwerling of Bleacher Report, Wiggins could be looking at a 10-year deal worth somewhere between $140 million and $180 million. That’s a lot of money.
Zwerling’s story is a fascinating look at certain aspects of the shoe industry. For example, if Nike shelled out that kind of money for Wiggins and made a push to turn him into one of the bigger names in the company, would that anger their two biggest stars, Lebron and Kevin Durant? What about Kobe? Would he take kindly to the swoosh making a bid to bring his defacto replacement under the company’s wing? How would Kyrie Irving feel, seeing as he may be passed over as the next big thing?
Zwerling also points out that something that I never realized about the shoe business: the companies don’t profit off of these massive contracts. Lebron didn’t become profitable under his ninth season with Nike. That’s not exactly a great business model.
More than anything, however, here’s the takeaway you should have when reading those numbers: it’s a joke to say that college athletes are getting a fair deal with a scholarship when Nike would be willing to pay Wiggins somewhere around $15 million a year to wear their shoes. Granted, Wiggins is an exception, not a rule; his value is rooted in how unique he is as a prospect.
But what about a guy like Marcus Smart? He’s an all-american that returned to school and he has a future in the NBA. You don’t think there’s significant value there? Or what about a guy like Alex Len? He played at Maryland, where Under Armour founder Kevin Plank went to school. Under Armour is trying to break into the basketball shoe market. You don’t think they would have been willing to spend some money to get him under the UA umbrella once they realized he had a shot to make the league?
This is an argument that takes a lot more than just a 400 word blog post to make, but it is worth pointing out just how much value some of these “amateurs” and “student-athletes” actually have.
Jan 30, 2015, 12:50 PM EST
Aaron White suffered a stinger in Iowa’s loss to Purdue, and Gabe Olaseni is dealing with a sprained ankle suffered Monday.
Jan 30, 2015, 11:43 AM EST
The donation will be used to improve the basketball offices and practice facility, with leftover funds being used for any improvements that may need to be made down the line.
Jan 30, 2015, 11:00 AM EST
Kansas’ incredibly rigorous schedule moves them to the top line in the latest update.
Jan 30, 2015, 10:35 AM EST
Thursday’s loss was a reminder of the fact that these current Utah players are still getting used to being the “hunted.”
Jan 30, 2015, 9:50 AM EST
While D’Angelo Russell gets most of the attention (and rightfully so), another freshman has stepped forward in the last two games for the Buckeyes.
Jan 30, 2015, 9:02 AM EST
The Super Bowl isn’t the only high-octane action we’ll see this weekend.
Jan 30, 2015, 12:19 AM EST
With Shannon Scott being a senior and D’Angelo Russell considered to be a possible lottery pick if he goes pro, JaQuan Lyle’s commitment is a nice insurance policy moving forward.
Jan 29, 2015, 10:57 PM EST
Ike Nwamu scored 20 points in the Bears’ 75-72 overtime win over Chattanooga, but should he have two (or three) more points to his credit?
Jan 29, 2015, 9:38 PM EST
Providence’s Kris Dunn posted the program’s first triple-double since 2006, and UMass held off Dayton in Amherst.
Jan 29, 2015, 8:44 PM EST
The third year of the event means an improved schedule, with all ten games being played on one day.
Bradley’s leading scorer one of three players facing disciplinary action following incident Thursday morning
Jan 29, 2015, 6:57 PM EST
Warren Jones is averaging a team-best 13.8 points per game for Bradley, which has lost six of its last seven games.
Jan 29, 2015, 5:46 PM EST
Leland King led Brown in scoring and was also tied for the team lead in rebounds per game.
Jan 29, 2015, 4:42 PM EST
Rasheed Sulaimon played 12 minutes in the Blue Devils’ loss at No. 8 Notre Dame Wednesday night.
Jan 29, 2015, 4:15 PM EST
The Eastern Washington guard has received more attention nationally in recent weeks, and it’s well-deserved.
Jan 29, 2015, 3:28 PM EST
At the very least, he’s the most valuable player in the country.
Jan 29, 2015, 2:30 PM EST
Donnie Tyndall’s trail of destruction in Hattiesburg continues to grow.
Jan 29, 2015, 1:09 PM EST
Melo Trimble vs. D’Angelo Russell will be worth the two hours.
Jan 29, 2015, 11:49 AM EST
That hashtag, though.
Jan 29, 2015, 11:14 AM EST
It looks like T.J.’s got jokes.
Jan 29, 2015, 10:04 AM EST
Cottrill was once ranked above Shabazz Napier and Aaron Craft, among many others.
- Weekend Preview: Duke-Virginia, an MVC showdown and UNC-Louisville 1
- Duke dismisses reserve shooting guard from program 13
- Chase for 180: Already a good shooter, Tyler Harvey’s been even better in 2014-15 0
- Film Session: The case for Jerian Grant as National Player of the Year 1
- Jerian Grant, No. 8 Notre Dame erase another double-digit deficit as they beat No. 4 Duke 7
- Late Night Snacks: No. 8 Notre Dame outlasts No. 4 Duke in a thriller 2
- 2015 McDonald’s All-American rosters announced 2
- Duke dismisses reserve shooting guard from program (13)
- Jerian Grant, No. 8 Notre Dame erase another double-digit deficit as they beat No. 4 Duke (7)
- Coach K earns career win No. 1,000 in No. 5 Duke’s win over St. John’s (4)
- Kentucky lands commitment from international Class of 2016 big man (4)
- Wichita State guard Conner Frankamp arrested on Saturday night (4)