Oct 15, 2013, 2:06 PM EST
One of the most interesting, and underreported, aspects of Andrew Wiggins’ decision to enroll at Kansas instead of Florida State, North Carolina and Kentucky had little to do with basketball and everything to do with shoes.
Wiggins came up as a Nike kid. He played for the CIA Bounce, which is affiliated with Nike. Huntington Prep, Wiggins’ high school, was sponsored by the swoosh as well. But Kansas is an Adidas school, which more or less goes against everything that we’ve ever been told about shoe companies and recruiting.
How could Nike let the most hyped prospect in years end up at an Adidas school?
Perhaps more interesting: Who will Wiggins sign with when he gets out of college, and how much will that contract guarantee him?
Well, according to this story from Jared Zwerling of Bleacher Report, Wiggins could be looking at a 10-year deal worth somewhere between $140 million and $180 million. That’s a lot of money.
Zwerling’s story is a fascinating look at certain aspects of the shoe industry. For example, if Nike shelled out that kind of money for Wiggins and made a push to turn him into one of the bigger names in the company, would that anger their two biggest stars, Lebron and Kevin Durant? What about Kobe? Would he take kindly to the swoosh making a bid to bring his defacto replacement under the company’s wing? How would Kyrie Irving feel, seeing as he may be passed over as the next big thing?
Zwerling also points out that something that I never realized about the shoe business: the companies don’t profit off of these massive contracts. Lebron didn’t become profitable under his ninth season with Nike. That’s not exactly a great business model.
More than anything, however, here’s the takeaway you should have when reading those numbers: it’s a joke to say that college athletes are getting a fair deal with a scholarship when Nike would be willing to pay Wiggins somewhere around $15 million a year to wear their shoes. Granted, Wiggins is an exception, not a rule; his value is rooted in how unique he is as a prospect.
But what about a guy like Marcus Smart? He’s an all-american that returned to school and he has a future in the NBA. You don’t think there’s significant value there? Or what about a guy like Alex Len? He played at Maryland, where Under Armour founder Kevin Plank went to school. Under Armour is trying to break into the basketball shoe market. You don’t think they would have been willing to spend some money to get him under the UA umbrella once they realized he had a shot to make the league?
This is an argument that takes a lot more than just a 400 word blog post to make, but it is worth pointing out just how much value some of these “amateurs” and “student-athletes” actually have.
Mar 1, 2015, 2:00 PM EST
Michigan point guard Spike Albrecht has been battling a hip injury this season.
Mar 1, 2015, 12:45 PM EST
Maryland might miss Michal Cekovsky for some time after the freshman big man was injured during warm-ups on Saturday.
Mar 1, 2015, 11:30 AM EST
Kaelon Wilson put it on a defender on Saturday.
Mar 1, 2015, 10:15 AM EST
Kansas State picked up a Class of 2015 guard commitment on Sunday.
Mar 1, 2015, 9:00 AM EST
A quiet Sunday features some bubble teams clashing.
Late Night Snacks: No. 7 Arizona, No. 11 Wichita State and No. 19 Baylor among Saturday’s big winners
Mar 1, 2015, 2:11 AM EST
No. 1 Kentucky moved to 29-0, and No. 6 Villanova came back to win at Xavier.
Mar 1, 2015, 1:18 AM EST
Will the Zags even stay out west?
Mar 1, 2015, 12:43 AM EST
In a game that saw both teams struggle to find their rhythm, “Zeus” and Gabe York came up big for Arizona.
Bubble Banter: Boise State, St. John’s, Dayton win the day; Texas, N.C. State lose; and Kansas State?
Mar 1, 2015, 12:27 AM EST
All the bubble winners and losers from Saturday’s college hoops action.
Feb 28, 2015, 10:58 PM EST
This came close to being really, really bad.
Feb 28, 2015, 10:25 PM EST
Dwayne Polee II had to sit out Saturday’s loss to Boise State as a result of an abnormal reading generated by his cardiac monitor.
Feb 28, 2015, 7:42 PM EST
With the loss Texas drops to 1-11 in games against teams in the RPI Top 50.
Feb 28, 2015, 7:03 PM EST
The Cyclones lost at home against Baylor and then lost at Kansas State.
Feb 28, 2015, 7:01 PM EST
Kentucky has now won 46 SEC titles, and this group looks poised to add more hardware to the trophy case before the season concludes.
Feb 28, 2015, 5:13 PM EST
Having just seven scholarship players hasn’t kept the Flyers from playing a major role in the Atlantic 10 race.
Feb 28, 2015, 4:48 PM EST
The Shockers are once again champions of the Valley.
Feb 28, 2015, 3:45 PM EST
Kansas will be without Cliff Alexander against Texas on Saturday.
Feb 28, 2015, 1:55 PM EST
Jake Layman didn’t want to get dunked on.
Feb 28, 2015, 12:21 PM EST
Robbie Berwick is not going to like seeing this highlight.
Feb 28, 2015, 11:15 AM EST
Auburn will be without second-leading scorer Antoine Mason as he deals with the death of his father.
- Late Night Snacks: No. 7 Arizona, No. 11 Wichita State and No. 19 Baylor among Saturday’s big winners 1
- Did Gonzaga cost themselves a No. 1 seed with loss to BYU? 5
- Kaleb Tarczewski produces another quality outing as No. 7 Arizona beats No. 13 Utah 0
- Bubble Banter: Boise State, St. John’s, Dayton win the day; Texas, N.C. State lose; and Kansas State? 3
- No. 1 Kentucky moves to 29-0 with blowout win over No. 18 Arkansas 2
- No. 11 Wichita State wins the Missouri Valley by knocking off No. 10 Northern Iowa 1
- NCAA tournament berth the final step for St. John’s senior class 0
- Report: Former Louisville guard Chris Jones charged with rape, sodomy (12)
- You Make the Call: Was Texas guard Isaiah Taylor fouled on this drive? (12)
- Roy Williams calls out North Carolina fans following win over Georgia Tech (11)
- Bill Self crushed, Jamari Traylor targeted during Kansas State court storm (VIDEO) (11)
- Dez Wells, Melo Trimble lead No. 14 Maryland to upset of No. 5 Wisconsin (9)