Oct 15, 2013, 2:06 PM EDT
One of the most interesting, and underreported, aspects of Andrew Wiggins’ decision to enroll at Kansas instead of Florida State, North Carolina and Kentucky had little to do with basketball and everything to do with shoes.
Wiggins came up as a Nike kid. He played for the CIA Bounce, which is affiliated with Nike. Huntington Prep, Wiggins’ high school, was sponsored by the swoosh as well. But Kansas is an Adidas school, which more or less goes against everything that we’ve ever been told about shoe companies and recruiting.
How could Nike let the most hyped prospect in years end up at an Adidas school?
Perhaps more interesting: Who will Wiggins sign with when he gets out of college, and how much will that contract guarantee him?
Well, according to this story from Jared Zwerling of Bleacher Report, Wiggins could be looking at a 10-year deal worth somewhere between $140 million and $180 million. That’s a lot of money.
Zwerling’s story is a fascinating look at certain aspects of the shoe industry. For example, if Nike shelled out that kind of money for Wiggins and made a push to turn him into one of the bigger names in the company, would that anger their two biggest stars, Lebron and Kevin Durant? What about Kobe? Would he take kindly to the swoosh making a bid to bring his defacto replacement under the company’s wing? How would Kyrie Irving feel, seeing as he may be passed over as the next big thing?
Zwerling also points out that something that I never realized about the shoe business: the companies don’t profit off of these massive contracts. Lebron didn’t become profitable under his ninth season with Nike. That’s not exactly a great business model.
More than anything, however, here’s the takeaway you should have when reading those numbers: it’s a joke to say that college athletes are getting a fair deal with a scholarship when Nike would be willing to pay Wiggins somewhere around $15 million a year to wear their shoes. Granted, Wiggins is an exception, not a rule; his value is rooted in how unique he is as a prospect.
But what about a guy like Marcus Smart? He’s an all-american that returned to school and he has a future in the NBA. You don’t think there’s significant value there? Or what about a guy like Alex Len? He played at Maryland, where Under Armour founder Kevin Plank went to school. Under Armour is trying to break into the basketball shoe market. You don’t think they would have been willing to spend some money to get him under the UA umbrella once they realized he had a shot to make the league?
This is an argument that takes a lot more than just a 400 word blog post to make, but it is worth pointing out just how much value some of these “amateurs” and “student-athletes” actually have.
Jul 29, 2015, 11:40 PM EDT
According to the report SMU met with the NCAA Committee on Infractions last month.
Jul 29, 2015, 10:35 PM EDT
Harding won’t join the program until 2018 however, as he’ll be taking his two-year LDS mission beforehand.
Jul 29, 2015, 8:50 PM EDT
Director of player personnel Travis Diener is pegged as the best player in the games, with he and assistant Chris Carrawell trading some good-natured shots at each other.
Jul 29, 2015, 8:17 PM EDT
Only Aqeel Quinn, who’s out of eligibility, made more three-pointers for the Aztecs last season than Shrigley.
Jul 29, 2015, 6:42 PM EDT
All three programs made Davis a focal point in Las Vegas last weekend.
Jul 29, 2015, 5:15 PM EDT
Notes on Vance Jackson, Brendan Bailey and Javonte Smart included.
Jul 29, 2015, 3:17 PM EDT
I’m OK with this becoming a thing all August.
Jul 29, 2015, 2:30 PM EDT
Tyson Waterman is the latest victim in the fallout from the Southern Miss scandal.
Jul 29, 2015, 1:30 PM EDT
That’s now two of Kentucky’s elite freshmen with concerns looming.
Jul 29, 2015, 12:00 PM EDT
Bruce Pearl was fired by Tennessee for lying about a barbecue.
Jul 29, 2015, 10:30 AM EDT
See which schools are still in play for one of the top rising juniors
Jul 29, 2015, 9:24 AM EDT
Suhr was on staff with the ‘Bad Boys’.
Jul 28, 2015, 10:04 PM EDT
Elijah Bryant will have three years of eligibility remaining.
Jul 28, 2015, 8:43 PM EDT
The Arkansas forward was charged with one count of forgery last week.
Jul 28, 2015, 7:45 PM EDT
The three-star forward failed to qualify earlier this month.
Jul 28, 2015, 6:21 PM EDT
Bobby Hurley off to a good start in his new gig in Tempe.
Jul 28, 2015, 6:00 PM EDT
Tai Wynyard of New Zealand is the only commit currently in Kentucky’s Class of 2016.
Jul 28, 2015, 5:15 PM EDT
John Beilein gets his third commitment for 2016.
Jul 28, 2015, 4:00 PM EDT
If you can do things like this, you can play for Duke or Kentucky.
Jul 28, 2015, 3:58 PM EDT
The accusations against him include burner phones, hiding IP addresses and his mother’s cell.
- Report: SMU’s Larry Brown up against ‘lack of coach control’ charge 0
- If the NCAA is correct, Donnie Tyndall is in big, big trouble 2
- Former Memphis forward Austin Nichols transferring to Virginia 3
- Saturday Las Vegas Recap: Zach Norvell goes off, Josh Jackson makes it look easy 0
- Thursday Las Vegas Recap: Dennis Smith and Frank Jackson battle; Lonzo Ball quiets critics; Wendell Carter talks visit 0
- Wednesday Las Vegas Recap: Dennis Smith vs Lonzo Ball; Frank Jackson faces Kobi Simmons 0
- Kentucky-commit Jamal Murray scores 20 to headline Wednesday’s Pan-Am Games 0
- Nik Stauskas trolls Ohio State fans, claims Thad Matta didn’t know who he was (PHOTO) (6)
- Is adidas giving their basketball programs throwback jerseys? (PHOTOS) (3)
- 7-foot-6 UCF center Tacko Fall throws down between the legs dunk (VIDEO) (3)
- United States wins bronze at Pan-Am Games (3)
- Former Memphis forward Austin Nichols transferring to Virginia (3)