Oct 15, 2013, 2:06 PM EDT
One of the most interesting, and underreported, aspects of Andrew Wiggins’ decision to enroll at Kansas instead of Florida State, North Carolina and Kentucky had little to do with basketball and everything to do with shoes.
Wiggins came up as a Nike kid. He played for the CIA Bounce, which is affiliated with Nike. Huntington Prep, Wiggins’ high school, was sponsored by the swoosh as well. But Kansas is an Adidas school, which more or less goes against everything that we’ve ever been told about shoe companies and recruiting.
How could Nike let the most hyped prospect in years end up at an Adidas school?
Perhaps more interesting: Who will Wiggins sign with when he gets out of college, and how much will that contract guarantee him?
Well, according to this story from Jared Zwerling of Bleacher Report, Wiggins could be looking at a 10-year deal worth somewhere between $140 million and $180 million. That’s a lot of money.
Zwerling’s story is a fascinating look at certain aspects of the shoe industry. For example, if Nike shelled out that kind of money for Wiggins and made a push to turn him into one of the bigger names in the company, would that anger their two biggest stars, Lebron and Kevin Durant? What about Kobe? Would he take kindly to the swoosh making a bid to bring his defacto replacement under the company’s wing? How would Kyrie Irving feel, seeing as he may be passed over as the next big thing?
Zwerling also points out that something that I never realized about the shoe business: the companies don’t profit off of these massive contracts. Lebron didn’t become profitable under his ninth season with Nike. That’s not exactly a great business model.
More than anything, however, here’s the takeaway you should have when reading those numbers: it’s a joke to say that college athletes are getting a fair deal with a scholarship when Nike would be willing to pay Wiggins somewhere around $15 million a year to wear their shoes. Granted, Wiggins is an exception, not a rule; his value is rooted in how unique he is as a prospect.
But what about a guy like Marcus Smart? He’s an all-american that returned to school and he has a future in the NBA. You don’t think there’s significant value there? Or what about a guy like Alex Len? He played at Maryland, where Under Armour founder Kevin Plank went to school. Under Armour is trying to break into the basketball shoe market. You don’t think they would have been willing to spend some money to get him under the UA umbrella once they realized he had a shot to make the league?
This is an argument that takes a lot more than just a 400 word blog post to make, but it is worth pointing out just how much value some of these “amateurs” and “student-athletes” actually have.
Sep 16, 2014, 11:15 PM EDT
The tallest player in high school basketball has some visits set.
Sep 16, 2014, 10:15 PM EDT
Missouri will move on with team-related activities without two freshmen following an arrest.
Sep 16, 2014, 9:15 PM EDT
Arizona State has cut ties with a junior college forward and 2015 recruit was who arrested over the weekend.
Sep 16, 2014, 8:15 PM EDT
Bo Ryan shows he’s a big man on campus at Wisconsin following his Final Four appearance.
Sep 16, 2014, 7:15 PM EDT
Jalen Rose says that former teammates Chris Webber needs to apologize.
Sep 16, 2014, 6:06 PM EDT
The Longhorns pull in a commitment from a good guard in 2015.
Sep 16, 2014, 5:46 PM EDT
Kevin Stallings has earned four commitments in 2015.
Sep 16, 2014, 4:44 PM EDT
The five-star recruit decommitted from Louisville, and what it has to do with shoe companies.
Sep 16, 2014, 2:55 PM EDT
There are also a limited number of ugly road weeks.
Sep 16, 2014, 11:52 AM EDT
Wojcik was fired with cause for allegedly abusing his players.
Sep 16, 2014, 10:54 AM EDT
Mudiays $1.2 million deal with a team in China will now be significantly supplemented.
Sep 16, 2014, 9:50 AM EDT
Have you ever seen ‘Goodfellas’? You’ll recognize one of the main players in this story.
Sep 16, 2014, 9:00 AM EDT
Ivan Rabb is one of the best centers in the country.
Sep 15, 2014, 10:33 PM EDT
Five-star shooting guard Antonio Blakeney has opened it back up.
Sep 15, 2014, 10:22 PM EDT
The Bearcats added a 2015 recruit on Monday night.
Sep 15, 2014, 9:45 PM EDT
Kansas begins a two-week Boot Camp today.
Sep 15, 2014, 8:30 PM EDT
Shaquille Johnson is in trouble at his new home.
Sep 15, 2014, 7:30 PM EDT
Things are getting interesting between the Pitinos as we get closer to the Minnesota and Louisville game.
Sep 15, 2014, 6:30 PM EDT
Florida International had some bad luck over the weekend.
Sep 15, 2014, 5:30 PM EDT
Charlotte head coach Alan Major has returned to the team.
- Jalen Rose believes Chris Webber should apologize for what happened at Michigan 1
- Thoughts on Antonio Blakeney, shoe companies and decommitments 0
- Top prospect in Class of 2014 signs endorsement deal with Under Armour 0
- Five-star shooting guard Antonio Blakeney decommits from Louisville 3
- Richard Pitino warns Minnesota fans not to trust his dad before Louisville opener 2
- CBT’s Recruiting Roundup: UConn and Arizona land 2015 big men, 2015 commitments flying off the board 0
- USA Basketball, Mike Krzyzewski and thoughts on today’s ‘takedown’ 4
- Former Indiana guard A.J. Guyton writes an open letter to Bob Knight (6)
- USA Basketball, Mike Krzyzewski and thoughts on today’s ‘takedown’ (4)
- Big Blue Nation already camping out for Big Blue Madness? (PHOTO) (4)
- Bo Ryan hits golf balls into Wisconsin’s Camp Randall Stadium (PHOTO) (4)
- Four-star power forward becomes Indiana’s first 2015 commitment (3)