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Seton Hall coach Kevin Willard will compete in hot dog eating contest with Kobayashi

Oct 21, 2013, 10:35 PM EDT

Big East Basketball Tournament - Second Round - Seton Hall v Syracuse Getty Images

Kobayashi’s six-year reign as Nathan’s Annual Hot Dog Eating Contest took place on the corner of Surf and Stillwell Avenues in Coney Island. The former hot dog eating champ is taking his talents to South Orange on Oct. 25, competing against Seton Hall head coach Kevin Willard and women’s head coach Tony Bozzella as part of the team’s midnight madness.

The hot dog eating contest is one of several promotions the Seton Hall athletic department has planned for this Friday. The player introductions will be done by Power 105.1’s DJ Clue, and there is a $10,000 half-court is being sponsored by Barnabas Health. Friday’s events are all part of the new conference’s first annual Big East Tip-Off Party.

The Seton Hall Twitter/Instagram accounts will choose a fan to participate in the contest along with Kobayashi and the Seton Hall coaches.

The festivities begin on Friday at 8 p.m. inside Walsh Gymnasium.