Mar 4, 2014, 6:15 PM EST
As we inch closer to the 2014 NCAA Tournament, I’m sure you’ve had that email pop up in your inbox from that friend of yours that is just a little too anxious to get his March Madness pool going.
While you might be annoyed by an endless month-long email chain that would net you $80 in winnings, here’s a real challenge for all of you college basketball experts: Warren Buffett’s $1 billion perfect bracket challenge.
According to the Los Angeles Times, Buffett’s bracket challenge — run by Quicken Loans through Yahoo Sports — is now open for registration and if you finish with a perfect bracket, you’ll receive $1 billion dollars as a prize.
In addition to the perfect bracket prize — and the registration is limited to the first 15 million people — the top 20 brackets will receive a $100,000 prize.
But, be wary of entering Buffett’s challenge if you don’t like giving out loads of personal information. As the Los Angeles Times story notes, this is also a big marketing ploy for Quicken Loans and Yahoo.
Experts have called the contest a savvy marketing ploy, as it has already generated significant publicity for Quicken, the nation’s third-largest mortgage issuer.
Quicken will also gain volumes of personal information about entrants, who are asked to provide their names, email addresses, dates of birth, home addresses, details of mortgages they hold and an opportunity to opt-in for Quicken marketing emails or to speak to a “loan expert about my mortgage opportunities.”
Yahoo Sports is handling technology support for the contest — again with significant marketing appeal. Entrants are required to sign up for a free Yahoo account in order to submit a bracket, potentially drawing millions of new eyeballs to Yahoo’s ad-based website.
Still, if you think you’re up to the challenge of a perfect bracket, this would be the right contest to enter. Fans can enter here.
Buffett said he plans to make an “offer you can’t refuse” in the event that an entrant enters the Final Four with a perfect bracket.
Mar 5, 2015, 10:23 PM EST
No. 6 Wisconsin is the outright Big Ten champion, and Delaware State’s Kendall Gray went off for 33 points and 30 rebounds.
Mar 5, 2015, 8:34 PM EST
With the NBA and NBPA having different views on the limit, college basketball can only wait and see what happens.
Mar 5, 2015, 7:36 PM EST
The only sure thing at this point is that Perry Ellis won’t be on the floor when the Jayhawks visit No. 15 Oklahoma Saturday.
Mar 5, 2015, 6:44 PM EST
DVSport will handle the video replay technology, with Precision Timing Systems handling the timekeeping.
Mar 5, 2015, 5:38 PM EST
Patrick McCaw has been one of UNLV’s most consistent players this season, but he’ll have to miss Saturday’s game at San Jose State.
Mar 5, 2015, 4:56 PM EST
This situation seems certain to end up in a mess.
Mar 5, 2015, 4:13 PM EST
Both Wisconsin and No. 5 Arizona can wrap up outright conference titles with wins Thursday night.
Mar 5, 2015, 3:45 PM EST
I don’t think any Indiana fans are listening at this point.
Mar 5, 2015, 3:14 PM EST
Man, this is a serious blow.
Mar 5, 2015, 2:31 PM EST
After winning yet another regular season title, Gonzaga looks to win its third consecutive WCC tournament crown.
Mar 5, 2015, 2:05 PM EST
I’ve been asked the question enough. Here are the answers.
Mar 5, 2015, 2:00 PM EST
The CAA will be the nations most wide-open conference tournament.
Mar 5, 2015, 12:00 PM EST
Can Wofford reach their second straight NCAA tournament?
Mar 5, 2015, 10:57 AM EST
Josh Speidel is still in the hospital as he deals with a serious brain injury stemming from a car accident last month.
Mar 5, 2015, 10:23 AM EST
This is nasty.
Mar 5, 2015, 9:51 AM EST
The catch: None of them were actually seniors.
Mar 5, 2015, 8:53 AM EST
These eight teams can steal an automatic bid in conferences that will get at-large bids.
Mar 5, 2015, 1:22 AM EST
Neither the Panthers nor the Tigers did themselves any favors Wednesday night, with Pittsburgh’s home loss being the costlier of the two defeats.
Mar 4, 2015, 11:59 PM EST
All of Wednesday’s relevant bubble info can be found right here.
Joe O’Shea’s off-balance three-pointer forces overtime in Bryant’s double OT win over Sacred Heart (VIDEO)
Mar 4, 2015, 11:34 PM EST
Thanks to O’Shea the Bulldogs advanced to the NEC semifinals, where they’ll take on Robert Morris.
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