Mar 4, 2014, 6:15 PM EDT
As we inch closer to the 2014 NCAA Tournament, I’m sure you’ve had that email pop up in your inbox from that friend of yours that is just a little too anxious to get his March Madness pool going.
While you might be annoyed by an endless month-long email chain that would net you $80 in winnings, here’s a real challenge for all of you college basketball experts: Warren Buffett’s $1 billion perfect bracket challenge.
According to the Los Angeles Times, Buffett’s bracket challenge — run by Quicken Loans through Yahoo Sports — is now open for registration and if you finish with a perfect bracket, you’ll receive $1 billion dollars as a prize.
In addition to the perfect bracket prize — and the registration is limited to the first 15 million people — the top 20 brackets will receive a $100,000 prize.
But, be wary of entering Buffett’s challenge if you don’t like giving out loads of personal information. As the Los Angeles Times story notes, this is also a big marketing ploy for Quicken Loans and Yahoo.
Experts have called the contest a savvy marketing ploy, as it has already generated significant publicity for Quicken, the nation’s third-largest mortgage issuer.
Quicken will also gain volumes of personal information about entrants, who are asked to provide their names, email addresses, dates of birth, home addresses, details of mortgages they hold and an opportunity to opt-in for Quicken marketing emails or to speak to a “loan expert about my mortgage opportunities.”
Yahoo Sports is handling technology support for the contest — again with significant marketing appeal. Entrants are required to sign up for a free Yahoo account in order to submit a bracket, potentially drawing millions of new eyeballs to Yahoo’s ad-based website.
Still, if you think you’re up to the challenge of a perfect bracket, this would be the right contest to enter. Fans can enter here.
Buffett said he plans to make an “offer you can’t refuse” in the event that an entrant enters the Final Four with a perfect bracket.
Oct 24, 2014, 12:06 AM EDT
Syracuse’s men’s basketball and football programs are under investigation, with the stakes being higher for Jim Boeheim’s program.
Oct 23, 2014, 11:20 PM EDT
Joshua Smith averaged 11.5 points per game before being ruled academically ineligible last season.
Oct 23, 2014, 10:49 PM EDT
Cam Payne became the star of Murray State as a freshman, but he wouldn’t have gotten there if he had a back up. Why?
Oct 23, 2014, 9:53 PM EDT
The preseason favorites to win the Atlantic 10 added a new teammate Thursday.
Oct 23, 2014, 8:03 PM EDT
Shawn Lester averaged 11.9 points and 4.2 rebounds per game in the sixth man role last season.
Oct 23, 2014, 6:55 PM EDT
Hallice Cooke will have one hip operated on Monday, with the second surgery coming four weeks later.
Oct 23, 2014, 5:41 PM EDT
Christian James joins Rashard Odomes and Akolda Manyang in Oklahoma’s 2015 haul.
Oct 23, 2014, 4:34 PM EDT
The OVC looks like a three-team race this season.
Oct 23, 2014, 1:57 PM EDT
Nice work editing in the music.
Oct 23, 2014, 1:38 PM EDT
Who are the top 20 perimeters in the country this season?
Oct 23, 2014, 12:04 PM EDT
This scandal will be a stain on North Carolina’s sports and academic programs for a long time.
Oct 23, 2014, 11:07 AM EDT
This is about as embarrassing as being POSTERIZED can get.
Oct 23, 2014, 9:59 AM EDT
The Shockers went to the Final Four in 2013 and undefeated in 2014. What is next for them?
Oct 22, 2014, 10:46 PM EDT
Cody Larson was South Dakotas Next Big Thing. He returned in infamy, but that has not stopped him from succeeding.
Oct 22, 2014, 10:14 PM EDT
Wisconsin held its third annual “Shooting Down Cancer” event Wednesday, with their goal being to #MakeBoPay.
Oct 22, 2014, 9:13 PM EDT
Austin Nichols is the reigning American Athletic Conference ROY, and sophomore Avery Woodson is expected to compete for minutes in a crowded by inexperienced backcourt.
Oct 22, 2014, 7:03 PM EDT
Cezar Guerrero knocked down five straight from half-court during the team’s Red and White Hoops Night event Tuesday.
Oct 22, 2014, 6:43 PM EDT
Oregon didn’t have much depth to begin with due to various personnel issues, so Michael Chandler’s lingering knee problem is a major concern.
Oct 22, 2014, 5:00 PM EDT
People don’t come more intense than Bruce Pearl.
Oct 22, 2014, 4:25 PM EDT
Given SMU’s depth on the perimeter, LaGerald Vick’s decision to move back in classes will help both parties in the future.
- Cameron Payne didn’t expect to fill Isaiah Canaan’s void at Murray State, but he did 0
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- Top 25 Countdown: No. 12 Wichita State 1
- South Dakota State’s Cody Larson thrives despite return home amidst unmet expectations 2
- 2014-15 Season Preview: 20 Impact Freshmen 0
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- Top 25 Countdown: No. 13 VCU Rams 0
- UNC investigation states bogus classes pushed by academic counselors to athletes (7)
- Report: Texas plans to start paying their athletes $10,000 stipend (4)
- 2014-2015 Season Preview: College Basketball’s Top 13 Dunkers (VIDEOS) (3)
- Maryland senior forward suffers sprained ankle (2)
- Texas A&M lands another five-star center, has loaded 2015 recruiting class (2)