Skip to content

Registration opens for Warren Buffett’s $1 billion bracket challenge

Mar 4, 2014, 6:15 PM EDT

As we inch closer to the 2014 NCAA Tournament, I’m sure you’ve had that email pop up in your inbox from that friend of yours that is just a little too anxious to get his March Madness pool going.

While you might be annoyed by an endless month-long email chain that would net you $80 in winnings, here’s a real challenge for all of you college basketball experts: Warren Buffett’s $1 billion perfect bracket challenge.

According to the Los Angeles Times, Buffett’s bracket challenge — run by Quicken Loans through Yahoo Sports — is now open for registration and if you finish with a perfect bracket, you’ll receive $1 billion dollars as a prize.

In addition to the perfect bracket prize — and the registration is limited to the first 15 million people — the top 20 brackets will receive a $100,000 prize.

But, be wary of entering Buffett’s challenge if you don’t like giving out loads of personal information. As the Los Angeles Times story notes, this is also a big marketing ploy for Quicken Loans and Yahoo.

Experts have called the contest a savvy marketing ploy, as it has already generated significant publicity for Quicken, the nation’s third-largest mortgage issuer.

Quicken will also gain volumes of personal information about entrants, who are asked to provide their names, email addresses, dates of birth, home addresses, details of mortgages they hold and an opportunity to opt-in for Quicken marketing emails or to speak to a “loan expert about my mortgage opportunities.”

Yahoo Sports is handling technology support for the contest — again with significant marketing appeal. Entrants are required to sign up for a free Yahoo account in order to submit a bracket, potentially drawing millions of new eyeballs to Yahoo’s ad-based website.

Still, if you think you’re up to the challenge of a perfect bracket, this would be the right contest to enter. Fans can enter here.

Buffett said he plans to make an “offer you can’t refuse” in the event that an entrant enters the Final Four with a perfect bracket.

Latest Posts
  1. Kansas, Indiana on opposite sides of 2015 Maui Invitational bracket

    Jul 27, 2015, 8:12 PM EDT

    AP AP

    Potentially four top-25 teams will be in the 2015 field.

  2. Colorado State’s Antwan Scott granted sixth year of eligibility

    Jul 27, 2015, 5:51 PM EDT

    Grambling State Grambling State

    Scott averaged 15.7 points per game for Grambling during the 2013-14 season.

  3. Nik Stauskas trolls Ohio State fans, claims Thad Matta didn’t know who he was (PHOTO)

    Jul 27, 2015, 5:18 PM EDT

    Getty Images Getty Images

    The former Big Ten Player of the Year (inaccurately) trolls Ohio State fans

  4. Top two 2017 recruit Michael Porter Jr. dunks all weekend (VIDEO)

    Jul 27, 2015, 3:45 PM EDT

    Screen Shot 2015-07-27 at 10.29.28 AM

    It’s pretty obvious why people like Porter.

  5. Highlights of Wenyen Gabriel, who’s been offered by Kentucky, Duke (VIDEOS)

    Jul 27, 2015, 2:17 PM EDT

    Screen Shot 2015-07-27 at 2.15.47 PM

    Gabriel was the biggest stock riser for the month.

  6. Ron Baker was the best college player for Team USA at Pan-Am Games

    Jul 27, 2015, 1:51 PM EDT

    baker Getty Images

    Denzel Valentine and Taurean Waller-Prince also played well in stretches.

  7. Ole Miss star guard arrested for DUI over the weekend

    Jul 27, 2015, 12:26 PM EDT

    AP Photo AP Photo

    Stefan Moody was the leading scorer last season for Ole Miss.

  8. Jamal Murray’s Pan-Am Games highlights (VIDEO)

    Jul 27, 2015, 9:39 AM EDT

    Getty Images Getty Images

    The hype surrounding Murray as a prospect has never been higher.

  9. Wichita State forward working hard to improve offensive repertoire

    Jul 26, 2015, 7:50 PM EDT

    wichstkelly Getty Images

    Rashard Kelly averaged just 2.9 points per game last season. With Darius Carter and Tekele Cotton gone, he’ll need to do more in 2015-16.

  10. Following acquittal, Rick Brunson discusses son Jalen’s recruitment to Villanova

    Jul 26, 2015, 6:35 PM EDT

    Jalen Brunson AP

    Villanova had been Jalen’s favorite for a long time according to his father Rick.

  11. Former Memphis forward Austin Nichols transferring to Virginia

    Jul 26, 2015, 2:10 PM EDT

    Austin Nichols (AP Photo) Austin Nichols (AP Photo)

    Nichols picked Memphis over Virginia the first time around, and once the Tigers dropped their transfer restrictions many expected him to land in Charlottesville.

  12. Four-star Class of 2016 guard Zach Norvell scores 53 points, drops 14 3-pointers in Las Vegas (VIDEO)

    Jul 26, 2015, 10:22 AM EDT

    Jon Lopez/Nike Jon Lopez/Nike

    Chicago native Zach Norvell had one of the best games of the July live evaluation period on Saturday night by scoring 53 points and knocking down 14 3-pointers.

  13. Devonte’ Graham dunks on a kid at Kansas basketball camp (VIDEO)

    Jul 26, 2015, 9:00 AM EDT

    Devonte Graham AP

    The lesson here is don’t smack talk Devonte’ Graham if he’s your camp counselor.

  14. United States wins bronze at Pan-Am Games

    Jul 25, 2015, 5:46 PM EDT

    AP Photo AP Photo

    Ron Baker and Taurean Waller-Prince played well for the Americans.

  15. UMass commit Unique McLean wins dunk contest with ridiculous under-the-legs finish (VIDEO)

    Jul 25, 2015, 1:30 PM EDT

    unique

    UMass commit Unique McLean threw down a ridiculous dunk contest slam in front of a sea of people.

  16. 2016 small forward Lamar Stevens focusing on eight schools

    Jul 25, 2015, 12:00 PM EDT

    Jon Lopez/Nike Jon Lopez/Nike

    The Team Final rising senior tweeted out his list Friday morning.

  17. Friday Las Vegas Recap: De’Aaron Fox, Charlie Moore have monster games

    Jul 25, 2015, 10:30 AM EDT

    (Jon Lopez/Nike) (Jon Lopez/Nike)

    A pair of Class of 2016 lead guards put together great games on Friday night while a two-sport athlete and the younger brother of an SEC guard also stood out.