Mar 4, 2014, 6:15 PM EDT
As we inch closer to the 2014 NCAA Tournament, I’m sure you’ve had that email pop up in your inbox from that friend of yours that is just a little too anxious to get his March Madness pool going.
While you might be annoyed by an endless month-long email chain that would net you $80 in winnings, here’s a real challenge for all of you college basketball experts: Warren Buffett’s $1 billion perfect bracket challenge.
According to the Los Angeles Times, Buffett’s bracket challenge — run by Quicken Loans through Yahoo Sports — is now open for registration and if you finish with a perfect bracket, you’ll receive $1 billion dollars as a prize.
In addition to the perfect bracket prize — and the registration is limited to the first 15 million people — the top 20 brackets will receive a $100,000 prize.
But, be wary of entering Buffett’s challenge if you don’t like giving out loads of personal information. As the Los Angeles Times story notes, this is also a big marketing ploy for Quicken Loans and Yahoo.
Experts have called the contest a savvy marketing ploy, as it has already generated significant publicity for Quicken, the nation’s third-largest mortgage issuer.
Quicken will also gain volumes of personal information about entrants, who are asked to provide their names, email addresses, dates of birth, home addresses, details of mortgages they hold and an opportunity to opt-in for Quicken marketing emails or to speak to a “loan expert about my mortgage opportunities.”
Yahoo Sports is handling technology support for the contest — again with significant marketing appeal. Entrants are required to sign up for a free Yahoo account in order to submit a bracket, potentially drawing millions of new eyeballs to Yahoo’s ad-based website.
Still, if you think you’re up to the challenge of a perfect bracket, this would be the right contest to enter. Fans can enter here.
Buffett said he plans to make an “offer you can’t refuse” in the event that an entrant enters the Final Four with a perfect bracket.
Apr 18, 2015, 10:27 PM EDT
Wood returning would ensure that this young but talented front line wouldn’t lack for experience.
Apr 18, 2015, 8:56 PM EDT
Missouri is hopeful that these two junior college products can help them rebound from a tough 2014-15.
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Josh Speidel hadn’t spoken since the crash February 1. His first word: “Mom.”
Apr 18, 2015, 6:15 PM EDT
Chris Collins and his staff have done a good job of recruiting local talent, and they reeled in another player Saturday.
Apr 18, 2015, 5:25 PM EDT
Lightfoot was on the receiving end of offers from Arizona State and Utah before committing to UNM, and the new staff at ASU has already reached out to him.
Apr 18, 2015, 4:39 PM EDT
Miller averaged 16.8 points and 8.5 rebounds per game last season, and he’s an important addition for the UConn front court.
Apr 18, 2015, 4:15 PM EDT
More arrests at Iowa State as two more members of the 2014-15 roster were charged within the last week.
Apr 18, 2015, 3:15 PM EDT
Boise State received some encouraging news this week as Anthony Drmic is returning for another season.
Apr 18, 2015, 2:36 PM EDT
Hammons’ decision to return makes the Boilermakers a Top 25 team.
Apr 18, 2015, 2:15 PM EDT
Rutgers head coach Eddie Jordan has been taking classes at the school in order to complete his degree.
Apr 18, 2015, 1:15 PM EDT
A look at the top storylines from the 14th annual Jordan Brand Classic.
Apr 18, 2015, 11:58 AM EDT
Illinois landed a huge graduate transfer on Saturday.
Apr 18, 2015, 10:45 AM EDT
Coppin State junior guard Sterling Smith is looking like a prime graduate transfer.
Apr 18, 2015, 9:35 AM EDT
Kentucky five-star big man Skal Labissiere believes that the NCAA will allow him to play this season.
Apr 17, 2015, 10:23 PM EDT
Cheick Diallo won named MVP for both the McDonald’s All-American Game and Jordan Brand Classic.
Apr 17, 2015, 9:30 PM EDT
Hoiberg just completed his fifth season at Iowa State.
Apr 17, 2015, 8:20 PM EDT
The Aztecs now have no commits for 2016.
Apr 17, 2015, 7:18 PM EDT
Domantas Sabonis previously announced he would return.
Apr 17, 2015, 6:05 PM EDT
The Jordan Brand Classic is Friday night at the Barclays Center in Brooklyn.
Apr 17, 2015, 5:00 PM EDT
The former Villanova guard cut his list to eight.
- Former Cornell forward Shonn Miller headed to UConn for final season of eligibility 0
- Purdue center A.J. Hammons to return for senior season 0
- Five-star 7-footer Stephen Zimmerman commits to UNLV 4
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- Updated 2015-2016 College Basketball Way-Too Early Preseason Top 25 8
- 2015 College Basketball Updated Early Entry List 10
- Duke’s Tyus Jones becomes third Blue Devil to enter the NBA Draft 11
- Duke’s Tyus Jones becomes third Blue Devil to enter the NBA Draft (11)
- 2015 College Basketball Updated Early Entry List (10)
- Duke freshman Justise Winslow will enter 2015 NBA Draft (8)
- Updated 2015-2016 College Basketball Way-Too Early Preseason Top 25 (8)
- 6-foot-11 center Antonio Vrankovic commits to Duke (6)