Skip to content

Registration opens for Warren Buffett’s $1 billion bracket challenge

Mar 4, 2014, 6:15 PM EDT

As we inch closer to the 2014 NCAA Tournament, I’m sure you’ve had that email pop up in your inbox from that friend of yours that is just a little too anxious to get his March Madness pool going.

While you might be annoyed by an endless month-long email chain that would net you $80 in winnings, here’s a real challenge for all of you college basketball experts: Warren Buffett’s $1 billion perfect bracket challenge.

According to the Los Angeles Times,¬†Buffett’s bracket challenge — run by Quicken Loans through Yahoo Sports — is now open for registration and if you finish with a perfect bracket, you’ll receive $1 billion dollars as a prize.

In addition to the perfect bracket prize — and the registration is limited to the first 15 million people — the top 20 brackets will receive a $100,000 prize.

But, be wary of entering Buffett’s challenge if you don’t like giving out loads of personal information. As the Los Angeles Times story notes, this is also a big marketing ploy for Quicken Loans and Yahoo.

Experts have called the contest a savvy marketing ploy, as it has already generated significant publicity for Quicken, the nation’s third-largest mortgage issuer.

Quicken will also gain volumes of personal information about entrants, who are asked to provide their names, email addresses, dates of birth, home addresses, details of mortgages they hold and an opportunity to opt-in for Quicken marketing emails or to speak to a “loan expert about my mortgage opportunities.”

Yahoo Sports is handling technology support for the contest — again with significant marketing appeal. Entrants are required to sign up for a free Yahoo account in order to submit a bracket, potentially drawing millions of new eyeballs to Yahoo’s ad-based website.

Still, if you think you’re up to the challenge of a perfect bracket, this would be the right contest to enter. Fans can enter here.

Buffett said he plans to make an “offer you can’t refuse” in the event that an entrant enters the Final Four with a perfect bracket.

Latest Posts
  1. Syracuse, NCAA Committee on Infractions meeting set for October 30-31

    Oct 24, 2014, 12:06 AM EDT

    Jim Boeheim AP

    Syracuse’s men’s basketball and football programs are under investigation, with the stakes being higher for Jim Boeheim’s program.

  2. Georgetown’s senior center looking to rebound from ‘embarrassing’ 2013-14 season

    Oct 23, 2014, 11:20 PM EDT

    Moses Ayegba, Joshua Smith Moses Ayegba, Joshua Smith

    Joshua Smith averaged 11.5 points per game before being ruled academically ineligible last season.

  3. Cameron Payne didn’t expect to fill Isaiah Canaan’s void at Murray State, but he did

    Oct 23, 2014, 10:49 PM EDT

    Cameron Payne (AP Photo) Cameron Payne (AP Photo)

    Cam Payne became the star of Murray State as a freshman, but he wouldn’t have gotten there if he had a back up. Why?

  4. VCU announces addition of 17-year old Morgan Vega to basketball program (VIDEO)

    Oct 23, 2014, 9:53 PM EDT

    Shaka Smart Shaka Smart

    The preseason favorites to win the Atlantic 10 added a new teammate Thursday.

  5. Junior guard decides to leave Charlotte program

    Oct 23, 2014, 8:03 PM EDT

    Demetrius Pollard, Shawn Lester Demetrius Pollard, Shawn Lester

    Shawn Lester averaged 11.9 points and 4.2 rebounds per game in the sixth man role last season.

  6. Iowa State guard to undergo surgery on both hips

    Oct 23, 2014, 6:55 PM EDT

    Hallice Cooke AP

    Hallice Cooke will have one hip operated on Monday, with the second surgery coming four weeks later.

  7. Three-star small forward becomes Oklahoma’s third 2015 commitment

    Oct 23, 2014, 5:41 PM EDT

    Lon Kruger AP

    Christian James joins Rashard Odomes and Akolda Manyang in Oklahoma’s 2015 haul.

  8. 2014-15 Season Preview: The Top 20 Perimeter Attacks

    Oct 23, 2014, 1:38 PM EDT

    Rondae Hollis-Jefferson AP

    Who are the top 20 perimeters in the country this season?

  9. UNC AD Bubba Cunningham joins Dan Patrick to discuss the academic scandal (VIDEO)

    Oct 23, 2014, 12:04 PM EDT

    (AP Photo) (AP Photo)

    This scandal will be a stain on North Carolina’s sports and academic programs for a long time.

  10. Throwback Thursday: Dahntay Jones dunks, does pushups on defender (VIDEO)

    Oct 23, 2014, 11:07 AM EDT

    Screen Shot 2014-10-23 at 11.05.30 AM

    This is about as embarrassing as being POSTERIZED can get.

  11. Top 25 Countdown: No. 12 Wichita State

    Oct 23, 2014, 9:59 AM EDT

    Ron Baker, Fred VanVleet, Cleanthony Early

    The Shockers went to the Final Four in 2013 and undefeated in 2014. What is next for them?

  12. South Dakota State’s Cody Larson thrives despite return home amidst unmet expectations

    Oct 22, 2014, 10:46 PM EDT

    Cody Larson (AP Photo) Cody Larson (AP Photo)

    Cody Larson was South Dakotas Next Big Thing. He returned in infamy, but that has not stopped him from succeeding.

  13. Wisconsin raises more than $276,000 for cancer research

    Oct 22, 2014, 10:14 PM EDT

    Bo Ryan Bo Ryan

    Wisconsin held its third annual “Shooting Down Cancer” event Wednesday, with their goal being to #MakeBoPay.

  14. Two Memphis players to miss practice time for health reasons

    Oct 22, 2014, 9:13 PM EDT

    Austin Nichols AP

    Austin Nichols is the reigning American Athletic Conference ROY, and sophomore Avery Woodson is expected to compete for minutes in a crowded by inexperienced backcourt.

  15. Fresno State guard knocks down five straight half-court shots (VIDEO)

    Oct 22, 2014, 7:03 PM EDT

    Cezar Guerrero Cezar Guerrero

    Cezar Guerrero knocked down five straight from half-court during the team’s Red and White Hoops Night event Tuesday.

  16. Newcomer’s knee issue stretches Oregon’s thin rotation even further

    Oct 22, 2014, 6:43 PM EDT

    altman AP

    Oregon didn’t have much depth to begin with due to various personnel issues, so Michael Chandler’s lingering knee problem is a major concern.

  17. Bruce Pearl invades marketing class to promote ‘Pearl Jam’ (VIDEO)

    Oct 22, 2014, 5:00 PM EDT

    AP Photo AP

    People don’t come more intense than Bruce Pearl.

  18. Three-star guard commits to SMU, reclassifies to 2016

    Oct 22, 2014, 4:25 PM EDT

    Larry Brown Larry Brown

    Given SMU’s depth on the perimeter, LaGerald Vick’s decision to move back in classes will help both parties in the future.