Mar 4, 2014, 6:15 PM EDT
As we inch closer to the 2014 NCAA Tournament, I’m sure you’ve had that email pop up in your inbox from that friend of yours that is just a little too anxious to get his March Madness pool going.
While you might be annoyed by an endless month-long email chain that would net you $80 in winnings, here’s a real challenge for all of you college basketball experts: Warren Buffett’s $1 billion perfect bracket challenge.
According to the Los Angeles Times, Buffett’s bracket challenge — run by Quicken Loans through Yahoo Sports — is now open for registration and if you finish with a perfect bracket, you’ll receive $1 billion dollars as a prize.
In addition to the perfect bracket prize — and the registration is limited to the first 15 million people — the top 20 brackets will receive a $100,000 prize.
But, be wary of entering Buffett’s challenge if you don’t like giving out loads of personal information. As the Los Angeles Times story notes, this is also a big marketing ploy for Quicken Loans and Yahoo.
Experts have called the contest a savvy marketing ploy, as it has already generated significant publicity for Quicken, the nation’s third-largest mortgage issuer.
Quicken will also gain volumes of personal information about entrants, who are asked to provide their names, email addresses, dates of birth, home addresses, details of mortgages they hold and an opportunity to opt-in for Quicken marketing emails or to speak to a “loan expert about my mortgage opportunities.”
Yahoo Sports is handling technology support for the contest — again with significant marketing appeal. Entrants are required to sign up for a free Yahoo account in order to submit a bracket, potentially drawing millions of new eyeballs to Yahoo’s ad-based website.
Still, if you think you’re up to the challenge of a perfect bracket, this would be the right contest to enter. Fans can enter here.
Buffett said he plans to make an “offer you can’t refuse” in the event that an entrant enters the Final Four with a perfect bracket.
Sep 30, 2014, 11:00 PM EDT
A former Baylor commit is suing his former high school for allegedly altering his grades.
Sep 30, 2014, 9:42 PM EDT
Missouri is losing a wing shooter.
Sep 30, 2014, 8:50 PM EDT
Can an SEC program reel in a top-5 player in the 2015 class during a weekend visit?
Sep 30, 2014, 7:44 PM EDT
Harvard landed another quality recruit.
Sep 30, 2014, 6:20 PM EDT
IUPUI unveiled a new court design this week.
Sep 30, 2014, 5:10 PM EDT
Western Kentucky fans were given three options and selected one for the upcoming season.
Sep 30, 2014, 3:55 PM EDT
NBA teams know all about efficiency stats and advanced analytics. College freshmen and sophomores may not.
Sep 30, 2014, 1:56 PM EDT
Evans may be the best point guard in the Class of 2015, but it’s up for debate.
Sep 30, 2014, 1:17 PM EDT
Ernie Kent lands his third commitment in the Class of 2015.
Sep 30, 2014, 10:22 AM EDT
The pair will replace Digger Phelps and Jalen Rose.
Sep 30, 2014, 8:48 AM EDT
The Owls may not have landed Jalen Brunson, but they did bring in an elite “legacy” in the back court.
Sep 29, 2014, 11:45 PM EDT
Long Beach State has four commits in 2015.
Sep 29, 2014, 9:50 PM EDT
Pauley Pavilion has gone under plenty of changes in the last few seasons and dealt with a flooding issue several months back.
Sep 29, 2014, 8:00 PM EDT
UNLV continues to tap into the local powerhouse.
Sep 29, 2014, 7:47 PM EDT
All four commits are ranked in the Rivals150.
Sep 29, 2014, 7:15 PM EDT
Spoiler: Kentucky is going to dunk a lot this season.
Sep 29, 2014, 6:30 PM EDT
A decision could come within the next three weeks.
Sep 29, 2014, 5:15 PM EDT
John Calipari’s loaded roster has required a new position on the Kentucky staff.
Sep 29, 2014, 3:54 PM EDT
Logwood had previously signed with Auburn.
Sep 29, 2014, 3:13 PM EDT
Spoelstra is now the head coach of the Miami Heat.
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