Mar 4, 2014, 6:15 PM EDT
As we inch closer to the 2014 NCAA Tournament, I’m sure you’ve had that email pop up in your inbox from that friend of yours that is just a little too anxious to get his March Madness pool going.
While you might be annoyed by an endless month-long email chain that would net you $80 in winnings, here’s a real challenge for all of you college basketball experts: Warren Buffett’s $1 billion perfect bracket challenge.
According to the Los Angeles Times, Buffett’s bracket challenge — run by Quicken Loans through Yahoo Sports — is now open for registration and if you finish with a perfect bracket, you’ll receive $1 billion dollars as a prize.
In addition to the perfect bracket prize — and the registration is limited to the first 15 million people — the top 20 brackets will receive a $100,000 prize.
But, be wary of entering Buffett’s challenge if you don’t like giving out loads of personal information. As the Los Angeles Times story notes, this is also a big marketing ploy for Quicken Loans and Yahoo.
Experts have called the contest a savvy marketing ploy, as it has already generated significant publicity for Quicken, the nation’s third-largest mortgage issuer.
Quicken will also gain volumes of personal information about entrants, who are asked to provide their names, email addresses, dates of birth, home addresses, details of mortgages they hold and an opportunity to opt-in for Quicken marketing emails or to speak to a “loan expert about my mortgage opportunities.”
Yahoo Sports is handling technology support for the contest — again with significant marketing appeal. Entrants are required to sign up for a free Yahoo account in order to submit a bracket, potentially drawing millions of new eyeballs to Yahoo’s ad-based website.
Still, if you think you’re up to the challenge of a perfect bracket, this would be the right contest to enter. Fans can enter here.
Buffett said he plans to make an “offer you can’t refuse” in the event that an entrant enters the Final Four with a perfect bracket.
Jul 27, 2015, 9:28 PM EDT
First career 3-pointer for Jones?
Jul 27, 2015, 8:12 PM EDT
Potentially four top-25 teams will be in the 2015 field.
Jul 27, 2015, 5:51 PM EDT
Scott averaged 15.7 points per game for Grambling during the 2013-14 season.
Jul 27, 2015, 5:18 PM EDT
The former Big Ten Player of the Year (inaccurately) trolls Ohio State fans
Jul 27, 2015, 3:45 PM EDT
It’s pretty obvious why people like Porter.
Jul 27, 2015, 2:17 PM EDT
Gabriel was the biggest stock riser for the month.
Jul 27, 2015, 1:51 PM EDT
Denzel Valentine and Taurean Waller-Prince also played well in stretches.
Jul 27, 2015, 12:26 PM EDT
Stefan Moody was the leading scorer last season for Ole Miss.
Jul 27, 2015, 10:50 AM EDT
Dick Tarrant also led Richmond to the 1988 Sweet 16.
Jul 27, 2015, 9:39 AM EDT
The hype surrounding Murray as a prospect has never been higher.
Jul 26, 2015, 7:50 PM EDT
Rashard Kelly averaged just 2.9 points per game last season. With Darius Carter and Tekele Cotton gone, he’ll need to do more in 2015-16.
Jul 26, 2015, 6:35 PM EDT
Villanova had been Jalen’s favorite for a long time according to his father Rick.
Jul 26, 2015, 2:10 PM EDT
Nichols picked Memphis over Virginia the first time around, and once the Tigers dropped their transfer restrictions many expected him to land in Charlottesville.
Jul 26, 2015, 11:30 AM EDT
Norvell hit a staggering 14 three-pointers…in one game.
Four-star Class of 2016 guard Zach Norvell scores 53 points, drops 14 3-pointers in Las Vegas (VIDEO)
Jul 26, 2015, 10:22 AM EDT
Chicago native Zach Norvell had one of the best games of the July live evaluation period on Saturday night by scoring 53 points and knocking down 14 3-pointers.
Jul 26, 2015, 9:00 AM EDT
The lesson here is don’t smack talk Devonte’ Graham if he’s your camp counselor.
Jul 25, 2015, 5:46 PM EDT
Ron Baker and Taurean Waller-Prince played well for the Americans.
Jul 25, 2015, 1:30 PM EDT
UMass commit Unique McLean threw down a ridiculous dunk contest slam in front of a sea of people.
Jul 25, 2015, 12:00 PM EDT
The Team Final rising senior tweeted out his list Friday morning.
Jul 25, 2015, 10:30 AM EDT
A pair of Class of 2016 lead guards put together great games on Friday night while a two-sport athlete and the younger brother of an SEC guard also stood out.
- Former Memphis forward Austin Nichols transferring to Virginia 3
- Thursday Las Vegas Recap: Dennis Smith and Frank Jackson battle; Lonzo Ball quiets critics; Wendell Carter talks visit 0
- Wednesday Las Vegas Recap: Dennis Smith vs Lonzo Ball; Frank Jackson faces Kobi Simmons 0
- Kentucky-commit Jamal Murray scores 20 to headline Wednesday’s Pan-Am Games 0
- July Live Period Preview: Four story lines to follow from Las Vegas 0
- July Live Period Preview: The events to keep an eye on in Vegas this week 0
- Contender for No. 1 in 2016 class, Harry Giles, cuts list to five 10
- Drake committed an NCAA violation while at Kentucky’s Big Blue Madness (11)
- Maryland fans still hate Mike Krzyzewski (8)
- List for potential nicknames for North Dakota down to five (8)
- Nik Stauskas trolls Ohio State fans, claims Thad Matta didn’t know who he was (PHOTO) (6)
- Are college teams going to be available on NBA 2K? (3)