Skip to content

Registration opens for Warren Buffett’s $1 billion bracket challenge

Mar 4, 2014, 6:15 PM EDT

As we inch closer to the 2014 NCAA Tournament, I’m sure you’ve had that email pop up in your inbox from that friend of yours that is just a little too anxious to get his March Madness pool going.

While you might be annoyed by an endless month-long email chain that would net you $80 in winnings, here’s a real challenge for all of you college basketball experts: Warren Buffett’s $1 billion perfect bracket challenge.

According to the Los Angeles Times,¬†Buffett’s bracket challenge — run by Quicken Loans through Yahoo Sports — is now open for registration and if you finish with a perfect bracket, you’ll receive $1 billion dollars as a prize.

In addition to the perfect bracket prize — and the registration is limited to the first 15 million people — the top 20 brackets will receive a $100,000 prize.

But, be wary of entering Buffett’s challenge if you don’t like giving out loads of personal information. As the Los Angeles Times story notes, this is also a big marketing ploy for Quicken Loans and Yahoo.

Experts have called the contest a savvy marketing ploy, as it has already generated significant publicity for Quicken, the nation’s third-largest mortgage issuer.

Quicken will also gain volumes of personal information about entrants, who are asked to provide their names, email addresses, dates of birth, home addresses, details of mortgages they hold and an opportunity to opt-in for Quicken marketing emails or to speak to a “loan expert about my mortgage opportunities.”

Yahoo Sports is handling technology support for the contest — again with significant marketing appeal. Entrants are required to sign up for a free Yahoo account in order to submit a bracket, potentially drawing millions of new eyeballs to Yahoo’s ad-based website.

Still, if you think you’re up to the challenge of a perfect bracket, this would be the right contest to enter. Fans can enter here.

Buffett said he plans to make an “offer you can’t refuse” in the event that an entrant enters the Final Four with a perfect bracket.

Latest Posts
  1. Iowa State forward Jameel McKay denied wavier, eligible to play in December

    Jul 22, 2014, 9:30 PM EDT

    Fred Hoiberg

    The transfer forward will miss the first nine games of the season.

  2. Highlights from the 2014 Nike EYBL Peach Jam (VIDEO)

    Jul 22, 2014, 8:00 PM EDT

    AP AP

    Seven minutes of highlights from this past weekend’s Nike Peach Jam.

  3. Northern Kentucky eligible for the 2015 Atlantic Sun tournament

    Jul 22, 2014, 7:15 PM EDT

    Dave Bezold Dave Bezold

    But they aren’t yet eligible for the NCAA tournament. Click to see why.

  4. Isaiah Austin has a job with the NBA once he finishes degree at Baylor

    Jul 22, 2014, 5:54 PM EDT

    Isaiah Austin Isaiah Austin

    Isaiah Austin is returning to Baylor. Once he gets his degree, he’ll have a job with the NBA.

  5. Montrezl Harrell says he’d be willing to play for Louisville football

    Jul 22, 2014, 4:30 PM EDT

    montrezl harrell Getty Images

    Imagine 6-foot-8, 235-pound Harrell in a helmet and shoulder pads.

  6. July Live Period Week Two Superlatives

    Jul 22, 2014, 3:16 PM EDT

    Nike Nike

    The second installment of our weekly awards.

  7. Iowa State’s Georges Niang carries extra motivation – and less weight – into 2014-15

    Jul 22, 2014, 11:44 AM EDT

    Georges Niang AP

    Niang, who has dropped some 25 pounds since the end of the season, is looking to have an even greater impact as the Cyclones work to account for the losses of Melvin Ejim and DeAndre Kane.

  8. Mixtape of 2016 five-star guard Malik Monk (VIDEO)

    Jul 22, 2014, 8:00 AM EDT

    (USA Baketball) (USA Baketball)

    Is this the best high school mixtape since Seventh Woods?

  9. DePaul forward DeJuan Marrero to transfer to Chipola College

    Jul 21, 2014, 11:43 PM EDT

    marrero

    DePaul redshirt freshman forward DeJuan Marrero will play his sophomore season at Chipola.

  10. Malik Newman, Ivan Rabb, Jayson Tatum, Malik Monk among 33 members battling for USA U17 roster spots this week

    Jul 21, 2014, 10:00 PM EDT

    Malik Newman (Getty Images) Getty Images

    The USA U17 tryouts have a lot of big names and it will also be important for the last week of the July live evaluation period.

  11. Peach Jam mixtape for five-star 2015 guard Isaiah Briscoe (VIDEO)

    Jul 21, 2014, 9:00 PM EDT

    (Scott Phillips/NBCSports.com) (Scott Phillips/NBCSports.com)

    Isaiah Briscoe helped lead the New Jersey Playaz to a title at Peach Jam.

  12. Four-star Class of 2016 guard Bruce Brown gave up football to focus on basketball

    Jul 21, 2014, 7:45 PM EDT

    (Scott Phillips/NBCSports.com) (Scott Phillips/NBCSports.com)

    Bruce Brown was a promising two-sport athlete, but gave up football to focus on basketball.

  13. Four-star recruit Cameron Walker commits to Stanford

    Jul 21, 2014, 6:10 PM EDT

    adidas adidas

    Walker is the second commitment for the Cardinal this spring.

  14. Seven (more) Takeaways from Nike’s Peach Jam

    Jul 21, 2014, 4:45 PM EDT

    NikeEYB NikeEYB

    Seven additional thoughts on Nike’s Peach Jam, including Ben Simmons’ one weakness, Malik Monk and how college coaches look at parents

  15. Peach Jam mixtape of top 2016 recruit Jayson Tatum (VIDEO)

    Jul 21, 2014, 2:54 PM EDT

    Screen Shot 2014-07-21 at 2.45.41 PM

    Tatum is the best player in the class.