Mar 4, 2014, 6:15 PM EDT
As we inch closer to the 2014 NCAA Tournament, I’m sure you’ve had that email pop up in your inbox from that friend of yours that is just a little too anxious to get his March Madness pool going.
While you might be annoyed by an endless month-long email chain that would net you $80 in winnings, here’s a real challenge for all of you college basketball experts: Warren Buffett’s $1 billion perfect bracket challenge.
According to the Los Angeles Times, Buffett’s bracket challenge — run by Quicken Loans through Yahoo Sports — is now open for registration and if you finish with a perfect bracket, you’ll receive $1 billion dollars as a prize.
In addition to the perfect bracket prize — and the registration is limited to the first 15 million people — the top 20 brackets will receive a $100,000 prize.
But, be wary of entering Buffett’s challenge if you don’t like giving out loads of personal information. As the Los Angeles Times story notes, this is also a big marketing ploy for Quicken Loans and Yahoo.
Experts have called the contest a savvy marketing ploy, as it has already generated significant publicity for Quicken, the nation’s third-largest mortgage issuer.
Quicken will also gain volumes of personal information about entrants, who are asked to provide their names, email addresses, dates of birth, home addresses, details of mortgages they hold and an opportunity to opt-in for Quicken marketing emails or to speak to a “loan expert about my mortgage opportunities.”
Yahoo Sports is handling technology support for the contest — again with significant marketing appeal. Entrants are required to sign up for a free Yahoo account in order to submit a bracket, potentially drawing millions of new eyeballs to Yahoo’s ad-based website.
Still, if you think you’re up to the challenge of a perfect bracket, this would be the right contest to enter. Fans can enter here.
Buffett said he plans to make an “offer you can’t refuse” in the event that an entrant enters the Final Four with a perfect bracket.
Jun 29, 2015, 10:05 PM EDT
Maverick Rowan is reportedly focused on three schools.
Jun 29, 2015, 9:00 PM EDT
UCF is losing its third-leading scorer from last season to transfer.
Jun 29, 2015, 7:30 PM EDT
Xavier landed a three-star forward on Monday.
Jun 29, 2015, 6:00 PM EDT
Former Iowa State head coach Fred Hoiberg returned to Hilton Coliseum to give one final pre-game speech before a fantasy camp.
Jun 29, 2015, 4:52 PM EDT
It should not be a surprise who the best player from this class ended up being.
Jun 29, 2015, 2:30 PM EDT
Tony Hawk approves this court.
Jun 29, 2015, 1:40 PM EDT
Ryan has never finished below fourth in the Big Ten.
Jun 29, 2015, 12:45 PM EDT
Mullin has completely turned over the St. John’s roster.
Jun 29, 2015, 11:27 AM EDT
Knight’s most famous outburst may be lost to history.
Jun 29, 2015, 10:26 AM EDT
There are 22 total players participating in the trials.
Jun 29, 2015, 8:00 AM EDT
Steve Alford now has a pair of 2017 commitments.
Jun 28, 2015, 10:01 PM EDT
This is a very well thought-out statement from Martin.
Jun 28, 2015, 6:29 PM EDT
Johnny Jones has done an excellent job of recruiting his state in recent years.
Jun 28, 2015, 4:00 PM EDT
South Florida brought in an experienced guard who can contribute after sitting out a transfer season.
Jun 28, 2015, 2:45 PM EDT
Maryland transfer Robert Carter has worked on his conditioning since arriving from Georgia Tech.
Jun 28, 2015, 1:19 PM EDT
The USA U19 team is off to a 2-0 start at the FIBA World Championships.
Jun 28, 2015, 11:45 AM EDT
A top-100 player in the Class of 2016 is down to 10 schools.
Jun 28, 2015, 10:15 AM EDT
Syracuse picked up a transfer big man that should help in the future.
Jun 28, 2015, 9:15 AM EDT
Trae Young has been one of the best players of spring.
Jun 27, 2015, 9:05 PM EDT
The violations weren’t deemed severe, but the sheer number of them led to the NCAA adding a second year of probation.
- Re-ranking recruiting classes: Who are the 25 best players from the Class of 2004? 0
- Bo Ryan to retire from Wisconsin after next season 3
- Who are the names to watch for the 2016 NBA Draft? 2
- 2015 NBA Draft: The six biggest question marks moving forward 5
- 2015 NBA Draft: Pat Connaughton, Montrezl Harrell headline list of second round steals 0
- Karl-Anthony Towns becomes Kentucky’s third top overall pick in program history 1
- Syracuse makes it official that Mike Hopkins will take over in 2018 0
- UPDATED: 2015-2016 College Basketball Way-Too-Early Preseason Rankings (18)
- Cliff Alexander, Aaron Harrison among early entrants not selected Thursday night (6)
- Five-star guard to announce college choice Wednesday evening (5)
- 2015 NBA Draft: The six biggest question marks moving forward (5)
- Jamal Murray’s commitment a huge boost for Kentucky (4)