Mar 4, 2014, 6:15 PM EST
As we inch closer to the 2014 NCAA Tournament, I’m sure you’ve had that email pop up in your inbox from that friend of yours that is just a little too anxious to get his March Madness pool going.
While you might be annoyed by an endless month-long email chain that would net you $80 in winnings, here’s a real challenge for all of you college basketball experts: Warren Buffett’s $1 billion perfect bracket challenge.
According to the Los Angeles Times, Buffett’s bracket challenge — run by Quicken Loans through Yahoo Sports — is now open for registration and if you finish with a perfect bracket, you’ll receive $1 billion dollars as a prize.
In addition to the perfect bracket prize — and the registration is limited to the first 15 million people — the top 20 brackets will receive a $100,000 prize.
But, be wary of entering Buffett’s challenge if you don’t like giving out loads of personal information. As the Los Angeles Times story notes, this is also a big marketing ploy for Quicken Loans and Yahoo.
Experts have called the contest a savvy marketing ploy, as it has already generated significant publicity for Quicken, the nation’s third-largest mortgage issuer.
Quicken will also gain volumes of personal information about entrants, who are asked to provide their names, email addresses, dates of birth, home addresses, details of mortgages they hold and an opportunity to opt-in for Quicken marketing emails or to speak to a “loan expert about my mortgage opportunities.”
Yahoo Sports is handling technology support for the contest — again with significant marketing appeal. Entrants are required to sign up for a free Yahoo account in order to submit a bracket, potentially drawing millions of new eyeballs to Yahoo’s ad-based website.
Still, if you think you’re up to the challenge of a perfect bracket, this would be the right contest to enter. Fans can enter here.
Buffett said he plans to make an “offer you can’t refuse” in the event that an entrant enters the Final Four with a perfect bracket.
Jan 27, 2015, 7:15 PM EST
South Florida is still without its most productive player after after he went into the hospital with chest pains this weekend.
Jan 27, 2015, 6:00 PM EST
Colorado gets another guard in the 2016 class.
Akron to play second-annual ‘Purple Out’ in purple uniforms to help raise pancreatic cancer awareness
Jan 27, 2015, 5:00 PM EST
Akron is having its second-annual “Purple Out” against Ball State to help raise pancreatic cancer awareness.
Jan 27, 2015, 4:00 PM EST
You sometimes forget just how good some of the Duke guards were throughout the years. Here’s a reminder.
Jan 27, 2015, 3:33 PM EST
Hugh Greenwood made headlines last week for responding to an online troll.
Jan 27, 2015, 2:16 PM EST
Coach K is the best.
Jan 27, 2015, 1:40 PM EST
It should be an entertaining night for college hoops.
Jan 27, 2015, 12:00 PM EST
Can you guess who the most important player in program history was?
Jan 27, 2015, 10:59 AM EST
Justice started seven games this season.
Jan 27, 2015, 9:16 AM EST
DePaul may have to reschedule their trip to Providence.
Jan 26, 2015, 11:45 PM EST
North Carolina and Iowa State earned conference home wins on Monday night.
Jan 26, 2015, 11:22 PM EST
Iowa State bounced back from a loss against Texas Tech with a big home win over Texas.
Jan 26, 2015, 10:00 PM EST
UCLA should get a boost in practice with the addition of a four-star freshman forward to its roster.
Jan 26, 2015, 9:00 PM EST
BYU might be without a key frontcourt piece for the rest of the season.
Jan 26, 2015, 8:00 PM EST
The son of a former NBA veteran is moving on to a CAA program from Wake Forest.
Jan 26, 2015, 6:54 PM EST
Washington loses one of the most talented shot blockers in the nation.
Jan 26, 2015, 6:00 PM EST
Not a lot going on Monday night, but still some great games to check out.
Jan 26, 2015, 5:00 PM EST
Maryland grabs an impact point guard in the 2016 class.
Jan 26, 2015, 3:52 PM EST
Johnson landed awkwardly against Ohio State and may have to miss some time.
Jan 26, 2015, 2:03 PM EST
Don’t be surprised if there is only one unbeaten left by this time next week.
- No. 15 Iowa State holds on to beat No. 19 Texas 0
- Washington kicks talented shot blocking big man off the team 1
- Tracking The Unbeatens: Virginia’s difficult schedule, and why were Kentucky’s platoons created? 1
- Weekly Awards: D’Angelo Russell’s ascension, Kansas takes the next step 0
- College Basketball Talk’s Latest Top 25 2
- Coach K earns career win No. 1,000 in No. 5 Duke’s win over St. John’s 4
- Kentucky lands commitment from international Class of 2016 big man 4
- No. 6 Wisconsin utterly embarrassed No. 25 Iowa for more than one reason (13)
- The Top Ten Players that Coach K has had at Duke (13)
- You think college basketball is unwatchable this year? Turn on an Indiana game (7)
- Iowa’s Fran McCaffery on Dan Dakich’s criticism of a player: ‘He’s a TV guy. If he was a coach, he’d be coaching’ (5)
- Two former North Carolina athletes sue school, NCAA over academic scandal (4)