Mar 4, 2014, 6:15 PM EDT
As we inch closer to the 2014 NCAA Tournament, I’m sure you’ve had that email pop up in your inbox from that friend of yours that is just a little too anxious to get his March Madness pool going.
While you might be annoyed by an endless month-long email chain that would net you $80 in winnings, here’s a real challenge for all of you college basketball experts: Warren Buffett’s $1 billion perfect bracket challenge.
According to the Los Angeles Times, Buffett’s bracket challenge — run by Quicken Loans through Yahoo Sports — is now open for registration and if you finish with a perfect bracket, you’ll receive $1 billion dollars as a prize.
In addition to the perfect bracket prize — and the registration is limited to the first 15 million people — the top 20 brackets will receive a $100,000 prize.
But, be wary of entering Buffett’s challenge if you don’t like giving out loads of personal information. As the Los Angeles Times story notes, this is also a big marketing ploy for Quicken Loans and Yahoo.
Experts have called the contest a savvy marketing ploy, as it has already generated significant publicity for Quicken, the nation’s third-largest mortgage issuer.
Quicken will also gain volumes of personal information about entrants, who are asked to provide their names, email addresses, dates of birth, home addresses, details of mortgages they hold and an opportunity to opt-in for Quicken marketing emails or to speak to a “loan expert about my mortgage opportunities.”
Yahoo Sports is handling technology support for the contest — again with significant marketing appeal. Entrants are required to sign up for a free Yahoo account in order to submit a bracket, potentially drawing millions of new eyeballs to Yahoo’s ad-based website.
Still, if you think you’re up to the challenge of a perfect bracket, this would be the right contest to enter. Fans can enter here.
Buffett said he plans to make an “offer you can’t refuse” in the event that an entrant enters the Final Four with a perfect bracket.
Mar 31, 2015, 1:47 AM EDT
Barnes spent the last 17 seasons at Texas.
Mar 30, 2015, 11:10 PM EDT
UConn, Notre Dame, South Carolina and Maryland make up the 2015 women’s Final Four.
Mar 30, 2015, 11:00 PM EDT
Some great names highlight this list.
Mar 30, 2015, 10:24 PM EDT
Williams was the leading scorer and rebounder for the Tigers this season.
Mar 30, 2015, 10:00 PM EDT
Nebraska forward Walter Pitchford is giving up basketball for his senior season.
Mar 30, 2015, 9:00 PM EDT
Xavier is losing a reserve guard to transfer.
Mar 30, 2015, 8:05 PM EDT
Utah Valley has found its new head coach.
Mar 30, 2015, 7:00 PM EDT
Chris Mullin will get a chance to restore glory at St. John’s.
Mar 30, 2015, 6:05 PM EDT
George Mason makes a move to hire a new head coach.
Mar 30, 2015, 5:00 PM EDT
Who were the best players in the second-weekend of the NCAA tournament?
Mar 30, 2015, 4:45 PM EDT
Cincinnati gets Mick Cronin back.
Mar 30, 2015, 3:40 PM EDT
Harrell and Rozier were both expected to head to the NBA.
Mar 30, 2015, 3:07 PM EDT
Izzo became the first coach to lead three teams seeded No. 5 or lower to the Final Four.
Mar 30, 2015, 2:41 PM EDT
Lee will be a priority target during the offseason.
Mar 30, 2015, 2:22 PM EDT
The Tar Heels should return every piece to its rotation next season, but what happens with the NCAA inquiry will have an impact as well.
Mar 30, 2015, 1:50 PM EDT
Dekker was the best player in the second weekend of the event.
Mar 30, 2015, 12:42 PM EDT
There isn’t anything all that wrong with the AP’s list. The first team is perfect.
Mar 30, 2015, 12:19 PM EDT
If you need to place a bet, here are the lines you’ll be working with.
Mar 30, 2015, 10:46 AM EDT
Neubauer was with Eastern Kentucky for 10 years and John Beilein for nine seasons before that.
Mar 30, 2015, 10:05 AM EDT
R.J. Hunter and his father/coach became a sensation during the tournament.
- Frank Kaminsky, Jahlil Okafor highlight five Wooden Award finalists 0
- 2015 NCAA Tournament All-Second Weekend Team 2
- While a major question remains unanswered, No. 4 North Carolina can be special in 2015-16 2
- Tournament darling R.J. Hunter is heading to the NBA 3
- Texas freshman Myles Turner declares for the NBA Draft 6
- The Final Four is set, and it’s going to be insane 23
- No. 7 Michigan State reaches the Final Four for the seventh time under Izzo 15
- Andrew Harrison’s late free throws send No. 1 Kentucky to the Final Four (86)
- Kentucky responds to Daxter Miles Jr.’s pregame comments (30)
- Updated tournament records: Big Ten teams make up half of Final Four (27)
- The Final Four is set, and it’s going to be insane (23)
- West Virginia freshman on Kentucky: ‘They’re going to be 36-1′ (21)