Mar 4, 2014, 6:15 PM EDT
As we inch closer to the 2014 NCAA Tournament, I’m sure you’ve had that email pop up in your inbox from that friend of yours that is just a little too anxious to get his March Madness pool going.
While you might be annoyed by an endless month-long email chain that would net you $80 in winnings, here’s a real challenge for all of you college basketball experts: Warren Buffett’s $1 billion perfect bracket challenge.
According to the Los Angeles Times, Buffett’s bracket challenge — run by Quicken Loans through Yahoo Sports — is now open for registration and if you finish with a perfect bracket, you’ll receive $1 billion dollars as a prize.
In addition to the perfect bracket prize — and the registration is limited to the first 15 million people — the top 20 brackets will receive a $100,000 prize.
But, be wary of entering Buffett’s challenge if you don’t like giving out loads of personal information. As the Los Angeles Times story notes, this is also a big marketing ploy for Quicken Loans and Yahoo.
Experts have called the contest a savvy marketing ploy, as it has already generated significant publicity for Quicken, the nation’s third-largest mortgage issuer.
Quicken will also gain volumes of personal information about entrants, who are asked to provide their names, email addresses, dates of birth, home addresses, details of mortgages they hold and an opportunity to opt-in for Quicken marketing emails or to speak to a “loan expert about my mortgage opportunities.”
Yahoo Sports is handling technology support for the contest — again with significant marketing appeal. Entrants are required to sign up for a free Yahoo account in order to submit a bracket, potentially drawing millions of new eyeballs to Yahoo’s ad-based website.
Still, if you think you’re up to the challenge of a perfect bracket, this would be the right contest to enter. Fans can enter here.
Buffett said he plans to make an “offer you can’t refuse” in the event that an entrant enters the Final Four with a perfect bracket.
Oct 20, 2014, 11:00 PM EDT
Kansas State is losing a redshirt freshman to transfer.
Oct 20, 2014, 10:00 PM EDT
Virginia got a very skilled guard in the 2016 class.
Oct 20, 2014, 9:15 PM EDT
Florida landed an in-state Class of 2015 wing to make it a four-man class.
Oct 20, 2014, 9:00 PM EDT
Memphis found a 2016 guard to join center Nick Marshall in the recruiting class.
Oct 20, 2014, 8:00 PM EDT
SMU could be in trouble if a second-team all-league pick is ruled ineligible.
Oct 20, 2014, 7:00 PM EDT
News and notes from the world of college basketball recruiting.
Oct 20, 2014, 6:00 PM EDT
Lorenzo Romar now has a six-man recruiting class for 2015.
Oct 20, 2014, 5:00 PM EDT
Oklahoma has a chance to be the second-best team in the Big 12, especially if a key player receives a waiver.
Oct 20, 2014, 4:00 PM EDT
The Hawks will have a thin front court this season.
Oct 20, 2014, 3:00 PM EDT
Five new hires that should thrive, and five who may end up struggling.
Oct 20, 2014, 2:09 PM EDT
Stevie Clark was dismissed from Oklahoma State after a pair of bizarre incidents involving the police.
Oct 20, 2014, 1:30 PM EDT
Chris Walker sounds pretty funny.
Oct 20, 2014, 12:45 PM EDT
Jaylen Brantley is Maryland’s first commitment in the class.
Oct 20, 2014, 12:00 PM EDT
After riding the coattails of a pair of Californians, Weber State’s focus on recruiting the state of Texas will pay off this season.
Oct 20, 2014, 11:27 AM EDT
Thon Maker has another mixtape out.
Oct 20, 2014, 10:39 AM EDT
Mudiay has now played two preseason games as a professional.
Oct 20, 2014, 9:00 AM EDT
Weber State will be the preseason favorites, but Northern Arizona, Sacramento State and Eastern Washington will lead a group of challengers capable of pushing the reigning champs.
Oct 19, 2014, 10:57 PM EDT
Junior forward Mark Tollefsen may be one of the best dunkers in America.
Oct 19, 2014, 8:49 PM EDT
Chris Jones’ three-pointer in the final seconds gave the White team a 75-72 win over the Red.
Oct 19, 2014, 6:59 PM EDT
Evan Smotrycz was re-evaluated Saturday after suffering the injury at the end of practice Friday.
- CBT’s Recruiting Roundup: Washington’s big Monday, Maryland’s insurance, Two 2016 guards off board 0
- Top 25 Countdown: No. 15 Oklahoma Sooners 0
- 2014-2015 Season Preview: Which new coaching hires will succeed? 0
- No longer supplementary pieces, two Texans will lead the way at Weber State 0
- 2014-2015 Season Preview: Weber State won’t lack for challengers in Big Sky 0
- Led by senior forward Alan Williams, UCSB capable of earning first NCAA tournament bid since 2011 0
- Behind Thompson and Comer, Dunk City looks to take flight once again this March 0
- Big Ten writers release media poll, Wisconsin sits atop the league (6)
- First Preseason Top 25 poll is out, Kentucky sits at No. 1 (2)
- Maryland senior forward suffers sprained ankle (2)
- 2014-2015 Season Preview: Mid-Major Power Rankings (1)
- NCAA approves waiver to allow player with terminal cancer to play (1)