Mar 4, 2014, 6:15 PM EDT
As we inch closer to the 2014 NCAA Tournament, I’m sure you’ve had that email pop up in your inbox from that friend of yours that is just a little too anxious to get his March Madness pool going.
While you might be annoyed by an endless month-long email chain that would net you $80 in winnings, here’s a real challenge for all of you college basketball experts: Warren Buffett’s $1 billion perfect bracket challenge.
According to the Los Angeles Times, Buffett’s bracket challenge — run by Quicken Loans through Yahoo Sports — is now open for registration and if you finish with a perfect bracket, you’ll receive $1 billion dollars as a prize.
In addition to the perfect bracket prize — and the registration is limited to the first 15 million people — the top 20 brackets will receive a $100,000 prize.
But, be wary of entering Buffett’s challenge if you don’t like giving out loads of personal information. As the Los Angeles Times story notes, this is also a big marketing ploy for Quicken Loans and Yahoo.
Experts have called the contest a savvy marketing ploy, as it has already generated significant publicity for Quicken, the nation’s third-largest mortgage issuer.
Quicken will also gain volumes of personal information about entrants, who are asked to provide their names, email addresses, dates of birth, home addresses, details of mortgages they hold and an opportunity to opt-in for Quicken marketing emails or to speak to a “loan expert about my mortgage opportunities.”
Yahoo Sports is handling technology support for the contest — again with significant marketing appeal. Entrants are required to sign up for a free Yahoo account in order to submit a bracket, potentially drawing millions of new eyeballs to Yahoo’s ad-based website.
Still, if you think you’re up to the challenge of a perfect bracket, this would be the right contest to enter. Fans can enter here.
Buffett said he plans to make an “offer you can’t refuse” in the event that an entrant enters the Final Four with a perfect bracket.
May 24, 2015, 7:29 PM EDT
Arizona State’s “Curtain of Distraction” made an appearance as well.
May 24, 2015, 4:09 PM EDT
The last two decades were a special time for the Donovan family, who thanked the supporters who helped make it all possible.
Minneapolis EYBL Day 1: Harry Giles continues impressive spring, Dennis Smith and De’Aaron Fox battle
May 24, 2015, 12:45 PM EDT
The final session of the Nike EYBL tipped in Minneapolis on Saturday.
May 24, 2015, 11:30 AM EDT
Pitt added a big man who can play right away next season.
May 24, 2015, 10:15 AM EDT
Two of the best in the 2016 class battle in the Under Armour Association.
May 24, 2015, 9:00 AM EDT
Already thin at the point, the situation becomes even tougher for first-year head coach Chris Mullin if this turns out to be the case.
May 23, 2015, 9:51 PM EDT
A Big 12 and a Big Ten program are among those due who have reached out to the 7-foot-2 Fairfield Prep (Connecticut) product.
May 23, 2015, 7:32 PM EDT
Colorado’s Tad Boyle doesn’t like the proposed shot clock change, and he made a good point about the physical nature of college basketball today.
May 23, 2015, 5:28 PM EDT
Les led the Aggies to a school-record (Division I era) 25 wins and their first Big West regular season title last season.
May 23, 2015, 3:45 PM EDT
Noah Dickerson had previously committed to Georgetown and Florida.
May 23, 2015, 2:00 PM EDT
The former Wolverine could remain in the Big Ten.
May 23, 2015, 12:00 PM EDT
The Wisconsin big man averaged 16.4 points and 7.3 rebounds per game in his last two seasons.
May 23, 2015, 10:30 AM EDT
The sophomore guard missed the final 12 games of the season.
May 23, 2015, 9:18 AM EDT
He is the younger brother of former UCLA Bruin Shabazz Muhammad.
May 22, 2015, 10:30 PM EDT
Nevada landed an impact transfer that could help at guard after next season.
May 22, 2015, 9:15 PM EDT
Arizona will have some intriguing home-and-home games to go along with an in-season tournament.
May 22, 2015, 8:00 PM EDT
Cliff Alexander might have returned for his sophomore season if the NCAA had not been involved.
May 22, 2015, 7:00 PM EDT
Kentucky promoted a familiar face for the open assistant spot.
May 22, 2015, 5:45 PM EDT
Nebraska loses a commitment who could be headed elsewhere soon.
May 22, 2015, 4:27 PM EDT
Fox has led the Bulldogs to two NCAA tournament appearances in his six years as head coach, including last season’s 21-win team.
- Academic issues expected to sideline St. John’s point guard for fall semester, maybe longer 5
- North Carolina announces receipt of Notice of Allegations from NCAA 2
- LSU’s ’25 is coming’ campaign doesn’t try to hide that they’re monetizing Ben Simmons 1
- Looking Forward: Catching up on the American’s offseason 1
- Five-star center Caleb Swanigan has committed to Purdue 8
- Friday’s most important rule changes only matter if refs actually enforce them 2
- Looking Forward: Catching up on the SEC’s offseason 1
- Sports book lists Maryland as early favorite to win national title (9)
- Five-star center Caleb Swanigan has committed to Purdue (8)
- John Calipari is selling his program when he says national title isn’t a goal (5)
- Frank Kaminsky writes a farewell letter to Wisconsin fans (5)
- Academic issues expected to sideline St. John’s point guard for fall semester, maybe longer (5)