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Not every seat at AT&T Stadium is the best in the house

Apr 5, 2014, 4:28 PM EST

AT&T Stadium

The doors just opened at AT&T Stadium in Arlington, and fans of all four teams are beginning to stream to their seats, taking in the final moments before the contests tip. The bare-bones honesty of this man’s booth — no bells or whistles, just a simple black and white sign for ‘Binocular Rentals’ — is brilliant, and he deserves credit for best vendor of the weekend.

(h/t ESPN’s Mike Humes)