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Report: Pac-12 brings in more revenue than SEC, Big Ten

May 24, 2014, 4:00 PM EST

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The Pac-12 is the richest conference in the country.

It’s weird to think about that, isn’t it?

I mean, the Big Ten is the league that is gobbling up the likes of Rutgers and Maryland strictly for their monetary value while the SEC reigns supreme when it comes to football and passionate fan bases.

But according to a report from USA Today, the Pac-12 was the conference that reported the most revenue during the fiscal year that ended on June 30th, 2013. The Pac-12 reported $334 million in revenue, while the Big Ten $318.4 million and the SEC generated $314.5 million.

That was the first year of their 12-year, $3 billion media rights deal, which is what was responsible for the jump. During the 2011-2012 fiscal year, the conference reported $175.9 million. In 2010-2011, their revenue was $111.8 million.

You can see why it’s so important for schools outside of the Power Five conferences to try and find a way into a Power Five conference. That’s an unbelievable amount of money, which also makes you wonder why it’s so hard to find a way to pay the athletes that are responsible for generating that revenue. The Pac-12 made $158.1 million more in 2012-2013 than it did the year before. I’m sure every penny of that was already earmarked for … something?

I guess PAC-12 commissioner Larry Scott is earning that $3.3 million salary.

  1. bornahawker - May 24, 2014 at 5:04 PM

    West coast sports are best all around. East is more specialized in football, basketball and lacrosse. Diversity created the few extra million that put the PAC 12 on top.

  2. The Dave Good Show - May 24, 2014 at 5:07 PM

    All Larry Scott did was make his train go faster by burning everyone else’s furniture for fuel. The PAC-12 should be more than a little ashamed.

  3. patelj27b - May 25, 2014 at 11:34 AM

    This is true for this year, but this will change for two reasons:
    1). The Big Ten Network just signed agreements with Time-Warner Cable and Cablevision to get better access to cable networks in the NY/NJ area. This will generate millions of dollars in increased revenue to the conference.
    2). The Big Ten will be renegotiating its tv rights in the next year, which will also drastically increase revenue.
    So, while the PAC-12 has received more revenue this year, this will not be the case in the next year or so.

    Also, while people constantly knock the Big Ten for adding Rutgers and Maryland to the conference, can anyone tell me what added value the PAC-12 gained from Utah and Colorado? Fiscally, the gains from Rutgers and Maryland far outweigh the gains the PAC-12 received from those additions.

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