Jun 26, 2014, 12:00 PM EST
You might not have noticed it if you live outside the Commonwealth, but earlier this week, Kentucky announced that they have agreed to sell their athletics and campus multimedia rights to JMI Sports.
$210 million over the next 15 years, which works out to an average of $14 million over the course of the contract, which will go into effect in 2015-2016. It’s one of the five highest in college sports, and it includes a $29.4 million signing bonus.
That’s a lot of scratch, especially when you consider that Kentucky cannot sell their television rights. Those are part of the SEC’s broadcast deal.
So what are they selling? The Louisville Courier-Journal explains:
The new deal with JMI Sports includes radio rights to UK football, men’s basketball, women’s basketball and baseball games; stadium and arena corporate signage and game programs for all home events other than at Rupp Arena; naming rights to university athletics facilities and premium areas; sponsorship on UKathletics.com; game sponsorship and promotions; coaches endorsements; pregame and postgame television shows and specials and postseason highlight DVDS and video features on video boards other than at Rupp.
More interestingly, however, is this note from that Courier-Journal story:
JMI Sports’ proposal to raise UK’s profile — and bottom line — includes some grand plans. One of the most interesting: “Recapture much of the audience that has been lost to bloggers, other websites and media personalities … and, of course, we want to fully monetize these efforts.”
It’s not a secret that Big Blue Nation is the most powerful force in college basketball when it comes to online traffic. That’s why there are so many Kentucky fan sites, most notably Kentucky Sports Radio. Is the Kentucky athletic department looking to tap into that money stream?
- JayVaughn Pinkston’s block gives No. 12 Villanova a win over No. 19 Michigan (VIDEO) 0
- Maryland upsets No. 13 Iowa State as fearless freshmen mix with gritty veterans for balanced effort 0
- Rondae Hollis-Jefferson’s selflessness during the Maui Invitational will help No. 3 Arizona in the long run 0
- Player of the Year Power Rankings: A familiar face on top, but a few surprises behind him 0
- Ricky Doyle secures 70-63 win for No. 19 Michigan over Oregon in Legends Classic 0
- Villanova’s win is evidence of why VCU may have peaked as a basketball program 13
- Mike Brey was excited about Notre Dame’s loss because the Irish have their closer back 1
- Poll: 54 percent of people think Kentucky beats the 76ers, 54 percent of people are dumb (31)
- Villanova’s win is evidence of why VCU may have peaked as a basketball program (13)
- College Basketball Talk’s latest top 25: Kentucky reigns, but how far will Kansas, Florida slide? (5)
- Rick Pitino on blow out win: ‘We played four white guys and an Egyptian’ (4)
- After getting embarrassed by No. 1 Kentucky, where does No. 5 Kansas go from here? (3)