Jun 26, 2014, 12:00 PM EDT
You might not have noticed it if you live outside the Commonwealth, but earlier this week, Kentucky announced that they have agreed to sell their athletics and campus multimedia rights to JMI Sports.
$210 million over the next 15 years, which works out to an average of $14 million over the course of the contract, which will go into effect in 2015-2016. It’s one of the five highest in college sports, and it includes a $29.4 million signing bonus.
That’s a lot of scratch, especially when you consider that Kentucky cannot sell their television rights. Those are part of the SEC’s broadcast deal.
So what are they selling? The Louisville Courier-Journal explains:
The new deal with JMI Sports includes radio rights to UK football, men’s basketball, women’s basketball and baseball games; stadium and arena corporate signage and game programs for all home events other than at Rupp Arena; naming rights to university athletics facilities and premium areas; sponsorship on UKathletics.com; game sponsorship and promotions; coaches endorsements; pregame and postgame television shows and specials and postseason highlight DVDS and video features on video boards other than at Rupp.
More interestingly, however, is this note from that Courier-Journal story:
JMI Sports’ proposal to raise UK’s profile — and bottom line — includes some grand plans. One of the most interesting: “Recapture much of the audience that has been lost to bloggers, other websites and media personalities … and, of course, we want to fully monetize these efforts.”
It’s not a secret that Big Blue Nation is the most powerful force in college basketball when it comes to online traffic. That’s why there are so many Kentucky fan sites, most notably Kentucky Sports Radio. Is the Kentucky athletic department looking to tap into that money stream?
Jul 29, 2014, 10:14 PM EDT
UCLA reopened Pauley Pavilion in 2012 after $136 million worth of renovations.
Jul 29, 2014, 8:34 PM EDT
The UCLA campus became flooded on Tuesday afternoon.
Jul 29, 2014, 8:30 PM EDT
Mike Krzyzewski is entering his 40th season as a head coach.
Jul 29, 2014, 6:45 PM EDT
Doug Wojcik has been investigated twice by the College of Charleston.
Jul 29, 2014, 6:15 PM EDT
Cal told The Sporting News that he couldn’t leave behind the guys that decided to return to school. Do you buy it?
Jul 29, 2014, 5:22 PM EDT
A former UK coach gave his listeners some new details about Willie Cauley-Stein’s injury.
Jul 29, 2014, 4:27 PM EDT
Malik Monk is a dream come true for the mixtape makers.
Jul 29, 2014, 3:46 PM EDT
And now they’re considering selling it at football games.
Jul 29, 2014, 1:50 PM EDT
The Bruins will be tested by the time Pac-12 play rolls around.
Jul 29, 2014, 11:55 AM EDT
Chad Frazier was arrested back in April.
Jul 29, 2014, 11:34 AM EDT
Another surprise cut was made at the point guard spot
Jul 29, 2014, 10:12 AM EDT
Beyond the glitz and glamour of the highest levels of AAU basketball are kids fighting to land one of a few coveted scholarships.
Jul 29, 2014, 9:31 AM EDT
The procedure wasn’t know until Agau took to social media.
Jul 28, 2014, 11:30 PM EDT
Richard Pitino likes that he can feed his players now.
Jul 28, 2014, 10:00 PM EDT
Wisconsin got some pretty cool rings for making the Final Four.
Jul 28, 2014, 8:45 PM EDT
After tearing his ACL less than a year ago, Harry Giles looks healthy and prepared to battle for No. 1 in the Class of 2016.
Jul 28, 2014, 7:30 PM EDT
Northwestern head coach Chris Collins will be working with pros this summer.
Jul 28, 2014, 5:45 PM EDT
Seven thoughts are a weekend at AAU Nationals and Super Showcase in Louisville.
Jul 28, 2014, 3:36 PM EDT
Haley is the first member of Washington’s 2016 recruiting class.
Jul 28, 2014, 2:59 PM EDT
Our Raphielle Johnson spent five days at the tournaments out in Vegas last week. Here are his thoughts on them.
- UCLA’s Pauley Pavilion flooded after water main break on Sunset Boulevard (PHOTOS/VIDEOS) 0
- John Calipari’s return to Kentucky ‘solely’ due to loyalty to his players 0
- The other side of the July live period: Recruits continue to strive for attention and offers 0
- Seven takeaways from AAU Nationals and Super Showcase 0
- Seven takeaways from Las Vegas for the final AAU weekend of 2014 0
- One college coach’s unique connection to the Peach Jam 0
- July Live Period Week Three Superlatives 0
- Marcus Foster still hasn’t forgotten, or forgiven, those pulled scholarships (3)
- Two surprises after first cuts at Team USA U17 trials (3)
- Top 15 recruit Antonio Blakeney has made the ‘jump’ — literally — to elite status (2)
- The latest allegations against Doug Wojcik involve a physical confrontation (2)
- Coach K: ‘I do not see an end of my road in my college coaching’ (1)