Jun 26, 2014, 12:00 PM EDT
You might not have noticed it if you live outside the Commonwealth, but earlier this week, Kentucky announced that they have agreed to sell their athletics and campus multimedia rights to JMI Sports.
$210 million over the next 15 years, which works out to an average of $14 million over the course of the contract, which will go into effect in 2015-2016. It’s one of the five highest in college sports, and it includes a $29.4 million signing bonus.
That’s a lot of scratch, especially when you consider that Kentucky cannot sell their television rights. Those are part of the SEC’s broadcast deal.
So what are they selling? The Louisville Courier-Journal explains:
The new deal with JMI Sports includes radio rights to UK football, men’s basketball, women’s basketball and baseball games; stadium and arena corporate signage and game programs for all home events other than at Rupp Arena; naming rights to university athletics facilities and premium areas; sponsorship on UKathletics.com; game sponsorship and promotions; coaches endorsements; pregame and postgame television shows and specials and postseason highlight DVDS and video features on video boards other than at Rupp.
More interestingly, however, is this note from that Courier-Journal story:
JMI Sports’ proposal to raise UK’s profile — and bottom line — includes some grand plans. One of the most interesting: “Recapture much of the audience that has been lost to bloggers, other websites and media personalities … and, of course, we want to fully monetize these efforts.”
It’s not a secret that Big Blue Nation is the most powerful force in college basketball when it comes to online traffic. That’s why there are so many Kentucky fan sites, most notably Kentucky Sports Radio. Is the Kentucky athletic department looking to tap into that money stream?
Jul 24, 2014, 6:45 PM EDT
Mostella has travelled a long road to get to Knoxville.
Jul 24, 2014, 5:30 PM EDT
Austin has found a landing place, but it’s still a long way from the Division I ranks.
Jul 24, 2014, 4:15 PM EDT
Three true road games and a visit from the reigning champs?
Jul 24, 2014, 2:49 PM EDT
Thon Maker is a top five recruit in 2016 and would be a top two or three recruit in 2015.
Jul 24, 2014, 1:53 PM EDT
Hoiberg had surgery to replace his pacemaker last week.
Jul 24, 2014, 12:21 PM EDT
The events will be played in November and December
Jul 24, 2014, 11:55 AM EDT
Mykhailiuk is playing in the B Division of the event.
Jul 24, 2014, 9:30 AM EDT
The final open period has begun, with Corey Sanders and Jalen Brunson among the standouts.
Jul 23, 2014, 9:59 PM EDT
Perry’s been at USC Upstate since 2009, and among the players he’s helped recruit was former great Torrey Craig.
Jul 23, 2014, 8:00 PM EDT
Brown averaged 5.5 points per game and made 13 starts in 35 appearances for the Ragin’ Cajuns.
Jul 23, 2014, 6:30 PM EDT
Lindsay played his freshman season at Kansas
Jul 23, 2014, 5:00 PM EDT
Beasley has been one of the nations top performers over the last three months
Jul 23, 2014, 3:52 PM EDT
Thomas is a bulldozer on the block.
Jul 23, 2014, 2:55 PM EDT
It’s the latest in a long line of bourbon bottles commemorating celebrities in the state.
Jul 23, 2014, 1:45 PM EDT
Rick vs. Richard could get awkward for the rest of the family
Jul 23, 2014, 12:57 PM EDT
Will this be enough for Charleston to finally get rid of their embattled head coach?
Jul 23, 2014, 11:19 AM EDT
Blakeney is now on the radar of programs like Kentucky and Louisville.
Jul 23, 2014, 9:30 AM EDT
Iowa State repainted their court.
Jul 22, 2014, 10:30 PM EDT
The College of Charleston Board of Trustees meets on Wednesday.
Jul 22, 2014, 9:30 PM EDT
The transfer forward will miss the first nine games of the season.
- Malik Beasley looking to capitalize on a big spring, summer 0
- Top 15 recruit Antonio Blakeney has made the ‘jump’ — literally — to elite status 2
- July Live Period Week Two Superlatives 0
- Seven Takeaways from the Under Armour Finals 0
- Iowa State’s Georges Niang carries extra motivation – and less weight – into 2014-15 0
- Emmanuel Mudiay to China makes him even more of a case-study 0
- Four-star Class of 2016 guard Bruce Brown gave up football to focus on basketball 0
- Chris Walker looks like he’s spent some time in the gym (PHOTO) (5)
- Mother of elite recruit Josh Jackson: ‘Josh hasn’t been recruited by anyone’ (4)
- NCAA gets rid of name-likeness release form for student-athletes (3)
- Isaiah Austin has a job with the NBA once he finishes degree at Baylor (2)
- Missouri State’s Marcus Marshall works to strengthen knee, leadership abilities (2)