Jun 26, 2014, 12:00 PM EDT
You might not have noticed it if you live outside the Commonwealth, but earlier this week, Kentucky announced that they have agreed to sell their athletics and campus multimedia rights to JMI Sports.
$210 million over the next 15 years, which works out to an average of $14 million over the course of the contract, which will go into effect in 2015-2016. It’s one of the five highest in college sports, and it includes a $29.4 million signing bonus.
That’s a lot of scratch, especially when you consider that Kentucky cannot sell their television rights. Those are part of the SEC’s broadcast deal.
So what are they selling? The Louisville Courier-Journal explains:
The new deal with JMI Sports includes radio rights to UK football, men’s basketball, women’s basketball and baseball games; stadium and arena corporate signage and game programs for all home events other than at Rupp Arena; naming rights to university athletics facilities and premium areas; sponsorship on UKathletics.com; game sponsorship and promotions; coaches endorsements; pregame and postgame television shows and specials and postseason highlight DVDS and video features on video boards other than at Rupp.
More interestingly, however, is this note from that Courier-Journal story:
JMI Sports’ proposal to raise UK’s profile — and bottom line — includes some grand plans. One of the most interesting: “Recapture much of the audience that has been lost to bloggers, other websites and media personalities … and, of course, we want to fully monetize these efforts.”
It’s not a secret that Big Blue Nation is the most powerful force in college basketball when it comes to online traffic. That’s why there are so many Kentucky fan sites, most notably Kentucky Sports Radio. Is the Kentucky athletic department looking to tap into that money stream?
May 23, 2015, 9:51 PM EDT
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May 23, 2015, 7:32 PM EDT
Colorado’s Tad Boyle doesn’t like the proposed shot clock change, and he made a good point about the physical nature of college basketball today.
May 23, 2015, 5:28 PM EDT
Les led the Aggies to a school-record (Division I era) 25 wins and their first Big West regular season title last season.
May 23, 2015, 3:45 PM EDT
Noah Dickerson had previously committed to Georgetown and Florida.
May 23, 2015, 2:00 PM EDT
The former Wolverine could remain in the Big Ten.
May 23, 2015, 12:00 PM EDT
The Wisconsin big man averaged 16.4 points and 7.3 rebounds per game in his last two seasons.
May 23, 2015, 10:30 AM EDT
The sophomore guard missed the final 12 games of the season.
May 23, 2015, 9:18 AM EDT
He is the younger brother of former UCLA Bruin Shabazz Muhammad.
May 22, 2015, 10:30 PM EDT
Nevada landed an impact transfer that could help at guard after next season.
May 22, 2015, 9:15 PM EDT
Arizona will have some intriguing home-and-home games to go along with an in-season tournament.
May 22, 2015, 8:00 PM EDT
Cliff Alexander might have returned for his sophomore season if the NCAA had not been involved.
May 22, 2015, 7:00 PM EDT
Kentucky promoted a familiar face for the open assistant spot.
May 22, 2015, 5:45 PM EDT
Nebraska loses a commitment who could be headed elsewhere soon.
May 22, 2015, 4:27 PM EDT
Fox has led the Bulldogs to two NCAA tournament appearances in his six years as head coach, including last season’s 21-win team.
May 22, 2015, 2:40 PM EDT
The Rutgers perimeter rotation may be crowded, but there’s plenty of room for contributions as the team won just ten games last season.
May 22, 2015, 1:00 PM EDT
UNC now has 90 days to craft a response to the NCAA’s allegations.
May 22, 2015, 12:05 PM EDT
This isn’t the only addition UConn hopes to make to the 2016 class in the very near future.
May 22, 2015, 11:00 AM EDT
The Wildcats will also take on Arizona State, UCLA and Ohio State in non-conference play.
May 22, 2015, 9:50 AM EDT
Mohamed and Bakersfield big man Aly Ahmed argued in 2013 that bad advice led to them being ruled ineligible that season at Houston and Bakersfield, respectively.
May 21, 2015, 10:40 PM EDT
The slender forward joins Sacha Killeya-Jones, Ty Jerome and Kyle Guy in Virginia’s 2016 haul.
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- Five-star center Caleb Swanigan has committed to Purdue (8)
- John Calipari is selling his program when he says national title isn’t a goal (5)
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- Looking Forward: Catching up on the Big East’s offseason (4)