Skip to content

Kentucky announces $210-million marketing deal with JMI Sports

Jun 26, 2014, 12:00 PM EDT

kentucky_wildcats-logo-520x320

You might not have noticed it if you live outside the Commonwealth, but earlier this week, Kentucky announced that they have agreed to sell their athletics and campus multimedia rights to JMI Sports.

The terms of that deal?

$210 million over the next 15 years, which works out to an average of $14 million over the course of the contract, which will go into effect in 2015-2016. It’s one of the five highest in college sports, and it includes a $29.4 million signing bonus.

That’s a lot of scratch, especially when you consider that Kentucky cannot sell their television rights. Those are part of the SEC’s broadcast deal.

So what are they selling? The Louisville Courier-Journal explains:

The new deal with JMI Sports includes radio rights to UK football, men’s basketball, women’s basketball and baseball games; stadium and arena corporate signage and game programs for all home events other than at Rupp Arena; naming rights to university athletics facilities and premium areas; sponsorship on UKathletics.com; game sponsorship and promotions; coaches endorsements; pregame and postgame television shows and specials and postseason highlight DVDS and video features on video boards other than at Rupp.

More interestingly, however, is this note from that Courier-Journal story:

JMI Sports’ proposal to raise UK’s profile — and bottom line — includes some grand plans. One of the most interesting: “Recapture much of the audience that has been lost to bloggers, other websites and media personalities … and, of course, we want to fully monetize these efforts.”

It’s not a secret that Big Blue Nation is the most powerful force in college basketball when it comes to online traffic. That’s why there are so many Kentucky fan sites, most notably Kentucky Sports Radio. Is the Kentucky athletic department looking to tap into that money stream?

Latest Posts
  1. A flooded Pauley Pavilion reopened in 2012 after $136 million in renovations

    Jul 29, 2014, 10:14 PM EDT

    Pauley Pavilion

    UCLA reopened Pauley Pavilion in 2012 after $136 million worth of renovations.

  2. Coach K: ‘I do not see an end of my road in my college coaching’

    Jul 29, 2014, 8:30 PM EDT

    Mike Krzyzewski AP

    Mike Krzyzewski is entering his 40th season as a head coach.

  3. Doug Wojcik’s attorney releases video of player assault allegations

    Jul 29, 2014, 6:45 PM EDT

    AP AP

    Doug Wojcik has been investigated twice by the College of Charleston.

  4. John Calipari’s return to Kentucky ‘solely’ due to loyalty to his players

    Jul 29, 2014, 6:15 PM EDT

    Getty Images Getty Images

    Cal told The Sporting News that he couldn’t leave behind the guys that decided to return to school. Do you buy it?

  5. Willie Cauley-Stein sheds light on injury he suffered in NCAA tournament

    Jul 29, 2014, 5:22 PM EDT

    AP AP

    A former UK coach gave his listeners some new details about Willie Cauley-Stein’s injury.

  6. Another mixtape for Malik Monk, the most exciting player in HS (VIDEO)

    Jul 29, 2014, 4:27 PM EDT

    NikeEYB NikeEYB

    Malik Monk is a dream come true for the mixtape makers.

  7. Report: SMU sold nearly $350,000 worth of booze at basketball games

    Jul 29, 2014, 3:46 PM EDT

    AP Photo AP Photo

    And now they’re considering selling it at football games.

  8. UCLA announces what appears to be a solid non-conference slate

    Jul 29, 2014, 1:50 PM EDT

    alford Getty Images

    The Bruins will be tested by the time Pac-12 play rolls around.

  9. UAB’s leading scorer will not be returning to the program

    Jul 29, 2014, 11:55 AM EDT

    AP Photo AP

    Chad Frazier was arrested back in April.

  10. USA Basketball announces the final cuts to their U17 team

    Jul 29, 2014, 11:34 AM EDT

    USABasketballlogo

    Another surprise cut was made at the point guard spot

  11. The other side of the July live period: Recruits continue to strive for attention and offers

    Jul 29, 2014, 10:12 AM EDT

    Trevon Mollison (Drew Ebanks/OnPointBasketball) Trevon Mollison (Drew Ebanks/OnPointBasketball)

    Beyond the glitz and glamour of the highest levels of AAU basketball are kids fighting to land one of a few coveted scholarships.

  12. Louisville’s Akoy Agau out indefinitely after surgery on Tuesday

    Jul 29, 2014, 9:31 AM EDT

    @Akoy22 @Akoy22

    The procedure wasn’t know until Agau took to social media.

  13. Wisconsin receives Final Four rings (PHOTOS)

    Jul 28, 2014, 10:00 PM EDT

    Bo Ryan AP

    Wisconsin got some pretty cool rings for making the Final Four.

  14. Five-star 2016 forward Harry Giles looks healthy after knee injury (VIDEO)

    Jul 28, 2014, 8:45 PM EDT

    Harry Giles

    After tearing his ACL less than a year ago, Harry Giles looks healthy and prepared to battle for No. 1 in the Class of 2016.

  15. Northwestern head coach Chris Collins will coach USA Basketball Select Team

    Jul 28, 2014, 7:30 PM EDT

    Chris Collins AP

    Northwestern head coach Chris Collins will be working with pros this summer.

  16. Seven takeaways from AAU Nationals and Super Showcase

    Jul 28, 2014, 5:45 PM EDT

    (Scott Phillips/NBC Sports) (Scott Phillips/NBC Sports)

    Seven thoughts are a weekend at AAU Nationals and Super Showcase in Louisville.

  17. Washington lands a commitment from Jermaine Haley

    Jul 28, 2014, 3:36 PM EDT

    DRIVE Basketball DRIVE Basketball

    Haley is the first member of Washington’s 2016 recruiting class.

  18. Seven takeaways from Las Vegas for the final AAU weekend of 2014

    Jul 28, 2014, 2:59 PM EDT

    (adidas) (adidas)

    Our Raphielle Johnson spent five days at the tournaments out in Vegas last week. Here are his thoughts on them.