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Study says Louisville has the best fanbase for second straight season

Jul 15, 2014, 4:45 PM EDT

On Tuesday, the Emory Sports Marketing Analytics released the top fanbases in all of college basketball for the 2013-2014 season. Like in 2013, Louisville was considered to have the best “Fan Equity” among power conferences programs. And for the second season in a row, Louisville’s rival, Kentucky, failed to crack the top 5.

Our rankings are based on a statistical analysis of self-reported revenue data.  We create a statistical model of revenue as a function of team quality (winning percentage, NCAA tournament qualification, etc…) and market potential (conference affiliation, median income, area population, number of students, etc…) and then compare the model’s prediction to the self-reported revenues.

Here are the top 10, according to the criteria:

1. Louisville
2. Duke
3. Arizona
4. Texas
5. Xavier
6. Syracuse
7. Kentucky
8. Arkansas
9. Oklahoma State
10. Pittsburgh

Duke and Arizona flip spots from a year ago while Kentucky remains No. 7. Last season the Xavier fanbase would have been listed in the “non-power” rankings, but with a move to the new Big East it debuted in the top 5. As for the “non-power” rankings, it was Dayton, not Gonzaga, to hold down the top spot.

  1. cranespy - Jul 15, 2014 at 5:45 PM

    how can it be…….UK is coached by the greatest coach of all time….a man who s a legend in his own mind…….that should be enough to put BBN on top of every list.

  2. blmackin1973 - Jul 16, 2014 at 10:25 AM

    That is such crap!!! Obviously Emory Sports Marketing Analytics have not conducted a thorough analysis because if they had, they would see that UK fans dominate ANY city they play in! No other team’s fanbase in that top 5 compares to the UK fan base!! Not sure how they came up with this info but they are so WRONG!

  3. uk2ndbestinthestate - Jul 16, 2014 at 7:20 PM

    I just threw up in my mouth after that cranespy.

  4. uk2ndbestinthestate - Jul 16, 2014 at 7:22 PM

    Great list… 100% accurate

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