Jul 29, 2014, 3:46 PM EST
People like to drink when they’re watching sports. I’m not aware of any actual study done on this topic, but I’m fairly certain that it’s one of the most accurate things that I’ve ever written, and thanks to SMU, I’m now even more convinced.
According to a report from the Dallas Morning News, SMU sold nearly $350,000 worth of beer and wine at 13 homes games in 2014, more than half of the almost $650,000 in concession sales from Moody Coliseum. The Mustangs didn’t start selling the booze during games until January, when the newly-renovated arena was reopened.
Nine of those 13 games were sellouts, meaning all 7,000 seats were filled, and while this was the first season that SMU was selling alcohol at games, those sellouts were more likely the result of the team actually being good than the fact that a booster would be able to sip on an overpriced light beer while watching the game.
In order for students to drink, they needed a wrist-band saying they were over 21. Only three drinks were allowed to be sold per to each of-age student, with tabs given out as the students entered the arena.
More schools are beginning to use booze as a way to generate more revenue at their athletic events, and while not all of that money goes back to the university — Aramark and other vendors will get their cut, too — but this is possibly a way to bring in money to pay for things like full-cost of attendance scholarships or even a stipend for the athletes.
Having beer available at the games might also be a way to curb some of the pregame binge-drinking.
Dec 22, 2014, 2:28 PM EST
With conference play right around the corner, who have been the best players in the country?
Dec 22, 2014, 1:41 PM EST
If there’s anything that can ruin Kentucky’s dream of a perfect season, it’s coming from their own locker room.
Dec 22, 2014, 11:54 AM EST
We went an entire week without an unbeaten losing.
Dec 22, 2014, 11:25 AM EST
It’s great that the Rams do this.
Dec 22, 2014, 10:01 AM EST
The Buckeyes are 9-2, dropping both of their key non-conferences games against ranked opponents.
Dec 22, 2014, 9:00 AM EST
Some new faces make their way into the Weekly Awards.
Dec 22, 2014, 6:30 AM EST
The top 12 remain the same, but there was plenty of movement in and around the rest of the top 25.
Dec 21, 2014, 11:09 PM EST
Yeah, you’re going to want to see this.
Dec 21, 2014, 10:31 PM EST
Four of the eight teams in the field reached the NCAA tournament last season.
Dec 21, 2014, 8:22 PM EST
Virginia limited Harvard to 27 points, Maryland won at Oklahoma State, and Georgia picked up a solid home win.
Dec 21, 2014, 7:04 PM EST
Could the Terps be the second-best team in the Big Ten? At the very least they’ve earned their place in the conversation.
Dec 21, 2014, 5:31 PM EST
Harrell was assessed a flagrant 2 foul in Saturday’s win over Western Kentucky.
Dec 21, 2014, 4:42 PM EST
Coaches donning festive holiday sweaters doesn’t happen all that often in college basketball.
Dec 21, 2014, 3:46 PM EST
Brad Stevens left Butler in 2013, agreeing to a six-year deal with the Boston Celtics, but that will not stop his name being linked to one specific college job.
Dec 21, 2014, 1:43 PM EST
Harvard did not set the record for lowest field goal percentage or lowest first-half points, but the Crimson did tie an NCAA record on Sunday afternoon.
Dec 21, 2014, 1:15 PM EST
The Orange and Wildcats have split a home-and-home series since the old Big East disbanded several years ago.
Dec 21, 2014, 11:15 AM EST
The Louisville forward spoke about the incident that took place at the end of the first half against Western Kentucky following the game.
Dec 21, 2014, 10:00 AM EST
The nation’s top recruit also dropped 37 points in a win for Montverde Academy (Florida)
Dec 21, 2014, 9:11 AM EST
Here’s a rundown of Sunday’s games.
Dec 21, 2014, 12:10 AM EST
With pieces that fit together better than last season’s 17-15 squad, the Huskies are off to a 10-0 start.
- NBCSports.com Midseason All-American Team 0
- Kentucky still has one more major test to pass this season and it might not come against Louisville 0
- Tracking The Unbeatens: The showdown between Kentucky, Louisville looms 0
- New Year’s Resolutions: Ohio State Buckeyes 0
- Weekly Awards: Marquette’s new addition, a shakeup in Pac-12’s power structure ? 0
- College Basketball Talk’s Top 25: Virginia moves up, three teams drop out 1
- ACC suspends Louisville junior forward Montrezl Harrell one game 0
- Report: David Robinson’s son will be preferred walk-on at Duke in 2015-16 (VIDEO) (6)
- No. 1 Kentucky dismantles UCLA (6)
- West Virginia’s Bob Huggins torches Marshall after coach calls Huggs ‘afraid’ (5)
- Tracking The Unbeatens: There are now just nine teams without a loss (3)
- Lauren Hill’s playing career over, to become honorary coach (3)