Jul 29, 2014, 3:46 PM EDT
People like to drink when they’re watching sports. I’m not aware of any actual study done on this topic, but I’m fairly certain that it’s one of the most accurate things that I’ve ever written, and thanks to SMU, I’m now even more convinced.
According to a report from the Dallas Morning News, SMU sold nearly $350,000 worth of beer and wine at 13 homes games in 2014, more than half of the almost $650,000 in concession sales from Moody Coliseum. The Mustangs didn’t start selling the booze during games until January, when the newly-renovated arena was reopened.
Nine of those 13 games were sellouts, meaning all 7,000 seats were filled, and while this was the first season that SMU was selling alcohol at games, those sellouts were more likely the result of the team actually being good than the fact that a booster would be able to sip on an overpriced light beer while watching the game.
In order for students to drink, they needed a wrist-band saying they were over 21. Only three drinks were allowed to be sold per to each of-age student, with tabs given out as the students entered the arena.
More schools are beginning to use booze as a way to generate more revenue at their athletic events, and while not all of that money goes back to the university — Aramark and other vendors will get their cut, too — but this is possibly a way to bring in money to pay for things like full-cost of attendance scholarships or even a stipend for the athletes.
Having beer available at the games might also be a way to curb some of the pregame binge-drinking.
Austin Rivers plays pick-up against LSU freshman Antonio Blakeney, Rutgers freshman Corey Sanders (VIDEO)
May 25, 2015, 9:30 PM EDT
Austin Rivers played against some exciting rising freshmen in Antonio Blakeney and Corey Sanders.
May 25, 2015, 8:00 PM EDT
Conference USA Freshman of the Year winner Torin Dorn is focusing on four schools.
May 25, 2015, 6:30 PM EDT
Auburn is losing a reserve forward.
May 25, 2015, 5:00 PM EDT
Jamal Murray is one of the major pieces still in question for the 2015-16 college basketball season.
May 25, 2015, 3:23 PM EDT
This is actually kind of creepy.
May 25, 2015, 1:49 PM EDT
This seems risky.
May 25, 2015, 11:48 AM EDT
Bridges is considering hometown schools as well as a pair of blue-bloods.
May 25, 2015, 11:04 AM EDT
Will Maker ever make it to college?
May 24, 2015, 7:29 PM EDT
Arizona State’s “Curtain of Distraction” made an appearance as well.
May 24, 2015, 4:09 PM EDT
The last two decades were a special time for the Donovan family, who thanked the supporters who helped make it all possible.
Minneapolis EYBL Day 1: Harry Giles continues impressive spring, Dennis Smith and De’Aaron Fox battle
May 24, 2015, 12:45 PM EDT
The final session of the Nike EYBL tipped in Minneapolis on Saturday.
May 24, 2015, 11:30 AM EDT
Pitt added a big man who can play right away next season.
May 24, 2015, 10:15 AM EDT
Two of the best in the 2016 class battle in the Under Armour Association.
May 24, 2015, 9:00 AM EDT
Already thin at the point, the situation becomes even tougher for first-year head coach Chris Mullin if this turns out to be the case.
May 23, 2015, 9:51 PM EDT
A Big 12 and a Big Ten program are among those due who have reached out to the 7-foot-2 Fairfield Prep (Connecticut) product.
May 23, 2015, 7:32 PM EDT
Colorado’s Tad Boyle doesn’t like the proposed shot clock change, and he made a good point about the physical nature of college basketball today.
May 23, 2015, 5:28 PM EDT
Les led the Aggies to a school-record (Division I era) 25 wins and their first Big West regular season title last season.
May 23, 2015, 3:45 PM EDT
Noah Dickerson had previously committed to Georgetown and Florida.
May 23, 2015, 2:00 PM EDT
The former Wolverine could remain in the Big Ten.
May 23, 2015, 12:00 PM EDT
The Wisconsin big man averaged 16.4 points and 7.3 rebounds per game in his last two seasons.
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- North Carolina announces receipt of Notice of Allegations from NCAA 2
- LSU’s ’25 is coming’ campaign doesn’t try to hide that they’re monetizing Ben Simmons 1
- Looking Forward: Catching up on the American’s offseason 1
- Five-star center Caleb Swanigan has committed to Purdue 8
- Friday’s most important rule changes only matter if refs actually enforce them 2
- Looking Forward: Catching up on the SEC’s offseason 1
- Sports book lists Maryland as early favorite to win national title (9)
- Five-star center Caleb Swanigan has committed to Purdue (8)
- John Calipari is selling his program when he says national title isn’t a goal (5)
- Frank Kaminsky writes a farewell letter to Wisconsin fans (5)
- Academic issues expected to sideline St. John’s point guard for fall semester, maybe longer (5)