Jul 29, 2014, 3:46 PM EDT
People like to drink when they’re watching sports. I’m not aware of any actual study done on this topic, but I’m fairly certain that it’s one of the most accurate things that I’ve ever written, and thanks to SMU, I’m now even more convinced.
According to a report from the Dallas Morning News, SMU sold nearly $350,000 worth of beer and wine at 13 homes games in 2014, more than half of the almost $650,000 in concession sales from Moody Coliseum. The Mustangs didn’t start selling the booze during games until January, when the newly-renovated arena was reopened.
Nine of those 13 games were sellouts, meaning all 7,000 seats were filled, and while this was the first season that SMU was selling alcohol at games, those sellouts were more likely the result of the team actually being good than the fact that a booster would be able to sip on an overpriced light beer while watching the game.
In order for students to drink, they needed a wrist-band saying they were over 21. Only three drinks were allowed to be sold per to each of-age student, with tabs given out as the students entered the arena.
More schools are beginning to use booze as a way to generate more revenue at their athletic events, and while not all of that money goes back to the university — Aramark and other vendors will get their cut, too — but this is possibly a way to bring in money to pay for things like full-cost of attendance scholarships or even a stipend for the athletes.
Having beer available at the games might also be a way to curb some of the pregame binge-drinking.
Sep 5, 2015, 9:00 AM EDT
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Sep 4, 2015, 9:24 PM EDT
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Sep 4, 2015, 8:19 PM EDT
Moustapha Diagne decided he would attend junior college back in August.
Sep 4, 2015, 6:39 PM EDT
Seventh Woods removed one more team from consideration.
Sep 4, 2015, 5:19 PM EDT
Rico Gathers averaged a double-double last season.
Sep 4, 2015, 4:03 PM EDT
Washington sat out all of last season due to a lingering foot injury.
Sep 4, 2015, 3:21 PM EDT
Mike Krzyzewski will be taking a national title team to the Oval Office for the fifth time in his career.
Sep 4, 2015, 2:13 PM EDT
It was reported in late July that Felton was listening to other schools.
Sep 4, 2015, 12:39 PM EDT
Devin Davis has since enrolled at Odessa JC in Texas.
Sep 4, 2015, 9:40 AM EDT
Greenwood is the second former college basketball player to sign with an AFL franchise in the last week.
Sep 3, 2015, 9:05 PM EDT
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Sep 3, 2015, 7:56 PM EDT
Virginia is trying to figure out the academic situation of Mamadi Diakite, who might enroll in 2015.
Sep 3, 2015, 6:51 PM EDT
This comes less than a month after AD Norwood Teague stepped down for his own alleged sexual misconduct.
Sep 3, 2015, 5:22 PM EDT
Joe Struggs, who didn’t enroll until last month, has been dealing with issues with both of his shins.
Sep 3, 2015, 4:15 PM EDT
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Sep 3, 2015, 3:30 PM EDT
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Sep 3, 2015, 1:20 PM EDT
The Atlantic 10 released its full conference schedule. The league has 33 games on NBCSN this season.
Sep 3, 2015, 12:00 PM EDT
Michigan State saw the newly-renovated practice facility when they arrived back from a trip to Italy.
Sep 3, 2015, 9:15 AM EDT
Josh Jackson won back-to-back MVP awards at the Under Armour Elite 24.
Sep 2, 2015, 10:05 PM EDT
With two seniors in their current front court, adding a big man helps North Carolina moving forward.
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- Cody Zeller, Indiana president speak out against recent athlete legal issues 0
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- Former Oklahoma State guard suing university, head coach Travis Ford (3)
- Jalen Rose planning a book about the Fab Five (2)
- ACC releases its full conference schedule (2)
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