Jul 29, 2014, 3:46 PM EDT
People like to drink when they’re watching sports. I’m not aware of any actual study done on this topic, but I’m fairly certain that it’s one of the most accurate things that I’ve ever written, and thanks to SMU, I’m now even more convinced.
According to a report from the Dallas Morning News, SMU sold nearly $350,000 worth of beer and wine at 13 homes games in 2014, more than half of the almost $650,000 in concession sales from Moody Coliseum. The Mustangs didn’t start selling the booze during games until January, when the newly-renovated arena was reopened.
Nine of those 13 games were sellouts, meaning all 7,000 seats were filled, and while this was the first season that SMU was selling alcohol at games, those sellouts were more likely the result of the team actually being good than the fact that a booster would be able to sip on an overpriced light beer while watching the game.
In order for students to drink, they needed a wrist-band saying they were over 21. Only three drinks were allowed to be sold per to each of-age student, with tabs given out as the students entered the arena.
More schools are beginning to use booze as a way to generate more revenue at their athletic events, and while not all of that money goes back to the university — Aramark and other vendors will get their cut, too — but this is possibly a way to bring in money to pay for things like full-cost of attendance scholarships or even a stipend for the athletes.
Having beer available at the games might also be a way to curb some of the pregame binge-drinking.
Oct 1, 2014, 1:39 PM EDT
Haith earned a commitment from a three-star point guard from Western New York.
Oct 1, 2014, 11:52 AM EDT
Van Vleet has been attending speaking engagements this offseason, trying to give back to the youth.
Oct 1, 2014, 11:02 AM EDT
Jawun Evans is one of the top three point guards in the class.
Oct 1, 2014, 9:55 AM EDT
Do you think the MLB needs some ice for that burn?
Sep 30, 2014, 11:00 PM EDT
A former Baylor commit is suing his former high school for allegedly altering his grades.
Sep 30, 2014, 9:42 PM EDT
Missouri is losing a wing shooter.
Sep 30, 2014, 8:50 PM EDT
Can an SEC program reel in a top-5 player in the 2015 class during a weekend visit?
Sep 30, 2014, 7:44 PM EDT
Harvard landed another quality recruit.
Sep 30, 2014, 6:20 PM EDT
IUPUI unveiled a new court design this week.
Sep 30, 2014, 5:10 PM EDT
Western Kentucky fans were given three options and selected one for the upcoming season.
Sep 30, 2014, 3:55 PM EDT
NBA teams know all about efficiency stats and advanced analytics. College freshmen and sophomores may not.
Sep 30, 2014, 1:56 PM EDT
Evans may be the best point guard in the Class of 2015, but it’s up for debate.
Sep 30, 2014, 1:17 PM EDT
Ernie Kent lands his third commitment in the Class of 2015.
Sep 30, 2014, 10:22 AM EDT
The pair will replace Digger Phelps and Jalen Rose.
Sep 30, 2014, 8:48 AM EDT
The Owls may not have landed Jalen Brunson, but they did bring in an elite “legacy” in the back court.
Sep 29, 2014, 11:45 PM EDT
Long Beach State has four commits in 2015.
Sep 29, 2014, 9:50 PM EDT
Pauley Pavilion has gone under plenty of changes in the last few seasons and dealt with a flooding issue several months back.
Sep 29, 2014, 8:00 PM EDT
UNLV continues to tap into the local powerhouse.
Sep 29, 2014, 7:47 PM EDT
All four commits are ranked in the Rivals150.
Sep 29, 2014, 7:15 PM EDT
Spoiler: Kentucky is going to dunk a lot this season.
- Oklahoma State lands commitment from elite point guard in 2015 0
- John Calipari hiring an analytics director is smart, necessary, strictly for his players 0
- Marcus Smart’s mom reportedly hospitalized the day he shoved Texas Tech fan 0
- Four-star point guard verbally commits to Clemson 0
- Top 2015 and 2016 prospects comment on high school-to-pro move in new report 0
- Four-star 2015 shooting guard commits to Illinois 0
- Florida State gets commitment from 7-foot-4 2015 center 2
- Wichita State gets commitment from three-star 2015 point guard (2)
- Three-star point guard down to Maryland, Providence, UNLV and Virginia Tech (1)
- Former SMU commit picks Michigan State (1)
- Alex Poythress dunks over 7-foot Dakari Johnson (VIDEO) (1)
- Sean Miller gives update on Arizona forward Brandon Ashley (1)