Jul 29, 2014, 3:46 PM EST
People like to drink when they’re watching sports. I’m not aware of any actual study done on this topic, but I’m fairly certain that it’s one of the most accurate things that I’ve ever written, and thanks to SMU, I’m now even more convinced.
According to a report from the Dallas Morning News, SMU sold nearly $350,000 worth of beer and wine at 13 homes games in 2014, more than half of the almost $650,000 in concession sales from Moody Coliseum. The Mustangs didn’t start selling the booze during games until January, when the newly-renovated arena was reopened.
Nine of those 13 games were sellouts, meaning all 7,000 seats were filled, and while this was the first season that SMU was selling alcohol at games, those sellouts were more likely the result of the team actually being good than the fact that a booster would be able to sip on an overpriced light beer while watching the game.
In order for students to drink, they needed a wrist-band saying they were over 21. Only three drinks were allowed to be sold per to each of-age student, with tabs given out as the students entered the arena.
More schools are beginning to use booze as a way to generate more revenue at their athletic events, and while not all of that money goes back to the university — Aramark and other vendors will get their cut, too — but this is possibly a way to bring in money to pay for things like full-cost of attendance scholarships or even a stipend for the athletes.
Having beer available at the games might also be a way to curb some of the pregame binge-drinking.
Jan 29, 2015, 12:14 AM EST
I love this move.
Jan 28, 2015, 11:24 PM EST
Rhode Island moved to 14-5 overall and 6-2 in Atlantic 10 play with the win over Fordham.
Jan 28, 2015, 10:52 PM EST
The Huskies will be short one perimeter option when they take on Cincinnati Thursday night.
Jan 28, 2015, 9:56 PM EST
Jerian Grant was the headliner for the Fighting Irish, but he had plenty of help as they erased a ten-point second half deficit.
Jan 28, 2015, 9:37 PM EST
The night is only getting started.
Jan 28, 2015, 6:25 PM EST
Nine uncommitted players, with Duke and (get this) LSU leading the way with two each.
Jan 28, 2015, 5:54 PM EST
The year of Maryland’s lone national title (2002) and the program’s former home can be seen in the graphics on this special shoe.
Jan 28, 2015, 3:00 PM EST
Johnson was considering some other high major programs.
Jan 28, 2015, 1:27 PM EST
Can you guess who those two are?
Jan 28, 2015, 12:39 PM EST
Travis is a key piece for the Cardinal front court.
Jan 28, 2015, 11:17 AM EST
A thrilling top ten battle highlights the night.
Jan 28, 2015, 10:25 AM EST
You know what Michigan doesn’t need? More injuries.
Jan 28, 2015, 9:16 AM EST
We have heard Renardo Sidney say he is a changed man before. He explains why a two-year hiatus from basketball has changed him.
Late Night Snacks: Florida, Xavier, West Virginia earn good road wins; VCU rolls past George Washington
Jan 27, 2015, 11:35 PM EST
Xavier and West Virginia earned nice conference road wins while VCU rolled over George Washington.
Jan 27, 2015, 11:16 PM EST
Florida needed this win badly. Dorian Finney-Smith dunked them there.
Jan 27, 2015, 10:55 PM EST
Wyoming’s Riley Grabau banked in a buzzer-beater from long distance to end the first half against Utah State.
Jan 27, 2015, 10:15 PM EST
Virginia Tech’s Adam Smith is Tuesday night’s hero.
Jan 27, 2015, 7:15 PM EST
South Florida is still without its most productive player after after he went into the hospital with chest pains this weekend.
Jan 27, 2015, 6:00 PM EST
Colorado gets another guard in the 2016 class.
Akron to play second-annual ‘Purple Out’ in purple uniforms to help raise pancreatic cancer awareness
Jan 27, 2015, 5:00 PM EST
Akron is having its second-annual “Purple Out” against Ball State to help raise pancreatic cancer awareness.
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