Jul 29, 2014, 3:46 PM EDT
People like to drink when they’re watching sports. I’m not aware of any actual study done on this topic, but I’m fairly certain that it’s one of the most accurate things that I’ve ever written, and thanks to SMU, I’m now even more convinced.
According to a report from the Dallas Morning News, SMU sold nearly $350,000 worth of beer and wine at 13 homes games in 2014, more than half of the almost $650,000 in concession sales from Moody Coliseum. The Mustangs didn’t start selling the booze during games until January, when the newly-renovated arena was reopened.
Nine of those 13 games were sellouts, meaning all 7,000 seats were filled, and while this was the first season that SMU was selling alcohol at games, those sellouts were more likely the result of the team actually being good than the fact that a booster would be able to sip on an overpriced light beer while watching the game.
In order for students to drink, they needed a wrist-band saying they were over 21. Only three drinks were allowed to be sold per to each of-age student, with tabs given out as the students entered the arena.
More schools are beginning to use booze as a way to generate more revenue at their athletic events, and while not all of that money goes back to the university — Aramark and other vendors will get their cut, too — but this is possibly a way to bring in money to pay for things like full-cost of attendance scholarships or even a stipend for the athletes.
Having beer available at the games might also be a way to curb some of the pregame binge-drinking.
Oct 24, 2014, 10:55 PM EDT
Tom Izzo does it again. Add it to the long line of amazing midnight madness entrances.
Oct 24, 2014, 10:24 PM EDT
Chris Mack and his daughters performed ‘Paul Revere’ at Musketeer Madness on Friday night.
Oct 24, 2014, 8:05 PM EDT
The Wisconsin forward is likely to miss a week or two
Oct 24, 2014, 7:30 PM EDT
Ed Cooley adds a 6-foot-8 forward to the Friars’ front court.
Oct 24, 2014, 6:45 PM EDT
The former Virginia Tech Hokie will be a big boost to SMU’s perimeter.
Oct 24, 2014, 6:00 PM EDT
Manhattan and head coach Steve Masiello had some issues to address this spring, but thanks in part to their departed senior class the Jaspers are well-positioned to once again contend in the MAAC.
Oct 24, 2014, 5:05 PM EDT
One of the nation’s highly-touted bigs is closer to making a decision after eliminating two programs from his list.
Oct 24, 2014, 4:22 PM EDT
Jones became the second coach to lead LSU to postseason appearances in his first two years this past spring.
Oct 24, 2014, 1:52 PM EDT
Kellogg’s led his alma mater to 21 wins or more in each of the last three seasons.
Oct 24, 2014, 12:39 PM EDT
Georgetown holds a 35-29 lead in their all-time series with UConn.
Oct 24, 2014, 12:30 PM EDT
Villanova went 29-5 last season and return essentially the same lineup. Why aren’t more people talking about them?
Oct 24, 2014, 12:13 PM EDT
Texas now has two four-star commitments, with Kerwin Roach joining Eric Davis on Friday.
Oct 24, 2014, 10:00 AM EDT
Of Baylor’s five verbal commitments in the Class of 2015 four are guards, including their latest commit.
Oct 24, 2014, 9:00 AM EDT
Kentucky’s on top, but who’s next in line?
Oct 24, 2014, 12:06 AM EDT
Syracuse’s men’s basketball and football programs are under investigation, with the stakes being higher for Jim Boeheim’s program.
Oct 23, 2014, 11:20 PM EDT
Joshua Smith averaged 11.5 points per game before being ruled academically ineligible last season.
Oct 23, 2014, 10:49 PM EDT
Cam Payne became the star of Murray State as a freshman, but he wouldn’t have gotten there if he had a back up. Why?
Oct 23, 2014, 9:53 PM EDT
The preseason favorites to win the Atlantic 10 added a new teammate Thursday.
Oct 23, 2014, 8:03 PM EDT
Shawn Lester averaged 11.9 points and 4.2 rebounds per game in the sixth man role last season.
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