Jul 29, 2014, 3:46 PM EDT
People like to drink when they’re watching sports. I’m not aware of any actual study done on this topic, but I’m fairly certain that it’s one of the most accurate things that I’ve ever written, and thanks to SMU, I’m now even more convinced.
According to a report from the Dallas Morning News, SMU sold nearly $350,000 worth of beer and wine at 13 homes games in 2014, more than half of the almost $650,000 in concession sales from Moody Coliseum. The Mustangs didn’t start selling the booze during games until January, when the newly-renovated arena was reopened.
Nine of those 13 games were sellouts, meaning all 7,000 seats were filled, and while this was the first season that SMU was selling alcohol at games, those sellouts were more likely the result of the team actually being good than the fact that a booster would be able to sip on an overpriced light beer while watching the game.
In order for students to drink, they needed a wrist-band saying they were over 21. Only three drinks were allowed to be sold per to each of-age student, with tabs given out as the students entered the arena.
More schools are beginning to use booze as a way to generate more revenue at their athletic events, and while not all of that money goes back to the university — Aramark and other vendors will get their cut, too — but this is possibly a way to bring in money to pay for things like full-cost of attendance scholarships or even a stipend for the athletes.
Having beer available at the games might also be a way to curb some of the pregame binge-drinking.
Apr 27, 2015, 3:37 PM EDT
Tatum might be the best player in the Class of 2016.
Apr 27, 2015, 1:50 PM EDT
It will feature a preseason top five team.
Apr 27, 2015, 12:48 PM EDT
Who were the biggest losers of the early entry deadline?
Apr 27, 2015, 12:00 PM EDT
Which potential draft picks returning to school will be the most influential in 2015-16?
Apr 27, 2015, 10:17 AM EDT
Hatch is one of the most inspirational people you will ever hear about
Apr 27, 2015, 9:00 AM EDT
The return of Buddy Hield pushes previously unranked Oklahoma into our way too early rankings.
Apr 27, 2015, 8:00 AM EDT
Who’s going pro? Who’s returning to school? Who are we still waiting to hear from?
Apr 26, 2015, 8:45 PM EDT
Collins averaged 7.1 points and 5.2 assists per game last season, and his arrival could lead to Alex Caruso getting more scoring opportunities off the ball.
Apr 26, 2015, 7:35 PM EDT
Robinson has quite the rebuilding job on his hands, but guard LeAntwan Luckett (16.3 ppg) is one of the team’s top four scorers who have eligibility remaining.
Apr 26, 2015, 7:05 PM EDT
Dominic Green was released from his National Letter of Intent to Arizona State a couple weeks ago.
Apr 26, 2015, 6:02 PM EDT
In addition to making graduates sit out a year, there’s also consideration of the idea that schools can restrict where they can go.
Apr 26, 2015, 4:05 PM EDT
Nick Noskowiak joins former Arkansas guard Nick Babb as players who have committed to Iowa State this month.
Apr 26, 2015, 2:29 PM EDT
Skinner was the longtime coach of Boston College.
Apr 26, 2015, 1:00 PM EDT
Avery Johnson is touring with Nick Saban to get more familiar with being a head coach at Alabama.
UAA Day 2: The return of Seventh Woods; Markelle Fultz is the real deal; Josh Jackson’s up-and-down day
Apr 26, 2015, 11:30 AM EDT
The Under Armour Association has plenty of talented players in its league this season, including former mixtape star Seventh Woods and the No. 1 player in the Class of 2016, Josh Jackson.
Apr 26, 2015, 10:15 AM EDT
Malik Monk had a dominating effort on Saturday while Harry Giles didn’t make much of an impact.
Apr 26, 2015, 9:00 AM EDT
Josh Jackson went for 41 points, seven assists and six rebounds at the Under Armour Association.
Apr 26, 2015, 8:54 AM EDT
Ferrell would have been a second round pick.
Apr 25, 2015, 10:19 PM EDT
Taylor averaged 13.1 points and 4.6 assists per game last season, and his decision to return is a nice boost for head coach Shaka Smart.
Apr 25, 2015, 9:55 PM EDT
Graduate students Max Bielfeldt and Tyler Harris were in Ames this weekend, as was former Marquette commit Nick Noskowiak.
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