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Kentucky’s John Calipari gives away mattress, pillows to Big Blue Madness campers (VIDEO)

john calipari

Taylor Strategy

Kentucky fans are insanely passionate. We know this because they camp out in tents for Big Blue Madness, the opening midnight practice of the 2014-15 season.

With some of the campers sleeping in less-than-desireable accommodations, Kentucky head coach John Calipari rewarded some camping Kentucky fans by giving away a Tempur-Pedic mattress and 30 pillows.

Two students won the mattress adorned with Kentucky blankets for being the campers that needed an upgrade of their sleeping situation the most.

Here’s a video of Calipari giving away the mattress and pillows to Kentucky fans:

“Go to Alabama, find out what their football players are sleeping on,” is a funny remark from Calipari and he’s obviously looking for any edge or anecdote possible to match the success of Nick Saban’s football program.

While Coach K has given away pizza to Duke students in K-Ville before, Calipari giving away sleeping materials and making an appearance in front of Big Blue Nation is another example of why he fits this job so well. Calipari just knows how to play to the Kentucky fan base.

john calipari

Via Taylor Strategy

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