Apr 5, 2013, 4:58 PM EST
In the wake of Kevin Ware’s a gruesome injury in Sunday’s Elite Eight win against Duke, adidas began selling T-shirts paying tribute to the Louisville sophomore. That plan has now been stopped after public backlash, according to Dan Wolken of USA Today.
“The shirt is not currently for sale,” Madeline Breskin, an adidas spokesperson said in an email to USA Today.
Adidas had modified its “Rise to the Occasion” T-shirts, replacing the ‘s’ in ‘Rise’ with Ware’s No. 5. The T-shirts were reported to go for $24.99 a pop, which caused a negative reaction from fans on social media on Wednesday. To many it seemed that the company and the school were profiting off of a devastating injury that made Ware a household name. The T-shirts also shed light on the negative side of college athletics. Ware, a student-athlete, would see none of the T-shirt revenues.
Many of Ware’s teammates, several of which collapsed upon seeing Ware’s injury also reacted negatively.
“I don’t think it’s right,” Peyton Siva said.
Louisville Associate Athletic Director Brent Seebohm said on Wednesday that U of L waived its licensing royalties on the shirts and the money would go to the university’s scholarship fund.
Ware was not unavailable for comment, but Chane Behanan, his best friend on the team told USA Today that Ware had not complained about the sale of the T-shirts.
- Wisconsin wins 2014 Battle 4 Atlantis with 69-56 win over Oklahoma 0
- Right wrist injury to sideline Maryland senior wing four weeks 0
- Bronson Koenig, Duje Dukan step forward in No. 2 Wisconsin’s win over Georgetown 0
- St. John’s seniors say they ‘grew up’ against Minnesota, but have they? 1
- The little things made a big difference in No. 3 Arizona’s win over No. 15 San Diego State 1
- Butler upsets No. 5 North Carolina in Battle 4 Atlantis opener 2
- If No. 12 Villanova doesn’t have a star on their roster, no one told JayVaughn Pinkston 0
- Villanova’s win is evidence of why VCU may have peaked as a basketball program (14)
- Rick Pitino on blow out win: ‘We played four white guys and an Egyptian’ (14)
- Michigan’s John Beilein rips ESPN for late tip time during Tuesday’s loss (13)
- Penn State unveils new uniforms for next two games (6)
- College Basketball Talk’s latest top 25: Kentucky reigns, but how far will Kansas, Florida slide? (5)